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Showing posts from June 9, 2016
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Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more

Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of ten of the survey participants said free shipping was the No. 1 incentive when asked what would make them shop online more often.Surveying more than 1,400 U.S. consumers on their shopping habits, the report found that the number of online shoppers is up more than 41 percent over 2014, with nearly a third (31%) of all consumers now shopping online, at least, once a week.In addition to free shipping, 69 percent of the consumers listed one-day as as an incentive to shop online more, and 68 percent listed free returns and exchanges. Other incentives to shop online more included same-day shipping and in-store returns.Nearly half (49%) of the survey participants said same-day shipping would make them more likely to shop online, but only nine percent reported using same-day shipping during the past year.While nearly half of consume…

IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY

Internet ad revenues in the US set a first-quarter record at $15.9 billion, besting Q1 2015’s record of $13.2 billion, according to the Interactive Advertising Bureau’s latest report, released Thursday.The 21 percent year-over-year increase marks the biggest jump in Q1 ad revenues in four years.“Last year the industry reached its highest level of investment at over $50 billion, and this first quarter lays the foundation for what could very well be the biggest year yet for digital ad spending,” said David Doty, Executive Vice President and CMO of the IAB, in a statement.The revenue data comes from a survey of companies selling digital advertising conducted and tabulated by PwC US.

via Marketing Land

Scheduling Uber Rides to be a Reality Soon

Uber has managed to attain success in most of the markets they’ve established their business. Primarily because of the better service and price, users have comparatively leaned onto Uber whenever they need to book a cab. However, one substantial feature that they haven’t implemented is scheduling rides beforehand. Today, fortunately, Uber is introducing “Scheduled Rides” that will allow customers to plan a pickup in advance for a specific date and time.Currently limited to business users residing in Seattle, the new Scheduled rides feature will permit passengers to book a cab 30 minutes to 30 days in advance. The process alike every other application has been kept minimal here, to arrange a ride for a particular time, users will have to select UberX followed by the “Schedule a ride” option. This will redirect you to separate page where fields for pickup data, destination and location will be available. That’s it, Uber will remind you 24 hours and 30 minutes before the time in case you…

10 ways to get ready for the new AdWords

After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined AdWords and Analytics launch event. I had the good fortune of getting invited to a press event where I could ask questions of Sridhar Ramaswamy and Jerry Dischler, my former colleagues at Google, and now the top AdWords engineering and product management leaders.The changes that were announced should now be familiar to anyone in the PPC industry (this site did a great roundup of the announcement) but your game plan for preparing may still be up in the air (as are precise launch details from Google), so I’ll share my thoughts on 10 ways to prep for what’s coming soon to AdWords.Expanded text adsNot all announcements got equal billing at the event, but Expanded Text Ads was one of the headliners. It was also very well received by advertisers, probably because Google is teasing a 20-percent lift in CTR thanks to the extra 50 percent of ad text space. A…

5 contemporary strategies that help improve your rankings

Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.Still, the challenge remains: We need links, we need traffic, and we need rankings. How do we achieve this in an ethical manner?Luckily, there are still powerful white-hat strategies you can leverage to improve rankings. Here are five of the best that we at E2M use successfully to this day.1. Guest postsGuest posting has been contested territory for some time. Back in 2014, Google’s then-head of webspam, Matt Cutts, advised that guest posting was increasingly ineffective at building links. If you’re doing a lot of guest posting, he warned, “you’re hanging out with some really bad company.”It’s easy to see why guest posting has come under …

Two tried and true methods to make social media impact SEO

Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used.Many brands use social media to build a brand, deliver great customer service or develop relationships. You can use these same focuses to have a significant effect on SEO as well.Build your brand through social media for SEOWhile the size and reputation of the brand are not direct ranking factors, they can have an indirect effect on SEO efforts. Use your social presence to improve your branding to have this positive effect on SEO.Growing your online footprintRand Fishkin of Moz does a great job of explaining how a strong brand can impact SEO. Overall, people are more likely to link to a page on a site they know and trust. Having a strong and active social followin…

Top 10 YouTube ads in May: Knorr’s #LoveAtFirstTaste wins top spot with 33M views

After Apple owning more than half of YouTube’s ad leaderboard in April, last month saw a mix of brands in the top 10, with Knorr’s #LoveAtFirstTaste spot ranking No. 1.Earning 33 million views, the soup brand won nearly as many views as all of last month’s top 10 ads, which pulled in a combined 37.8 million views.Knorr’s #LoveAtFirstTaste ad follows the creative direction behind last year’s viral “First Kiss” spot, but instead of pairing strangers to kiss, the brand matched up strangers according to their favorite soups and had them feed one another.Mother’s Day helped P&G and Cricket Wireless break into the top 10 list, with both brands launching ads focused on moms. P&G revisited its “Thank You, Mom” series in a new ad for the Rio Olympics, while Cricket Wireless took the funny track in its “PhotoMombing” spot riffing on photo-bombs by moms.GoPro was the only brand to have more than one spot in the top 10, earning a combined 6.4 million views with one ad at No. 4 and anothe…

Modern marketing is in need of an anti-channel mindset

There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in “theory.” As marketers, we haven’t been able to transform the theory into reality and deliver the most immersive and seamless experiences for the consumer.In actual practice, we continue to put the channel, the technology or the technique first. “Mobile first,” for instance, is a great example of the channel-led approach.In a discussion with Jay Wilson, VP of marketing technology at Healthgrades (my employer), we talked about the nuances of an omnichannel reality and the need for an almost “anti-channel” mindset within modern marketing to inspire behavioral change in a complex digital world.Do you remember when having a mobile app was “the thing to do?” Or even when having a website was the thing to do? When some of the first killer apps came out, like Google Maps, Shazam or Angry Birds, every brand decided they needed an app of their own.Remember AOL’s failed AIM app? Or Ado…

Seasonal pages and SEO: who’s ready for Euro 2016?

Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can.Seasonal events could mean Black Friday, the Christmas shopping, one-off days like Mother’s Day and Valentine’s Day, or sporting events. In this case, I’m using the example of the Euro 2016 football (or soccer) championships, which begin on Friday.This month-long feast of football will spark much interest from football supporters, around Europe and indeed the whole world (maybe not the US so much).There is already plenty of interest around the tournament. Indeed, ‘Euro 2016’ is more popular than the crucial EU referendum on Britain’s membership of the EU. This is nation which has its priorities right.The chart shows the sheer level of interest around the tournament, before it even begins. There’ll be plenty of searches around the event, and lots…

Micromax Bets Big on the Consumer Electronics Segment, Launches New Air Conditioners

Micromax has been one of the leading brands when it comes to smartphones in India and the recently spun off Yu brand is also doing pretty good with its target customers. Apart from phones and tablets Micromax has also been ramping up their efforts on the consumer electronics front. After TV, LED displays and laptops Micromax has now officially forayed into the air conditioning segment with its new line up.The company’s new air conditioning line up will be made up of three split AC’s and one Window AC. Subsequently Micromax is also expected to further expand the air conditioning line up. The good part is that the air conditioners will be completely manufactured at the Uttarakhand facility thus eventually bolstering the local employment scene. As with most of the other Micromax products the AC seems to be aimed at first time buyers looking on a lookout for value for money proposition. Furthermore, the company has also setup the service centres on a PAN India basis.Micromax AC’s will com…

Lithium launches Reach, a Klout-informed social content marketing tool

Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is intended to leverage its secret weapon.Klout.In 2014, Lithium bought Klout, which provides scores that rate people’s online influence by tracking about 700 million consumers online. It has utilized the acquisition for such purposes as helping to rate experts in its online communities, but now it is employing Klout’s data to determine what kinds of social content cause the biggest ripples.“Your [Klout] influence is measured by how engaging” your posts are, Lithium CMO Katy Keim pointed out to me. She noted that the element missing in much social content marketing is user engagement, as illustrated in a recent study from social analytics platform Socialbakers that found average user engagement with organic social content is an abysmal 0.2 percent.The company further explains:Klout has vast visibility into the engagement behavior across social networks, b…

How to boost your conversion rate without changing your web content

If you’re in the e-commerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can.But there’s a difference between inelegantly grasping for sales versus adroitly funneling massive numbers of customers through the checkout process.You don’t want to look desperate, sound desperate or do desperate. Desperation kills conversions.So what do you do? As a marketer, you’re trying to improve those slouching conversion rates, but your hands are tied. Maybe your budget is gone. Maybe the quarter is winding down. There are quotas to be met, bosses to be pleased and improvements to be made.Traditional conversion optimization provides the solution — hypothesize a website improvement, split test the change and pick the winner.Many of these improvements, however, require substantial changes to content — bigger images, sizzling hot headlines, sharper CTA (call-to-action) text, longer copy, a more persuasive “About” page and so on.What if you want to improve yo…

Google beats Apple to become world’s most valuable brand

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.For the last 11 years, Millward Brown Digital, the market research division of London agency WPP, has been analyzing financial and market data, in addition to interviews with customers, to determine the world’s most valuable brand.In 2006, the first-ever BrandZ Top 100 ranking, that brand was Microsoft. Google was ranked seventh, skyrocketing to first place the following year and staying there until 2011. Since then, it’s been back and forth between Apple and Google, which just reclaimed the top spot.Last year, Apple was valued at nearly $247 billion, up 67% from the previous year, while Google only jumped 9% to $173 billion. Apple’s value has since decreased 8% to $228 billion. Meanwhile, Google has had a resurgence in value, propelling 32% to $229 billion.Microsoft remained in third place, though the next spot has seen a sign…