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Showing posts from June 22, 2016
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Big changes to device bidding In AdWords: What could they mean for your accounts?

Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to think about yourself as a user (and what device you turn to for which actions) to appreciate the difference between mobile and desktop behavior.Acknowledging these differences and adjusting your strategy and bids for mobile devices is vital for campaign success, and Google has recently announced updates which could have a huge impact on your accounts if used effectively.Here we’ll look at exactly what those updates are and consider what they could mean long term.What’s changing?Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns.With just one campaign for all devices, you set your base bids for desktop and tablet to…

Five insights your paid search team should be stealing from organic

Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics (GA).With these wonderful new reports, you can see how visitors reached your site, along with what they did once they got there.
It’s a big win for inbound marketers of all shapes and sizes. But I, alas, am not an inbound marketer. Paid search is my bread and butter. Not wanting to miss out on the data-joining goodness of this new set of reports, I want to go through the cool new things you can do with Search Console reports in GA, and how you can steal organic search insights and apply them to your paid search campaigns.1. Find out what organic’s doing to drive lots and lots of traffic (even if it’s unengaged traffic)From an organic perspective, you can isolate landing pages that generate lots of impressions and a high click-through rate, but that…

Google launches AdSense Labs for publishers to test new features

On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads and Inline ads.The Show fewer ads lab lowers the number of ads shown to users by at least 10 percent. Publishers can, in turn, expect to see a drop in revenue, but a drop Google estimates will be “negligible” or less than 1 percent of revenue because the focus is on eliminating ads that are likely to be deemed of lower value to a publisher’s visitors.Inline ads are dynamically inserted mobile website ads sized 320×100. They appear as users scroll down a page and don’t require programming on the publishers’ end.AdSense publishers will find Labs under the Optimization tab. When more tests become available, Google will add them to Labs.

via Marketing Land

Take this link and shove it

When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored post or a text link.Now, everyone knows that I don’t have any problem with paid links, so why should I care? I care because these sites are a big risk, and I wouldn’t want a link on any of them.As link builders, there are definitely some days when we’re working hard but not getting any links. Clients get testy, wondering if we’re even working. Life would be so much easier if I’d just open these emails and make the deal right there, wouldn’t it?But then, you know what? I’d be answering for it later on.Getting good links isn’t easy. If it’s easy, it isn’t a good link! Of course, there are cases where that isn’t true — but for the most part, the more difficult it is to get a link, the better.I don’t want to have a difficult job or make my link builders sweat every day, but honestly, the more we tighten up our guidelines and work with clients to…

The science of viral content: Why certain emotions ignite social engagement

If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content.New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to make something “go viral.” It turns out some emotions are extremely effective at driving people to share due to the levels of arousal and dominance they ignite.The right levels of emotional sentiment and arousal have long been known to be key elements in effective marketing messages. But this research has found that a third emotional factor, called dominance, may play a key role in getting people to talk about your content.The role of valence, arousal and dominance in viral contentWhat’s unique about viral content is that it stimulates emotions that fall within certain configurations on the Valence-Arousal-Dominance model, an emotional categorization scale made up of three factors that measure how peo…

Why are we so bad at social media customer service?

While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged.Providing good customer service is not just about differentiation, it is business-critical.So… why is everyone so awful at it?There are a lot of reasons customer service isn’t up to scratch. It’s a new discipline. In many cases it’s grown organically. A majority of businesses still file social under the marketing banner, rather than as a service department, which means that there are conflicting interests vying for channel space.This means that the market is under-serviced in many cases. According to 2015 data, the majority of businesses using social media are only able to respond to two-thirds (66%) of the social media interactions they receive.This issue is actually compounded in businesses where social customer service is part of the wider customer service function.Channel expertise is at a premium, me…

Why CPG brands (and their budgets) need to focus on e-retail search

Back in 2014, we talked about the threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a BloomReach study, almost half of all product searches begin and end inside Amazon.The growth of search activity on these vertical engines has created a new industry: e-retail search marketing. Agencies and software and media companies are starting to look for opportunities to monetize this shift in consumer behavior — and so are smart marketers. Over the past few years, we’ve helped many brands optimize their SKU content to rank in the top positions on e-retail sites.One of the most impactful shifts we have seen is the rise of paid media platforms in this space. It’s being led by Amazon’s own AMS and Hooklogic, an ad network servicing major retailers such as Target, Walmart and many more.So why should consumer packaged goods (CPG) brands (or any brand selling through retailers) shift their focus and budget to these …

Instagram advertising: What’s working? Part 2

Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the ecosystem in terms of performance metrics and evolving best practices. While I’ve worked at Nanigans over this period, we’ve observed changes in the top-level metrics associated with Instagram and in specific advertiser tactics.Perhaps not surprisingly, advertiser adoption of the platform has continued to rise at a rapid pace. Eight months after the Instagram API launch, a full 54 percent of advertisers using Nanigans ad automation software were spending on Instagram. That’s a 75-percent increase from the 31-percent figure cataloged in October 2015.On top of more advertisers spending on the platform overall, advertisers are also committing increasing budgets to the platform. Between February and April 2016, the average monthly Instagram spend among Nanigans customers rose 29 percent.These latest budget increases underscore the fact that Instagram, li…

Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format

Snapchat’s Everest Live Story used pre-recorded footage that the company’s curation team polished in production. Snapchat’s Live Stories — curated collections of photos and videos people post around a live event — are more like YouTube than TV. But like YouTube, the mobile app’s programming is starting to resemble the polish of TV, by increasingly incorporating pre-recorded footage and applying post-production treatment.Earlier this month Snapchat ran a Live Story documenting climbers attempting to summit Mount Everest and succeeding. But unlike the typical Live Story, the Everest Live Story wasn’t produced off-the-cuff with an entirely user-generated feel. Technically it wasn’t even live.Snapchat’s Everest Live Story incorporated photos and videos that climbers like Adrian Ballinger and Cory Richards had posted to Snapchat weeks before the Live Story ran. While there would seem to be good reason the Everest Live Story wasn’t live — cell reception at the top of the world isn’t exactly …

Google adds Symptom Search to Ease Diagnosis of Routine Health Conditions

Over the years, Google has gradually become probably THE most valuable resource available on the web. With more and more people searching the web regarding a wide range of issues, the Mountain View based company is fine tuning their search whilst making some essential changes keeping consumer view point in mind.The search giant has now announced that they are in the process of pushing a Google Symptom Search update for their mobile app that will help users accurately detect their health issues, if any, depending upon the symptoms they are searching on the app. So just in case you typed down headache on the right side in the search bar, Google will now show related health conditions like headache, migraine, tension headache, cluster headache, sinusitis and common cold. This will not only help you find better results but will also save your valuable time that you would have spent otherwise in digging out health content from various portals on the web.Google states that roughly 1% of the…

MarTech Today: Salesforce Pardot, Google Search Console’s mobile usability & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Salesforce Pardot opens up Engagement Studio for general release
Jun 21, 2016 by Barry Levine
Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.The voice search explosion and how it will change local search
Jun 21, 2016 by Wesley Young
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.Get the most out of your marketing automation investment
Jun 21, 2016 by Mary Wallace
Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads.Do you need a ma…

Cross channel marketing: three tips from our customer journey report

One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies.In order to address this, ClickZ Intelligence has just published itsFuture of the Retail Customer Journey report, available to subscribers.The customer journey has been changing significantly over the past few years. This was highlighted recently in Mary Meeker’s annual trends report.In our report we highlight that the traditional linear customer journey that resembles a funnel has changed to one that is much more dynamic with the explosion of digital channels.The author Martin Talks sums this up saying:“Today, the process that shoppers go through online is much more complex and varied. The new multi-channel journey is characterised by customers weaving in and out of online and offline using multiple devices and accessing information provided by a variety of sources, including fellow shoppers, whe…

Microsoft’s uLink is Trying to Ease the Process of Tracking Deep Links on Mobile Applications

Websites have a sophisticated capability to link their specific pages and connect comfortably with other services. However, the concept gets a bit complicated when it comes to mobile applications. On the latter, creating deep links for future navigation requires a lot of effort from developers and is still a rare sight on smartphone ecosystems. However, Microsoft’s Research lab has devised something which can ease the process and make our lives better. They are calling it, uLink.uLink is basically a mechanism and app library that allows users or developers to bookmark particular app pages or screens just like bookmarking a webpage. For instance, imagine browsing through a list of restaurants and there’s one, in particular, you would like to save for future reference, uLink’s initial implementation will let you save that page with merely a shake. Later, you can hit that saved shortcut on the uLink app to directly navigate there instead of tapping a bunch of links all over again. Most m…

Facebook is testing a new way to make damn sure your friends see your posts

Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story…It began with me discovering that Darren Hayes, the lead singer of 90s Australian pop band Savage Garden, had blocked me on Twitter.Yes, that’s right, the singer of ‘Truly Madly Deeply’ and ‘To the Moon and Back’ does not wish to hear all the various witty things I have to say on Twitter.I have no idea why or how this has happened – it may have just been an accident, or perhaps there’s another Christopher Ratcliff out there causing him grief – nor will I go through the boring reasons how I found this out (NO I WASN’T STALKING HIM, although yes that would explain a few things), but this has made me think in my many years as a music writer, “how many other minor celebrities have blocked me without me knowing?”Phew, it’s okay, me and Miffy are still tight.Anyway, the point is, I was amused and confus…

Honor MediaPad T1 7.0 Budget Android Tablet Launched in India at Rs 6,999

Alongside Honor 5C, the Huawei’s sub brand has now launched the Honor MediaPad T1 7.0 tablet in India. First launched back in 2015, the tablet comes quite late into the country. Honor however has tinkered around with the pricing to mark it only at Rs 6,999.The Honor MediaPad T1 7.0 comes with a 7-inch IPS LCD display touting a resolution of 1024×600 just like any other budget tablet in the market. Under the hood, the tablet comes with a quad core Spreadtrum SC7731G processor with cores clocked at 1.2GHz each. This is clubbed with 8GB internal storage and 1GB RAM. Honor has also included a microSD card slot in their MediaPad T1 7.0 with support for cards upto 32GB. Powering the tablet is a non-removable 4100mAh battery which is expected to last through a day of heavy to moderate usage.In terms of camera, the Honor MediaPad T1 7.0 with a polycarbonate body sports a 2MP rear and VGA front camera combo. The rear camera is apparently capable of shooting of 480p videos at 30fps, but you won…

Yahoo Radar is a Chatbot Based Mobile Virtual Travel Guide

Yahoo was in the news recently after it shut down the legacy version of Yahoo Messenger, a step that seemed more like streamlining its products. Yahoo now launched a new travel guide for iOS called the Yahoo Radar. The will beam the users with insights concerned with the neighbourhood and will also let users research the places one can visit.  As expected, it will also include information about the popular attractions, sightseeing and other interesting things to do.The caveat, however, is that the Radar app is not yet available for Android and yet another let-down is that the app would work out best for people who use Yahoo as their primary mailbox. The Radar app seems to be taking a cue from the AI interfaces as a result of which the app heavily relies on the chatbot-like interface.Yahoo Radar borrows a feature or two from the Google Now, the application digs deep into your mailbox and skims the travel information stored within. Based on the vitals like the flight details and the car…

Huawei Honor 5C Review

Honor, the online-exclusive sub-brand of Huawei, has made a strong presence around the globe, and specially in India within a span of 2 years. The company has offered wide variety of phones right from its popular mid-rangers like Honor 4X and the Honor 5X (which did well in Europe) to affordable flagships like Honor 6 and Honor 7, to budget fitting segment with Honor Bee.Today, the company has launched the Honor 5C in India priced at Rs 10,999 (~$160), and the phone is here to impress. We have been using the phone for a while now, and simply put, it’s impressive. The phone performance is above par, thanks to software and hardware optimization, camera is decent, battery lasts for more than a day, and the build is premium. So let’s break it down and start with the review of Honor 5C.Look, Feel and Design:Honor 5C comes with a full metal unibody design with black front delivering a premium looking phone which you will love to hold it in your hands. The rear carries forward the brushed me…