Skip to main content

Posts

Showing posts from May 4, 2016
Instapage

60% of local SEOs are outsourcing more tasks in 2016 vs. 2015

SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might not otherwise have time for. It also gives access to expertise that a company may not have in-house, which is great for tackling complicated, specialist or technical tasks.At BrightLocal, we wanted to find out which tasks are most commonly outsourced by local SEOs, how prevalent outsourcing is in the local search industry, and whether the most commonly outsourced tasks are changing over time. (You can find the full results on the BrightLocal blog, which includes numerous quotes and tips on outsourcing from survey participants.)We polled 345 SEOs about their outsourcing activity and asked them to give us the pros and cons of outsourcing based on their own experience. This is the second time we’ve run the poll, having initially published it in 2015, so we’ve also included year-on-year comparisons wherever possible.N.B. Poll respondents: 80 percent were b…

Content and SEO: Optimization from creation to conversion

By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical to the success of both content and SEO teams.Major search algorithm updates, such as Google’s Panda and Penguin, are focused on delivering users the highest-quality results and the most relevant content. Brands with a solid content marketing strategy — focused around people, process and technology — that also optimize for visibility across search engines are rewarded with increased search performance in the form of traffic, conversions and revenue.A major challenge for many organizations is optimizing content for search during the content creation process and then replicating it, at scale, across large websites and content man…

EverString now lets marketers create their own “lookalike” segments

A visualization in EverString of a lookalike predictive segment. EverString is becoming more self-service.The San Mateo, California-based predictive marketing provider has announced the next generation of its Decision Platform, now called the Audience Platform. Its main new feature: the ability for users to upload, say, a list of 20 company accounts that have been good customers in order to create a “lookalike” segment.In other words, the platform automatically generates a new segment of accounts — with similar characteristics to the uploaded list — that it predicts will also become good customers.Previously, Vice President of Marketing Jim Walker pointed out, the task of creating predictive segments with new accounts involved creating a model of the ideal customer, which required EverString’s assistance and took at least half a day.Marketers can still do that, he told me, but can now also create a lookalike segment on the fly. The new capability is “much like Netflix,” Walker said, wh…

Lost in translation: What happens when a Facebook Messenger bot can’t understand you

“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer. With a person, you can respond by asking what part they didn’t catch, and they should be able to tell you. With a bot, not so much.I ran into that problem last month when Facebook opened up its messaging app, Facebook Messenger, to chat bots. One of the first bots to hit Messenger was Poncho, which tells you the weather in the voice of a computerized cat (it’s very internet). Rather than have Facebook’s computers automatically pass on my location to Poncho, I wanted to tell Poncho myself. Easier said than done.Conversational UI is tricky http://pic.twitter.com/DOwxdLNi86— Tim Peterson (@petersontee) April 12, 2016Eventually Poncho was able to understand me, and I was able to pick up on how to make Poncho understand me. But it took a while and without Poncho telling me what part of what I was saying it didn’t understand or what it wanted me to say. If P…

Five ways to slash ad spend and achieve results right now

You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend.And sometimes all it takes is a little bit of creativity.So in the spirit of making small steps to improve your PPC, and building on my tips from last month, I’m going to share with you five ways you can get creative to save ad spend (and even make some money through more targeted advertising) in your PPC account.The usualMost PPC professionals know the usual ways to cut wasted ad spend, and hopefully you’re doing the following on a regular basis:Managing your negative keywords (in my PPC operations guide, I recommend this be a monthly task for most)Managing and excluding irrelevant sites from your Google Display Network campaigns (daily is good here for most)Filtering out non-converting and/or sky-high cost-per-acquisition keywords, ad groups and campaignsBut, have you thought about things like:Excluding countries from rem…

Do bounce rates affect a site’s search engine ranking?

The bounce rate debate continues…Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people.Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days.Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did change on the search engi…

The benefits of creating a purpose-driven SEO strategy

With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time?Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.I know this sounds elementary, but SEO is way more that just ranking for keywords. Too many site owners forget this and obsess over rankings. While rankings are important, they only tell us part of the story. Without a clearly defined purpose that states what you are trying to accomplish, how will you know if you are succeeding?If you took the time to read the Google Search Quality Guidelines released back in November of 2015, the main task search quality evaluators are asked to perform is to figure out the site’s purpose and determine if the site actually met its intended purpose.While the search quality evaluators don’t have direct control over site rankings, t…

Owning your martech stack means owning privacy, too

For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe signaled something of a setback.Privacy regulators among EU member states say they want stricter rules than those contained in the EU–US Privacy Shield, the agreement intended to allow data transfers between US and EU companies. That raises the specter of future legal challenges at the country level.Given the uncertainty with swift global changes in privacy requirements, how should brands respond? Let me suggest that the work begins at “home.”To anticipate change, brands must start by getting control over their own customer data. And that’s not as easy as it might seem, given the complexity of the modern martech stack, the need to share data over a growing number of technologies and the ever-present threat of data leakage.Risks and rewardsLet’s start with complexity. While the EU battle has captured the headlines, over 90 countries currently have ena…

Putting the audience first in digital publishing and advertising

As long as there have been audiences, there have been media companies. Audience attention may shift around, from print media, such as newspapers, to TV to digital content and then back again, but the one constant is that there is a sacred relationship between audiences and the content they consume.Thinking back to old-school newspaper editors, this idea of relationship building was at the core of their work. The same goes for broadcast journalists like Walter Cronkite and Peter Jennings, whose influence rose over the years because of their consistent reporting and ability to create trust between themselves and their audiences.Vogue editor Anna Wintour may be one of the best examples in recent history of how loyal audiences are influenced by the editors they come to know and trust through reporting.But are digital-first publishers thinking the same about putting their audiences first by prioritizing great content, or are they more concerned about creating content that’s easily shareabl…

MarTech Today: Adobe buys Livefyre, Tapjoy launches exchange & Pinterest acquires mobile tech talent

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Adobe buys audience engagement platform Livefyre
May 3, 2016 by Barry Levine
The move gives Adobe’s Marketing Cloud a bigger capability for user-generated content, and follows its integration with — and investment in – Livefyre.Tapjoy launches private in-app ad exchange, powered by Rubicon Project
May 3, 2016 by Ginny Marvin
The launch marks the first time Tapjoy rewarded video inventory is available programmatically.
Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform
May 3, 2016 by Amy Gesenhues
iSpot.tv ad measurement reports will now include Facebook video views, likes, comments, referrals and shares.Instagram’s carousel ads now support 60-second videos
May 3, 2016 by Matt McGee
Taco Bell, Macy’s among major brands already trying the new video carousel ad format.Pinterest acquires mobile ad tech talent, but…

Lenovo ZUK Z1 with Cyanogen OS 12.1 Launching in India on May 10

Lenovo is finally bringing their online sub-brand ZUK’s Z1 smartphone to India on May 10th. The main spotlight this phone touts is the highly customizable Cyanogen OS, however, the company will be packing the 12.1 version based on Android 5.1 instead of the latest Cyanogen 13 that runs on Marshmallow. Thankfully, users who are familiar with the process can flash the ROM rather than waiting for an official update and Lenovo claims that their warranty won’t be voided even if they install any other supported software.On the hardware front, ZUK Z1 features a 5.5-inch Full HD IPS panel, it runs on Qualcomm’s dated Snapdragon 801 processor clocked at 2.5Ghz along with 3GB of RAM, 64GB inbuilt storage without external expansion and Adreno 330 for graphics. The battery is among the key features this handset packs, it packs a massive 4100mAh battery that with right optimizations could stretch up to 2 days. It also supports Dual-SIM, both of which are 4G and Indian LTE bands enabled. To fit in …

Buy Domain for $1: Godaddy Domain Discount Coupon [Exclusive]

Godaddy is one of the top domain registrars, and I use Godaddy to buy domains whenever I come across $1 or $2 Godaddy coupon code, I end up buying at least one domain from them. Usually, whenever I find a high CPC and exact Keyword match domain or any good domain name while researching, I note them down in Evernote.Sign up: www.Godaddy.com (Use Coupon: CJC99COM)And when Ever I come across any such irresistible $1-$5 domain discounts voucher from Godaddy, which usually happens once in a month, I grab that domain name Instantly.I’m not talking about simple 20%, 30% domain off here, but usually big discounts like you can buy domains for $1-$5, I make the purchase. Also, if you are into domain flipping, you can always use your creativity to keep a note of such domains and grab them whenever you see such huge discounts. Recommended reading:Domain Name suggestion toolsGodaddy $1 domain Discount Coupon (Updated monthly)I will be sending an Email update, as soon as we update latest domain di…

How Google fights webspam and what you need to learn from this

Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages.Although it’s self-congratulatory stuff, and as much as you can rightfully argue with some of Google’s recent penalties, you do need to understand what Google is punishing in terms of ‘bad quality’ internet experiences so you can avoid the same mistakes.It’s important to remember that Google for some people IS the internet, or at least the ‘front door’ to it (sorry Reddit), but it’s equally important to remember that Google is still a product; one that needs to make money to survive and (theoretically) provide the best possible experience for its users, or else it is off to DuckDuckGo they… uh… go.So therefore Google has to ensure the results it serves on its SERPs (search engine results pages) are of the highest quality possible. Algorithms are built and manual reviews by actual human being…

The Killer Keyboard for the iPhone 6s Plus Comes from… Microsoft

Its battery life (an iPhone that lasts a day on a single charge) and its camera have made the iPhone 6s Plus perhaps my favourite iPhone of all time. But that has not stopped me from vehemently cursing it at least once a day. The reason? Form factor. The 6s Plus (and its almost similarly sized predecessor, the 6 Plus) are rather large devices – larger than even some devices which have bigger displays than them. And nowhere does this come to the fore more forcefully than when you don that most fundamental of smartphones tasks – typing. Be it a humble SMS, a complex ‘oh-cruel-world’ status update on Social Media or a quick reminder over e-mail or WhatsApp Messenger, out comes my second hand to support the one burdened by holding the device. As one of my friends remarked, “It has turned us into BlackBerry Boys – both thumbs on the keyboard while typing.”Of course, Apple has attempted to rectify this to an extent with its ‘double-tap home button to bring the upper part of the display clos…

How Dropbox’s Project Infinite is Trying to Solve Your Storage Nightmares

Everyone now uses cloud storage. Most times it’s free, it’s available everywhere and there’s no reason why one shouldn’t preserve their files in a place which doesn’t rely on a single machine. Companies’ constant approaches have changed how we access and situate our files online. However, it’s not a perfect world and depending on a network for business purposes is not a clever way to work. As a result, cloud services went local and started synchronizing with our computers for offline usage. Every platform out there generalized their software with this format whether it is Dropbox or Microsoft’s OneDrive.When that streamlined across users, expensive ultrabooks with quicker and diminished drive capacities came in and created the same havoc all over again as now people don’t have enough storage for syncing their cloud data locally especially you’re syncing an entire project consisting of a massive amount of content. As of now, customers are either living with clunky web interfaces or buy…

Apple’s Plan to Sell Refurbished iPhones in India Squashed by the Authorities

We had earlier reported on how Apple intended to sell refurbished iPhones in India and had sought the permission from the authorities for the same. According to a telecommunications ministry official the Indian authorities have rejected Apple’s request for importing and selling refurbished iPhones, much to the relief of local smartphone manufacturers.This is apparently the second time the application has been turned down, despite the aggressive pitch by Apple to push it through. Apple has been frantically trying to spike up their market in India which currently stands at just 2 percent of the total market share. Also, Apple has been trying to setup its own retail stores in India, a request which is yet to be entertained by the Ministry of Finance.Apple wants to have a command over considerable market share in countries like India and China thanks to the economy of scale. As of now, due to the taxes and the import duties iPhones are still very expensive and would be out of the budget f…

How To Add Advertisements To Facebook Instant Articles

Howdy Shouter,In the earlier article, I have shared the complete guide on setting up of Facebook Instant articles for your WordPress blog.In this article, you will learn about making money from Instant articles. This is an important step for everyone who has enabled Instant articles & want to make money from your blog as by default Instant articles doesn’t show any ads & you will not be earning any money otherwise.In this guide, I will talk about enabling Facebook audience network ads to Instant articles. Think of Audience network ads as “AdSense for Facebook“, but the difference here is:The fill rate & CPM is pretty high in comparison to other ad networks.The ads shown on your Instant articles pages will be targeted based on user demographic & interest.Here is what Facebook has to say about Audience network ads:Audience Network provides publishers and developers with engaging, high performing ad units backed by Facebook’s 3 million advertisers. Audience Network extend…