Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s App Indexing for iOS and Android.That’s the recently released finding of New York City-based Pure Oxygen Labs, a tech firm that offers a marketers’ platform for managing deep linking with URL schemes, as well as mobile search marketing and optimization.Although this finding serves the interests of its author, it also indicates a possible trend in the adoption of deep linking standards, at least among retailers. Conducted in April, it follows a similar study by the firm in Summer of 2014.The bottom line, according to Pure Oxygen: “There has been slow adoption [of Apple’s] Universal Links and [Google’s] App Indexing among retail apps, but a significant increase in the use of URL schemes over the last year.”Based on an analysis of 117 retailers’ apps from the Internet Retailer 500 top e-commerce brands, Pure Oxygen found that slightly over a third — 35 p…
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