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Showing posts from May 24, 2016
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Google to expand “Store Visits” online-to-offline foot traffic measurement

Although it’s well known that more than 90 percent of commerce happens offline, it has historically been difficult to measure the impact of digital media on local spending. Many companies have been working on the problem, including Google which introduced store visits tracking two years ago.As part of a slate of ad-related announcements at its Performance Summit today Google revealed that it has measured more than 1 billion store visits since December 2014. Today, Store Visits measurement is available to 1,000 advertisers in 11 countries.However Google is expanding Store Visits tracking to a much broader range of advertisers. Eventually it will reach small businesses. However, the current methodology isn’t accurate enough for small locations; there are challenges of scale and location precision. Accordingly, Google is considering ways to augment Store Visits with beacons, which will help verify that a user is actually present inside a store location.Google also presented several case …

10 tips for building a local brand that will boost your local search ranking

When we think of brands, we think of iconic names and logos. The cursive white script on red of Coca-Cola. The golden arches of McDonald’s. Starbucks coffee.There’s no question that establishing brand recognition has value. According to The Economist, “Brands account for more than 30% of the stockmarket [sic] value of companies in the S&P 500 index.” When Imperial Tobacco decided to spend $7.1 billion to expand to the US, the lion’s share of that money was spent on purchasing brands recognizable in the US.But what about small or local businesses? Can they build a brand? How can they compete in getting recognition behind multi-billion-dollar behemoths?Branding for local businesses is different from branding for national brandsAlthough local businesses compete with national brands, the mistake many local businesses make is competing with them on their platform. For example, going toe-to-toe with a national brand or big box store on price or selection puts the local business immediat…

Local SEO doesn’t happen in a vacuum

If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right back up there. Nearly every SEO and online marketer I’ve talked to at conferences this year has mentioned the problems they’ve had with setting client expectations.It seems like clients (or bosses) want bigger, more amazing results — and they want them faster than ever before. We all keep hearing “What kind of results will I get?” or “How long will it take?” or “How much more traffic will we get?” And since there’s no way to definitively answer those questions, potential clients sometimes balk (or for in-house people, bosses give you “that look”) when we tell them, “It depends.”People assume that there’s a set task list, and if you complete those tasks, a site will magically jump to the top of search results in Google. Or even worse, they think SEO is the same as PPC and don’t understand why results aren’t instant.The best way to end up with happy cli…

Google announces significant changes to AdWords bidding and text ads

ouh_desire / Shutterstock.com With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at Googler Performance Summit in San Francisco include an update to Google text ads on all devices and responsive mobile display ads that can access native mobile ad inventory on the Google Display Network.The change in bidding is significant in that it accomplishes two things: 1. Un-tethers desktop and tablet bids 2. Allows advertisers to make mobile the focal point of their campaigns. Advertisers will be able to set separate bid adjustments for mobile, desktop and tablet.“This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices. You will also have a wider range to adjust bids, up to +900%,” explained Sridhar Ramaswamy, Senior Vice P…

Google AdWords launches new features for mobile ads and maps

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which allow advertisers to introduce more information about their businesses.Of the trillions of searches made on Google every year, more than half now happen on a mobile phone. Google has also found that more than half of all web traffic comes from smartphones and tablets.What has been announced? Here’s a glimpse of some of the announcements made at today’s Google Performance Summit.1. Expanded text ads for a mobile-first worldIn February, Google removed right-hand side ads on desktop to improve consistency across devices. In line with that move, Google has optimized its offerings around the screen sizes of the most popular…

3 tips for success from today’s marketing rock stars

Approximately 76 percent of marketers feel that marketing has changed more in the past two years than in the previous 50. What a mind-boggling thought.Among the many changes, we’re seeing:a plethora of new concepts and retreads of old ones — for example, account-based marketing, predictive intelligence and native advertising;a growing number of channels for communication. Think Instagram, Periscope, the Internet of Things and virtual reality; andan ever-expanding list of marketing technologies — e.g., Atomic Reach, which helps you write better blogs, or Nudge, which improves personal interactions with your contacts.Clearly, we marketers can’t accept the status quo just because “that’s the way it’s always been done.”What does it take for marketers to be successful in this ever-escalating time of change? I tapped three industry veterans to share their thoughts on this question.Make it about the business“Marketers have always held a crucial role powering the revenue team,” Lara Shackelfo…

Another OnePlus 3 Leak Hints at Snadragon 820, 16MP Rear Camera

OnePlus is all set to reveal the OnePlus 3 most probably next month, however, like always we’re already getting leaks and reports about regarding the upcoming flagship. Not a long ago, Evan Blass posted a render that pointed at a metal chassis and a fingerprint scanner. Although, today he leaked some basic hardware details on his Twitter profile. Other than the usual price benefit, we really wish OnePlus adds a unique ability to impress the followers they mostly disappointed with the OnePlus 2.OnePlus 3 basics: 5.5-inch 1080p, Snapdragon 820, 64GB storage, 16MP rear camera, NFC. SS from an N preview build. http://pic.twitter.com/u1a0hQoEIP— Evan Blass (@evleaks) May 24, 2016 According to the tweet, OnePlus 3 will be powered by Qualcomm’s latest Snapdragon 820 and 64GB internal storage. While RAM details are unknown as of now, it will obviously sport at least 4GB. Additionally, there’s a 16MP rear camera. Thankfully, OnePlus has realized the growth of mobile payment solutions like Andro…

WP Engine launches first page-level performance tool intended for WordPress sites

WP Engine provides web hosting and services for sites based on the popular open source publishing platform WordPress.Today, the Austin, Texas-based company is releasing Page Performance, which it describes as “the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.” Its mission: monitor how long it takes for pages and all content to load, determine if there are issues relating to site speed, and make recommendations for improvements.Via the dashboard, the user can see detailed speed tests, have access to historical reports on each page’s speed, and receive recommendations about how to solve tech issues. In its announcement, the company cited a study by Akamai and Gomez.com: a one-second delay in page load time becomes 11 percent fewer page views, a 16 percent decrease in customer satisfaction, and a 7 percent drop in conversion.The report includes cacheability, render start, visitor complete, and render complete as well as ac…

Tie your web, and mobile properties together in Search Console, plus three more recent changes

Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a few updates to make webmasters lives a darn sight easier.We’ll discuss a few of these later in the article, but first let’s reveal the news that Google Search Console now lets you tie all your managed multi-platform sites together and track the combined visibility in search.Search Console just launched a way to tie your sites together; something wanted by lots of people! https://t.co/FskytBdeyL— John Mueller (@JohnMu) May 23, 2016This feature is called ‘Property sets’ and will be found in the Search Analytics section of Search Console.From the post on the Webmaster Central blog:“[Property sets] lets you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.”So all those separate platforms you operate for one single brand – websites, mobile sites, app…

Making Father’s Day count: How-to tips for email marketers

Holiday-themed email campaigns can be serious revenue drivers for consumer brands. With Father’s Day just around the corner, have you thought about how you will adapt your email marketing strategy to optimize opens, clicks and conversions?Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found — insights that can lead to higher-performing email campaigns this Father’s Day.What makes an effective Father’s Day email campaign?According to the National Retail Federation (NRF), US consumers spend more than $21 billion for Mother’s Day and nearly $13 billion for Father’s Day each year.Although these numbers pale in comparison to the more than $626 billion consumers spend during the holiday season, for many brands the “parental holidays” represent a significant source of revenue during an otherwise uneventful time of year.There are a lot of reasons why email marketing campaigns dovetail nicely with Mother’s Day and F…

Official: Twitter will stop counting media & usernames against 140-character limit

tanuha2001 / Shutterstock.com Your tweets are getting a little more breathing room. Twitter has confirmed plans to stop counting media attachments and @usernames (in replies) against a tweet’s 140-character limit. Links, however, will still count toward the limit.This should be very welcome news for both Twitter users and advertisers. It means more room for text and conversation in each tweet and less frustration for everyone who’s been forced to edit their words in order to fit them inside Twitter’s constraints. Here’s a look at everything that’s changing:Media Attachments, But Not LinksMedia attachments take up 24 characters, so if you’re attaching a photo or video, that media uses more than 17 percent of your allowed space — and that’s even before you’ve typed a single letter. With this change, those attachments — whether video, photo, GIF or poll — will no longer count against the 140-character limit. Twitter is making it easier for users to share media in tweets while still being …

5 effective ways to reach customers through live streaming

A recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among them are:People spend three times longer watching live video compared to video that’s not live.The number of videos posted per person increased by 75 percent in 2015.Video posts have 135 percent greater organic reach than photo posts.And check out this stat:Live Streaming Video Survey Finds 44% Of Brands Have Produced Live Video & 20% Plan To Clearly, video is a growing format that should be taken seriously by businesses of all sizes. Not only is it popular among people from all cultures around the world, but Facebook itself has big plans to make video a primary component of the network. And there are already brands doing well with it.Live streaming is an excellent way to make profitable use out of the growing popularity of video. Need some live streaming ideas? Here are five!Designed by Freepik 1. Live stream company or industry eventsPeople always …

What people search for: most popular trends, keywords, topics

People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories.Google Trends: Allows you to discover the most popular topics on Google’s database, along with the latest trending news worldwide or by regions and subregions.It also allows you to compare the popularity of multiple terms at a time and the relevant search queries since 2004. Also,Hot Searches help you discover the latest trending searches. Google Autocomplete: Google’s autocomplete feature when conducting a search can be useful if you want a series of personalised suggestions, while it can also give you an idea of the relevant suggestions, or what other people search for similar queries. Bing Trends: A report of the most popular trends of the previous year, also providing insights and stats on the popular search queries.Bing Webmaster Keyword Research Beta: Find what people are searching for with Bing’s data its organic searches.  A c…

MarTech Today: Adobe’s Marketing Cloud goes VR, writing an analytics RFP & Google Search Console’s property sets

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Adobe takes the first steps to bring its Marketing Cloud into virtual reality
May 23, 2016 by Barry Levine
The company adds support for analytics, several VR formats, and various ad types.Don’t miss out saving $200 on SocialPro. Rates go up this Saturday!
May 23, 2016 by Marketing Land
Start off your Memorial Day weekend right by locking in low rates for SocialPro. Excited to find out more? Keep reading to find out the cutting-edge tactics, quality content and networking that are in store for you. Then register now to save $200 off conference passes![WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more
May 23, 2016 by Matt McGee
In the latest Marketing Land Live, we recap all the news from Google I/O, including a discussion on the merits of Google Home vs. Amazon Echo.What marketers need to know about Google assistan…

French tax officials perform early morning raid on Google offices in Paris

Google’s offices in Paris were “raided” today by 100 tax officials accord to the BBC. The company is accused of owing France nearly $1.8 billion in unpaid taxes.France is just one of several European countries trying to collect “back taxes” from Google and other US tech firms, such as Apple and Amazon. France says the money Google allegedly owes was accrued over a period of several years.In January of this year, Google agreed to pay roughly $185 million in UK taxes, settling claims for a period between 2006 to 2011. It also struck a deal, going forward, to pay taxes commensurate with UK revenue. This is the tax model that European countries are seeking.Amazon similarly agreed to change accounting practices to report revenue in individual countries, rather than running all European revenue through a single low-tax country (i.e. Luxembourg). Google did something similar for years with its Irish subsidiary.The company paid taxes on most of its European income in Ireland, where tax rates …

Google’s Trust API Might Finally Let you Bid Adieu to Passwords

It is time that we do away with Passwords and with the advent of bio metrics like Fingerprint sensor on the phone it just becomes easier. Google had a field day this I/O and all of the announcements were overwhelming and gave us a sneak peek at the future. Punching in passwords on phone can turn out to be quite a task, especially if your password is made up of alpha numeric characters along with special symbols. While Yahoo is trying to do away with passwords for its Messenger and Mail app, it still isn’t cutting edge and can be circumvented with some efforts.Google had announced Project Abacus at the last years I/O which collects a ton of data about you including the locations on which you would actually use the app, maps your face and also matches your voice to ascertain if it is really you that is using the Google services. The eventuality of all this information is the trust score, which is somewhat like a credit score but only much simpler.Each app will require a certain trust sc…

ConvertKit For Beginners: Why I Switched From Aweber to ConvertKit

This is the first part of our ConvertKit email marketing series.I have been using Aweber for almost five years & had no issues in term of using it or sending emails to my subscribers.Last year (2015), when I launched my first eBook (Affiliate marketing eBook), I started reading about growth hacking the sales. One thing which I learned in this process is creating funnel & using email marketing to increase sales.This is where I realized how important it is to segment & tag my email subscribers. Of course, I can create a funnel using Aweber, but it’s not straight forward to configure it. And this is where I started looking for a perfect alternative to Aweber.Based on my research I found two good modern email marketing service (EMS):Drip & ConvertKit.Both of them looked rock solid. I might have purchased Drip because of its promising landing page which works pretty well with a newbie ebook seller like me, but I finally landed with ConvertKit after reading a lot of reviews …

Amazon India isn’t Issuing Refunds on Electronic Items Anymore

In February this year Amazon had made amends to its policy that clearly stated it will stop offering refunds for mobile phones and instead only commit to the 10-day replacement policy. This time around, Amazon India has brought into force yet another major amends to its returns policy which says that it will no more entertain refund for all electronic items.An excerpt from Amazon’s Policy page says “All Tablets, desktops, monitors, cameras and camera lenses that are fulfilled and purchased on or after 11th of May 2016 are eligible for replacement only policy and will no longer be eligible for refunds, If you have received a defective or a damaged product, you will be eligible for a free replacement.”While some of the items are still covered in the refund policy it is mostly the consumer electronics and gadgets that have been excluded from the refund policy. We might argue that this change in the policy is not exactly a consumer centric move but on the contrary we also need to understa…