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Showing posts from April 25, 2016
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Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting

The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by video ad platform Videology that it is stepping up its use of data from audience measurement firm Nielsen.Videology previously had been able to match its database of anonymized online users with Nielsen’s TV and online users, Videology VP of data and analytics Aleck Schleider told me.But that was utilized only for the targeting of online ads, he said. Now, the same matching is being expanded to inform TV ad buying. Videology buys TV time for ad serving by others, as well as buying and serving online ads.Although the arrangement is not exclusive, Schleider said that Videology is “the only video and tech platform that has a true one-to-one integration” with Nielsen’s panels to cover the same user across broadcast/cable TV and online.This means, according to the New York City-based company, that it can “plan, buy and measure the same audience across TV …

Understanding intent through voice search

It’s search Jim, but not as we know it.The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines.Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech at the SMX West Keynote to Satya Nadella at Microsoft’s Build conference, are articulating a vision of smarter and more capable personalized help that will drive efficiency, focus and ultimately, happiness.Nadella believes the next big bet for Microsoft is “conversation as a platform.” This is a more intuitive and accessible canvass integrating into apps, as well as artificial intelligence (A.I.) and bots that can interact with other bots. While the devices and technology used to access search are evolving, search will still be an increasingly integral part of everyday life.The evolution of A.I. through voice searchToday’s digital assistants like Micr…

How to tailor your app display ads to targeted segments

Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives.First, we’ll dive into some of the distinguishing factors in app creatives. Then we’ll show a few examples (Note: these are screen shots, and the companies are not our clients) showing best segmentation practices in play.Let’s get started.A few notes on app ad creativesRight off the bat, here are five things you need to know about mobile creatives in general and app ad creatives in particular:1) They’re personal.These aren’t ads on your TV or in a direct mailer — or, for that matter, on a result of a basic AdWords query. They’re for you, on your most intimate device, your smartphone, and they’d better reflect that they know what you’ll find relevant.2) They’re measurable.Every part of the ad can…

[VIDEO] Marketing Land Live #10: Who’ll buy Yahoo, 20 years of search & more

Yahoo’s been sinking for a while now, and things are coming to a head with the news last week that the company accepted bids from potential buyers. What will happen to Yahoo as a whole, and what about its well-known products like Flickr and Yahoo Mail? What will Marissa Mayer’s legacy be? Those are some of the questions we talked about in the latest episode of our weekly video show, Marketing Land Live.We also discussed Facebook’s latest tweak to its News Feed, as well as a recent study on how much small businesses typically spend each month on Facebook promotion. (Hint: not much.) And we looked back on 20 years of search engine reporting from Marketing Land’s Founding Editor, Danny Sullivan. Additional staffers on the show were Ginny Marvin, Greg Sterling and myself.The show runs about 65 minutes and you can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.We record new episodes of Marketing Land Live ever…

The Apple Watch is a flop — or is it?

Canadapanda / Shutterstock.com A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure. However sales estimates suggest otherwise.According to some financial analyst estimates, the Apple Watch may have sold as many as 12 or 13 million units in its first year. As the Wall Street Journal reported, that’s twice the number of iPhones sold in that product’s debut year.What’s more surprising is that if unit sales estimates are generally accurate, the Apple Watch could already be a $6 billion business. According to device forecaster IDC, the Apple Watch accounted for roughly 61 percent of smartwatch sales in 2015.According to other data from Verto Analytics, the Apple Watch’s share of wearable devices is 17.5 percent.Last week Apple announced a new rule for developers of WatchOS apps: “Starting June 1, 2016, all new watchOS apps submitted to the App Store must be native apps built with the watchOS 2 SDK or later.” As a practical matter, this means…

A new approach to measuring “engagement” on content-heavy sites

We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with their non-commerce cousins. We typically start with some basic revenue tracking and funnel data and iterate from there.But what about websites that don’t sell products — or even have any easily-identifiable conversions that users are supposed to complete? These kinds of sites are more common than you might think.Global brands in industries like consumer packaged goods (CPG), energy, financial services and many more manage websites where conversions are few and far between. Perhaps you can download a coupon, find a location near you, watch a video or conduct some other type of “engagement,” but many organizations don’t think of these kinds of actions as actual conversions.Analysis in this sort of environment becomes difficult; what does “success” actually mean?CPG brands offer us a lot of good examples of these challenges. Chanel.com lets you look at p…

Google, Microsoft agree not to fight proxy regulatory battles against one another

Last week Microsoft and Google decided to play nice. The two companies agreed to stop filing complaints about one another with regulators around the world. According to the Wall Street Journal (WSJ), this was prompted by the two CEOs, Satya Nadella and Sundar Pichai, whose relationship is characterized as “cordial.”The regulatory truce comes on the heels of a patent settlement between the companies last year.The shift in attitude is directly traceable to the leadership change at Microsoft. In early 2014, the more restrained Nadella replaced the more combative and irascible Steve Ballmer. Prior to Nadella’s ascension to the CEO role, Redmond had lobbied aggressively in Europe and elsewhere against Google as a search monopoly.Microsoft was a funding and founding member of anti-Google “watchdog” or lobbying group FairSearch, which had been at the forefront of antitrust complaints and claims against Mountain View. FairSearch was instrumental in defeating the tentative “rival links” antitr…

What are featured snippets and how do I get them?

Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries.Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them.What is a featured snippet?A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results. It’s extracted from a webpage, and includes the page’s title and URL.There are three types of snippets, depending on the query:ParagraphListTableAccording to Rob Bucci and STAT, paragraph snippets are the most common, occupying 82% of the featured snippets, with list snippets appearing in 10.8% of the results and table snippets in 7.3%.Why are featured snippets so important?With featured snippets you can leapfrog the competition to position zero. Even if you organically rank fifth. @STATRob#BrightonSEO— Search Engine Watch (@…

MarTech Today: Online-offline attribution from Google, Sito Mobile & Go2mobi, & the importance of “near me”

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Better in-store attribution is here
Apr 22, 2016 by Mona Elesseily
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Apr 21, 2016 by Barry Levine
Sito adds Cardlytics purchase data to its Real-time Walk-in tech, while Go2mobi partners with Placed for a new layer of in-store tracking.Why “near me” is critically important for multi-location businesses
Apr 22, 2016 by Jason Decker
As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.From Around The Web:What Marketers Ne…

Anker’s New 434Wh Powerhouse Battery can Charge your Smartphone for the Entire Month

Smartphones are becoming more powerful day by day and with the increase in the power arises the need for better battery capacity. Manufacturers in general cannot squeeze in more battery capacity for a given size of the phone, doing so would result in a rather ugly and disproportionate design. Smartphones need to last at least for a day but this perquisite is being squashed by the fact that the usage pattern is going north. Enter Powerbanks, the saviors for many of us have been these powerbanks but despite of packing in a capacity of up to 16000 mAh and even more they fail to cater for all kind of devices. Powerbanks can be used for a daily routine but what if you need power supply for more than a few days and want to go off grid, well Anker seems to have solution for just that.Meet Anker’s PowerHouse, a boombox shaped powerbank that packs a Goliath 434Wh battery which can theoretically charge your smartphone for an entire month. If you are a camper this powerhouse might be the next th…

Five useful ways to create content for service and product pages

Content development knows no bounds!As you’re likely aware, every bit of your website or blog needs content development at one point or another. However, I find that many people get stuck when it comes to developing content for their business’s service and product pages.It’s easy to get creative when writing a blog or creating a guest blogging strategy, but product and service pages can scare people off. We end up seeing pages full of boring, traditional text because the content on those pages may has been deemed “unimportant.”It’s true that that this is a place where you might need to be more creative and you need to invent your own ways and ideas to produce content. But the good news is that if you do, product pages have an even better chance of ranking highly and getting more traffic as landing pages.So, if you need some help figuring out how to invent new ways to create content for these pages, check out some of the ideas below.Ask: what do people want to know about our products a…

Xiaomi Mi Max and MIUI 8 to be Launched at an Event on May 10

Xiaomi has announced that it will be unveiling the Mi Max and the MIUI 8 at an event in Beijing on 10-May. If you love large screened phones, then the Mi Max with a display sized between 6 to 6.9-inch might be the best thing that ever happened to you. Apart from the Mi Max all the eyes will be set on the MIUI 8 which is expected to be based on Android 6.0.1 Marshmallow and perhaps Xiaomi Mi Max will come with MIUI 8 out of the box.Xiaomi products have always managed to create a hype and this time it’s no different either, the rumor mills are predicting that the Mi Max will come powered with the companies in-house processing unit called ‘Rifle’. The SoC is apparently designed by Xiaomi in collaboration with Datang corporation.The Xiaomi Mi Max is also speculated to come equipped with a 6.4-inch QHD display and 6GB of RAM. It is still uncertain on which SoC it will come powered with. The Max would be an entirely new phablet line up and it is also expected that Xiaomi will bake in a phys…

Reliance Owned Bigflix Streaming Service to be Relaunched

Bigflix seems to have finally woken up from slumber as Reliance Entertainment has announced that it will be relaunching its movie streaming service Bigflix. Eight years ago it was Bigflix that first introduced the concept of streaming services for the Indian consumers and i can’t help but be nostalgic about how i would wait for several minutes to buffer the movie on Bigflix back in those days, thanks to the slow Internet speeds.It seems that Reliance Entertainment has sensed an opportunity once again when it comes to Indian market which is being shaped up by the recent influx of streaming services including Netflix. The relaunch is scheduled to happen next week and with this Bigflix is expected to being in a whole new level of change when it comes to its library and streaming quality.Netflix is currently being thwarted by the local competition, including the recently launched Hotstar premium which offers US TV shows on the same day of telecast for its Indian viewers. Hooq is yet anoth…

Hotstar Premium Lets you Watch US TV Shows in India on the Day of Telecast at Rs 199/Month

After Netflix recently started signing up for exclusive rights to Indian content the other streaming services are trying to catch up as well. Hotstar streaming service is known for its local content streaming including the daily soap operas and the reality shows but now that is going to change as HotStar has started offering a premium service.With Hotstar premium one would be gaining access to US TV shows and movies at a subscription fee of Rs199/month. Just like Netflix, Hotstar would also be offering a free trial of one-month post which the subscribers will be charged Rs 199 for every month. The caveat however is that the service will currently support only credit cards as opposed to Netflix which has found out a way to charge your debit card monthly.Hotstar’s claim to fame now is the Game of Thrones Season 6 premiere which would be telecasted just minutes after the US telecast and this is something that can bring in a whole lot of subscribers. Last year Hotstar had apparently inked…