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Showing posts from April 23, 2016

How to Export PayPal Transaction Details For Accounting Purpose

Is your CA asking you for PayPal statement?If not, you should ensure he is justifying the accounting job that you have hired him for.Unlike old days, now PayPal transactions are necessary for proper accounting & only  a few chartered accounting firm asks their client for PayPal transaction details. If you are not being asked for the same, you should ask your CA to use PayPal record for accounting purpose. This is crucial when you are earning more than 10 million INR (1 Crore) in a financial year. If you are looking for an Indian accounting firm, I could vouch for this one.Back to the main topic:In this post, you would learn how to export your transaction details on PayPal in .csv or .xlxs format.Use transaction finder to export PayPal statement:PayPal has recently launched their new UI & it got a modern design. The only problem is old PayPal users like you & me, need to get used to new interface. Simply follow the steps as shown below & you would be able to export your…

50 Features Small Business Websites Must Have [Infographic]

Your website is your opportunity to showcase your products and services globally and the idea that it just has to exist and ‘be there’ for people to start piling in and buy what you’re selling could not be further from the truth. But still there are 50% of small business owners who do not have a website.A lot of thought and time goes into designing a perfect website – especially if you want it to start generating leads and raking in money somewhere along the way.Why is it important that your logo and tagline are visible right off the bat? How does the color of your call to action button affect your sales? Why should your USP feature prominently on your page? So many different questions and we haven’t even moved below the fold!This infographic by 99MediaLab tackles all those questions head on, detailing everything that an effective small business website must incorporate in order to promote your business in the right way and meet the expectations of your visitors and customers to be. S…

12 Important Mannerisms To Be A Great Leader

“It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is a danger. Then people will appreciate your leadership.” Nelson MandelaLeadership quality is the most prominent key for the men. Its motive is to lead the quality people, and talent to fascinate someone to the gifts, services and prospects you serve as a possessor, as a director. It is the great experiment of life.What’s vital in leadership is purifying your skills. All great leaders keep working on themselves until they become efficient. Here’s how:
1. Be polite but have the gutsIt is a further step you must take to become an influential, proficient leader with a comprehensive variety of reach. Being rude is not the symbol of strength and this option will make not a good substitute.2. Be kind, but not weak.We always judge kindness for weakness. Kindness isn’t weak, although it is a sure type of strength. We must be generous en…

iPhone Prices in India Get a 29% Surge

In a surprising turn of events, Apple has drastically raised iPhone prices by up to 29% in India. Products including the iPhone 5S, iPhone 6, and the iPhone 6S will now be sold at a much higher cost across all offline as well as online retailers. Apple majorly aims to justify iPhone SE’s price tag which is apparently been performing poorly in Indian markets.iPhone SE that was not long ago launched in India received harsh criticisms as its price tag was directly clashing with the much better, iPhone 6S which was being sold for around Rs 40,000 for the 16GB variant. However, that was only because the company didn’t withdraw the aggressive discounts they were offering in January-March 2016 period. Now, past the revision, the iPhone 6S will be available for a whopping Rs 48,999 for the 16GB variant and the older iPhone 6 for almost Rs 42,000. The alternation has also affected base prices of the iPhone 5S model, it will now cost you around Rs 22,000 instead of Rs 18,000. Sources mention tha…

MarTech Landscape: What is a data management platform (DMP)?

Data management platforms (DMPs) are used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DMPs are and why they’ve become increasingly important pieces of digital marketers’ ad technology stacks.What is a DMP?A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. In digital advertising, these sources include publishers websites and apps on which advertisers buy advertising. A DMP offers a central location for marketers to access and manage data like mobile identifiers and cookie IDs to create targeting segments for their digital advertising campaigns.Publishers also often use DMPs to house data about their users. They can then use that information to package audience segments of their own to sell to advertisers.Why do marketers use DMPs?With programmatic ad …

Startup SolidOpinion offers Promoted Comments for publishers

Have you ever felt so strongly about something you read online that you wanted your posted comment to stand out?This week, a New York City-based company, SolidOpinion, launched its first product — a new commenting platform — to turn that passion from readers, competitors and advertisers into revenue for publishers.Publishers can set up a point system where, say, new commenters get a certain number of points for performing actions on the site. Or they can purchase points.When posting a comment, a user can decide whether to bid for a Promoted Comments position and how many points to offer. Top bid gets the top position for the life of the article, until someone else bids higher. By default, the first few lines of the top three comments are shown on the page, under the article but above the non-promoted comments, and readers can click to see more Promoted Comments.SolidOpinion Chairman and founder Michael Robertson — the founder and former CEO of music site — told me that his com…

Marketing Day: MasterCard CMO interview Alphabets earnings report & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:7 steps to building your client list
Apr 22, 2016 by Steve Olenski
Building a client list is vital if you want your business to grow. Columnist Steve Olenski offers some tips to help you expand your reach and gain the trust of your clients.Better in-store attribution is here
Apr 22, 2016 by Mona Elesseily
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.Top 9 reasons Google suspends local listings
Apr 22, 2016 by Joy Hawkins
Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them.A CMO’s View: MasterCard shares the 9 passion points that shape its event strategy
Apr 22, 2016 by Amy …

7 steps to building your client list

Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying.Business relationships, on the other hand, are full of strings, and a friendly approach isn’t enough. After all, this isn’t just friendship. It’s business, and there’s a lot on the line.How do you convince someone to trust you with their money, and potentially the future of their own company? There’s no clear-cut path to building your customer base, but there are some universal tips you can use to expand your client list. To start, here are seven steps to help you find more clients:1. Establish your client baseIt sounds counterintuitive to narrow your focus when you want to broaden your client base, but finding your niche is key to expanding your business. Before you can diversify your services, you first need to do one service really well.This holds true for pleasing clien…