Skip to main content

Posts

Showing posts from May 9, 2016
Instapage

Survey: URL schemes for deep links increasing in retailer apps

Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s App Indexing for iOS and Android.That’s the recently released finding of New York City-based Pure Oxygen Labs, a tech firm that offers a marketers’ platform for managing deep linking with URL schemes, as well as mobile search marketing and optimization.Although this finding serves the interests of its author, it also indicates a possible trend in the adoption of deep linking standards, at least among retailers. Conducted in April, it follows a similar study by the firm in Summer of 2014.The bottom line, according to Pure Oxygen: “There has been slow adoption [of Apple’s] Universal Links and [Google’s] App Indexing among retail apps, but a significant increase in the use of URL schemes over the last year.”Based on an analysis of 117 retailers’ apps from the Internet Retailer 500 top e-commerce brands, Pure Oxygen found that slightly over a third — 35 p…

Act now: SMX Advanced early bird rates expire next week

Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years!Register now and save $400 off on-site rates. Here’s what you get:Tactic-rich and fast-paced sessions that don’t slow down to explain the basics on SEO, SEM, mobile, social, conversion optimization and more! See what’s in store by checking out the agenda-at-a-glance.Nearly 60 search marketing experts sharing case studies of overcoming complex hurdles in SEO and SEM. They’re selected based on experience, ability AND willingness to share the tactics and strategies that make them successful. See who’s speaking!Connect with the most accomplished group of search marketers on the planet. You’ll meet them by attending the structured and casual networking events.Join us in Seattle June 22-23 for two days of expert level sessions and discussions you’ll find nowhere e…

Global SEO: A huge opportunity + 5 tips for success

Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset.If you sell a product or service that’s available worldwide, localizing your content online can be a massive opportunity, especially if your website is close to maxing out its current SEO potential. SaaS is a good example of an industry that can benefit from this; they can serve customers around the world at no extra cost.Well-known online marketer Neil Patel claims to have increased his traffic by 47 percent by translating his blog into multiple languages. When you think about how big the world market is, those kinds of results aren’t unreasonable to expect.For the purpose of this article, I’m talking about going international for SEO, but the same opportunity applies across paid search and social media.There are two ways to …

[VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more

The big digital media players are in New York for the ongoing, annual NewFronts event, where they pitch Madison Avenue advertisers to shift more money from traditional sources (like TV) to online video. YouTube’s pitch included a number of interesting stats and data points, and some new video ad products. That was the lead topic in our latest weekly episode of Marketing Land Live.We also talked about the growth of digital assistants/bots and the challenges that brands are facing in training these tools to be useful to consumers, the latest Twitter news and a new ad blocker development … and more! Marketing Land’s Barry Levine, Tim Peterson and Danny Sullivan joined me for this week’s show, which runs about 62 minutes. You can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to joi…

The 7 deadly sins of content marketers

Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization.Content creation strategies should be based on a thorough SEO analysis, including advanced keyword research. Without SEO, content marketing efforts can’t reach their full potential with regard to online visibility. Even content that is well-written, attractively presented and expensive to create will underperform without careful preparatory research.Following are seven common mistakes businesses make by not integrating SEO (and other digital marketing disciplines) into their content strategy.1. Not doing proper keyword researchSome content marketers imagine keyword research is only about keywords and search volumes. But it’s muc…

Agency Magna Global ups YouTube spend by 5X, stealing from TV budget

Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from traditional “linear” TV to the video site over the course of the next year. According to the Wall Street Journal the ad buys will run on Google Preferred, which aggregates ad inventory associated with premium content on YouTube.The report asserts that the Magna Global buy constitutes a roughly 5X increase over what it spent on behalf of clients on YouTube in 2015. The increased YouTube spending was motivated in part by frustration it appears. The WSJ quotes David Cohen, president of Magna Global North America, saying that media buyers are unhappy with TV’s declining ratings without commensurate reductions in ad rates.Most brand advertisers are reluctant to quit TV nonetheless. Indeed, the $250 million is still only about 5 percent of the total Magna Global spends on conventional TV advertising on behalf of clients.Despite the fragmentation of TV audiences…

Changing domain names in 2016: 10 easily overlooked steps that can save SEO

I help a lot of companies with the SEO aspects of their website redesigns and CMS migrations.As many webmasters know (or find out through hard experience), both redesigns and migrations can be catastrophic if not handled correctly. Unfortunately, you can run into many gremlins during a migration, from technical problems to botched redirection plans to dropping URLs. And when that happens, you can lose search equity, rankings and traffic. I’ve helped some companies that reached out to me after losing 60 to 70 percent of their traffic based on a botched migration. It’s not pretty, to say the least.But what about simply changing domain names? If you are just moving from one domain name to another, without a redesign or CMS migration, it must be much easier, right? Well, it is easier, but there are still things that can go wrong. And the more moving pieces are involved with your site, the more variables you need to worry about.The following post covers some commonly overlooked steps that …

Software dev firm Clearcode launches security-minded DMP

Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact.But Clearcode, based in New York City and Poland, is today launching its first branded product designed for a different location. Called 7Suite, it’s a data management stack with a data management platform (DMP) that the company says is the first on the market for a private cloud or local infrastructure. CEO Maciej ZawadziƄsk points to the full data control and better security that such an arrangement offers.The stack also includes a tag manager for managing website tags and sending the data to the DMP, and a content personalization engine for displaying content that is based on the DMP’s audience data. 7suite is oriented toward desktop and mobile sites, not apps.Clearcode, founded in 2009, is a software development firm that specializes in creating custom marketing and ad platforms, such as ad servers, DMPs, demand side platforms (DSPs), and attribution platforms…

Search marketing in China: the rise of so.com

Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market.An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers.Although Google dominates much of the search engine traffic in North America and Europe, in China it is one of the least popular search engines.Instead, Baidu, and its rising competitor Qihoo 360, control the landscape. Those interested in doing business in China will need to make sure they understand these search engines if they want to compete.How is the Chinese market changing? – So.comThe market in China is quickly changing and evolving. Baidu has long dominated the search engine sphere, and they still control an estimated 54% of the search engine market share. Over the past few years, however, the…

The loyalty funnel: 3 KPIs for measuring customer retention

As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today’s data-driven marketers.When approaching customer loyalty as a marketer, it’s imperative to consider the multiple stages of brand engagement each customer travels through, and how to target each customer as they enter (and exit) each unique stage.One way to visualize these discrete stages in customer loyalty is via a funnel model.The customer loyalty funnelWhen picturing the customer journey as a funnel, each stage represents a deeper level of loyalty, and thus, a higher-value customer. In the first stage of the loyalty funnel are members: individuals who have signed up for your mailing list but have yet to make a purchase.As customers make their first purchase, and then continue to make repeat transactions, they move further down the funnel and earn a more valuable customer status.There is…

MarTech Today: Add-On adds ABM, avoiding data fatigue & updates to Google My Business API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Act-On adds Account-Based Marketing
May 6, 2016 by Barry Levine
The marketing automation platform expands on its previous basic capabilities with “true ABM.”Enough analysis, already! 8 tips for avoiding data fatigue
May 6, 2016 by Joshua Reynolds
Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the analysis that truly matters.Twitter wants to be better at searches for Vines, Periscopes and GIFs
May 5, 2016 by Tim Peterson
Twitter search engineer Sam Luckenbill says the social network is working on improving its search engine’s ability to index content posted to Twitter, Vine and Periscope.Google updates the Google My Business API to version 3.0
May 6, 2016 by Barry Schwartz
The new Google My Business API brings additional functionality to help those who …

Samsung Launches Galaxy J5 and J7 2016 in India

Samsung has finally brought the 2016 variants of their much acclaimed ‘J’ series smartphones in India. The Galaxy J5 and J7 offer improved hardware and flaunt metal builds at a budget price tag of Rs. 13,990 and Rs. 15,990 respectively.In terms of specifications, the Galaxy J7 features a 5.5-inch HD Super AMOLED display, an Exynos Octa-Core processor clocked at 1.6GHz coupled with 2GB RAM, 16GB of internal storage that is expandable up to 128GB via a MicroSD card and runs on a rather impressive 3300mAh battery pack. On the other hand, the Galaxy J5 comes with a bit smaller 5.2-inch display with the same resolution, Qualcomm Snapdragon 410 processor along with 2GB of RAM, and 3100mAh battery. Moreover, both the smartphones were launched a couple of weeks back in China where they featured 3GB of RAM and Full HD panels which is quite unfortunate to see.Both the handsets come packed with Samsung’s TouchWiz UI running on top of Android 6.0.1 Marshmallow and support 4G (LTE Cat. 4). Other t…

Seven Press Release Mistakes Tech Brands Should Stop Making

They are an essential source of information. And are critical for an open communication environment in the media. We are talking of the humble press releases that might ever so often (and ever so unfairly) get deleted after barely a glance but nevertheless are perhaps the best medium a brand has to make any news regarding itself officially known to the public. But as with all good instruments, the press release too is susceptible to misuse. A well-written press release can inspire a dozen stories, while a poorly drafted one can ensure a lifetime in the trash or spam bin for the brand.Now, we do not claim to be experts in writing and sending press releases (although I did start my career in public relations and handled Motorola for a while) but as we are at the receiving end of more than a dozen press releases a day in the tech media, we definitely have an idea of what does NOT work when it comes to press releases from tech brands.So the next time you are sitting down and sending out a…

MarTech Europe 2016 call-for-speakers is now open

MarTech Europe is returning to London this fall, 1-2 November, and I’m excited to open up the call-for-speakers today. I’m always incredibly impressed by and grateful for the proposals we receive from experts and practitioners in this field.If you have a topic that you would like to present, please fill out our speaker application. The deadline for submissions is Friday, 10 June.Here are a few things to consider as you prepare an application:We’re seeking cutting-edge presentations at the intersection of marketing, technology, and management. That is the sweet spot that our audience — mid-to-senior level marketing executives, marketing technologists, digital leaders, and IT professionals — comes to this event to learn about. However, you can lean your presentation towards any one of those poles — more in-depth on the technology or tech-powered marketing strategy, or more about the management issues surrounding these capabilities. What subject do you think needs to be raised to this au…

Freelancers: How to Say No To Your Clients Without Feeling Guilty

Becoming a “yes” man or woman is typical when you’re in the freelance business, especially when you’re starting out. You try so hard to win clients, please them at every turn, and ensure that the likelihood of receiving projects in future sky-high.However, what about when you face a situation where saying “no” is clearly better than signing up for something you know you can’t manage due to time constraints or some other reason? How do you decline without hurting their feelings, appearing incompetent, or risk losing any chance of receiving projects from them in the future?This is a sticky situation for many, particularly those of us who find saying “no” difficult. This is why we’ve gathered a few tips that will teach you the trick to saying “no” without doing too much damage.How to say no to clients: Simple StrategiesFirst thing first: Set PrioritiesOften we try to exchange what should be our top priority with work we shouldn’t have signed up for in the first place. For example, if you…