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Showing posts from May 13, 2016
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Report: most iOS app store revenue goes to top 1 percent of publishers

Talk about the top 1 percent. According to a new report from Sensor Tower, the top 1 percent of US iOS App Store app developers with paid/in-app purchases generated a staggering 94 percent of all revenue in Q1.For this analysis, Sensor Tower looked at App Store revenue and downloads between January 1 through March 31, 2016. You can read more about the company’s methodology and data here. It’s important to point out that the report doesn’t cover Google Play, however.According to Sensor Tower’s estimates, roughly $1.3 billion of $1.4 billion in iOS App Store Q1 revenue was captured by 623 publishers. The remainder, about $86 million, went to the remaining nearly 62,000 developers.Who are these top publishers? They include established and household names such as Google, Disney, MLB, Spotify, Dow Jones, Hulu, NY Times, HBO, Electronic Arts, Zynga, Pandora, Neflix and others. The list also includes less familiar names such as Red Cactus, Skout, Life360, Everyday Health, BabyFirst, Super Ev…

The true value of technical SEOs

Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago.Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am amazed to find myself agreeing with him in many ways after revisiting the post.Clayburn isn’t really wrong, in that technical SEO is just following best practices, though I don’t agree that every issue can be Googled. Technical SEOs are on the bleeding edge of making newer JavaScript frameworks search engine-friendly, and this is something you won’t find much, if any, documentation for. I’ve spent years doing technical SEO, and I still run into new issues all the time and learn things I didn’t know before.The fact is, the web has become more complex and technical. The larger the company, the more that is usually wrong;…

SEM ad copy tips that you may find scary

Writing ad copy for your AdWords campaign typically is a process that unfolds something like this:Identify keywords and user needs.Write copy that speaks to both.Make small tweaks and A/B test over time.This is exactly how we end up with search results that look like this:While these ads are not exactly the same, they’re similar enough to be more or less indistinguishable to the average searcher.We are clearly creating problems for searchers with a process that leads to nearly identical search ads from every company. Consumers have no idea which resource is going to be the best for them.Somewhere along the way, the process became more about getting all of the clicks rather than the right clicks. The result is that companies fail to differentiate themselves — and thus fail to attract the customers most likely to buy from them.Here is what needs to be done to get SEM ad copy in a better place than where we find it today.[Read the full article on Search Engine Land.]

via Marketing Land

Three ways to deliver future-focused digital advertising

Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising will survive and can even thrive.For the industry to survive, though, we need to take a realistic look at how digital advertising hasn’t exactly kept pace with changing consumer habits and attitudes. As a result, we’ve had to face what have rightly felt like existential crises, with perhaps none drawing as straight a line between now and potential oblivion as the rise of ad blocking.Marketers should resolve to create better experiences consumers won’t want to opt out of by executing more intelligently using the processes and tools already at our disposal. Ask yourself: Will we invest in a stale paradigm and consign ourselves to diminishing relevance over time, or will we be bold and inventive to ensure that we’re investing in the future of digital advertising?It’s a weighty question, but we can bring this thinking down to Earth based on our everyday ap…

Inside Twitter’s video showcase at Tastemade’s Los Angeles studio

You probably know how to use Twitter. You might also know how to use Twitter’s two video-specific apps, Periscope and Vine. Not everyone does, even in the home of the entertainment industry.To make sure media, marketing and entertainment execs are up to speed on all of Twitter’s video products, the social network held a showcase event this week at digital video network Tastemade’s Santa Monica, California, studio.

via Marketing Land

Which trend-setters will shape back-to-school marketing in 2016?

School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new scholastic year.Data from BizRate Insights shows that more than half of consumers will kick off their back-to-school shopping between late July and early August, meaning brands still have time to secure a critical piece of their back-to-school strategies — connecting with leading influencers who have the power to reach their target audience.Source: Bizrate Insights As a parent, I’m on the lookout for influencers who can help me re-create top trends for less. As a strategic leader for an affiliate marketing company, I’m on the lookout for opportunities to help advertisers collaborate with those influencers to optimize back-to-school performance.Celebrity influencersKid celebrities are among the most valuable influencers for brand adoption. However, the influence is not limited to kid-to-kid.Rakuten Marketing (my employer) conducted a survey of parents this…

MarTech Today: Adobe pumps up its Marketing Cloud, Callidus wires up for IoT & Google’s mobile-friendly algorithm boost rolls out

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Adobe pumps up its Marketing Cloud
May 11, 2016 by Barry Levine
Adds enhancements in adtech, automatic content targeting, attribution, and email subject lines.Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest
May 12, 2016 by Digital Marketing Depot
Enter the 8th Annual SMX Biggest Search Geek Contest. The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe.Callidus’ cloud platform gets wired up for the Internet of Things
May 12, 2016 by Barry Levine
Data feeds from business devices redefine “customer relationships” for its sales and marketing applications.Google Analytics replaces Search Engine Optimization report with Search Console report
May 12, 2016 by Barry Schwartz
Google Analytics is now more deeply integrated and tied to the…

Echoman EM05 Car Heads Up Display Review

There aren’t too many car tech accessories that appeal more than a Heads Up Display (HUD). With OBD II becoming a standard across cars, it was only a matter of time before one could access plethora of information much beyond the usual set of displays present in a car. OBD apps help to retrieve and track the data in real time on your smartphone, but won’t it be cool to keep track of them “safely” while you’re driving? That’s where HUDs like Echoman EM05 come into picture.Echoman has been into car electronics for a decade now. Based out of Shenzhen, it’s like any other Chinese company fighting it out on the basis of decent hardware at an affordable price. In fact, their HUD products are one of the best sold ones on Gearbest, one of the top eCommerce site from China who ships across the world. With this HUD, one can keep track of time, speed, fuel consumption and many other things. More on this later in the review.Echoman EM05 comes with a 5.5-inch LED display panel. The real USP of this…

Xiaomi Yi 4K Action Camera Announced for $183; Comes with 12MP Sony Sensor

Yi cam is Xiaomi’s take on GoPro action camera, and its latest iteration has got some neat features. The new Yi cam has been upgraded to take 4K videos at 30 fps, courtesy, the 12MP Sony IMX377 sensor. The Yi cam comes with a 2.19-inch display and has dual band Wifi support to connect to Android smartphones. The processing is handled by Ambarella A9SE SoC with support for the popular H.264 codec.The Yi cam now comes with separate apps for photos and videos editing with ability to share directly to popular social networks. Other than 4K at 30fps, the Yi cam can capture 1080p at 120 fps and 720p at 240 fps as well. It also allows for time lapse videos with 0.5 / 1 /2 /5/ 10/ 30/ 60 seconds internals between shots. The display is protected with Corning Gorilla Glass. There’s a 6-axis gyroscope for Electronic Image Stabilization. The 1400mAh battery will ensure up to 2 hours of continuous 4K video recording. Considering it weighs just 95g, that’s pretty impressive. The Xiaomi Yi 4K action …

Automattic to offer .blog domain names, WordPress not required

Automattic, the parent company of WordPress, will begin offering .blog domains later this year. And while you can use them with a WordPress.com or self-hosted WordPress website, you don’t have to.According to Thursday’s announcement, registration prices “are still being finalized, but they will be in the standard range for new top-level domains with some premium pricing for higher-value names.” And the domains will be open to anyone, not just WordPress users.You’ll be able to purchase a .blog domain at WordPress.com or through our partner domain name registrars. And again, the .blog domain will be available to everyone, regardless of what kind of site you have or who hosts it.Like other new top-level domain rights owners, Automattic will first offer trademark owners the chance to secure .blog names that match their registered marks in a “sunrise” registration period. That’ll be followed by a “landrush” registration phase where individuals can apply to buy domains before open registrat…

Mark Zuckerberg responds to Facebook Trending Topics allegations

With the brouhaha this week about how Facebook’s editorial team has been manipulating the Facebook Trending Topics to prevent certain types of stories from seeing the light of day on the highly influential sidebar, the Facebook team has been pretty busy responding, even addressing governmental inquiries about the potential manipulation.While Facebook VP of Search Tom Stocky has already provided an initial response, with the news still continuing throughout the week, it was time for Facebook CEO Mark Zuckerberg to stand up and make an official statement.And he has.As Zuckerberg states, the objective of Facebook is to give everyone a voice. Trending Topics is part of the platform for all voices to be heard. Contractors involved in promoting stories to the Trending Topics are required to follow rigorous procedures to ensure there is no slant or bias in the visibility of those stories. However, due to the allegations, Facebook has launched an investigation, which to date, has found no evi…

Six most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have major updates from Periscope and interesting stats from Bing. Oh yeah and tonnes of new stuff from Google, because you know, it’s a weekday ending in ‘y’.A quarter of all searches on Bing are voice searchesAs reported by MediaPost, Bing has announced that 25% of searches on the Windows 10 taskbar using Bing are voice queries.Also according to Rob Wilks, VP North America Search Sales at Microsoft Search Advertising, voice searches have become longer. “Text searches are between one to three words, compared with voice searches that have grown to between six and 10 words”It won’t be long before the tone of your voice will be as important as the keywords you use…“Search is bigger than keywords… Understanding the keywords is only a stepping stone. It’s no longer about the traffic it drives, but how marketers interpret the interaction through data.”Until a…

CREO Mark 1 Gets its First Monthly Update with 5 New Features

A new phone every month” – That’s how CREO pitched its first ever Android smartphone, the Mark 1. The Bangalore based company promised to update the software every month with brand new features based upon user interests and requests. The phone was launched on April 13 and a month later we have the first update with five new features as promised.Fuel OS, the custom skin on top of Android 5.1 Lollipop that powers Mark 1 already has some unique features which sets it apart from the competition. Now, the company has added few more features to its kitty. So here they are:Data ManagerWith the new Data manager, Fuel OS gets Cyanogen like feature which can stop apps from using the cellular data when you don’t want them to. With mobile internet data being as pricey as it is right now, this is a much needed addition to Mark 1. CREO claims that nearly 25-30% of cellular data usage is used by apps in the background, which is why they wanted to add the Data manager feature. Go ahead and pick &…

Is it game over for PRs when it comes to link building?

Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links.The results show that bloggers are increasingly savvy about the value of linking out to other sites. They clearly understand the difference between follow and no follow, and they’re quite happy to have a commercial discussion (and to name their price).Google’s recent clampdown on paid (and pseudo-paid) links from bloggers now looks like a reasonable reaction, if this study is anything to go by.The studyAlex pitched some “interesting and relevant” content to almost 300 bloggers. He cherry picked 60 of them and gave them the personal touch. No budget was mentioned.The resultsHere’s a overview of what happened…Alex had a great hit rate. Around 35% of the 299 he contacted responded – 106 responses in total.Six people said the content wasn’t relevant to their blog.…

First Impressions: Zuk Z1 – Golden Oldie?

It was one of the most talked-about phones when it was announced in August last year, blending some very good hardware (for that time) with the CyanogenMod OS. However, the Zuk (pronounced ‘zee you kay’) Z1 took its time coming to the Indian market, evidently because Cyanogen in India already had a tie-up with Micromax’s sister YU brand. That particular alliance has, as per our many sources, been laid to rest, paving the way for the first Zuk device to arrive on Indian shores – the Zuk Z1.And its impression is one of solidity and substance rather than of smartness and style. We are going to be blunt – the Z1 is not a phone for those who love to flaunt their handsets. It has a jet black front with a 5.5 inch display, with a clearly outlined rectangular home button flanked by two touch buttons (backlit) beneath it, and an earpiece and front facing camera above it. At 155.7 mm, it is definitely on the longer side (the OnePlus 2 is 151.8 mm long, the OnePlus One 152.9 mm long and even Len…

Top 6 Secrets of People Behind Popular Blogs #2 is Dope

So you’re wondering why your blog refuses to grow after putting so much time and effort into it. You’ve implemented all the things you learnt from other blogs in order to build a very successful blog yet there’s no sign of growth while other blogs that were built after yours are speedily picking up and getting lots of exposure and mentions.Does it mean that those other bloggers that are becoming famous are smarter, luckier or more intelligent than you are? Or maybe you’ve concluded that blogging is not meant for you after all? Well, that is not the problem. The problem is that there are few things they’re doing which you are not.In this case, giving up usually looks like the best option but I urge you not to even think of that at all instead, give me some minutes and I will show you exactly why you’re not moving forward with your blogs.After reading this post, you’ll see the exact things that separate the pro/successful bloggers from other bloggers that struggle to build their blog al…