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Showing posts from June 8, 2016
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Meeker report: what you should know about the rise of visual content

Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting and ecommerce.There is a new generation coming up after millennials, the so-called Generation Z, which seems to be even more digital aware, comparing to the previous ones, evolving the idea of communication and content consumption, preferring visual content over written text.As millennials are growing older, trends also focus on the next generation and it’s interesting to see how visual content will affect their digital habits over the next years.Visual social networks are more engagingIt’s not a coincidence that the most popular social networks rely on visual content, with the right type of content affecting users’ engagement. Facebook is the clear winner both in popularity and engagement among millennials, with Snapchat and Instagram following it.Snapchat …

Link building outreach: preparation meets persuasion

Securing real links requires outreach.No matter the site, industry, or audience, the only way to earn worthwhile links is through some form of human-to-human communication.Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links. As Jon Cooper pointed out in a SearchFest session earlier this year, future-safe links must come from one-on-one outreach.Outreach can make or break a link campaign. Fortunately, effective outreach only requires two simple ingredients – preparation and persuasion.Every successful link acquisition project is fueled by well-researched, well-positioned outreach, which is, therefore, compelling.Convincing Outreach Starts With ResearchAudience research is the foundation of effective outreach, because proper research empowers you to communicate persuasively. Preparation positions you for success and you execute through compelling messaging.There are a number of e…

Is your SEO data steering you wrong?

With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance?As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set up properly and managed correctly for accuracy.Here is how to do it.AttributionAttribution has been one of online marketing’s biggest challenges. Who gets the credit for a conversion when there are so many different touch points along the path to purchase? Is last click the right way to look at things? How about first click?Some brands choose first click, while some agencies look at last click. Some even have complex attribution models which give partial credit to different touch points.We need to come to a mutual agreement with our clients on what attribution model we are going to use and then make sure our reportin…

Segment adds automatic data collection for mobile apps

Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps, and various kinds of platforms, and pipes them to any of several hundred tools for analytics, ecommerce, A/B testing, and other purposes.In short, the company says, it acts “like a single API.”Each Segment user can set up the data they want to collect, but the company also offers three pre-set packages that automatically capture specific kinds of data most commonly required for E-commerce, Email, and A/B Testing.Today, Segment is announcing its Native Mobile Spec, the fourth package of automatically collected data. Part of the newest Segment software development kit for iOS and Android devices, it captures six in-app lifecycle events: Application Installed, Application Opened, Application Started, Screen Viewed, Order Completed, and Application Updated. The company says that its platform is currently connected to about 3000 apps. CEO Peter Reinhardt told me that, within a few we…

chiefmartecTV: covering emerging topics at the intersection of marketing and IT, LIVE

Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and events: chiefmartecTV, sponsored by the MarTech Conference.Each 30-minute episode will feature one special guest per month and will dive into martech issues in an unscripted point-counterpoint discussion.

The first chiefmartecTV show will be broadcast live on Blab on Friday, June 10, at 2:00 p.m. ET:http://ift.tt/1PhqNiF. Join us for an opportunity to ask Scott or his guest your own questions.
This month’s featured guest will be renowned marketing tech analyst David Raab from Raab Associates. The topic will beAccelerating Waves of Marketing Technology.The rate at which new technology-powered marketing paradigms are arriving — recently: ABM (account-based marketing), CDP (customer data platforms), JOE (journey orchestration engines) — has been accelerating. This presents challenges for marketers to have enough time to absorb these innovations before the nex…

Pinterest starts to measure the in-store sales impact of Promoted Pins

Yesterday Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Among other martech brands, Oracle owns Datalogix.Along with the announcement, Pinterest also publicized the results of a study that “measured in-store sales for 26 Promoted Pin campaigns across major food and drink, household goods and beauty brands.” The study reportedly found that “Promoted Pins drive 5x more incremental in-store sales per impression” vs other online advertising.The study also showed that “Pinners” were highly desirable prospects:Nearly 40 percent of Pinners make over $100k each year. What’s more, the study found that compared to the national average, CPG brands are 3x more likely to reach existing customers on Pinterest—and those customers spent 16 percent more. . .The study also found that more engaged Pinners are even more likely to have strong buying behavior. People who engage with Promoted Pins are 12 percent more likely to be buyers of that …

The science behind shareable content

In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable.What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which lead to them sharing a piece of content.Whether or not something is shareable can ultimately determine the success or failure of a piece of content online. So of course everyone from marketers to business owners to publishers wants to know exactly what makes their audience share content, so that they can tap into that when creating and planning.While there is still a lot of work to be done in this area, some recent studies have shed begun to shed light on exactly what goes on in our brains as we share content, and how content creators can turn this to their advantage.How ideas spreadA 2013 study by psychologists at UCLA set out to discover what …

The future of social intelligence: image recognition and analysis

As marketers, we all want to be storytellers. We want to capture our brands’ unique journeys and share them with the world in hopes of resonating with our target consumers. And sure, we could talk about how social insights help us do that. But let’s be real: Social text analysis might not be enough anymore.The reality is that while analyzing social conversation is undoubtedly valuable to marketing and advertising professionals, we may be missing out on half of the story. Enter: image recognition and analysis.The facts don’t liePeople are sharing more of their lives on social media, often using images. In fact, 1.8 billion photos are shared every day, and more than 10 percent of all photos in history have been taken within the past 12 months.That’s a huge testament to the impact that Generation C is having on the sharing economy. People prioritize creation, curation, connection and community, and we’re seeing huge spikes in consumer-created content.That’s a huge amount of content and i…

Meet Nativ.ly, the media startup ad biz accelerator used by Waze, Medium

Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012 then-Digitas exec Eric Perko wanted to pitch his client Taco Bell on doing a campaign with Waze, an upstart company that had attracted tens of millions of people to use its social-driven driving directions app. But there were two challenges: 1) He wasn’t sure if Waze was ready to support a national campaign for a major brand advertiser. 2) He had no idea how to get in contact with Waze. Luckily Perko knew someone who did.“I had put together a media strategy the day before I caught up with Jared and Waze was on that, having no idea if I could connect with Waze or if it was even possible. Jared and Mark already had an existing relationship with Waze,” said Perko, who now serves as director of media at MUH-TAY-ZIK | HOF-FER.That’s Jared Katzman and Mark Chu-Cheong. At the time the two former Federated Media ad sellers were starting up their new company, Nativ.ly, which would help startup digital media companies l…

Why idiots like you love their office but hate their website

Please forgive the insult in the title of this post, but I had to get your attention. Yes, I’m talking to you. No, I don’t think you’re an idiot, but you could be if you love your office more than you love your website.Give me a minute to explain, and I think you’ll see my point.I’ve always been a frugal guy. I like to spend my money more on practical things and less on extravagant things. But there are some situations when extravagance matters. And for many businesses, your office (or physical store) is one of them. (Going forward, I’ll refer simply to “office” rather than “office or store.” I’m not leaving you store owners out, but I want to spare you all the redundancy).Your office is a statement. For many customers, the office provides the first impression. A ratty, run-down or unclean office speaks just as much about your business as does a super-polished, decadent office. One says, “I’m cheap,” while the other says, “I’m worth every penny.”Most business owners want their custom…

Softonic.com is hit with Google manual action for ‘thin content’

Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has taken a hit. As covered by Juan Gonzalez on the Sistrix site, there’s a sharp decline in visibility towards the end of May:The stats show a loss of visibility on various Google sites:Google US (-40%)UK (-33%)Germany (-42%)Italy (-61%)France (-53%)the Netherlands (-31%)Spain (-45%)and more…The major loss in visibility is for Softonics’s biggest directory, /s/, which accounts for 40% of the entire domains visibility. The full list is here, but suffice to say it contains many of the site’s most popular downloadable assets.Sistrix shows a massive hit for that directory around the beginning of the month:Further investigation by Juan hints at the reason, thin content on category pages.Indeed, Softonic has acknowledged the issue in tweets responding to the Sistrix article:@SistrixES Sólo para aclarar: la acción tomada fue en relación a “thin content” y sólo afe…

MarTech Today: Blueshift’s DIY personalization, email marketer Bluecore adds ads & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Personalization platform Blueshift now allows marketers to create their own service
Jun 7, 2016 by Barry Levine
Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users.MailChimp adds new feature for Product Recommendations
Jun 7, 2016 by Barry Levine
Company says it is the only SMB-targeted email platform that offers such a built-in capability.Snapchat redesigns Discover tab to grab more attention for publishers
Jun 7, 2016 by Tim Peterson
Snapchat’s redesigned Discover tab could boost publishers’ profiles by piggybacking on Live Stories’ popularity and adding subscriptions to individual channels.Email marketer Bluecore adds advertising to its resume
Jun 6, 2016 by Barry Levine
The company seeks to expand beyond its roots in email marketing.Is…

Mizzen+Main CMO says there’s no such thing as a typical day at the e-commerce startup

As the chief marketing officer for the men’s clothing line Mizzen+Main, Jen Lavelle drives brand development, while overseeing the company’s e-commerce, social media and advertising efforts. Lavelle has been with Mizzen+Main since its launch in 2012, when her husband Kevin, the company’s founder and CEO, started the menswear brand.Most recently, Mizzen+Main put the spotlight on famous athletes in a video campaign to promote its clothing line.“Mizzen+Main just launched our ‘Step up your game’ video series, profiling America’s favorite athletes,” says Lavelle.Right now the series includes appearances from Houston NFL star and brand ambassador J.J. Watt, world-ranked tennis player John Isner, Chicago Cubs pitcher Jake Arietta, and CrossFit competitor Jason Khalipa. Lavelle says the series will feature more athletes as the campaign continues.In addition to overseeing the brand’s marketing efforts, Lavelle has worked with KIPP-DFW (Knowledge Is Power Program for the Dallas-Fort Worth regi…

Le Eco Le Max 2 makes it to India, Features a 5.7-inch QHD Display, Snapdragon 820 and 6GB RAM

LeEco has launched both the Le 2 and the Le Max 2 in India today. The Le Max 2 will be the flagship offering from the company and as expected it comes studded with top end specs including a 6GB RAM and a Snapdragon 820.Le Max 2 will be succeeding the Le Max and will shape up as a premium offering from LeEco. The device comes equipped with a larger QHD 5.7-inch bezel-less display and is powered by the mighty Snapdragon 820 which is in turn paired with 6GB of RAM. The graphics department is handled by the Adreno 530. The Le Max offers internal storage of 64GB, however it doesn’t include an expandable memory card slot. The storage on the Le Max 2 supports UFS 2.0 standards which literally translates into better transfer speeds.On the imaging front the Le Max 2 features a 21-Megapixel primary sensor with OIS, f/2,0 and dual-LED flash while the secondary camera shapes up in the form of 8-Megapixel sensor. The Le Max 2 also runs on EUI wrapped around Android Marshmallow and is backed up by …

LeEco Le 2 Launched in India at Rs 11,999, Features a 5.5-inch FHD Display, Snapdragon 652 and Metal Body

After launching the Le 2 and the Le Max 2 in China this April Le Eco has finally launched the Le 2 and the Le Max 2 in India. The Le 1s has been still doing good in the Indian market and it seems that with the updated line-up LeEco will strengthen its foothold in the Indian market.The Le 2 is priced at Rs 11,999, it packs a 5.5-inch FHD display and draws its power from the deca core Snapdragon 652 coupled with a 3GB of RAM. On the storage front the device offers 32GB of internal memory however, the absence of the microSD card slot is expected to become a bummer for some. Camera offerings include 16-Megapixel primary sensor and 8-Megapixel secondary sensor. The device would be running EUI overlay on the Android Marshmallow.LeEco Le 2 heralds with the usual bevy of connectivity options including 4G LTE, VoLTE, dual-SIM, Type-C USB and Bluetooth 4.1. The device also comes with a fingerprint sensor and is backed by a 3000mAh battery pack. LeEco has also bought about some evolutionary chan…