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Showing posts from May 30, 2016
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Demystifying the display advertising landscape

You’ve probably seen the Display Lumascape. This chart is the most referenced visual I’ve ever seen from people describing the display advertising space. It categorizes the hundreds of ad tech companies in the ecosystem and how they relate to one another. Not for the faint-of-heart (or the eyes).The good news: We have more choices than ever. The bad news: We have more choices than ever. Making the right choice requires some help.The display advertising landscape explainedIn my last post, I wrote a primer on programmatic to explain what it is and why it’s important. Check that one out first if you’re fuzzy on programmatic — everything here will make a lot more sense.At Google, we have a few programmatic offerings including the Google Display Network (GDN), DoubleClick Bid Manager (DBM) and the DoubleClick AdExchange. I’ll be using those as examples, but this thought process can apply to any number of platforms in the market.The programmatic platform starting lineupOn each end of the di…

[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more

Google gave AdWords advertisers a lot to digest last week, with a serious of announcements at its annual Google Performance Summit event. The ad-related news and changes covered text ads, display, maps, mobile and beyond — and we talked about the pros and cons for advertisers and users in the latest episode of our weekly video show, Marketing Land Live.We also covered Facebook’s ad-related changes last week, including the closure of FBX and the expansion of the Facebook Audience Network. And Twitter’s move to change how it counts the 140-character limit was also on our agenda.Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.Show NotesGoogle Performance SummitGoogle AdWords to break up tablet & desktop and enable a mobile base bidWell played, Google: Advertisers (f…

MediaTek’s Pump Express 3.0 Promises to Charge your Smartphone from 0-70 in 20-Minutes

Charging woes have been the curse of smartphones, while some of the companies are trying to get around the problem by incorporating a larger battery, some are finding ways to charge the batteries faster. MediaTek is one such company that has been improvising its Pump Express charging system regularly. With the Pump Express 3.0 the company claims that it would charge 70% of the phone battery in just 20 minutes. However, this feature will only make it by the end of the year and will be bundled with the MediaTek Helio P20.The claim to fame for the Taiwanese chip maker comes from the fact that they are actually bypassing the entire circuitry and charging the battery directly. This as per the company claims will reduce the heating during charging and should also keep the device relatively safe. Called the Direct Charge, this feature is also expected to safeguard your phones motherboard from current irregularities.As one might have observed, in the recent past most of the phones are coming …

First Impessions: Sony Xperia X – Is it All About the Camera?

Sony is trying hard to swim out of troubled waters and stay relevant in the smartphone game, and to that effect, it seem to be making some big decisions like abandoning the Xperia Z series for the new X series and streamlining the offerings with a neat onus on the unique selling point of each phone. In that regard, the Xperia X is aimed squarely at being one of the best Android camera smartphones. Does it have the potential to be amongst the best? Here are our first impressions.The Xperia X is pitched as the flagship smartphone, at least here in India. But globally, it sits in between the real flagship – Xperia X Performance and the mid-ranger, Xperia XA. For reasons best known to Sony, the Japanese company thinks that Xperia X has enough to be a flagship and take on the likes of Samsung Galaxy S7, the LG G5 and the HTC 10, and the Indian market isn’t ready yet for the Xperia X Performance, which comes with the same camera module, but much better hardware overall.Before we get into th…

Very Nice, Asus, but What do we do With all that RAM?

In 2005, I remember being called for a press briefing about a new gaming notebook. I won’t name the brand, but suffice to say that it was among the leading players in the business (and is still around). I was still relatively new when it came to writing about notebooks, and I remember the gasps of surprise that went around the room when it was announced that the device would have 4 GB RAM. That was a staggering amount of RAM at that time, and I remember a lot of people getting impressed by that number, especially in a notebook in India (gaming notebooks were relatively rare at that time).One of my colleagues, however, was less than impressed. His point was simple: that Windows XP (remember it? It ran on almost ninety per cent of notebooks at that time, if not more) did not recognize more than 3 GB RAM. And even if it could be tricked into doing so with some geek wizardry, most developers knew that Windows XP would not play nice in normal conditions with that amount of RAM and would th…

Sony Launches Xperia X and Xperia XA in India at Rs 48,990 and Rs 20,990 Respectively

It was at MWC this year that Sony announced its plans to axe the much acclaimed Z series and instead come up with an entirely new line-up called the X Series. The Z-Series was in fact the epicenter of the Xperia line-up especially more so with the Z flagship series, which till recently (till Z3) managed to impress the buyers with every iterative upgrade. Today, Sony has launched the X Series line-up for its Indian audience with the X and the XA. The X-Series is expected to bring in the fresh whiff of air that Sony has been desperately looking out for.The Xperia X comes equipped with a 5-inch FHD display and is powered by Snapdragon 650, clocked at 1.8GHz and paired with a 3GB of RAM. The Xperia X offers 32GB of onboard storage along with a microSD card that can accommodate up to 200GB. On the design front the Xperia X is not much of a departure from the Xperia Z series, the metal accents and the upscale finish add elegance to the phone but still look reminiscent of its predecessor. Th…

Four Interesting Things Asus’s Home Robot, ZenBo Promises To Do

In a surprising turn of events, along with the usual next generation devices, Asus also at their Computex event announced cute little robot titled “ZenBo”. The walking machine is capable of answering questions, setting up appointments, controlling your home and as a bonus, can dance too. Priced at $599, Asus says their ambition is to enable robotic computing for every household, With the goals of “assistance, entertainment, and companionship,” it’s particularly aimed at older people. Hence, here are four things ZenBo promises to do.1. Walk and Talk.The Zenbo has the ability to roam around freely on its own and can also take directions through specific voice commands. Additionally, it can talk and reply with answers to your questions or alert you with a reminder. ZenBo’s face also acts as a touchscreen that can be operated to order groceries, video calls or watch a video. Moreover at the stage, Asus asked the robot to dance and it actually did, although, in an awkward robotic way.2. Sm…

Asus Unveils the ZenBook 3 Ultrabook and Transformer 3 Convertibles at Computex 2016

Asus’s ZenBook ultraportable laptops are already known for their thin aesthetics and top-of-the-line specifications. However today, at their Computex event, the Taiwanese manufacturer has unveiled the ZenBook 3 which measuring at merely 11.9mm in thickness is surprisingly thinner than Apple’s MacBook but also packs impressive hardware. Additionally, despite having a larger 12.5-inches panel, it weighs only 2 pounds.Asus credits the use of a new material titled “aerospace-grade aluminum alloy” that is significantly stronger than what other laptops generally utilize. The overall design policies have been unmodified, however, it flaunts the signature “spun metal” style with concentric metallic rings. What’s interesting here is that unlike other laptops that focus on thin builds, the ZenBook 3 is not underpowered in any way. The flagship variant will be running on an Intel Core i7 Processor, 16GB of RAM with 1TB of SSD. There’s a USB Type-C port for charging that Asus claims can charge up…

Asus Launches Zenfone 3, Zenfone 3 Deluxe and Zenfone 3 Ultra

We have been witnessing a handful of flagship launches recently and this time around its Asus turn to pull the wraps from the Zenfone 3 series. Asus has launched the Zenfone 3, Zenfone 3 Deluxe and the Zenfone 3 Ultra. All the three devices sport a refreshed design and bumped up hardware along with several “firsts” for the Zenfone series.Asus Zenfone 3Asus Zenfone 3 features a 5.5-inch FHD display and is powered by the octa core Snapdragon 625 and is backed up by a 3000mAh battery. The audio system has been enhanced with the NXP smart amp and the Hi-Res Audio for its headphone output. The imaging front has been bumped up considerable with a 16-Megapixel Sony IMX298 sensor alongside, f/2.0, laser autofocus, PDAF, dual-Tone LED flash, 4-Axis stabilisation. Asus for the first time has included the fingerprint sensor for the Zenfone 3. The front sensor is a 8-Megapixel unit with a 85-degree wide view. The camera app comes with the usual array of filters and features.The Asus Zenfone 3 off…

Blinkist: Ever Read 4 Books in One Day? Now you Can!

Are you one of those people who does not like to read books because it’s very lengthy? Or do you have a lot of books to read but got no time?Remember few days back I posted about this video channel call Fight Mediocrity. No? Check that out here.Wondering what this has to do with Book reading & What the hell is Blinkist?Boy, then you are going to love this post.We have reached a point in life where attention spans are the least.Web sites just have seconds to convince a user if their product is good or not. This fast-paced world requires a new form of learning that is fast paced as well. Blinkist is here to help you learn faster through books, but with a twist.Blinkist is an application for iOS and Android that takes away only the important bits from a book, summarizes it, arranges it and gives it to the user. Understandably, it is for non-fiction books. So if you are looking for the cream of the content, then this is the application for you.Who is Blinkist for? If you don’t like re…