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Showing posts from May 19, 2016
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Nuzzel launches “first network of newsletters”

An email newsletter is a single channel of communication between the author/ brand and the recipient. But social news service Nuzzel wants to leverage the networking factor of having many newsletters emanate from the same place.Today, the San Francisco-based company is launching what it describes as “the world’s first network of newsletters.”The company’s main product is a news service, reached via your Twitter login, that shows you the news stories your friends are sharing as well as the top stories in a variety of selected topics. It is available via an iOS or Android app, desktop or mobile web, email digest, and even push notifications.The new newsletter hub, founder and CEO Jonathan Abrams told me, offers a rapid newsletter building tool through which authors can select recommended content from your or your friends’ Nuzzel news feeds, plus they can add stories from other sources and some commentary.But the tool is not really intended for the creation of free-form content, Abrams s…

Twitter, like Facebook, adds old-school elements to its mobile ad network

Apparently it’s “Back to the Future” week for social networks’ ad networks.A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time — albeit only for traditional in-stream video ads at the moment — Twitter is bringing its Twitter Audience Platform to the desktop and mobile web, albeit only for some advertisers at the moment.Both companies’ moves acknowledge that, for all the talk of “mobile-first” this and “native” that, the world wide web may be a relic but remains a real, if supplementary, revenue stream.Launched in April 2014 as a mobile in-app ad network and beefed up in August 2015 with some new ad formats and a new name, until now TAP was mainly a way for brands to extend their on-Twitter campaigns outside of Twitter. But it had its limits. It was only available to some advertisers. Its ads only ran inside of mobile apps. And it didn’t have much parity with the ads brands were running on Twitter. Sure, advertisers cou…

Live blog: Google talks its Daydream VR platform at IO 2016 #IO16

Yesterday, Google announced plans to grow its VR efforts through a new platform called Daydream. Today, the company is hosting an hour-long session on the topic in the main theater as part of its Google IO developers conference that’s underway.Will we learn more about the mysterious “reference” headset that developers where told about yesterday? More about how this may go beyond the Google Cardboard implementation that Google does now? Certainly some details should be coming.You can catch a live stream of the session that begins at 9am PT here and our live blog that starts at the same time is below:

via Marketing Land

Taykey launches a free online trend-watcher

A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy.That is, it determines the leading trends in specific areas of interest for brand clients by crawling videos, publishers’ sites, social media, and other online sources. Netflix, for instance, might be releasing a new political series that is targeted at viewers aged 18 to 35, so Taykey might find the leading political trends and then locate stories about them.This is more useful to brands than a Google Trends, founder and CEO Amit Avner told me, because those kinds of general trackers tend to feature broad pop culture topics like Justin Bieber.Today, Taykey is making available a free trend tracker called Trend Pulse, based on its platform. Four categories will be presented and changed daily. At launch, they are Adults 18-plus, Moms, Millennials, and Tech Enthusiasts. Each category includes trending topics, sentiment, conversational patterns, and related interests. Here’s a detail screen …

How to increase sales through broadcast messaging

Email marketing has been tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers isn’t as simple as it sounds.Gone are the days when everyone was infatuated with the concept of email and the phrase, “You’ve got mail” had you frantically checking your inbox. As the web continues to evolve, so has the general response rate for emails.Creating compelling content that resonates with your target audience is of primary importance in today’s crowded email marketplace. Marketers need to take the initiative to promote content through social media channels and blogs.Once you develop a relationship of trust with your audience, you can start converting your hard-earned visitors into actual leads.The average email open rate ranges anywhere between14 percent and 28 percent. While these numbers aren’t out-and-out depressing, they certainly add a stark perspective.Today, I give you some simple but powerful email strateg…

Beginner’s guide to server response codes

Each time you visit a web page, a bureaucratic exchange takes place between your computer’s web browser and a distant web server.Your web browser (called the “client”) begins the exchange by submitting a request to the web server for code, images, and other information.The web server, always on the alert, returns a tiny message that says, “I received your request and here is what you can expect in the next few moments.”This tiny message, including a server response code, is helpful to both the waiting client and human beings optimizing the experience.Server response codes may appear to be errors at first glance; they’re most obvious when what the user wants to happen, doesn’t. On deeper inspection, these informational codes exist for every properly functioning online interaction. Server response codes, also called status codes, are feedback that your website is built correctly and web server functioning as intended.Status Code RangesA status code’s leading number indicates its general…

Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud

Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this multi-channel environment.The addition by the call intelligence provider means that phone numbers can be automatically generated by the platform and added to email marketing campaigns, as well as to web pages.Invoca creates and reuses unique phone numbers, so that the same number is not in use at the same time. For emails, a marketer can add an Invoca widget to the template for generating the number, or can do so via the addition of HTML. The number is actually generated when the email is opened. That number could be dialed after a user sees an email or a web page on a desktop/laptop machine, or it could be the result of a click-to-call link in an email or web page on a mobile device.Salesforce will now show such info as the caller’s email address, name if known, ad or email that led to the call, any resulting purchases, and about a hundred other piece…

It’s a mad, mad, MAdTech world

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing. We now live in a world in which media, advertising and technology — “MAdTech” — intersect to fundamentally alter how consumers “consume” content.The intersection of tech, media and advertising — and what that means to consumers — reverberates throughout the marketing world; how marketers need to advertise and how media companies need to relate to consumers and advertisers are irrevocably changed and changing.For many companies, this demands revolutionary change; changing fast to meet the demands of the new consumer is an existential need. More widespread is the evolutionary effect, as all companies must adapt to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.An Ipsos (my employer) proprietary study validates this notion: 85 percent of marketer and agency respondents agre…

Google’s recent SERP changes and tests: everything you need to know

Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.The first, as we reported in our round-up of key search marketing news on Friday, is that Google appears to have increased the length limit for title tags in the SERPs to around 69-70 characters.Long title tags being tested again in the SERPs. Seeing 69 and 70 character results today. http://pic.twitter.com/esiKTctV96— Ross Hudgens (@RossHudgens) May 6, 2016Title tags on mobile have lengthened even further, some now clocking in at a whopping 78 characters, giving rise to a bit of a dilemma for SEOs wanting to optimise for both desktop and mobile.Featured snippets have also grown in size, while descriptions now seem to be able to fit a larger number of characters onto one line, although the overall length of descriptions appears to be staying the same for the moment.Meanwhile, Google is also conducting some A/B testing of different link colours,…

Make Stunning Video Presentations with Spark Video from Adobe

Adobe Voice has long been my favorite digital storytelling app for making video presentations and photo slideshows on iOS device. All you have to do import your photos, type some text, add your own voice narration and a stunning video is ready for uploading on to YouTube or Facebook.Here’s a video story that our 10-year old made with Adobe Voice. The background music, transitions and other effects are automatically applied by the Voice app to make your video looks both cinematic and professional. I have all good things to say about Adobe Voice except that you need an iPad or iPhone to create videos. Well, until now as Adobe has quietly launched a new suite of web apps that, among other things, will let you use Adobe Voice inside your desktop browser. The suite, known as Adobe Spark, includes tools for creating video stories, magazine-style web pages and typography posters (think of Typorama but for the web).And the price is just right. $0.To get started, go to spark.adobe.com and sign-…

Why Social Marketers Should Leverage Facebook Live?

The social media giant, Facebook, is making many better promotional ways for digital marketers. Facebook’s Business Pages, Ads, and Events help the online marketers with their business promotions and lead generation activities. Recently, one more extraordinary feature of Facebook, Facebook Live, was rolled out for better user interaction.This feature is helpful for celebrity stars, and public figures. Looking into it, marketers can also leverage this beautiful feature for social media marketing. Initially, this feature was available only for iOS users in the U.S., but now it has reached out to many countries for both iOS as well as Android users. And very soon, it would be made available for users all across the globe. So, there is a great chance of using this feature effectively for marketers.So let us see the Live feature and why marketers should use this.What is Facebook Live?Facebook Live is a feature that allows you to stream a live video on Facebook through your mobile gadget. T…

MarTech Today: Google I/O announcements, Grey Jean’s AI-powered personalization & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:VR is coming to the Google Play store this fall with Daydream
May 18, 2016 by Ginny Marvin
Google’s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.Make room for Google Home, Amazon Echo/Alexa
May 18, 2016 by Barry Levine
The tech giant announces its new front end for everything you do in your home.Google announces Firebase Analytics & Universal App Campaigns updates for app developers
May 18, 2016 by Ginny Marvin
The company says it has driven more than 2 billion app installs from ads, putting it on par with Facebook.Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced
May 18, 2016 by Danny Sullivan
Google announces its rival to the Amazon Echo, unveils yet another messaging app.Startup Grey Jean launches AI-powered personalization platform
May 17, 2…

Chromebook Sales Outnumbered MacBook Sales for the First Time in US

Google’s Chromebook has been a favorite with students and light users who love having an ultra-portable laptop for their online usage without having to spend a lot of money. Chromebook sales has been rising steadily but it sure took its sweet own time. Now for the first time according to IDC reports Chromebook has outnumbered the number of MacBook’s sold in US.IDC Analyst has already confirmed to The Verge that the “Chrome OS overtook Mac OS in the US in terms of shipments for the first time in 1Q16.” According to the IDC estimates Apple’s Mac shipments is pegged at nearly 1.76 million last quarter which quite literally says that all the brands including Asus, HP and Lenovo have cumulatively sold 2 million Chromebooks in Q1 this year. As we said earlier, Chromebooks have been popular with the schools in US and this seems to be the epicenter of the surge in demand.This also means that Microsoft has something to worry about since they were the ones dominating the affordable laptop scene…

Five places your business should source online reviews other than Google & Yelp

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more.”It’s no wonder Google and Yelp is so important to a business’s online success. Unfortunately, many companies stop there.Believe it or not, there are actually many different online platforms and avenues you can take to get reviews for your business that will still add value, so it’s important you direct your consumers to write those stellar reviews in more places than just the top two.This will help give your business extra visibility, help give another audience more opportunity to review your business, and give you more ammunition to work with overal…

Google launches Firebase Analytics for mobile apps

Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conferenceFirebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database, User Authentication and Hosting.However, based on app developer feedback, Firebase is adding more tools to help developers improve app quality and the acquisition and engagement of app users. It is also introducing new monetization tools.Firebase AnalyticsThese new tools are all tied together by Firebase Analytics. The analytics platform is free and unlike Google Analytics, it is designed specifically for mobile apps.That means instead of focusing on page views, impressions or sessions, developers can see what users are doing inside the app, how paid advertising campaigns are performing with cross-network attribution and where users are coming from.All this can be viewed from a single dashboard.AudiencesA feat…