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Showing posts from June 14, 2016
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OnePlus 3 Launched in India at Rs 27,999, Features Snapdragon 820, 6GB RAM and Metal Body

OnePlus 3 has finally been launched, after a series of leaks and a newspaper ad in the morning that revealed the price of the OnePlus 3. The device comes with some serious departure in design approach as opposed to its predecessor and has embraced the Metal body instead of the signature Sandstone finished one. Priced at Rs 27,999 ($399), the OnePlus 3 will rival the likes of high specced phones including the Zuk Z2 Pro and Vivo XPlay 5.The OnePlus 3 is fitted with a 5.5-inch FHD Optic AMOLED display contained by the ultra thin bezels measuring up at just 0.75mm. The display is a 2.5D screen along with a protective layer of Gorilla Glass 4. Just incase, OnePlus will also be giving away free screen protectors with the OnePlus 3.OnePlus 3 is powered by the mighty Snapdragon 820 clocked at 2.2GHz and coupled with 6GB of RAM. The bumped up RAM will certainly help the phone gain mileage in the specification race. On the imaging front the OnePlus 3 offers 16-Megapixel primary sensor with PDA…

Tracking platform Impact Radius buys anti-ad fraud service Forensiq

To provide attribution that is as clean as possible, Impact Radius announced today that it has acquired anti-ad fraud service Forensiq.The newly combined companies say that their integrated platform will be the “first marketing system of record with built-in fraud detection.” Impact Radius offers mobile and desktop attribution services that track which marketing efforts led to conversions or other desired consumer actions, as well as a management platform for affiliate marketing and for marketing tags. Here’s a screen from its attribution service:Deal terms were not announced, although the acquisition comes on the heels of $30 million recently raised by Impact Radius, whose customers include Getty Images, Shutterstock, Tommy Hilfiger, and Ticketmaster.Per Pettersen, CEO of Impact Radius, told me that both companies had previously partnered on specific accounts. Although it will be integrated into the Impact Radius platform, Forensiq will continue to offer its standalone services to an…

Pinterest adds site, app retargeting to its ad-targeting options

At this point it’s almost becoming more newsworthy if a major digital platform does *not* let brands retarget people who check out their sites or mobile apps with ads on that platform. Which is another way of saying that’s now a possibility on Pinterest.By the end of this month, all advertisers will be able to target ads on Pinterest to people who visited a brand’s website, used its mobile app or have shared their email addresses with a brand as well as people who may not have done those things but share similar characteristics in order to expand the target audience. Brands will also be able to bring in data from Epsilon and LiveRamp to do this kind of audience targeting, which can be combined with regular Pinterest ad-targeting based on people’s interests, search keywords, the device they’re using and their location.None of this is a groundbreaking development. Facebook, Google, Twitter and Facebook-owned Instagram already offer these ad-targeting options. Pinterest had already rolle…

Here’s my exclusive look into SMX Advanced, only 1 week away

Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. View available pass options here.2016: New Trends, New Opportunities – And New Challenges For Online MarketersChange is constant in search marketing. Opportunities emerge faster than they can be absorbed: new channels, machine learning displacing traditional ranking algorithms, new ad options and formats… Even veteran marketers are perpetually catching up with the possibilities.

SMX Advanced delivers cutting edge tips and techniques you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s your survival guide to the dynamic and tumultuous world of search marketing.

As I take you through the program, you’ll want t…

What Microsoft’s acquisition of Linkedin means for Bing and LinkedIn Ads

On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in cash.Because we at AdStage (where I’m CEO) are the only direct API partner for both Microsoft’s Bing and LinkedIn Ads, we have a special view into these companies’ operations. Therefore, we can offer a unique perspective on how this major acquisition will impact not just the Bing and LinkedIn ad networks but also the advertising industry at large.Let’s first look at the numbers:BingBing powers 32.8% of global search market share
Bing Advertising brought in more than $1B in revenue in Q1
LinkedInBoasts over 433 million members worldwide
LinkedIn Advertising accounted for more than $154M in revenue in Q1It’s clear the two public companies provide incredible audience reach, and they’re expected to experience impressive growth trajectories in 2016.So, what does the combination of these two entities potentially mean for the digital advertising space?1. Inc…

Facebook is putting maps in ads and will measure store visits

Facebook’s local awareness ads can now feature maps plotting a store’s location. Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you do, Facebook will now start telling brands how many people it thinks actually visited their locations based on these ads.Advertisers had previously tried to offer store location info by including links within their ads, but too often the landing pages attached to those links were designed for desktop, not the phones on which these ads run. “What we’ve built is a mobile-first, native experience that is part of the ad format itself,” said Facebook product manager Sam England.Facebook isn’t rolling out its own map product to plot a business’s location in its ads that show up in Facebook’s mobile app when someone is nearby. Instead it will be using the mapping tools built into people’s phones, i.e. Google Maps and Apple Maps. That means people will be able to click on these …

Survey: Android Pay most used payment app, security fears holding adoption back

At Apple’s WWDC yesterday, the company announced that it was extending Apple Pay to the mobile web. This was rumored earlier this year and only quickly mentioned by Apple Senior VP Craig Federighi during his keynote remarks. The expansion of Apple Pay to websites (desktop and mobile) is potentially significant for e-commerce and for Apple Pay adoption. According to a a recent consumer survey by PYMTS.com, 23 percent of iPhone owners had used Apple Pay, up from 17 percent last year.A more recent survey from PR firm Walker Sands found by comparison that only 11 percent of users had tried Apple Pay. The discrepancy probably results from different survey samples: iPhone users vs. mobile users generally.In the Walker Sands survey data, Android Pay was found to be the most widely used mobile payment app (19 percent). That was followed by “retailer mobile apps.” Curiously, most retailers don’t have in-store mobile payments capabilities, though virtually all offer apps with e-commerce. A few …

Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

Android (left) and iOS wallet passes, back and front, for the Sprint sweepstakes. Mobile engagement firm Urban Airship has teamed up with Sprint to deliver what they say is the first sweepstakes that employs mobile wallet passes.The sweepstakes is a promotional effort for the Copa América Centenario soccer series, which Sprint is helping to sponsor. The tournament, now in its centennial year and taking place June 3 to 26, is being held at ten locations in the U.S. — the first time outside South America.There are daily sweepstakes prizes ranging from TAG Heuer Watches and Samsung electronics to Nike Soccer Gear and soccer memorabilia signed by star David Beckham. The grand prize is a VIP trip for two to the final game of the series, held at MetLife Stadium in New Jersey.To participate, a user registers at the tournament site and, after receiving a confirmation, can download the wallet pass to the phone. No purchase is required. (You can click here on mobile to register.)The wallet pass …

Google testing ‘top rated’ shopping ads format for “best” searches

By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.The latest variation, as discovered last Friday and brought to my attention by @VikingWagon (probably not her real name, in fact it’s Victoria), is a new way of presenting Google Shopping Ads, ranked by customer ratings.Let’s take a look at the screengrabs, and I’ll try not to be too offended that I discovered @VikingWagon tweeted a certain Barry before me.Hi @Christophe_Rock Have you seen this before? Seems to only show for best/top related queries on mobile. Thanks! http://pic.twitter.com/Kur963gQEt— Victoria (@VikingWagon) June 10, 2016This was also replicated by a company called Grade Us.@sewatch@VikingWagon@Christophe_Rock Yep! Same here. http://pic.twitter.com/b3DEZDvlIu— GradeUs (@GradeUs) June 10, 2016And although we all assu…

Best CPM Advertising Networks for Bloggers: 2016 Edition

Do you have a high traffic website or are you looking to monetize the footer of your website with CPM Ads?  I have compiled a list of the best CPM ad networks that a publisher like you can join & start earning money.What are CPM ads?CPM (Cost per Thousand Impressions) based advertisements are a great way to earn income with your blog. CPM advertising pays you according to the amount of impressions received on an advertisement.An “impression” means a single instance of an advertisement appearing on your website. This means that even if your readers are not clicking on your blog’s ads, with CPM ads, you can still be paid.Note: To ensure a better income from CPM ads, be sure to place them in prominent positions on your site.You might find CPM ads very appealing, but they work best for bloggers who get a high volume of traffic. If you are driving traffic in the area of thousands of visitors per day, then you can get a good amount of money from CPM Ads.Most CPM networks pay $1 to $10 p…

Are email marketers too afraid of failure? 4 fears to conquer

When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something.At the time, I worked at the email marketing agency Smith-Harmon, and we liked the concept so much that we created our own corollary: the “10,000 Email Rule.” That’s where you are considered an email expert once you’d created, analyzed or reviewed 10,000 emails. Needless to say, that can take a lot less than 10,000 hours.I remember the agency’s co-founder, Lisa Harmon, telling the team that email marketing was a relatively quick medium to master because:it’s high-volume;it’s highly measurable;it’s quickly measurable;it has high returns;it’s easily A/B tested; andmistakes aren’t seen by all your subscribers and only haunt you until your next send, which… oh my god… you have to get ready for!Essentially, email marketing is the epitome of a “fail-fast” medium, because you can quickly and relatively painlessly…

MarTech Today: Microsoft buys LinkedIn, software that writes & Siri comes to Macs

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Microsoft buys LinkedIn for $26.2 billion
Jun 13, 2016 by Greg Sterling
Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO NadellaSomeday, this story may be written by a computer
Jun 13, 2016 by Barry Levine
Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more
Jun 13, 2016 by Matt McGee
In our latest weekly video show, we talk about paid search adds in Apple’s App Store, Snapchat’s contrarian view about using sound in videos and more.Apple brings Siri to Mac, new exposure for non-Google search engines
Jun 13, 2016 by Danny Sullivan
Soon, you will finally be able to search t…

API limitations & fluctuations lead to the end of social insights tool ThinkUp

If you build your house on someone else’s land you have to abide by their rules. ThinkUp, a social insights tool, has learned this the hard way. Built upon the ability to analyze friend data, ThinkUp’s access to this data has been stifled with more doom and gloom on the horizon. The end result of the data limitations is the closure of the promising service that was started in 2013 by Anil Dash and Gina Trapani.Today, Instagram made some changes to their APIs that limit what data ThinkUp can collect. These changes will significantly affect insights.— ThinkUp (@thinkup) June 1, 2016A big API shift started last year with a Facebook change that dropped age and gender from the mix. ThinkUp then hit another roadblock this month with Instagram’s additional security. This June change included more focused terms, and a new permissions review process.Furthermore, a new change is coming to Twitter’s API this fall (this change doesn’t appear to hinder access) that will require additional changes …

Eight tips for getting the most from a modest PPC budget

Has this ever happened to you? You acquire a new PPC account that’s in a notoriously expensive sector to advertise in. You have plans. Big plans and you’re going to “wow” the new team with grand ideas while visions of industry domination dance in your head.And then comes the reality check: They don’t have the budget. For a moment, your team feels deflated. But then you realize: “Now is the time to show them how truly badass we are by getting creative with that budget.”This is not an uncommon scenario. In fact, we just recently took on a lawyer client who has a $166 budget per day, which sounds okay until you realize clicks in their area of expertise cost up to $125.While it’s every PPC manager’s dream to have an open budget to play with, this takes time to work up to while you gain trust and show them you can drive conversions.In the meantime, there are always ways to help make the most of the modest budget you’re working with, and that’s what I’m going to share with you today: What t…

How To Get Media Net Approval Within 5 days (Smart + Legal Way)

When it comes to monetizing your blog using contextual ad networks, there are very few high-quality publishers out there.But Media.net is one of them. (Media.net is Yahoo! and Bing’s network for contextual ads.)However, the higher the quality of the ad network, the harder it is to get approval.We have seen the same for AdSense approval & BuySellAds Approval.Last time, when I wrote a detailed review of Media.net, many users talked about not getting approval for the Media.net ad network. Most of the applications were rejected & let me tell you, rejection is always disappointing.I didn’t get lucky with my micro-niche site; it got rejected. Sigh…Well, it would be wrong to blame bloggers or even Media.net for rejection, as Media.net doesn’t limit itself to only judging website content.Theylook for a lot of factors before accepting or rejecting an application.Just in case you don’t know, once you get an approved account with them, you will get a dedicated manager who will help you a…

Why Most Bloggers Fail Eventually – How To Start A Blog That Will Make You Money

Blogging Is ToughNot a day goes by where you see a blogger getting views and likes in masses and earning a nice sum of money on the side.And all they have to do, to generate that audience and money, is talk about things they experience in life.You can’t even go through 3 pictures on your Instagram account, without seeing someone famous in the blogging community.Some are even featured on billboards on high streets and the face for certain brand products.Being the unique person that you are, you decide to create your own blog and start documenting your life and experiences, to make a living from it.After all, it seems easy enough to write a blog post occasionally and snap a few pictures here and there, as the rest picks up on it’s own.With all the things you’ve been through in life and all the funny stories you have to tell, you have an endless list to blog about.Fast forward a few months and suddenly you realize, you still haven’t made a single penny and you start to doubt you know any…