Skip to main content

Posts

Showing posts from May 26, 2016
Instapage

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe.The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — flight and hotel accommodations for two to SMX Advanced in Seattle, Washington, June 22–23, 2016. The winner will be presented with an award onstage by Danny Sullivan AND will also receive their choice of an Apple Watch, an Amazon Echo or a Microsoft Surface Pro 4.So play now and prove you’re the geek to beat! Go to http://ift.tt/1hSQoCV.

via Marketing Land

The not-so-wonderful life of Microsoft’s Windows Phone is almost over

Earlier this week Microsoft announced more job cuts and another charge related to its disappearing mobile phone business. The company said it’s cutting 1,850 jobs and will take a $950 million charge. It also said it’s selling off its non-smartphone “feature phone” business — still about 20 percent of the US market but declining.These announcements nearly bring to a close Microsoft’s efforts to play catch-up with Android and iOS. As you recall, previous Microsoft CEO Steve Ballmer badly misjudged the mobile consumer market and stayed the course until it was arguably too far behind Apple and Google to succeed.The Windows Phone operating system was introduced in late 2010 (three years after the iPhone), replacing Windows Mobile. Believing it needed to mimic Apple’s integrated hardware-software approach, the company bought Nokia’s mobile devices unit in late 2013 for almost $8 billion. Since that time, Microsoft has effectively written the entire acquisition off, taking an initial $7.6 bi…

How to Extract Email Addresses from your Gmail Messages

Acme Widgets Inc. has been in business for over 10 years and they have exchanged emails with thousands of customers and suppliers. The email messages are archived neatly in Gmail but most of the email addresses aren’t stored in Google Contacts. The company is now shifting office and they need to inform everyone via email of the office move.The big task ahead is to extract all these email addresses from the Gmail mailbox and download them in a format, like CSV, that can be easily imported into the Google address book or a mailing list service like MailChimp. Introducing Email Address Extractor, a Google add-on that sifts through all email messages in your Gmail account, extracts the email addresses and saves them in a Google Spreadsheet. It works for both Gmail and Google Apps accounts.The Extractor can mine email addresses from a particular Gmail folder (label) or the entire mailbox. You can choose to extract emails of the sender, the recipient(s) and those in the CC list. The add-on c…

Refine your content marketing tactics to benefit from enhanced search engine display

Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and what their needs are.Most content marketing guides can explain the principles of optimization, as well as the critical role that search engines play in generating content visibility. What the guides fail to address are the many features or types of search results that exist and how they impact the visibility of content that is produced. These enhancements — special methods of display tailored to match the type of content being shown — encompass a wide range of SERP features, including:Knowledge Graph;local pack;reviews;site links; andFeatured Snippets.In this article, I’ll focus on Google and use Google-specific terminology, though Bing has unique methods of displaying information as well. Let’s explore the most effective ways Google enhances its search results and look at ex…

Journey to better paid search ROI with this travel ad copy data

As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture the imaginations (and dollars) of soon-to-be vacationers searching for their next big trip.Many travel brands will increase their PPC spend in June and follow up with another increase in July, so now is the time to prepare if you want to compete.US travel sales online are expected to surpass $190M in 2016, according to eMarketer forecasts, with business spurred on by low unemployment and an increase in disposable income thanks to low gas prices and a strong dollar. With that increased spending power comes increased opportunity and increased competition, so marketers need all the help they can get, both to reach those consumers looking for vacation deals and to do so efficiently and with an excellent ROI.That’s why data scientists at Bing (my employer) have been delving deep into our marketplace to better understand user behavior. We looked at a sample…

ZTE Axon 7 Packs Snapdragon 820, 6GB RAM and Quad HD Panel

ZTE is today expanding its AXON series with the new “Axon 7” that packs every flagship hardware you can imagine, yet, maintaining a mid-range price tag. ZTE hasn’t tweaked much when it comes to the build itself, it’s still an extremely well constructed Aluminium handset and at some level, resembles LG’s G3.The Axon 7 is powered by Qualcomm’s Snapdragon 820 along with Adreno 530 GPU and either 4GB of RAM with 64GB internal storage or a massive 6GB of RAM with 128GB of onboard storage both of which are surprisingly expandable via a MicroSD card. However, the latter also gets the advantage of having a pressure-sensitive (*cough* 3D touch *cough*) display. On the front, there’s a 5.5-inch Quad HD AMOLED panel resulting in an impressive pixel density of 538 ppi and is covered by a 2.5D glass and Gorilla Glass 4 for protection. Underneath, it runs on a 3240 mAh battery pack which is obviously non-removable given the unibody build. Additionally, the phone supports Cat 6 LTE, Quick-charge 3.0…

Why ecommerce sites should use both SEM and SEO for acquisition

It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach.Despite being similar in that SEM and SEO both aim to improve visibility through rankings on search engines, they do have significant differences.SEM is a pay-per-click (PPC) service, while SEO improves ranking organically and does not involve paying for search results.However, with Adobe’s recent Q4 Digital Advertising Report explaining that not only are CPCs in decline in Europe, but click-through rates are on the rise, all signs are pointing to a Paid Search orientated strategy.Are retailers better off investing their money in SEM or their time in SEO? Let’s explore the arguments for each technique.Why should ecommerce retailers use SEM?Quick resultsWith SEM, results can be achieved relatively quickly. Of course, you will be re…

Interesting Features You Get With Xiaomi’s Mi Drone

After a series of obvious teases and rumors, Xiaomi, the Chinese manufacturer known for its smartphone business has unveiled an affordable drone, called the “Mi Drone” that is capable of shooting 4K aerial videos. However, it only costs $460 which is even cheaper than DJI’s Phantom 3 that was launched last year. Unlike its fellow competitors, Xiaomi has managed to design a modular body that can be carried anywhere without much hassles. Despite the low price point, the Mi Drone comes packaged with a bunch of interesting features, here are a couple of them.1. Top Notch HardwareAlthough the new Mi Drone costs $460/$380 , Xiaomi hasn’t sacrificed much on the hardware. It comes attached with a 360-degree Sony 12.4-megapixel camera module that has the ability to record either 4K footage at 30fps or Full HD at 60fps. RAW image functionality along with a 3-axis stabilization that interestingly calibrates itself 2,000 times per second is also available. There’s also a removable 5100mAh battery

Top 10 payment processing companies in the world

In the simplest terms, a payment processor is a company that handles transactions between two parties, such as a merchant and a customer. It accomplishes the payment by relaying the payment information, like a credit card, from the customer to the merchant’s preferred bank account.In most traditional transactions, payment processors involve the following parties:the customer;the merchant/business owner;the payment processor;the payment gateway — if not already combined with the processor;the bank/credit card company of the customer; andthe bank of the business.As a retail marketer, you’ll know that choosing a payment processor is not solely a decision for the finance department. That’s because it’s an important (some would say the most important) part of the user experience, and choosing the wrong option could negatively affect your conversions. Besides the overall experience, you will also want to consider what types of payments the processor accepts, what fees are charged and the pl…

As Flash Apocalypse approaches, here are HTML5 rules-of-thumb to keep in mind

The end is near.The end of Adobe’s Flash as a technology for ads, that is. While the death of other marketing phenomena has sometimes been exaggerated, we know that Flash is racing toward its demise on June 30.On that date, Google will no longer accept Flash-built display ads into AdWords and DoubleClick Digital Marketing. And, just to make sure Flash ads are no longer breathing by January 2, Flash display ads will no longer run on the Display Network or through DoubleClick on that date. (At the moment, video ads built in Flash are not impacted.)As Flash-using marketers make their transition to HTML5 alongside animated gifs for rich media ads, there are a few things they might want to keep in mind.First of all, Monotype director of strategic partner engagement Theo Skye noted, Flash has never been of much use in the mobile world. Apple never really accepted it, and it wasn’t that popular on Android, so its use in advertising was really focused on computer desktops.As a result, he said…

A marketer’s first month as a Snapchat user

There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends peer-pressured by those adopters. Right before the social network goes mainstream, there are the resentful adopters who don’t necessarily want to manage another social network but are curious enough to get started with it.As a content marketer, I fall strictly into the last camp. I’ve had Snapchat on my phone for a few years, but I’d never put it to any serious use. The user interface was confusing. I found myself frantically swiping at my screen in every direction and hoping something would happen.Over my first month, though, as I’ve started using it regularly and understand a bit about the behavior of your average Snapchat user, I’ve become really, really intrigued.By refusing Facebook’s $3 billion acquisition offer in 2013 (the app is now valued at $16 billion), Snapchat has forged a new path for content and social interaction. Snaps, Snapchat Stories a…

Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone

While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together.Everybody knows that it’s the year of mobile (again). Everybody knows that smartphones are behind more and more internet searches. But still, not everybody connects the two.This winter, experience management platform Sitecore and UK market research company Vanson Bourne surveyed brand marketers all over the world about mobile marketing. While 97% of them agreed that a good mobile experience impacts customer loyalty, only 59% have a solid mobile strategy in place.Part of that is because purchases haven’t caught up just yet. According to Google research, mobile commerce is particularly prevalent in countries like Indonesia, Saudi Arabia, and South Africa, where at least 60% of consumers regularly make purchases with their phones. But in many Western nations – including the US, the UK, Belgium, France and Germany – that figure is less…

Reliance Jio Apps: Everything You Want to Know

Reliance Jio has stirred up a lot of hype in the Indian telecom sector. Despite numerous rumors claiming a launch during December 2015, the company only did what they termed as a “soft-launch” with SIM cards given to RIL employees.Reliance Jio has its network set up all over India but in order to optimize its network, the operator wants to allow just a few people to use it initially before a broader commercial launch for the public. To that extent, the operator has started allowing RIL employees to start sharing 10 LYF invites. If you managed to receive one of these LYF invites, you can buy any LYF smartphone and get unlimited calling, data and text for three months. Keep in mind that the SIM is locked to the LYF handset and cannot be used on another phone. Also the invites are non-transferable and can be used only by the original recipient.We managed to get a Reliance Jio SIM card a couple of weeks back. After few days of testing, we feel that Jio has managed to create a robust 4G ne…