Skip to main content

Posts

Showing posts from May 17, 2016
Instapage

Twitter data show most tweets from brands, publishers, celebs contain links

Yesterday Bloomberg reported that Twitter plans to stop counting links against tweets’ 140-character limit. It’s a no-brainer move. People share a lot of links on Twitter, especially brands, celebrities and media companies — three of Twitter’s most important constituents.Marketing Land pulled the 200 most recent tweets from the 300 most-followed brand, celebrity and media accounts on Twitter, as determined by social analytics firm Socialbakers. After setting aside replies and retweets, the 38,977 examined tweets show that the majority of all three categories’ tweets contain links.No shocker there. Brands put tweets in links to get people to check out their sites in order buy products or read up on whatever the brand is pitching in its tweet. Publishers put links in tweets to get people to check out their articles. And celebrities put links in tweets to promote content they’re publishing elsewhere — often their Instagram posts — as well as brands or organizations they’re in business wi…

Local SEO: Become the voice online for your market

When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on social media.Instead, it’s worth writing about what your audience cares about: your local community! Where you sell and who you sell to are more important than what you’re selling.The local long-tail opportunityHere’s an example. A local insurance agency I work with has long ranked in the first position organically and in the local map pack for most of their services. They sell auto, home, life, health and business insurance. This client also has a positive reputation online, earning rave reviews on Google and Facebook.However, they weren’t gaining followers on social media, and website visitors were stagnant. Despite ownership of their indu…

PPC skeptics: Are you one of these 6 types?

There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one survey showed that small businesses are only spending 3 percent of their total ad budgets on Web ads.I’ve talked to a lot of companies over the years and found some of them to be apprehensive about pay per click. They typically fall into one of six categories when it comes to how they feel about PPC.If you or someone you know is leery about PPC, read on to find out if any of the following types resonate with you. Maybe you’ll uncover some new perspective that might change your mind.Skeptic No. 1: The Popular KidIf you’re this type of PPC skeptic, you’ve built your business on outbound marketing, face-to-face interactions and handshakes. Your business is typically in good condition — so good that you’re actually not looking for any other form of marketing or advertising.But someone who thought you should explore PPC may have referred you to an agency, a…

Data provider Acxiom opens up its turnkey marketing analytics environment

Marketing data provider Acxiom is now making generally available its turnkey environment that fully integrates its LiveRamp acquisition from 2014.The new offering, called the Acxiom Marketing Analytics Environment or AMAE, had been available since last July, but only to selected clients.Prior to that, Marketing Services president Dennis Self told me, brands required custom setups for most engagements.Now, AMAE offers a standardized, ready-to-go environment for collecting, combining, managing, analyzing, modeling, and exporting big data from multiple sources, both online and offline. The company says that standing up a data collection and analysis environment for a brand can now be accomplished in days or weeks, instead of months or even years.Here’s a screen from the AMAE dashboard:Nearly two years ago Acxiom bought LiveRamp, which specializes in onboarding offline and other data into analytical environments. AMAE represents the first full integration of that acquisition, and is desig…

Report: accuracy of location data declining as more publishers offer it

Location data is a treasure trove of information and it can do a lot of heavy lifting for marketers. A growing number of ad platforms and data companies are using location for audience segmentation and targeting as well as offline attribution and campaign optimization.Those capabilities, however, assume accurate location data. For example, there may be significant differences between the shopper profiles of store X (e.g., Gap) and store Y (e.g., Sephora); and understanding whether someone is on a car dealer lot or across the street at a McDonalds matters for audience profiling and attribution.A new report from local-mobile ad platform Thinknear finds that the accuracy location data used in mobile advertising and attribution across the industry is the lowest it has been since the firm started tracking it in 2014.Overall Thinknear gave the industry a location score of 45, which was down from 50 in Q1. The company said that 32 percent of real-time location data passed by publishers and e…

Botnet hijacks search results to siphon Google AdSense for Search revenue

A click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the legitimate results with those from a Google custom search that includes AdSense for Search ads.Bitdefender, a security firm based in Romania, released a blog post about the botnet on Monday stating Paco has been active since mid-September 2014 and has infected more than 900,000 IPs globally, with infection rates heaviest in India. However, the malware has hit the US, Brazil, Italy, Pakistan, Algeria and Malaysia hard as well.The paper’s authors, Bitdefender antimalware researchers Cristina Vatamanu, Răzvan Benchea and Alexandru Maximciuc, explain, “The malware’s objective is to redirect all traffic performed when using a popular search engine (such as Google, Yahoo or Bing) and replace the results with others obtained from a Google custom search. The goal is to help cyber-criminals earn money from the AdSense program.”When the Redirector.Paco malware infec…

Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails

User-created photos, from the Olapic web site Email marketing took another step toward becoming an outlet for user-generated content (UGC) this week, as personalized email provider Bluecore and UGC collection and management platform Olapic announced they were teaming up.Olapic Senior Director for Partner Marketing Meryl Serouya described a typical use case. A user visiting the web site of Bluecore client Living Spaces, for instance, might look at a particular product page about an arm chair, add that arm chair to an online shopping cart, and then leave before completing the purchase.If that user had registered with the Living Spaces site, Bluecore would have her email address. A follow-up email can then be sent, offering a discount on the arm chair and including, instead of or in addition to a catalog shot of the product, a photo of that specific chair in someone’s house.The photo of the table would have been located through the Olapic platform by the brand, on a social network, a blog…

How one small word makes a huge difference on Google SERPs

Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type.This discussion revealed a few interesting nuances that I thought were worth sharing.The focus will be how the search results page changes with just one additional change to the search query and what the implications of that word mean.For this article I picked the keyword “best.” This is certainly worth looking into as much as a number of other terms like “near me,” “cheap,” or “men/women/kids,” however “best” also makes all the points I’d like to share.How does the search results page change?Let’s start by searching for “HD TVs” and then adding the word “best.”From a user intent perspective you would assume that this is still pretty high in the funnel. The customer isn’t sure which TV or brand they are looking for. But by adding the word “best” to the query Google makes a few key changes to the search results;In-store only appears on the more generic “H…

How marketers can identify companies that value email marketing

A good salary isn’t just about the money; it’s about respect. And it’s not just about respect for the individual, but also about respect for the activities that person is involved with.When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required), we’d hoped to uncover differences between various geographic regions, industry verticals and company sizes. And we did.But we also uncovered a number of characteristics that identify companies that value email marketing — and, in turn, email marketers.Characteristics brands can’t controlBrands can’t change where they’re based, what industry they’re in or the size of their company, but all of those factors have a significant impact on email marketing salaries.For instance, 66.4 percent of US email marketers in the West region earn salaries of $60,000 or more; 56.4 percent in the Northeast; 53.5 percent in the South; and 44.4 percent in the Midwest. Keep in mind that …

Are content discovery platforms replacing generic search?

Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few letters and retrieving what seemed like an endless number of results? The introduction of search engines has fundamentally changed the way we experience the internet, making it super-easy to get to the results and move on in our journey to acquire information.However, these old and yet still active search tools rely on two main things: 1) Trusting the site to find relevant content; 2) The search user knowing specifically what he or she is looking for, thus allowing them to narrow down the options to best meet the intended search objectives.Now, think about your current routine. Given its exponential growth in recent years, chances are that you are well aware of the emergence of content discovery platforms, one of the trendier parts of the content marketing realm.For those active in the content curation and marketing industry, such platforms are perhaps n…

How do I make sure my site is mobile friendly? A checklist

As we reported in ourSEM news round-upon Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave ofchanges to Google’s mobile-friendly ranking signalhas now finished rolling out.Ever since the initial ‘Mobilegeddon’ update which debuted on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. In its blog post foreshadowing the algorithm changes two months before, Google said it wanted users to “find it easier to get relevant, high quality search results that are optimised for their [mobile] devices”.Google has affirmed and re-affirmed its commitment to mobile-friendliness over the years, implementing a ‘mobile friendly’ label to distinguish websites that are adapted for mobile, making changes to the mobile search results page including user-friendly URLs and expanded sitelinks, and launching Accelerated Mobile Pages to provide an ultra-fast mobile experience.Now, with this latest update, Google has strengthen…

MarTech Today: Project Tango indoor mapping, Instagram’s new analytics & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O
May 16, 2016 by Greg Sterling
Google’s ambitious Tango initiative brings the digital and physical worlds even closer together.
[WATCH] Marketing Land Live #13: Banned PPC ads, Facebook’s trending controversy & more
May 16, 2016 by Matt McGee
In our latest show, we talk about why Google and Bing banned different types of ads, the impact of Facebook’s Trending Topics controversy and more.Early bird rates for SMX Advanced expire Saturday. Register today and save $400!
May 16, 2016 by Marketing Land
If you’re seriously obsessed with SEO and SEM, keep reading to find out what SMX Advanced has in store for you! Register for an All Access Pass by Saturday and pay the early bird rate of $1,895, a $400 savings compared to on-site rates. — The SMX Advanced Conference …

First Impressions: Moto G4 Plus: Hello, New Moto?

The critics might have raved about the Moto X, but the Moto G was the device that spurred Motorola’s comeback in 2013, with its combination of simple design, pure Android and a surprisingly affordable price for decent hardware. And the fact that it has held its own in spite of the “low price high end” smartphone wave that hit the world later that year should give you a measure of the equity it enjoys among customers. Both the second and third generation of Moto G devices were comfortably out-specced at their price points by a number of competitors, but still did well, as Motorola claimed to fight on “user experience” rather than the spec sheet.With the latest edition of the G series, however, Motorola seems to have finally come to the tech spec wars. To an extent anyway. In a manner that is rather reminiscent of a company with a fruity name in Cupertino, Motorola has opted to go for two versions of the fourth edition of the Moto G – one that seems to be sticking to its ‘experience ove…

How To Get More Followers on Twitter Fast

It’s been long that we have talked about Twitter. Twitter being one of the top social networking sites, we can’t afford to use it for personal contact and marketing. Like any other network, it’s important toLike any other network, it’s important to get more followers on Twitter, as this will make your tweets reachable to more people. Of course, we will be using Hashtag along to make it more reachable. Though, this post is not about making your tweet viral but in simple how you can grow your followers on Twitter.There are many networks like  Addmefast, which will let you do the follow-unfollow game. But our goal is not just to increase the number count but to get real people to follow you. This will ensure more interaction on your tweets and more re-tweets by the real human.Big brands are using Twitter to keep monitoring what people are discussing about them, and they are responding to their tweets. If a user appreciates their service, they retweet and show appreciation to the user and…

BBC Food website closure: what have we lost and who stands to benefit?

Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way.It contains more than 11,000 recipes, many taken from the BBC’s food programming over the years and written by Rick Stein, Nigella Lawson and among others.In short, it’s an excellent resource for home cooks which would seem to perfectly fit with Lord Reith’s original mission statement for the BBC, to ‘inform, educate and entertain’.It seems that this decision is linked to the recent government white paper on the BBC, and the accompanying view that the corporation is over-reaching and competing with newspapers.I’m not going to get into that debate, but I’m not convinced newspapers will benefit from the lack of a BBC recipe site.What will happen to the BBC Food site?Reports have suggested that the site will be closed, and that new recipes from recent TV shows will only be online for 30 days.However, it seems more complicated than that. Instead, the BBC will not link to it, but the rec…

Motorola launches Moto G4 and Moto G4 Plus

As expected Motorola has launched the Moto G4 and the Moto G4 Plus at an event in India. Moto G4 comes priced at Rs 13,499 for 16GB ROM/2GB RAM and Rs 14,999 for 32GB ROM/3GB RAM variant. Motorola seems to have come up with a Moto G4 Plus instead of the Turbo Edition.The Moto G4 Plus comes equipped with a 5.5-inch FHD display along with Corning Gorilla 3 protection. The G4 Plus is powered by an octa core Snapdragon 617 clocked at 1.5GHz processor alongside Adreno 405. The Moto G4 Plus comes in two variants’, one with a 16GB Storage/2GB RAM and another with a 32GB Storage/3GB RAM. Both the variant’s will support microSD card up to 128GB.On the imaging front the Moto G4 Plus sports a 16-Megapixel f/2.0 primary snapper with PDAF and auto focus as opposed to the 13-Megapixel in Moto G4. The secondary camera shapes up in the form of a 5-Megapixel sensor with wide field of view facilitated by the 84-degree wide-angle lens. Motorola Moto G4 Plus is powered by a 3000 mAh battery pack and supp…

Apple Exempted from Local Sourcing Laws Under ‘State of Art Tech’, Will Open the Stores Soon

Apple was frantically trying to get the nod from the officials for its exclusive retail stores in India thus eventually circumventing the 30% local sourcing condition. After a panel recently recommended that Apple should be exempted from the local outsourcing law the appeal was waiting for a final nod from the Finance Ministry.It seems that Apple has finally received the nod from the authorities and would soon be setting up the Apple Stores in three cities across India including Delhi, Bangalore and Mumbai in the next year and a half. The company would also be setting up an accelerator in India to fuel the start up growth.Exclusive: Govt committee decides to exempt Apple from sourcing norms under 'state of art tech' category says @amitabhk87@tim_cook— Shereen Bhan (@ShereenBhan) May 17, 2016 Apple has been striving to increase its paltry 2% market share in India and as a result had also proposed plans to sell refurbished iPhones, which was later on squashed by the authorities. …