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Showing posts from May 12, 2016
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Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest

Enter the 8th Annual SMX Biggest Search Geek Contest. The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe.The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel accommodations for two to SMX Advanced in Seattle, Washington on June 22-23, 2016.. The winner will be presented with an award on stage by Third Door Media’s Danny Sullivan and Marin Software’s Patrick Hutchison. The winner will also receive their choice between an Apple Watch, Amazon Echo, or Microsoft Surface Pro 4.Play now and prove your the geek to beat!Go to http://ift.tt/1hSQoCV to take the quiz.

via Marketing Land

Petplan CMO says the many 4-legged loves of her life inspired the pet insurance brand

Launched in 2006 by Natasha and Chris Ashton, Petplan Insurance offers veterinary care insurance plans for pet owners. Serving as the company’s co-CEO and its chief marketing officer, Natasha Ashton is the driving force behind the Petplan brand.“For the first time in five years, we’re launching new products and it’s incredibly exciting,” says Natasha, “We turned the industry on its tail when we launched Petplan 10 years ago with policies that were unmatched in the comprehensive coverage they offered. It seems fitting with our 10th anniversary coming up that we do that again.”Five years ago, Petplan made into Inc. Magazine’s list of the 500 fastest-growing, privately held companies in the U.S., and in 2013, the veterinary care insurance company was named a top 50 “Most Promising Company” by Forbes.Prior to founding Petplan, Natasha’s professional background included time at a Greek manufacturing company, leading an IT technology recruitment firm, and launching a small import business …

Callidus’ cloud platform gets wired up for The Internet of Things

Imagine that, as a marketer, you have a direct stream of data reporting back from every product sold as a result of your campaigns.That’s the potential of the Internet of Things (IoT) for marketers, and a key driver behind the announcement today by marketing and sales platform Callidus Software that it is getting wired up.The company’s CallidusCloud platform provides sales, marketing, learning, and customer experience applications for enterprises. Its Lead to Money suite will receive API data from a variety of IoT-enabled devices sold by its 4700 company customers, which include Barclays, Verizon, and Fitbit. Lead to Money applications include lead identification, sales onboarding and content, proposal and quote generation, contracts, commission administration, and customer experience monitoring.This is the first major foray into IoT for the Dublin, California-based firm, and it highlights the potentially transformative effect that IoT could have on marketing, selling, customer relati…

Google Analytics replaces Search Engine Optimization report with Search Console report

Google Analytics has updated their integration with with the Google Search Console Search Analytics report. Soon your “Search Engine Optimization” report under the Acquisitions tab will be replaced with a “Search Console” report. The data is being pulled from the Google Search Console and now shows you both Google Analytics and Google Search Console metrics in parallel.That means that instead of just seeing the acquisition data, i.e. impressions, clicks, CTR and average position. You will now also see behavior metrics and conversion metrics including new metrics such as sessions, bounce rates, page/session, and your conversion metrics including e-commerce data.Google said,”each of these new reports will display how your organic search traffic performs when measured by any of these dimensions.” “As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console…

Gboard is Google’s New Virtual Keyboard for iOS

Back in March, there were rumors that Google was developing a gesture-based keyboard app for iOS. Fast forward two months and here it is, Gboard, the new gesture-based virtual keyboard from Google for iOS devices. It is actually based on the “now-on-tap” technology that Google introduced with Marshmallow last year.“Now-on-tap” lets you use the google search engine from any app. To use it, you just have to press and hold the home button to let Google analyze anything you’re using on the screen and then it shows relevant information based on the things it analyzed. For example, if you have any place on the screen and then use Google “now-on-tap”, Google will show you the address and other relevant information for that place.Gboard is kinda similar in many ways. It places a tiny “G” logo which actually puts the shear-strength and functionality of Google’s search engine right onto your keyboard. See it in action right below –As you can see, you just press the “G” logo on your keyboard, Go…

Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day

Marketers are a resourceful group of folks. I mean, we have to be, right? Every day, we wake up and go to battle against the other one zillion brands out there for a tiny piece of that marketing Holy Grail: consumer awareness. And without a doubt, that is getting increasingly harder.So it’s no wonder that, when face-to-face with an empty content calendar, we all look for interesting ideas to help the brands we represent stand out from the crowd.Enter the uptick in national “holidays” that we have all seen over the last several years. This list of “holidays” consists of many special occasions that the average person would never even know existed without help from us marketers.For example, did you know that this month is National Bike Month, National Egg Month, National Hamburger Month, National Salad Month, National Salsa Month, National Strawberry Month, National BBQ Month, National Water Safety Month, National Get Caught Reading Month, and National Chocolate Custard Month? And those …

The ABM view from the other side of the pond

A few weeks ago, I had a chance to spend some time in London to discuss the impact of technology on Account-Based Marketing (ABM). I’m pretty familiar with the UK market and EMEA (Europe, the Middle East and Africa) in general, having traveled there 30-plus times during my days at Adobe.I have always enjoyed my trips to the UK. The Brits love a good beer, a good joke and a good political debate.On this trip, there were two topics weighing on their minds: Donald Trump and the “Brexit.” The Donald has them worried about our future, while the Brexit has them worried about theirs.Toss in a few beers and the requisite jokes, and we had a fun week.But I digress. The real focus of the week was engaging with UK marketing leaders and discussing Account-Based Marketing. ABM was on everyone’s mind!Account Based Marketing dominates discussionThe events that I attended were completely over-subscribed. In fact, the B2BIn:Tech ABM sessions were standing room only. And the smaller, more customized fi…

Flattr Plus: Publisher savior or unwelcome benefactor?

The publisher’s rescuer has apparently arrived — and in a most unexpected form.A partnership between ad-blocking software provider Adblock Plus and Swedish content-funding startup Flattr is being publicized as an altruistic way for consumers to support publishers and content creators without having to view online ads. But is an additional product — one that further distances publishers from their audience and discourages direct communication — really what the digital industry needs?With an increase in the use of its ad-blocking software depriving online publishers of the ad revenue required to support free content, Adblock Plus has announced the development of Flattr Plus. The new product, due to be launched in beta by the end of this month, allows its customers to make a voluntary financial contribution to the publishers whose websites they engage with. (Though they can still visit those sites without making donations.)So will publishers be lining up to sign up for Flattr Plus, and c…

Google and Bing each institute bans on ads in the name of consumer protection

Google’s announcement that it would no longer accept advertising promoting payday and high interest loans earlier this week was followed by news from Microsoft that Bing Ads will no longer accept any ads from third-party tech support services.The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly “populations most vulnerable to online scams and other fraud activities” (Bing Ads).Google has been addressing payday loan listings in its organic search results with iterations of the so-called Payday Loan algorithm since 2013. That algorithm has targeted both spammy sites and queries related to payday loans.In its announcement this week, Google said that as of July 13, 2016, “We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher.”Facebook was the first major digital ad seller to put a ban on ads for…

Marketing’s new balance: Customer connection vs. data and performance

Marketing has evolved a great deal over the past several years. More channels, more devices, new technologies, more data — the list goes on. Marketers have become used to being highly adaptive to keep pace with change.Most marketers I talk to discuss all the things they do to keep up with the changing landscape and tend to look at themselves as pace-setters in the space. But I think most of them are missing one of the biggest changes in our space: the imperative of marketing to meet the needs and desires of the customer.In this post, I’ll explore what’s clouded the vision of today’s marketers, how the true mission of marketers has been obscured and what we must do to address it.Let’s get started.The rise of dataData in our space is gold. It’s what allows us to understand KPIs (key performance indicators), hit CPA (cost per acquisition) targets and drive revenue for clients. It allows us to get a better understanding of which channels are working and how customers are engaging and conv…

Everything you always wanted to know about programmatic but were too afraid to ask

One of the biggest challenges to programmatic adoption is that people are afraid of it.To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.“In programmatic we have a tendency to use a lot of jargon, which creates a lot of fear, even within the industry,” said Aswin Regawa, managing director, platforms, OmnicomMediaGroup.What is programmatic?Matt Harty, senior vice president, Asia Pacific, The Trade Desk, kicked off the discussion by asking the panel to put forward their elevator pitch when defining programmatic.“It’s ‘programmable advertising’… You want to target a set audience and until that audience is engaged, you don’t buy the ad placement,” Harty said.Melvin Goo, general manager, OMD Indonesia added that the essence of programmatic is in its automated ability to buy not sites, but the audience. “It’s about buying the audience when [t…

Google Ad 4-pack now shown for 23% of all online search topics

Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics.It’s been an interesting time for search marketers, with lot of early research indicating various different trends and anomalies for the new look SERP.The major worry is that paid search advertising will become more competitive and that organic results are getting pushed further and further down the page.Although one of the surprising developments is that having your ad appear in position 4 may lead to as high CTR as position 1.Today’s research however highlights the need for paid search teams to align their strategies with customer intent.As well as the headline stat, BrightEdge has discovered the following important takeaways you need to be aware of:Searches indicating purchase intent are six times more likely than all other searches…

MarTech Today: Kayak’s voice-enabled travel search, Google’s “tap to translate” feature & Zarget’s browser plugin-based CRO tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Kayak brings voice-enabled travel search to Amazon’s Echo device
May 11, 2016 by Greg Sterling
Currently the feature is about high-level price search; booking is not yet possible.Here’s what Amazon wants to accomplish with its new Video Direct service
May 11, 2016 by Barry Levine
Two analysts weigh in on whether Amazon is moving against Google’s YouTube or reaching for something else.Google Translate adds new “Tap to Translate” feature for third-party apps
May 11, 2016 by Greg Sterling
Company also adds Chinese languages to Word Lens visual translation feature.Convergence and the power of data in modern marketing
May 11, 2016 by Josh Manion
Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that convergence.Startup Zarget launches first browser plugin-based CRO…

Pebble Smartwatch Comes to India; Prices Start from Rs 5,999

Pebble has made available its entire range of smartwatches in the Indian market. Pebble has been a pioneer with wearables and has a wide range of smartwatches which compete with the likes of Apple Watch, Samsung Gear S2, Huawei Watch, Moto 360 and others. Pebble watches were already available in regions like UK, USA but now they are going to sell directly in India via Amazon with prices starting at Rs.5999/-IDC predicts that 110 million wearable devices (mainly smartwatches, fitness-bands) will be shipped in 2016 which will be a 38% rise from the last year. With many global markets like USA, China heading towards saturation, India is getting all the attentions from the tech-world recently.Eric Migicovsky, Founder & CEO, Pebble says:We are extremely excited to introduce Pebble in India. Indian users have always been open to adopt new technologies especially in mobile. Hence, we see a promising future for Pebble in India. Our unique products offer amazing experience at an affordable…

Why you NEED to raise organic CTR’s (and how to do it)

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (everyone’s got an opinion based off something they heard or read). To make matters more confusing, Google is less than forthcoming about the secrets of their algorithm.But if CTR truly does impact Google’s organic search rankings, shouldn’t we be able to measure it? Yes!In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.To be clear: my goal with this post is to provide just a brief background and some actionable insights about the topic of organic c…

Google Translate Updated to Work Anywhere Inside Android and Comes with Offline Support

Google Translate has been a lifesaver for many people out there who frequently connects with people from other countries for work or studies or anything else. But there was a major caveat – you’d have to open the app every time to enjoy its functionality. But with the new update for Google Translate, the caveat is gone.Google introduced many features with Android 6.0 like Google Now-On-Tap, Doze, New Animations, New App Drawer, App Permissions and many other things. One of the standout feature beside Doze was “In-App-Translation” which lets you translate any text in any app or website with just a simple tap. Until today, the feature was only limited to devices running Android 6.0 and higher.But With this new update, Google is bringing it to any Android device running 4.2 and higher, and that should include majority of the active Android smartphones. To use this feature, you just have to select and copy the text you want to translate and a translation-floating-button will pop up right …