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Showing posts from June 17, 2016
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Brief change suggests local SEO ranking factors are different for branded queries

I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones.Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is that the ranking factors for these are not the same.Branded vs. non-branded 3-packThe branded 3-pack is generally what you get when you search things like “sears dallas” or “starbucks seattle” or “state farm chicago.” (However, I frequently see Google showing branded 3-packs for non-branded queries. I’ve always concluded this means that Google somehow “thinks” the query is a branded search when it’s really not.)You’ll get a non-branded 3-pack when you search generic categories like “shopping mall chicago” or “auto insurance baltimore.”[Read the full article on Search Engine Land.]

via Marketing Land

Ubuntu Touch OS with Continuum like Convergence Feature Coming Soon to OnePlus 3

OnePlus 3 has succeeded in generating so much hype worldwide that folks at UBPorts have decided to port Canonical Ubuntu Touch OS onto the smartphone. This however won’t be an official Ubuntu built, but that isn’t something to worry about as the port by UBPorts are known to be pretty stable.Ubuntu’s Touch OS powered smartphone have slowly started becoming a reality since the last few years. Meizu MX4 was one of the powerful Ubuntu powered phones launched till date. That aside there are a few other devices that support Ubuntu Touch OS thanks to ports like these. Canonical’s Ubuntu OS however has succeeded to get a head start in the smartphone mainly due to the lack of features over an Android or iOS device.Canonical has been improving their OS slowly and is gradually adding new features. Just in case you are unaware the Ubuntu Touch OS now comes with a feature called Convergence. This apparently is pretty similar to the Continuum feature offered by Microsoft. Convergence features basic…

Should publishers and content marketers be playing the platform game?

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted.More than a decade later, and many of the social media platforms of today are starting to suspiciously resemble blogging platforms, becoming a place for users to publish content instead of just share links and brief updates. At the same time, huge companies like Facebook and Google have developed native publishing platforms aimed at providing a superior user experience for an increasingly mobile audience.We have a wider choice of platforms to publish to than ever before, and each is promising the fastest, shiniest interfaces that will put our content directly in front of huge audiences we can’t reach through other means.But how can we manage to spread ourselves between so many different outlets, and what are the drawbacks of these platforms? Veteran…

Why video needs to be part of your paid advertising strategy

Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including:74 percent of all Internet traffic will be video by 2017.Video is shared more than any other kind of content.YouTube is the second-largest search engine in the world.Around 8,333 Vine videos are shared each minute.33 percent of tablet owners watch about an hour of video on their devices every day.Video in email can boost open rates by 20 percent and increase click-through rates two to three times.Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels.Video remarketingVideo remarketing is a useful strategy to h…

3 strategies to survive the “Adblockalypse”

Poor, aggrieved advertising just can’t catch a break.Even in the good old days, when families gathered in living rooms to watch TV, advertising needed to run the gauntlet to be effective: creating an opportunity to see, capturing attention, leaving a branded impression, delivering a message, and finally, changing attitudes and behavior. I’ve outlined best practices to do this in a previous post.The internet and digital technology presented an opportunity to tip the odds in advertising’s favor. The promise of digital advertising — ad products with sight, sound, motion plus interactivity, coupled with the right-message, right-person, right-time benefit of machine targeting — is irrepressible.Consumers, after all, have never hated all advertising — just that which is irrelevant, annoying and interruptive. Digital would fix that, right?Except it didn’t. The digital ad industry committed a myriad of sins instead: relegating ads to page purgatory outside of the content stream, too often rel…

Bring your “dead” customers back to life

It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have. This can vary among industries, but investing in new customer outreach is anywhere from five to 25 times more expensive than keeping your current customer base, according to Harvard Business Review.Now consider research from Frederick Reichheld of Bain & Company, which shows increasing customer retention rates by five percent can increase profits by more than 25 percent. Further, the book “Marketing Metrics” shows businesses have a:60- to 70-percent chance of successfully selling again to a current customer; and afive- to 20-percent chance of turning a prospect into a customer.So it makes sense that marketers should focus their efforts and resources on keeping current customers happy and satisfied — especially those that are slipping away. Remember, customer success equals company success. When customers are happy and their needs are met, your bottom line is the …

How Facebook turned an end-to-end ad tech strategy on its head

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t need to own it in the traditional sense.Companies like Google and Verizon’s AOL have assembled end-to-end stacks that cover just about all the ad-tech tools that an advertiser or publisher needs to buy and sell digital ads with the ease of booking a hotel on Kayak or auctioning off an item on eBay. These ad tech stacks align nicely with LUMA Partners’ famed LUMAscape chart that plots these tools across a horizontal spectrum from advertisers on the left to publishers on the right.For a while Facebook had looked like it was following that playbook. It had opened up an ad network, acquired an ad tech firm that helped publishers figure out how to get the best deals for their inventory and started testing an automated ad-buying tool that helped advertisers place better bids on publishers’ inventory, among other ad-tech endeavors. But somewhere along the wa…

Five of the most interesting search marketing news stories of the week

It’s Friday once again, and time for a round-up from the world of search marketing.This week we have App Store search ads, the ability to compare search queries in Search Console, and more ad tests from Google…Web users think most outbound links are commercialA study by Dan Petrovic, aka @DejanSEO, looked at the attitudes of 2,000 web users in the US and Australia around the reasons why web publishers link out.The research found that more than 40% of users think that outbound links another are there because they generate revenue for the publisher.‘Marketing Advertising & Revenue’ was seen to be the number one reason why a link exists, with almost a third of users expecting there to be some sort of commercial arrangement behind links.Apple introduces search ads to the App StoreApple announced this week that it will allow app developers to pay for a slot at the top of searches on the App Store.Google tests out ‘top-rated’ shopping adsAnother week, another Google ad format test. This…

iOS 10 Beta Users are Reporting an Increase in Available Memory

Apple’s iOS heralded with a slew of changes spread across various features. In iOS 10 Apple has leveraged the 3D Touch to come up with a much more intuitive notification. Apart from the usual changes that we have already talked about here, Reddit users have been reporting that after updating to the iOS 10 beta the internal storage has been increased.A Reddit user with a 128GB iPhone reported that his internal storage increased from “113GB” to “121.83GB” after updating to iOS 10. Most of the other users corroborated with the same. Mathematically speaking, the increase in the memory is just around 7-percent, but hey it’s still better than nothing. Yet another user reported that his 16GB iPhone now offers 13.12GB of user available storage as opposed to the previous 12.6GB.It is still not clear if all the Apple iOS 10 users have seen the increase in storage space but the increase might be due to some amends in the Apple File system in the iOS 10. The other possibility that can be entertai…

MarTech Today: Kiosked’s 360-degree video/still ad wrapper, Taykey’s trends data for targeting & the hot topic of location

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
Jun 16, 2016 by Barry Levine
The wrapped video/still can then be served through a brand’s regular ad ecosystem.How to quickly find and export all subdomains indexed by Google
Jun 16, 2016 by Max Prin
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.4 reasons to love the Marketing Technology Landscape supergraphic
Jun 16, 2016 by Erik Matlick
With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity.Taykey opens Trends Advertising targeting to programmatic
Jun 16, 2016 by Ginny Marvin
Advertisers can combine cookie-based audiences wit…

How brands are using data visualisation in social campaigns

In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side.Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing?My conclusion was that it is, and is likely to remain so in the near future, though in a slightly different way. My view is that we will be seeing a lot more of data’s creative side.So what it is data’s creative side?The developed area in this regard is probably data-informed user experience (UX) design. But this is just the tip of the iceberg.There are (at least) two further areas of data-centric creativity that are growing rapidly and worth a closer look.1. Data visualization – the communication of data in an easy to digest wayAll the data in the world doesn’t mean anything if it cannot be understood clearly. For it to be understood, it should be communicated in an easy to digest manner. And that’s where data vi…

ADW Launcher 2.0 Finally Released after a 5 Year Long Slumber

Nearly five years after the first release of the ADW Launcher 1.0, the developer has reemerged out of thin year only to make an even better launcher. The launcher in question is none other than ADW 2.0, a launcher which had been down the pipeline for just too long.For those unaware, ADW Launcher was one of the most sought after launchers back in the day. Those were the times when Android as a platform was just evolving and the Playstore lacked the vast array of apps like now days. The reincarnation of the launcher which has amassed over 10 million downloads over the past few years is definitely a great news and as expected it comes with a number of new features.ADW Launcher 2.0 includes a number of changes and now allows you configure almost everything out there, starting from the app drawer to folders. In fact, it’s pretty simple to make your phone looks the way you want with the granular customisation features of this launcher. There’s also a premium version of launcher priced at $3…

21 Secret Android Mobile Apps For The Improved Productivity

Arghh…The Smart man syndrome!This one is long yet very interesting.I can’t live without oxygen, food, books and most important gadgets. It will be all right for me to live without food and books for a few days. But if anyone will try to keep me away from my mobile, tablet and laptop, I will hit in his face with a club.I am a lifelong learner. I don’t know how to sit idle and do nothing at all. I don’t gossip. I don’t watch movies. But I love spending time with gadgets. I am a tech-embracing consumer.I think I’ve spent my time on my mobile, tablet, kindle and laptop more than anyone else on this planet — 10 hours a day, sometimes 13 hours a day or even more. I am not mad. I am a normal being like you. In fact, I am productive more than the people I spend time with.Everyone on this planet is given the same 24 hours in the day. I make sure that I don’t sleep more than 6-7 hours a day.After waking up early in the morning, I hit the ground and get the right things done. Where young and tre…