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Showing posts from May 16, 2016
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[WATCH] Marketing Land Live #13: Banned PPC ads, Facebook’s trending controversy & more

It was a unique week in the PPC space, as both Google and Bing banned different types of ads/advertisers from their platforms. Facebook spent the week playing firefighter against the flames of accusations that its Trending Topics are biased. And Amazon opened its video platform to folks like you and me who want to upload and make money from video publishing.Those were the main topics that we cover in the latest episode of our weekly video show, Marketing Land Live.Barry Levine, Ginny Marvin and Tamar Weinberg joined me for this episode, which runs about 49 minutes. You can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future.Show NotesGoogle bans ads for payday and high-interest loansBing Ads bans ads from third-party tech support servicesGoogle’s ban on …

The SEM agency is dying (and what to do about it)

Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence of SEM in general. SEM agencies that fail to pivot into broad-based digital agencies will either need to focus exclusively on small business SEM or cease to exist.Why do companies hire agencies?There are two vectors against which companies evaluate agencies: 1) the value that the agency provides; and 2) the scarcity of the agency’s services. For agencies, scarcity is determined by two criteria: a) the number of other agencies that offer the same service; and b) a potential client’s ability to perform the same service in-house. When you plot these factors on a chart, it looks like this:As the chart shows, agencies tend to attract business when they can fulfill a scarce need. As supply increases, agencies lose their leverage with clients, resulting in either price wars between agenc…

Early bird rates for SMX Advanced expire Saturday. Register today and save $400!

If you’re seriously obsessed with SEO and SEM, keep reading to find out what SMX Advanced has in store for you! Register for an All Access Pass by Saturday and pay the early bird rate of $1895, a $400 savings compared to on-site rates.-The SMX Advanced Conference Team

via Marketing Land

How to write meta title tags for SEO (with good and bad examples)

What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples?Following on from our blockbusting guide 22 SEO essentials for updating your site, I thought I’d follow up the advice on title tags and answer the above questions.If you just want a quick guide to optimising title tags, click here to jump to the checklist section.First lets talk about meta tags in general:What are meta tagsAs Kristine Schachinger described in our previous guide to tags back in 2012, meta tags are HTML elements that provide information about a web page for search engines and website visitors.These elements must be placed as tags in the head section of a HTML document. These elements are:Title tagMeta descriptionWe’ll discuss meta descriptions in a separate post, but for now let’s discuss title tags, the most important meta tags on your site.What is a title tag?Title tags are used to tell search engines and …

UC Davis scandal exposes the online reputation industry’s own bad rap issue

Recently, the chancellor of the University of California, Davis was placed on leave following reports that the institution had hired online reputation management (ORM) consultants to “scrub” web references about student protesters getting pepper-sprayed by campus police. News stories around the scandal make it clear: The ORM industry itself is facing a serious reputation crisis.The sequence of events involving UC Davis unfolded as follows:In November of 2011, campus police pepper-sprayed some Occupy Wall Street movement protesters after they were asked to leave the campus.Video of the pepper-spraying spread across the internet, and the police involved were fired or left the employ of UC Davis. After the incident, Chancellor Linda Katehi apologized for the incident but was censured for the handling of the incident by the faculty senate, and various groups called for her resignation.In April of 2016, The Sacramento Bee reported that UC Davis paid consultants at least $175,000 to improve…

LG Stylus 2 with Lower Mid-Range Specifications Launched in India for Rs 19,500

LG has finally brought the Stylus 2 to India which they introduced globally back in February this year. Being priced at Rs 19,500, the only USP this device holds is the stylus pen and the software assisting it. The company, unfortunately, made the same mistake again of not packing enough specifications for a mid-budget device.The Stylus 2 features a 5.7-inch HD display which sounds immensely disappointing given the competition. Design wise, it flaunts a textured pattern on the back and metal edges to provide a better look. Underneath, it is powered by a Qualcomm Snapdragon Quad Core processor clocked at 1.2Ghz (yes, the actual SoC model isn’t mentioned) backed up by 2GB of RAM and 16GB internal storage that is expandable up to 2TB via a MicroSD card. There’s a 13 Megapixel rear CMOS sensor along with an 8 Megapixel front camera.On the software side, the Stylus 2 comes with LG’s UI 5.0 running on top of Android 6.0 Marshmallow. It also supports 4G LTE with Voice Over LTE. It runs on a

Now emails can now stay on Google Customer Match lists indefinitely

Google has removed the expiration time for emails to remain on a Customer Match List.Google is alerting AdWords customers when they log into their accounts that the previous 180 day limit has been removed and all customer match lists that had been set to the maximum 180 day have been automatically updated to the new “No Expiration” setting.The change will allow advertisers to retarget customers seasonally, serve campaigns for re-orders and upsells beyond 180 days, among other strategies that depend on longer cycles.AdWords users logging in will see the following alert:Customer Match membership duration extended The maximum length of time a customer can stay on a Customer Match list has changed. Membership no longer needs to expire for these lists, and all lists using the 180 day maximum have been updated to the new setting.Google launched Customer Match last fall, enabling advertisers to upload existing customer email lists to target those users with ads on Google search, Gmail and You…

3 segmentation strategies to maximize profits

It’s no secret that email segmentation can increase the engagement rates of your messages. Nearly 40 percent of marketers who segment their lists saw better open rates, and 24 percent had increased deliverability and ROI on email marketing, according to eMarketer.Your prospects and customers are not all the same. Some of them are looking to achieve a specific goal, while others are trying to overcome a particular obstacle.A portion of your email list might purchase every one of your offers. On the contrary, some prospects will make their first purchase six months after they opted in to your list.Despite purchase differences, your audience does have one thing in common: They want you to provide them with educational content that moves them closer to their end-state goals.Why value trumps allThe more value you provide to your email list, the more responsive they will be to your products and services.So, what exactly is “value,” and how do you create it for your audience?Value is created…

Facebook brings its brand-friendly video ads to its ad network

If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend.A week after Facebook brought its retargeting ads to Instagram, it’s bringing its brand-tailored video ads to its ad network of third-party sites and apps, Audience Network. And it’s bringing that ad network to the desktop web for the first time.Facebook’s Audience Network already ran video ads across publishers’ properties, but those ads introduced last year were aimed at direct-response advertisers. They were less about getting people to watch a brand’s video and more about getting them to click to install the app that the video was promoting.To cater to brand advertisers, Audience Network will add the option of buying video ads with an intent to get people to watch those ads versus click on some call to action attached to them. To buy ads with these video view objectives, advertisers will be able to purchase them on a cost-per-view basis or set a bid price an…

The secret to email marketing success: delivering relevance

It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. And according to eMarketer’s Retail Email Marketing: Benchmarks and Trends in the US, internet users of all ages continue to open promotional emails, welcome targeted messages when shopping and think of email as a preferred channel for interacting with retailers.While you might assume young adults have abandoned email for other channels, checking and sending email is still the leading digital activity for 18- to 34-year-olds. The fact is, customers still love their email.But here’s the catch: You’ll only succeed with email if you deliver relevant content. We know that spamming customers isn’t the answer, and sending email that doesn’t align with your consumers’ interests doesn’t move the revenue needle, either.Your audience will be most receptive to messages about merchandise they have already shown interest in, e…

Brand slackers: organic search is not always about non-branded keywords

I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified.While we waste away worrying about non-branded exposure, much of the time, we are ignoring “branded” entry into our site from a multi-channel attribution standpoint.Specifically, traffic that chooses to enter the site again as they searched for your brand name since they were associated with the brand previously via social media, PPC, etc.What do you mean?Simply put, most of us are ignoring last channel touch points in favor of the chase of high visibility in high search volume organic traffic.If you are lucky enough to rank for highly searched terms, then that is great. If you convert them in the first visit, then you are awesome. For the rest of us, we have to consider the multi-visit journey of a “digital visitor”.Let’s think about this for a moment, in most cases, your customer is making s…

Sorry, Google’s cool Gboard GIF search isn’t coming to the web

Loving the animated GIF search feature that Google unleashed last week within its new Gboard keyboard for iOS? Many are. So how about Google releasing that same type of power for anyone to use via the web? Sadly, the company has nothing pending.“We don’t have plans right now to do anything more with it,” said Rajan Patel, a principal engineer at Google who oversees Gboard.Instead, Patel suggested that those who want to use Google to find animated GIFs should instead turn to Google Images, where after conducting a search, you can then narrow the type to “Animated,” as explained more here.Yeah, that works. But the images aren’t animated when you browse, and you have to undertake a two step process to search and then narrow, rather than the ease that Gboard GIF search provides.While Google Images finds GIFs from across the web, Gboard is restricted to partners, Patel said. These include the popular Giphy and Riffsy (which powers the browse-by-category option in Gboard). Both are great ch…

MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sitemap index counts

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era
May 13, 2016 by Barry Levine
The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.The true value of technical SEOs
May 13, 2016 by Patrick Stox
While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.Automattic to offer .blog domain names, WordPress not required
May 13, 2016 by Matt McGee
New top-level domain will open for registrations later this year. Pricing not announced yet.Tune study: Overwhelming number of mobile users won’t pay even $1/year for to avoid ads
May 12, 2016 by Barry Levi…

How to avoid your search marketing campaign falling short of its potential

It’s disappointing when you go into a campaign and there are high hopes of success but you fall short.You do your research and your preparation. There’s scope and a great opportunity to do well. But you don’t quite reach that potential. You miss those measures of success.If you’re working as an SEO professional this post is for you. I’ll show you some practical ways you can ensure that your campaign reaches it’s potential.No more excusesNow, there is the old saying, isn’t there? If a tree falls in a forest and no-one is around to hear it, does it make a sound? Well, I want to update that.If an SEO makes a recommendation and no one implements it, did it really matter?Was it worth making the implementation in the first place?Because if an SEO makes a recommendation and it doesn’t get implemented, was it ultimately a waste of time?I think that more campaigns fail due to poor execution, rather than poor strategy. Particularly SEO campaigns and I think this is also true with social media c…

Apple’s Head Honcho, Tim Cook Expected to Visit India this Week and Meet Narendra Modi

Apple Inc Head honcho, Tim Cook is expected to visit India this week and meet Prime Minister Narendra Modi. Tim’s India visit comes at a time when Apple’s iPhone sales slipped for the first time and the company is trying to strengthen its foothold in the Indian market. At a share nearing to 2% Apple has been trying to attract first time iPhone buyers in India, the price slash and the corporate leasing offers were part of this efforts.Tim Cook was recently in China wherein the company invested $1 Billion in the famous Chinese cab hailing service called Didi Chuxing. Ironically this will also be Tim’s first visit to India after being named as the head of Technology for Apple. The visit is not yet officiated but Livemint sources have revealed Tim Cooks plan to visit India.On the brighter side Apple has been seeing a surge of sale in India despite the 2% market share. The spike in sale can be attributed to the discounted iPhone 5s and older models. It is no secret that Apple has been tryi…

Micromax Canvas Evok with 3GB RAM, Snapdragon 415 Launched at Rs 8,499

Micromax has introduced the Canvas Evok primarily aimed at young smartphone users looking for a cheap, yet stylish option. There’s nothing peculiar about the device, it costs Rs 8,499 and comes with the majority of necessary specifications one expects from a 2016 budget smartphone.Specifications wise, the Canvas Evok flaunts a 5.5-inch HD display with a pixel density of 267ppi and is protected by Corning Gorilla Glass 3. Underneath, it runs on Qualcomm’s Snapdragon 415 SoC clocked at 1.4 GHz along with 3GB of RAM, 16GB of internal storage that is expandable and Adreno 405 which could suffice for basic gaming needs. To make sure you don’t run out of juice easily, Micromax has packed a 3000mAh battery. It supports 4G LTE, however, there’s no Dual SIM functionality which could be a deal breaker for some.On the software front, Evok comes with Android 5.1.1 Lollipop. There’s a 13 Megapixel rear camera featuring 5P Largan Lens which is claimed to result in better low light shots. For selfie…