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Showing posts from May 3, 2016
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Twitter makes it easier to connect with people

If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery.The Connect tab lets you learn of users that Twitter’s algorithm thinks are most relevant to your interests. It will be consistently refined and is based on the people you follow, tweets you favorite, popular accounts in the local area and what may be happening in the world that would be of interest to follow. Twitter will also let you know exactly why they’re recommending these users to you.Under the new tab, you’ll also be able to sync your address book to connect to even more users, such as friends, family and coworkers. If someone new joins Twitter from the address book, the Connect tab, too, will let you know — very much like Instagram letting you know when a Facebook friend has signed up. This feature isn’t particularly new, but it is now more accessible and easi…

Pinterest acquires mobile ad tech talent, but not the tech, because content

Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network slash visual search engine announced on Tuesday.URX sells advertisers and publishers technology that could be used to identify details of the content someone was checking out and then determine which shoppable mobile ads to show that person. Or at least it did. Pinterest plans to shut down the product in the wake of the acqui-hire, according to a Pinterest spokesperson.Why pick up an ad-tech team, but none of the tech? Because the URX team appears to be good at teaching computers how to understand the content people check out on their phones and recommend other content they might be interested in. In their previous lives they did that to help advertisers piggyback that content, like showing a headphones ad to someone reading a music article. But now Pinterest wants them to put their talents toward teaching Pinterest’s computers which of its more than 50 bil…

What Kobe Bryant can teach you about succeeding with AdWords

April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey.His achievements should be applauded, but it’s important to keep in mind what it took for him to reach “legend” status. He became an all-star on the court by giving everything he had to the game of basketball. This requires a ton of mental focus and dedication, but the results speak for themselves.Although the court you and I play on looks a little different from Kobe’s, we can learn a lot from him about how to take our digital advertising game to the next level. Let’s take a look at what Kobe Bryant can teach us about being an AdWords All-Star.Kobe lesson #1: Study the filmWatching game film is the best way to spot what you’re doing right and what you’re doing wrong. The same way of thinking can be applied to Google A…

The power of “Anchor Influencers”

We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right relationships helps you accelerate the progress towards your goals.It’s also important to understand that some influencer relationships will be more important to you than others. I call these people “Anchor Influencers.”What fuels these is a stronger sense of connection, stronger alignment in your view of the market, and perhaps even some level of personal connection. Choose these relationships wisely, as they are a key component of your overall marketing plan.In today’s post, I’m going to discuss how you go about developing these relationships. I’m not going to spend that much time on the very basics of relationship building, as I plan to get quite a bit deeper into what drives Anchor relationships. I’ll also share several stories of creative strategies I have seen people employ.This ability to benefit from Anchor Influencers holds true regardless of the siz…

Should you move your blog to Medium or Facebook? The post dot-com era for content

We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution.These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing?Whatever it is, it’s definitely going to change how we think about the conventions of content strategy.The latest trends reshaping content marketingConsider the most recent trends that are changing the conventions of content marketing:Trend 1: Brands now launch their online presence via social first and their website second.Clique Media Group (publisher of Who What Wear, Byrdie and My Domaine) launched Obsessee from one landing page with links to their social channels. There was no traditional website. Their content, the content they’ve created to announce the launch of their brand… rolled out on third-party social sites.“General interest sites should be where the audience is,” Nicholas Carlson,…

Learn from top social media marketing experts at SocialPro this June in Seattle

If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies. See the agenda!Get one-on-one facetime with these expert practitioners:This year’s line up will help you tackle some of the toughest challenges you are facing today!Wondering if Twitter advertising can identify and acquire customers? Geoff Colon from Microsoft, Sahil Jain from AdStage and Nate Wright from Twitter reveal the tactics they use to maximize (and measure) results from Promoted Tweets for top-, middle- and bottom-of-the-funnel success.Desperate to derive meaning from your social data?Push your limits in social data…you may be quite surprised at what you’ll find out! SpredFast’s Chris Kerns will share his data-driven and research-based insights that make social marketers like you smarter.Overwhelmed with …

Removing silos: staying ahead with integrated digital marketing best practices

Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect you to be there to answer their needs and provide them with an outstanding experience.Consumers are reading emails on tablets, purchasing on desktop and using mobile while they shop in stores. Meeting the needs of today’s customers requires running integrated digital marketing campaigns that allow you to be present and engage with people on all of these different platforms.Unfortunately, being integrated remains one of the biggest challenges for marketing departments. It requires bringing everyone together with common goals and strategies.While this sounds straightforward, many companies struggle to make it a reality. Only 16 percent of marketers say that their marketing technology strategies are aligned with their business strategies. Incredibly, only three percent of marketers say that they are doing very well with integrating marketing technology a…

Business video platform Wistia adds 360-degree video

A new Wistia heat map for 360-degree video Ever-innovative marketers have begun using 360-degree videos to get their messages out, and today business video platform Wistia is announcing its support for that format.This includes the ability to host 360-degree videos on its site, as well as in its website-embeddable player. The Cambridge, Mass.-based company is also announcing a native iOS application, which allows a user to navigate the video via touch or, through the app’s tracking of the mobile device accelerometer, by tilting.The video can also be viewed in a virtual reality headset so you can navigate by turning your head or body, but the format is pre-recorded 360-degree video, not virtual reality or split-screen 3D.Also new: a 360-degree heatmap visualization (see top of this page) that helps marketers determine viewer behavior.The image on the upper right is a frame from a 360-degree test video Wistia made, with the entire 360-degree space flattened into one image. The warmer, mo…

Experts can save you 9,999 hours of pain

A few weeks ago, I had an excruciating pain in the back of my head. I went to see a neurologist who diagnosed me with occipital neuralgia, which is basically a pinched nerve in your head. She prescribed a very specific medication that is clinically proven to reduce pain caused by the condition.But I decided not to take the medication. Instead, I went onto Google, did a few searches for “head pain” and found a few chat boards which recommended stuff like boysenberry tea and fried bananas covered with fleur de sel. The commenters also suggested throwing some salt at a pigeon and buying green socks. Of course, I did those, too.Okay, not really. I followed the doctor’s advice, got the prescription, and in less than 24 hours, the electric shocks in the back of my head were gone.Now let me give you another story, one with a different ending. I recently met with a company that was hell-bent on building their own SEM (search engine marketing) bid management system for their e-commerce busines…

MarTech Today: Data pools, programmatic vertical video ads & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Facing Facebook, Google and Amazon, brands pool their data
May 2, 2016 by Barry Levine
Sharing data in co-operatives is becoming a way for the non-giants to survive.Vertical video ads now available programmatically from Virool and Rubicon Project
May 2, 2016 by Ginny Marvin
The mobile ad units take advantage of the increasing popularity of viewing video without having to turn your phone.[VIDEO] Marketing Land Live #11: Facebook is printing money, Twitter stock struggling & more
May 2, 2016 by Matt McGee
In the latest episode of Marketing Land Live, Ginny Marvin, Tim Peterson, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.Win a free ticket to SocialPro Conference 2016 in Seattle!
May 2, 2016 by Marketing Land
Ready to take your social media marketing to the next level? Enter now for an opportunity to …

How to Embed Facebook Message Buttons in your Website

Email has always been the preferred mode for reaching out to people on the Internet. Websites would put their email addresses on web pages and made them clickable hyperlinks using the mailto protocol. Things have changed and while email is still considered important, the new generation is known to prefer instant texting apps like Facebook Messenger over email. For them, writing an email is as boring as creating a résumé.This step-by-step guide explains the various techniques that you can use to easily embed the Facebook Messenger button in your website. When someone clicks the Message Me button, it will directly launch the Facebook Messenger app on their mobile phone or the messenger.com website if they are on the desktop. You can choose to receive messages in your Facebook profile or your Facebook page, if you have one.A: Simple Facebook Messenger LinkThe default Facebook Messenger button is rendered using JavaScript but you can also write them in pure HTML without requiring JavaScri…

Why are SEOs slow to implement Accelerated Mobile Pages?

It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML.Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010, and that Google has repeatedly given ranking preference to sites which are optimised for mobile.Given these two facts, together with the fact that AMP is Google’s own initiative, and it isn’t much of a stretch to conclude that AMP websites are likely rank much better in search than sites with ordinary mobile webpages.Yet the first survey conducted since the advent of AMP has found that uptake of AMP among professional SEOs is still relatively low. The survey, carried out by SEO PowerSuite, looked at awareness and uptake of AMP among a pool of 385 SEO…

The Mega Guide To Configuring Facebook Instant Articles for WordPress

Want to drive more traffic from Facebook & earn more money?If your answer is yes, today seems to be your lukcy day.. Read on…The Facebook instant articles are not new to the users like you who is so net savvy. As a blogger & webmasters, Fb instant article is a boon & a curse. Boon because it will give us more traffic from Facebook & at the same time it’s bad; as you won’t be able to show your widgets or email box like you do right now. Needless to say, the Facebook instant article is here to stay &  sooner you would integrate it, better it would be for you.I have waited for quite long to share this article with you; as I wanted to give you all necessary details & guide to configure FB instant articles with your website. Today, I will be sharing the complete tutorial + a video guide to help you setup Facebook instant articles for your blog.If you are not aware of Instant articles by Fb, let me quickly give you an overview of what it is & why it matters.What …

Marketing Day: Digital video, Yahoo CEO & vertical ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The #1 reason why position #1 doesn’t matter
May 2, 2016 by Rachel Lindteigen As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.Why SEOs should not ignore Bing Webmaster Tools
May 2, 2016 by Tony Edward Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.Maximizing your mobile impact
May 2, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.Digital video to become “more important than TV,” creative best practices emerging
May 2, 2016 by Greg Ste…

The #1 reason why position #1 doesn’t matter

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute.The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… )As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip to the store.While this is great for the end user, it means that MyRecipes.com provided me the information I needed, but I never visited their site. In many instances, however, the consumer is still going to visit the website because they need more information than what’s displayed in the direct answer.So why …

Why SEOs should not ignore Bing Webmaster Tools

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements:You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search.By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console. Rather, I’m suggesting the use of both, Google Search Console being the primary source and Bing Webmaster Tools the secondary.With that out of the way, let’s talk about leveraging Bing Webmaster Tools. As an SEO Account Manager at Elite SEM, many times when onboarding new clients, we learn that they don’t have Bing Webmaster Tools set up. The majority of the time, it’s because the client is not aware of the tool or does not feel Bing is important.So, you may thinking, why would I need to pay attention to Bing if Google has the majority of the market share? Here are some reasons.[Read the full article on Search Engine Land.]

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