Skip to main content

Posts

Showing posts from April 27, 2016
Instapage

4 key Facebook trends e-commerce advertisers need to know in 2016

With an increasingly robust international user base, and more direct response-type ad products available than at any point in its history, Facebook has increasingly become a go-to channel for advertisers directly selling physical products. Fashion retailers, flash-sale sites and subscription services all have significant presences on the site.In this environment, marketers not only have had to keep up with creative best practices to stay ahead of an increasingly wider array of competitors, they also have needed to keep abreast of the platform’s technology changes that are designed to improve performance.Already, companies like Wayfair (disclosure: client) treat their advertising as a science, looking for any and all technological advantages to make the best use of their customer data for cost-effectively driving purchases.My work at Nanigans involves studying performance and ad spend data across the hundreds of brands that use our advertising automation software — many of which are am…

Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting

Oracle’s Marketing Cloud is today offering account-based management (ABM) lead acquisition, and a deeper integration with topic-based data from its January acquisition of social insights platform AddThis.The Audience Data Marketplace in Oracle’s Data Cloud has been “consumer-focused with a bit of business data,” group vice president of products John Stetic told me. Targeting was available at an industry-level, so that you could target “computer companies” but not, say, IBM.Now, he said, business data is enhanced so that marketers can target specific companies in an industry, and individuals within those companies. This is being made possible by the direct integration of B2B data from Oracle’s data management platform (DMP), BlueKai, into the Marketing Cloud.Oracle describes the BlueKai assets as “one of the industry’s largest set of curated B2B account audience data” for paid media targeting, representing over a million U.S. companies and more than 60 million anonymized business profi…

Sharpen your SEO, SEM, and social media marketing skills with a SMX Advanced workshop

SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topicsRegister for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real life search marketing ninjas!This year’s topics include:SEO Training: Changing search ranking algorithms and the continued evolution of universal, personalized and semantic search will keep you on your toes and your ranking in flux. Renowned SEO veteran Bruce Clay provides an insider look into fundamental and advanced techniques that will help improve your site, rankings and visibility.Advanced AdWords Training: Paid search optimization hasn’t reached a stalemate! Boost your PPC campaigns with best practices and advanced strategies, taught by AdWords expert Brad Geddes. Learn all the latest strategies and concepts in keyword research, writing compelling ad copy, targeting methods, …

From the Editor’s Desk: Why we’re becoming believers in Facebook Live

Live video is a Big Deal these days. Twitter launched Periscope a little over a year ago, helping to make live video more mainstream than it was in the days of Ustream, Justin.tv and the like. Google Hangouts has been a popular live video platform since its launch. And no doubt you’re aware that Facebook is super excited about its Live video product, too, making it one of the main tabs in the Facebook mobile app.Almost three months ago, we jumped on the live video bandwagon with the launch of a weekly show that we’re calling Marketing Land Live. The show will evolve over time, but the main concept is that we spend 30-60 minutes discussing the week’s biggest marketing stories. If you’ve never checked it out, you can catch some replays at that link, or just follow us on Blab and plan on tuning in live every Friday at 12:00 PM ET.But the point of this column isn’t to get more viewers (although that’s always welcome!); it’s to talk about what we’re doing with live video, why we’re doing i…

14 times Facebook has tried to be Snapchat

A few years ago Facebook reportedly tried to buy Snapchat. It was turned down. Since then the social network has worked on a bunch of products and features that appear to copy the mobile app it once coveted.On Monday The Wall Street Journal reported on the latest example: Facebook is developing an app whose home screen will open to the device’s camera, just like Snapchat’s home screen. According to the report, Facebook’s in-development camera app is supposed to get people shooting more photos and videos and uploading them to Facebook.Part of Facebook’s motivation in building the camera app may have to do with the reported dearth of people posting personal content like photos or videos of themselves. It may also have to do with the fact that people are still sharing that content; they’re just increasingly doing in on Snapchat. Snapchat claims that more than 60% of the 100 million people that use its app every day are creating content, not just consuming it.Since being turned away by Sn…

About.com takes new direction with launch of standalone health website Verywell.com

About.com has launched its first standalone media property with the announcement of Verywell.com, a website focusing on health and wellness topics.Defining the move as a next step in its evolution as a brand, About.com reports its new website already contains more than 50,000 pieces of content.“Verywell takes a human approach to health information, delivering accessible content by top specialists in their fields, and offers a welcome alternative to traditional, hyper-clinical health sites,” says About.com in a release announcing its new media property.According to the announcement, Verywell is already one of the largest ad-supported health-related online properties, and includes a content team made up of 120 health experts, including doctors, dieticians and health professionals.In addition to its content team, About.com has hired Dr. David Katz as its first senior medical advisor. Katz is the founding director of Yale University’s Yale-Griffin Prevention Research Center and current pr…

How to win on Amazon: Tips for successful keyword strategies

Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related searches. In a previous Marketing Land article titled, “The Future of Search for CPG Companies,” I discussed the shift in consumer behavior regarding product-level search, making Amazon the product search engine of choice for many consumers.To win on Amazon, you need to have two things: a great product that actually sells and a well-optimized product page so consumers can find it.To create these highly optimized product pages, you need to treat and optimize them like any other web page. And, just as with any other search-centric optimization, you must start out with strong keyphrase research to understand what your consumers are looking for.However, people search differently on Amazon, so when creating your keyphrase strategy, you must consider the differences like query types, query length, conversions and search volume. Today, I want to share some high-le…

$21,952: ShoutMeLoud March 2016 Income & Traffic Report

Howdy Shouter,How was your month of March 2016?For me, it was different & unexpected. I went for a 7 days spiritual retreat & was completely away from Internet, smartphone & everything. I will share the experience of the retreat on my personal blog, but for now, let’s quickly look at the March 2016 stats.I already skipped February 2016 transparency report & don’t want to make it 2 in a row. So pardon me for keeping this short but like always there is something to learn from here. For newcomers, you might like to start with:Find out why I share Income report publicly Check out all earlier income reports hereFew quick updates for March 2016:My YouTube channel crossed 10K subscribers.Youtube channel also crossed one million views in March.On 3rd-4th March, I attended Ad: tech, New DelhiOn 12th March, I spoke at Manipal University, Jaipur about:Flyer from Manipal University, Jaipur Selfie with bloggers from Manipal university. At Ad:tech Delhi with the gang. Popular posts fro…

WebmasterRadio.FM acquired by Cranberry & relaunches as Cranberry.FM

Cranberry, a content marketing and amplification platform, announced yesterday it has acquired WebmasterRadio.FM and will be relaunching the radio network as Cranberry.FM.For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According to Cranberry, the radio network was the largest online radio and podcast platform in the digital marketing space, earning numerous awards and hosting major players in the media industry, including Arianna Huffington, Barry Diller and Steve Wozniak.“We are excited to build off of the platform that WebmasterRadio has created,” said Cranberry CEO David McInnis in a release announcing the acquisition. WebmasterRadio co-founder Brandy Babin says the timing of the acquisition couldn’t have come at a better time.“This deal means greater visibility for all of our shows,” said Babin.No financial terms around the deal were released, but the announcement confirmed WebmasterRadio.FM’s founders …

17 fascinating stats about beacons and location marketing

Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue.For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 27 April.As preparation for the discussion, I’ve pulled together as many stats relating to beacons as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.1) The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion.2) In 2016, an extraordinary $40 billion increase is estimated. Statista suggests that beacon messages will trigger retail sales worth $44.4 billion in the US.3) Men are more likely than women to make a purchase based on personalized advertising they saw on a…

Kindle Oasis Review: A Digital Goldleaf for e-Bookworms!

The Kindle has been with us for more than eight years now (it made its debut in late 2007 – the year which also saw the world get a first glimpse of a phone from a certain company in Cupertino) – and in that time has carved a niche for itself as being without doubt the best option for anyone who wants a dedicated device for reading books. For, make no mistake about it, while the Kindle does come with a rather basic browser, it is first and last an e-book reader – it is designed to read e-books, hence the e-ink display which is wonderful to read even in bright sunlight and which according to some, strains the eyes far lesser than the LCD or AMOLED display of a phone or a tablet. And its form factor has reflected its function-above-flair theme raison d’etre – it existed to be read, not shown off. Even the relatively high-end Voyage stuck to an almost standard design template.Looks like no Kindle ever did!The Oasis, now, is a very contrary beast in the Kindle stable. Whereas Kindles in t…

Hit more content marketing home runs with these 4 lessons from 300+ campaigns

Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and even the best players will occasionally strike out. Similarly, some of your content will be a smash hit, sometimes even going viral, while other times your content will go unnoticed.Just as a baseball player can improve his stats, content marketers also can increase their batting averages by evaluating past performance. Learning from what has worked and what hasn’t is one of the best ways to improve your results.To better understand why some content succeeds and other content doesn’t, we recently teamed up with Moz to analyze data from 345 Fractl content marketing campaigns launched between 2013 and 2016. (Disclosure: Fractl is my employer, and the examples discussed below involve our own campaigns.)Content success was gauged based on how many placements, or featured stories, each of our campaigns received. (A “placement” refers to any time a publishe…

MarTech Today: Thunder’s cross-channel creative tools, Adobe’s newest Sign & calculating internal PageRank

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:PaperG, now “Thunder,” offering cross-channel creative tools for display and social
Apr 26, 2016 by Greg Sterling
Platform seeks to enable creative that’s better aligned with programmatic targeting.Five reasons why GTIN should be your new favorite Google Shopping acronym
Apr 26, 2016 by Matt Lawson
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.The need for speed in email marketing
Apr 26, 2016 by Jason Warnock
Big data is great, but don’t let it slow you down. Columnist Jason Warnock says marketers need to take a hard look at their technologies and find solutions to achieve responsive, real-time marketing.Adobe launches rebranded Sign, now integrated with its Marketing Cloud
Apr 26, 2016 by Barry Levine
The application formerly …

10 secret ingredients of a 10x marketer

What attributes make for a brilliant marketer?Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost.These types of marketers typically work at small startups, where a lack of barriers such as IT, organisational politics and the ‘brand police’ allows them to get stuff done.But there’s also the type of marketer who can work comfortably with large and complex systems in legacy companies. These are the folks who can make sense out of millions of data points, tame large databases that have suffered from integration issues or a lack of governance. In addition to their superior productivity, they can also achieve levels of marketing measurement beyond anything that has been done before (for example, by instituting attribution models or accurate revenue forecasts in …