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Showing posts from June 1, 2016
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Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware

Salesforce now has another cloud.Today, the marketing/sales tech giant announced that it is buying enterprise commerce platform Demandware for $2.8 billion. The purchase will create a Commerce Cloud to accompany Salesforce’s current collection of clouds for sales, marketing, customer service, communities, and analytics.In a statement, Salesforce chairman and CEO Marc Benioff said the acquisition means his company “will be well positioned to deliver the future of our Customer Success Platform and create yet another billion dollar cloud.” The announcement noted that industry research firm Gartner estimates spending on ecommerce platforms will grow more than 14 percent annually.Demandware’s current clients include Lands’ End, L’Oreal, and Marks & Spencer, and the Burlington, Massachusetts-based firm has reported sales growth of over 30 percent for the last 10 quarters.Gartner VP Andrew Frank told me that the acquisition is “consistent with [Salesforce’s] approach to diversify in orde…

7 great reasons to attend SMX Advanced in 3 weeks

SMX Advanced is just 3 weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now!Here are 7 reasons you should attend:7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords, international search, or in-house SEO with a pre-conference workshop. See the schedule.
6. See breathtaking sights. SMX Advanced is happening at the Bell Harbor International Conference Center in Seattle. Take in the beautiful sights of the waterfront from this world-class facility.5. Stay connected and fully fueled. Free wifi, hot lunches and snacks are all part of the SMX experience.4. Learn about new technologies and tools. Demos and solutions from over 40 leading vendors that will help target your audience, convert visitors to buyers and maximize ROI. Get maximum exposure to Premier Sponsors Google and Bing and other exhibitors during refreshment breaks and our highly anticipated expo hall reception.3. Meet top search m…

Ads not performing? Strategies to steal from the email marketing playbook

I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to remain so for years into the future.What marketing goal could possibly stand this test of time? The answer: connecting with customers.Consumer behavior has evolved, and the technologies available to marketers seem to multiply by the day. But the true purpose of marketing is and has always been to help brands get closer to their customers.It was certainly one of my top priorities when I started my career two decades ago in the agency world, and it remained a chief concern when I was CMO of one of the first online travel sites in the early 2000s. To steal a phrase out of today’s playbook, marketing has always been “people-based.”Of course, with the introduction of digital technologies, the holy grail of marketing — right person, righ…

The three Us of mobile design: UX v usability v UI

Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI).These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there are no ubiquitous definitions and some overlap.A useful way to approach this is to identify your typical mobile user and what they want to achieve from your service, then ask:Did they achieve this goal? How easily/quickly? = Usability.Did they find using the service rewarding? = UX.How do they physically interact with the device? = UI.Robert Gaines, a Kansas, US-based web and app developer suggests adding a fourth element visual design, which is a good idea, but it would throw an unhelpful V in with the Us.I would also include visual design, which ensures that static visual components, including graphics and typography, are attractive. The four are di…

Xiaomi Set to Withdraw Smartphone Business From Brazil

Xiaomi has already been struggling in the smartphone market with declining sales numbers and their recent crash out from the top five smartphone OEMs club worldwide. Today marks yet another disappointing news for the Chinese tech giant as after nearly a year of launch, they seem to be set withdrawing their business from Brazil, world’s fourth-largest smartphone market.The major reason for the setback involves poor outcomes and inconsistent growth as mentioned by Hugo Barra, Xiaomi’s Brazil-born Global VP. Hugo refers the country as a strenuous market because of frustraneous online sales tax policies and manufacturing statutes. As a result, the company won’t be further launching any more products and will be partially shifting employees back to company’s Beijing headquarters. However, it will continue selling the already available Redmi 2 through some online e-commerce platforms. Additionally, to ensure reputation, they won’t be as of now, interfering with the logistics, finance divisi…

Live from your brand: streaming video and the new consumer connection

Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel.Video is no longer “on the rise.” It’s literally taking over. According to a very recent trend report, internet video will make up 80 percent of all consumer traffic in 2019. That’s a lot of traffic.According to that same study, it’s not going to all be happening on wired devices (those good old desktops). In 2014, wired devices made up the majority of IP traffic at 54 percent; but by 2019, they will account for only 33 percent of IP traffic.Therefore, brands must be keenly aware not only of online video as a marketing tool, but where it is being watched — on mobile.In response to the increased time consumers are spending on video consumption, especially on mobile devices, every major social media channel has made big announcements addressing this change in consumer behavior by providing new options for video that are literally at our fingertips.Time to g…

Google’s next mobile-friendly update will include page speed

The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile friendly updateAt the Search Marketing Summit in Sydney today, and reported by Jennifer Slegg, Google Webmaster Trends Analyst Gary Illyes confirmed that page speed would be a factor in the next mobile update.Illyes wouldn’t be pinned down to a date, but it seems we’re looking at a matter of months. Google has only recently updated its mobile algorithm, but there’s more to come.It also fits with the pattern of Google focusing on the user experience in its mobile updates. It has focused on factors such as small text, links too close together, and intrusive app download ads.This is no massive surprise, as Google’s introduction of Accelerated Mobile Pages (AMP) shows its concern about page speed on mobile.Slow sites reduce conversions and traffic, faster sites increase them, as these stats on page speed show.So how will it rank sites according to page speed? Well, the…

What will “frictionless logins” mean for digital marketing?

To marketers, logged-in users are the online equivalents of gold.They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the marketing ecosystem. With logged-in users, marketers don’t need to layer on possible behaviors, attributes, or purchase histories, or make suppositions about their offline lives, as they do with their unlogged fellow travelers.Now, imagine a connected world where you are automatically logged in by your body, your behavior, or your device.If a large number of users can login without remembering and using usernames/passwords, how will so much “gold” affect digital marketing?The most likely marketing impact, Gigya senior vice president Jason Rose told me, would be major step-ups in the quality and enhancement and wider use of personalization.His company is known for its ecosystem supporting social logins, where a website asks if you want to login with, say, your Facebook, Twitter, or LinkedIn cr…

Find Who has Access to your Google Drive Files and Folders

The files and folders in your Google Drive are private by default until you decide to share them. You can share your documents with specific people or you can make them public and anyone on the Internet can view the shared files. Google Apps users have the option to share files and folders within the organization while restricting access to anyone outside the domain.You can not only control who has access to your Google Drive files but can also assign the level of access they have on the shared files. You can set the access permissions to either view (read only) or edit (read & write). For instance, if you are to send a large file, you can upload the file to Google Drive and share it in view-mode with the recipient. Who Can View or Edit your Drive Files?You may have a number of documents, spreadsheets and other files in your Google Drive that are accessible to other users. These users could be your contacts, someone within your Google Apps domain or some of the shared files could b…

Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness

As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope to bring home some gold of their own. Betting on centerpiece sporting events such as these has been a no-brainer for decades, and putting your brand in the hands of a team or athlete is a fairly safe play to call.But which athlete do we pick? How do we tie our brand to the sport? What form should the sponsorship take? And are our results better than the competition’s, or are we just riding the same coattails that everybody else is?With the advent of new marketing analytics capabilities and increasing business pressure, marketers now have to clear a higher bar of accountability. Just exactly how should brands measure the success of their sponsorships?Understanding the nuances of sponsorship effectiveness takes time, effort and the wherewithal to sort through mountains of data, looking for data patterns that correlate to what’s driving value for the sp…

Why the blog post is killing the press release

Now that we’ve established how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press release.We are now in a post-gatekeeper era of publicity and PR.The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore.The brand is the gatekeeper. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.Companies and key influencers with an established online presence often have more reach than the publications they pitchTake Jason Fried, founder and CEO of Basecamp. His Twitter followers outnumber readers of many industry publications. That’s one data point. But when you add his Twitter followers to the 91K following him on Medium and the 24K following his company’s blog, he’s built up quite the distribution network for his company and its product updates.And…

How search can help with planning your m-commerce site

Last week we launchedClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce.One of the reports we launched with is the first in a series of in-depth and practical guides to achieving m-commerce success: The DNA of a Great M-Commerce Site, Part 1: Planning.With the number of consumers who want to purchase products and services using a mobile device rapidly increasing, there is considerable pressure for companies to embrace mobile commerce, or m-commerce, as quickly as possible. However, in their rush to enter the m-commerce market, business owners shouldn’t neglect the planning stages of their project, which are vital for a successful venture.In the report, author Andy Favell breaks down the process of planning, researching and evaluating your m-commerce project to get it off to a flying start. Search and search tools form an important part of this process, not just for SEO, but in performing research on competitors, understa…

4+ Sites To Create Your Own Android Apps for Free

As we all know that Android platform is growing at a rapid rate globally. Android market is already flooded with more than 500K android apps for over 500 android devices. The android market consists mainly of free apps which is one of the main reason for its popularity. There are millions of apps downloads daily in android market. So in this way we see that Android is growing tremendously.What if you could make your own Android app for your blog. Seems cool, lets have a look at 4 easy App maker sites that can help you create your own Android apps & publish it on Google play store.3 Sites To Create Your Own Android Apps for Free1. AndromoUsing Andromo you can easily create a professional app for yourself. You can use your app to promote your business, share events or to discuss your new project. You can make a app in few mouse clicks and can also earn money through advertising revenue included in these apps. Your app can have interactive photo galleries, maps, blog/news feeds,  mobi…

Xiaomi Partners With Microsoft to Bring Offlice and Skype Applications on its Devices

Microsoft has partnered with yet another top smartphone maker, this time the Chinese OEM, Xiaomi, to pre-install its productivity suite that includes Office and Skype services on upcoming phones. The deal has been finalized through a patent cross-licensing arrangement which will allow the software giant to reach and outspread its software to Chinese consumers at a massive scale given Xiaomi’s position in the native smartphone industry.Starting from this year’s September, Xiaomi’s Android phones that currently include the Mi5, Mi4S, Redmi Note 3, Mi Max and Redmi 3, will be bundled with a range of Microsoft Office products that contain Word, Excel, PowerPoint, Outlook and their video calling platform, Skype. These offerings, however, may vary by devices, operators or particular markets. Microsoft has executed such operations before with companies like Asus, Samsung, Sony and as far as customer experience is concerned, it won’t come in the way as the titles can be uninstalled. Additiona…

MarTech Today: Marketo focuses on platform’s future, Facebook closes LiveRail & Amazon’s EchoSim

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Marketo goes private so it can concentrate on its platform’s future
May 31, 2016 by Barry Levine
The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.7 essential Google Analytics reports every marketer must know
May 31, 2016 by Khalid Saleh
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.Demystifying the display advertising landscape
May 30, 2016 by Brad Bender
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.[WATCH] ML Live #15: Big AdWords/PPC news from Google, Tw…

Google releases the AMP features & enhancements roadmap

Google has announced they released a roadmap document for the accelerated mobile pages project.In short, this roadmap will outline Google’s goals on releasing new features and enhancements to the AMP project. Google said they already released 100 changes to the AMP project since they launched and have many many more planned.Google will share both what they planned to complete, plus after the quarter is over, show what they really did complete. Here is a screen shot:Google said:The AMP Roadmap is designed to encourage transparency and provide a shared sense of priorities to anyone using or supporting the AMP library. There is no formal process for the creation of the roadmap—instead consider it a guide, a non-exhaustive summary of the existing higher-volume, public information sources such as the GitHub issue tracker, mailing list, Slack channel for AMP developers, @amphtml Twitter updates, and others.To see the roadmap click here.

via Marketing Land

LG G5 is Now Available to Purchase in India, Priced at Rs 52,990

LG’s 2016 flagship, G5 has finally left the pre-order stage and is now available for purchasing online as well as offline at a price of Rs 52,990. Launched way back in February at Mobile World Congress, the G5 is majorly known for its modularity abilities which lets the device utilize external accessories in a more refined manner and the dual-camera optics. Customers who have pre-ordered will be receiving the handset and free LG G Cam Plus Module deliveries soon.As far as the specifications are concerned, it flaunts a 5.3-inches Quad HD IPS panel up front that is covered with 3D Arc Glass. Underneath, it is powered by Qualcomm’s Snapdragon 820 64-bit Quad-Core processor backed up by 4GB of RAM, 32GB internal memory that is expandable up to 2TB via a MicroSD card and Adreno 530 GPU for graphics. It runs on Android Marshmallow with a thick layer of LG’s custom skin on top that the company says has been toned down a notch but still comes with a bunch of unnecessary bloatware. There’s a D…