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Showing posts from June 7, 2016
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MailChimp adds new feature for Product Recommendations

Email marketing provider MailChip is out with a new Product Recommendations offering, which it says is the only such native feature available on a platform oriented toward small-to-medium-sized businesses (SMB).Product recommendations are common in ecommerce sites, including giants like Amazon or Netflix. They are also increasingly common in email platforms, such as the SMB-oriented Campaign Monitor.MailChimp points out that Campaign Monitor utilizes an integration with personalization provider Barilliance, for which there is a separate charge.In MailChimp’s new feature, personalized emails can contain recommendations of products you might be interested in, based on the user’s visits to your web site and your site’s sales data. The company claimed that, during its beta test, the Product Recommendations tool was able to correctly predict users’ future purchases more than 98 percent of the time.Here’s a screen from the Product Recommendations builder:With Product Recommendations, market…

Snapchat redesigns Discover tab to grab more attention for publishers

Snapchat has added magazine cover-like thumbnails to its Discover tab and the ability to subscribe to publishers’ channels. Snapchat is looking to push more attention to its Discover section through a redesign that parlays the popularity of Live Stories into its publisher portal and boosts publishers’ profiles in the app’s Recent Updates section.The redesigned Discover tab will include Live Stories — collections of publicly posted photos and videos tied to live events — alongside the daily editions of articles, videos and other content that publishers like ESPN, Cosmopolitan and Tastemade upload regularly to Snapchat. And to give publishers better odds of people checking out their daily editions, Snapchat is replacing each publisher’s logo on the Discover home page with magazine cover-like thumbnails that will tease actual content included in that day’s edition.Recode first reported in February on Snapchat’s plan to redesign its Discover section and allow people to subscribe to individ…

Marketing Land now offering Instant Articles on Facebook

Twin Design / Shutterstock.com We’re pleased to announce that Marketing Land is now offering our readers the ability to enjoy our content through the Facebook Instant Articles service. It was a bit of a slow start, as our VP of Technology rightfully lamented last week, but things are running smoothly and we’re hoping you enjoy this streamlined mobile access. As a reminder, you will be able to access the Instant Articles format when using Facebook apps on iOS and Android.

via Marketing Land

Personalization platform Blueshift now allows marketers to create their own service

From the Blueshift web site Blueshift, which has offered a personalization platform since 2014, is today launching a new service that it says allows marketers to tailor their own.“One way to think about this,” co-founder and CEO Vijay Chittoor told me, “is that every business is very different [from others],” and so has different personalization needs.Other platforms offering personalization — like Oracle’s Responsys or standalone recommendation engines like RichRelevance or MyBuys, as well as what his company has previously offered – are “cookie cutter,” he said. That is, they rely on attributes recorded to relational databases, and they offer a limit set of personalization options.By contrast, he said, the patent-pending processes employed in the new Studio accept a wide range of real-time event streams reflecting user behavior from sites, apps, wearables, Internet of Things connected devices, and other sources, as well as from a customer relationship management (CRM) system.Studio t…

Are related sitewide footer links the key to dominating Google?

A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get richer”, to explain why sites that live at the top of Google are likely to stay there.One of the reasons is the ease of findability.A writer who is researching a subject on Google is highly likely to click the top result first. If that web page answers the right questions then it may be enough to earn a citation in an article, and that link will help fortify the search position.The rich get richer.I mention this because yesterday I read a brilliant, in-depth post from Glen Allsopp (aka @Viperchill), which illustrates that the rich do indeed get richer, at least in terms of search positions.In this case, the rich are major publishing groups.The way they are getting richer is by cross-linking to existing and new websites, from footers and body copy, which are “constantly changing”.There’s nothing hideously wrong with this approach, but it’s a bit of risk to tweak the links qui…

Build effective consumer relationships with ads that use intent data

Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing.One of the fundamental differences between advertising in the pre- and post-digital worlds is that brands in the digital era have to initiate relationships with consumers. These relationships must be ongoing and truly bidirectional to deliver the best value to consumers and great results for brands.Many brands have turned to social media for this purpose, but programmatic advertising, when properly harnessed, can also be an effective tool for initiating and managing consumer relationships.After all, what people say they want on social media and what they actually do in real life aren’t always the same. And programmatic is the one marketing tool that can effectively leverage what consumers actually do.Are you listening?We’ve all heard about brands that pay a dear price for social media flubs. While ineffective programmatic advertising might not leave brands with e…

WSJ: Verizon offering $3 billion for Yahoo’s core business

Yahoo is worth $35 billion but Verizon is expected to bid about $3 billion for the company, according to the Wall Street Journal. Previously, analysts had anticipated bids of between $4 billion and $8 billion.In 2008, Microsoft offered to buy Yahoo for roughly $45 billion.Second round bids are being submitted this week. The other suitor mentioned as a serious bidder is private equity firm TPG. However the report says that there will likely be one more round of bids — in an effort to generate more options for the Yahoo board.At one time a wide range of companies were mentioned as potential Yahoo buyers, including Time, Google, Comcast, AT&T and IAC. However those brands are no longer in the running according to media reports.Verizon previously acquired AOL for more than $4 billion. Buying Yahoo would provide the company with some additional ad tech and a larger consumer audience. Yahoo is the third largest property on the internet in the US after Google and Facebook.Reportedly Veri…

Content marketing and the silo issue

Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up table,” the lament went. Traditional media got all the dollars, the love, the attention. Digital, meanwhile, was relegated to the sidelines. Maybe it was a nice-to-have, but never a must-have.Boy, has that situation ever changed. Spending in digital has surpassed many traditional channels as digital has commandeered the lion’s share of eyeballs and time-spent metrics. No one’s debating digital’s primacy anymore.But silos? That’s a bigger problem than ever. Digital, which once claimed to be the overlooked silo, used that time to develop more of its own silos than you can shake a proverbial stick at: data, measurement, email, search, social, display, media buying, retargeting, reputation management — the list goes on and on.In fact, so many digital silos have sprouted up in a comparatively short period that now the grousing is contained under the digi…

What are the true goals of link building campaigns?

What is the goal in building links?Obviously links are the goal in link building. Right? Well, not exactly.Links are an important metric to track, because without links your campaign is obviously failing. But links alone aren’t the goal. We don’t build links for the sake of links (or at least we shouldn’t), but rather because of what the links accomplish and what they represent.We build links to grow a website’s reach, network, and visibility. These are the true goals of link building.Links remain fundamental to the web, to navigating the online world, and to ranking in competitive search.SEOs—and marketers—should be building links to grow relationships, tap into new audiences, and of course grow search traffic.Today I want to discuss potential metrics to track in your own link campaign, in order to ensure you’re accomplishing these broader goals, and maximizing your link campaigns.The importance of customizationHow do you determine which metrics to track?Some metrics will be universa…

MarTech Today: AdWords data import for Salesforce, SEO platforms & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google launches AdWords conversion data import solution for Salesforce
Jun 6, 2016 by Ginny Marvin
Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
Enterprise SEO Platforms Marketer’s Guide — Updated for 2016
Jun 6, 2016 by Digital Marketing Depot
Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business.Get an exclusive look into SocialPro, only 2 weeks away
Jun 6, 2016 by Chris Sherman
We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutti…

LG Wants Your TV to Keep Away Mosquitoes

Mosquitoes have been the mini vampires in most of our lives, they don’t just suck blood but also gift us with various tropical diseases. Well it is for this reason we use mosquito repellent coils and condensers but LG has taken the entire game to the next level. The Korean company has sworn to keep the mosquitoes at bay and it is for this reason they have come up with a “new device” called TV!Yes, LG wants to drive away the mosquitoes in your house with their television which was earlier meant to be used only for entertainment purposes. The company has used the Sound Wave technology to make the mosquitoes fly away without any harmful radiation. Thankfully the technology doesn’t use any chemicals making it much safer than the usual mosquito repellents.This is what Mr Howard Lee, Director Home Entertainment had to say about the breakthrough innovation “LG is constantly introducing products based on Indian insights, making them more meaningful for the Indian consumers. The new Mosquito A…

LeEco will Soon go Offline in India, Starting with Le 1s Smartphone

The sudden rise of premium Chinese budget smartphones also brought the annoying tradition of flash sales and registration processes. LeEco has successfully managed to penetrate the highly competitive Indian market with its ‘Le 1s’ handset with sales of over 500,000 within a time span of merely 100 days, if the figures stand veracious. However, today they announced that the company will be extending the device availability to offline retail stores as well.Priced at Rs 9,999, LeEco will initially make the Le 1s obtainable in New Delhi and Mumbai which will be followed by 70% of the stores across the country by the end of this year’s September. Interestingly, this isn’t the Eco variant announced recently that bundles a free entertainment package of LeEco services. Additionally, the company claims it has arranged 555 service centers in India offering 24×7 toll-free customer support. This step will definitely assist LeEco in boosting its sales which have taken a hit in the past couple of w…

Indian Internet Data Usage to Grow 15 Times by 2021 [Report]

With ever decreasing prices of smartphones, India is one of the few countries where smartphone shipments still continue to grow. With continued growth in smartphone shipments, data usage is on the rise. According to a new Ericsson Mobility report, data usage in India is bound to grow 15 times between 2015 and 2021 while mobile subscriptions would grow to 1.32 billion by 2021. Data traffic per active smartphone is expected to increase five-fold from 1.4 GB per month in 2015 to 7 GB per month by 2021.A huge part of this growth in data usage is predicted to come from music and video. As of date, 50% of Internet users stream music or watch short video clips every week. Despite music and video being the two most popular activities for the vast majority of internet users, WhatsApp is the most used app, followed by Google Search and Youtube. Whatsapp being the most used app shows that with the transition from the open web to smartphones, more and more of user activity is being captured withi…

Digital travel and SEO: how Skyscanner dominates the SERPs

The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion.Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market.What do people search for and when?Here are the major search terms by volume. As we can see ‘holidays to..’ and ‘flights to..’ dominate.There are key seasonal trends here too. Searches tend to peak in January and July, the times when people are most likely to be planning ahead for the summer, or looking to pick up last minute deals.SkyScanner’s dominanceOne thing which comes out of the research is that Skyscanner is picking up much of the organic visibility around search terms in this sector, especially for flight-related terms.The chart below uses the most valuable search terms in the online travel sector and looks at which sites are most visible ac…

First Impressions: LG G5 – More Clark Kent than Superman!

It is that time of the year when LG normally unleashes its flagship on the Indian market and to counter the offerings from Cupertino and its Android based rivals. This year, bearing the burden of expectation is the predictably named G5, which is thrown into the ring against the likes of the iPhone 6s/6s Plus, Samsung Galaxy S7/S7 Edge, HTC 10, Xiaomi Mi 5 and the waiting-in-the-wings OnePlus 3.And well, if one were to gauge the device purely in terms of design, it is not exactly a head turner. Don’t get us wrong – the LG G5 is not an ugly device, but when compared to the oomph factor served up by the likes of the S7 Edge and the Mi 5 (and even the predictable iPhone 6s), it just looks relatively plain. Yes, it does have the metal body and glass front combination that seems to be the rage among flagships these days, but its ‘chin’ below the display has a distinctly plasticky look to it, and which detracts from the otherwise jet black front on the device which also curves gently backwar…

Samsung Launches Galaxy S7 Active with Shatter Resistant Display and 4000mAh Battery

Samsung has always been pretty consistent with its line-ups. The S-flagship series always had a toughened up rugged cousin called the Active variant. Samsung has tied up with AT&T and will be selling the Galaxy S7 Active through the AT&T online store and also the AT&T physical stores.The Galaxy S7 Active apart from offering the usual rugged features will also be offering the shatter resistant feature for drops from up to 5 feet. The S7 Active will also be offering the IP68 dust and water resistant feature, thus allowing it to be drenched in water for a maximum time frame of 30-minutes.Samsung Galaxy S7 Active will be made available in Sandy Gold, Titanium Grey and Camo Green colours. The plans start from $26.50 for 30 months or $33.13 for 24 months. Just to spruce of the offering Samsung will also be bundling a free Gear S2 along with a Galaxy S7 from AT&T. It is still not clear on whether Samsung intends to sell an unlocked version of the Galaxy S7. The very fact that…

Microsoft Launches Planner, a Collaborative Tool Rivalling Trello and Asana

Microsoft has stepped out of its comfort zone from quite some time and as a result it has also developed a platform agnostic approach. Microsoft has been investing efforts to bring in new apps for Android and iOS, a move that has disgruntled more than a handful of Windows Phone users. On a related note the Microsoft Office line-up now has a new offering called Microsoft Planner. The team collaboration software is expected to help you organise, assign tasks, share files, comment on tasks and track bug records. The Microsoft Planner is expected to go at loggerheads with Atlassian’s JIRA core and other lighter alternatives like Asana and Trello.Just like most of the other collaborative applications, Planner makes use of board approach. It essentially lets people assign tasks by pinning the cards which will contain the due date and condensed details about the task assigned. Additionally, one can also attach pictures and this would allow the assignee to view the entire task without opening…