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Showing posts from June 24, 2016
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How “Do It with Me” marketing services can help SMBs access the latest marketing practices

Small and medium sized businesses (SMBs) are the new frontier for digital services. The enterprise is armed with excellent digital marketing tools that need to be right-sized to SMB needs and budgets before small business will enjoy the same digital advantages.This BIA/Kelsey report, sponsored by Vendasta, introduces an emerging online services category which will eventually serve SMBs the same type of information technology large enterprises use.Visit Digital Marketing Depotto download Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models”.

via Marketing Land

Influencing with ad copy: how to truly drive action

Persuasion. Influence. Psychology.The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences.When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we have is a limited set of characters.We can make every one of those characters truly work by channeling our inner CRO expert.Before we jump into the words that work, let’s take a few minutes to understand the psychology of decision-making. What causes us to choose X instead of Y? What’s behind our decision to opt for free shipping rather than 10 percent off our order?Fact is, we can influence our audience with smart, effective ad copy. Here’s how.[Read the full article on Search Engine Land.]

via Marketing Land

Fishing for B2B success: How to use AdWords to “land a big one”

I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so much as a nibble in reward.On those days, it can be pretty tempting to give up and assume, “There are no fish in this river!” Of course, it’s harder to make that accusation stick when the guy 100 yards downstream seems to have fish after fish on the line.As much as I hate to admit it, the problem usually isn’t the fish — I’m usually fishing the wrong way.My experience with AdWords campaigns has been very similar. B2B companies I work with often insist that “there’s no money in AdWords.” I can’t really blame them for feeling this way. I mean, I recently audited a B2B company that had spent $150,000 on AdWords without a single sale to show for it.But the question is this: Is the problem AdWords, or are you simply using it the wrong way?If your experience with AdWords has been similarly unsatisfying, it may surprise you to hear that most of my …

Why retailers shouldn’t overreact to the voice search revolution

Alexander Supertramp / Shutterstock.com If recentaccounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs. voice search.Taking a look at the search queries triggering paid and organic results for retail brands using Google’s paid and organic reporting in AdWords, however, there hasn’t been much movement over the past couple of years for a few key query attributes that would indicate a major shift in search behavior.This makes the excitement surrounding voice search sound a lot more like those way-too-early “year of mobile” declarations than anything that needs to be rapidly addressed by all sites and brands.And while the research presented here is far from the be-all, end-all in terms of measuring the impact of vo…

New Lytics Personalization promises greater simplicity and sophistication

Amid a growing crisis in digital marketing, “personalization” has become a goal that many enterprises see as solution to consumer complaints of “irrelevance.” However personalization is like a unicorn that many are chasing but few have captured.Customer data management provider Lytics this week introduced a new platform that promises to bring both greater simplicity and sophistication to personalization efforts across channels and devices. The pitch is “personalized marketing right out of the box.”Lytics Personalization, as the product is called, uses an intuitive UI and machine learning to deliver more segmented experiences and messaging on customer websites. While the company is starting with website personalization, it will ultimately extend it to most marketing channels over time.Lytics customer data management has for some time been integrated into third party tools such as Marketo and Adobe, among others. Indeed, it began as a data platform to feed audience data into third party…

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy

According to a recent survey looking at consumer’s attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the retail industry.Polling more than 1,000 consumers, the “Creepy or Cool: 2016 Consumer Survey” offered insight into the types of retail technology that appeals to consumers, and what turns them off.Sixty-seven percent of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high value shoppers. (An even higher percentage of Millennials – 71 percent – said they found it creepy.)Facial recognition technology identifies you as a high value shopper and relays this information to a salesperson.A large majority of the survey participants confirmed they shop on mobile devices, but only 23 percent said they use their phones either always or often to help them shop while in a store.Which devi…

Facebook announces four new mobile ad formats

Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users.With that in mind, Facebook made four announcements at Cannes this week:1. Creative HubWith a simple interface and a guide to Facebook and Instagram ad formats, Creative Hub is designed to make it easy for users to sample different tools and features, and work together and experiment.For instance, there’s a collaborative area for marketers to preview, evaluate and showcase their creative. There are also options to create and preview mocks on mobile, as well as create preview URLs to share with stakeholders.Built with the guidance of several agencies such as Ogilvy & Mather, McCann and Droga5, Creative Hub is currently testing and should be available to Facebook advertisers in the next few months.2. Upgrading CanvasWe’re sensing a pattern with Facebook, which initially announced its Canvas ads, immersive mobile experiences that load 10 times faster than typical mobile sites, in Cannes…

From leads to data: how changes in the media business affect B2B marketers

For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to media companies to generate awareness and create demand. The focus over the last several years, however, has shifted to: “Impressions are a bonus; I expect leads.”Moreover, the definition of a lead and how it’s generated varies widely. Leads are good, especially when they engage with your brand(ed) content.Well, the bar and expectations are being reset. The next evolution is being driven by B2B marketers’ mandate for driving a predictable sales pipeline and media companies’ need to transform their business and value prop. If these two groups can work together, this formula is good for both parties.Let’s take a deeper look at how media companies are changing and what this means for B2B marketers’ need for rich, actionable prospect data to create a pipeline.Media companies are changing… and they’re changing fastTechnological …

Bubble, bubble, toil and trouble: Tough times ahead in digital

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing channels. Marketers find an approach that delivers a great initial return on investment, but then they abuse it to the point that it becomes disrespectful to the consumer, who then ignores that medium as a matter of course. ROI plummets, and marketers actually load up more on the same strategy to combat those declines. Rinse. Repeat.That moment of reckoning is imminent in digital marketing. It’s repeating a cycle that dates back to the earliest days of traveling salesmen. Think of those “No solicitors” signs on gates and doors as an early version of today’s ad blockers.The only remaining questions are: What will trigger the tipping point in digital? And what, if anything, can digital marketers do to survive the impact?The numbers tell the tale, and it’s become a horror storyOn the surface, digital marketing has enjoyed robust growth over the last two d…

MarTech Today: Keen IO’s “analytics-as-a-service,” all about RankBrain & InMobi’s location deception

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Keen IO releases “analytics-as-a-service” for apps, sites, and devices
Jun 23, 2016 by Barry Levine
Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.Ad tech evolution continues with Avid Media’s new DSP for native content only
Jun 23, 2016 by Barry Levine
And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.InMobi to pay nearly $1 million following FTC charges of location tracking deception
Jun 22, 2016 by Greg Sterling
The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.FAQ: All about the new Google RankBrain algorithm
Jun 23, 2016 by Danny Sullivan
Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update o…

MarTech Today: Keen IO’s “analytics-as-a-service,” all about RankBrain & InMobi’s location deception

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Keen IO releases “analytics-as-a-service” for apps, sites, and devices
Jun 23, 2016 by Barry Levine
Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.Ad tech evolution continues with Avid Media’s new DSP for native content only
Jun 23, 2016 by Barry Levine
And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.InMobi to pay nearly $1 million following FTC charges of location tracking deception
Jun 22, 2016 by Greg Sterling
The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.FAQ: All about the new Google RankBrain algorithm
Jun 23, 2016 by Danny Sullivan
Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update o…

How to speak ‘Search Engine’

The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on ‘How to Speak Search Engine’, in which he looked at the current state of search and the problems inherent in how we produce the content that we expect search engines to find.Search has changed dramatically since Google first began indexing the web in 1998, both in scale and in nature. Google alone executes more than two trillion searches every year – a scale that we can barely comprehend. Search, said Ward, is not just a process for a brand; it’s becoming the number one way that we interact with information generally.But the way that we search has changed, too. At a recent CMA Digital Breakfast, digital journalist Adam Tinworth remarked that Google is becoming “much more of an answer engine” than a search engine – sear…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have as many updates from Google as you can stand and some hilarious/depressing social shenanigans.Let Google take care of you, there there, this won’t hurt a bitDr Google is on the ward and ready to roll out a few new procedures. According to a blog post this week the FIND A TERM OTHER THAN ‘SEARCH GIANT will provide searchers with immediate medical advice in its Knowledge Graph answer box when searchers type in particular symptom queries, which apparently accounts for 1% of all search terms.Now I was fully prepared to suggest this was a terrible idea, but as anyone who suffers from health anxiety can attest, the internet is a terrifying place when it comes to self-diagnosis.Every search for even the most minor of ailment tends to lead to a cancer diagnosis. However Google recognises this fact and is working with trusted doctors and high quality medical…

Facebook Messenger Might Soon Let You Unsend a Sent Message

You must have been into a situation where, while using Facebook, in a fit of anger or due to the frustration you wrote the worst text ever and then pressed the send button. And later regretted it.At present, there is no CTRL+ Z for a message that you send on Facebook Messenger. Once you have sent a text, it is bound to deliver. The help center of Facebook says: depending on the person’s notification settings, they may also receive your message as an email notification.(sic)At present, you can only delete a sent message from your inbox (but not from the recipient’s inbox). This, however, might soon be changing. Facebook has recent added another patent, 20160182434, to its patent portfolio that discloses a method in which you can request Facebook to delete an already sent message from a receiver’s inbox.How Facebook will Unsend a Sent MessageWhen Facebook’s message server detects your request to withdraw a message, the server will first determine if the message has already been sent fro…

Xiaomi’s Mi Smartwatch Confirmed, Thanks to an Official Website Listing

Xiaomi’s upcoming Mi Smartwatch has been making rounds for quite sometime now. Initial rumours had hinted an official launch alongside the Mi Max in Beijing early last month, but unfortunately that didn’t turn out to be true. Now, in an unlikely incident, the high flying Chinese company have listed a new category of devices called Smartwatch in their official website, thereby confirming the presence of the same yet again.Early last month, Liu De, Co-Founder and VP of Xiaomi had confirmed the presence of a Xiaomi Smartwatch at the launch of the Mi Max in China. He has also added that the Mi Smartwatch will debut sometime in the second half of 2016. While this doesn’t give much information regarding the exact launch date of the smartwatch; the CEO of Huami, the company which apparently manufactures the wearables for Xiaomi, including the iconic Mi Band, states that the Chinese brand will launch the Mi Smartwatch in September.Mi Smartwatch or whatsoever Xiaomi may call it, won’t be the f…

YouTube Mobile Live Streaming is Google’s Answer to Facebook Live

Just as Facebook’s Live Broadcasting feature has been catching up with its users Google has announced that it will be bringing YouTube live for creators across the world. It was YouTube who had live streamed the Royal Wedding in 2011 and ever since it has been restricting the live broadcast to a select few.The new update will integrate the YouTube mobile live streaming into the core YouTube app. All creators need to do is press the red capture button, set a thumbnail as the featured photo and they are ready to go.Thankfully YouTube has managed to bring in all the regular videos to the Live streaming, which means that one could search for the live stream video and watch it later, just like any other regular video. YouTube also takes this opportunity to boast its peerless network which according to the company will be more reliable than the competition.On a related note, Live-streaming competitor Periscope was recently in the news after they documented a sit-in at the US House of Repres…

New Leak Reveals Specifications for the Upcoming HTC-Built Nexus Codenamed “Sailfish”

It is quite established that the upcoming Nexus devices are being manufactured by HTC. The Taiwanese tech giant is expected to showcase not one, but two Nexus-branded smartphones later this year. While we’re still months away from the official announcement, today, a certain leak has revealed what hardware and specifications the smaller of the two handsets will be packing which has been reportedly codenamed “Sailfish”.Specifications include a 5-inch Full HD panel on the front evidencing the fact that it has been rumored to be a Nexus 5X successor. It will be powered by a Quad-core 64 Bit processor clocked at 2.0GHz along with a sufficient 4GB of RAM, 32GB internal storage, and an insignificant 2770 mAh battery. Currently, the processor model name or number has been unknown or if there will be multiple variants with differentiating memory capabilities. There will be a 12MP rear camera with an 8MP front-facing shooter.Additionally, the phone will sport a fingerprint scanner on the back,

RCom Offers 10GB of 4G Data on RJio Network at Just Rs 93

Reliance Communications has started offering the 4G services via Reliance Jio network for its CDMA customers. The Reliance CDMA customers who have upgraded to 4G will get 10GB of data at a starting price of Rs 93 per/GB. This literally translates into a discount exceeding 90% as opposed to the data plans of other telcos.Since Reliance is shuttering down their old CDMA services the users have been offered with an upgrade option. Out of the 8-Million CDMA users, more than 90% of them have opted in for the 4G services according to data from DoT.The RCom website gives away the fact that the company will provide 10GB at a price point of Rs 93, coming to think of it Airtel offers 1GB of Data per month at Rs 298. Vodafone and other operators including Idea have always kept the cost of Internet packs in the same league but with the foray of Reliance Jio, the operators are expected to buckle. Airtel has been increasing the cost of the data packs at a regular frequency but the changes in qualit…