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Showing posts from June 28, 2016
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Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

Pinterest will use computer vision to detect objects in images and show them in search results for iOS users. Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has long way to go; until today it didn’t even have a shopping cart. But it’s getting closer to parity and even applying cutting-edge technology to get ahead of the curve.On Thursday — almost a year to the day since Pinterest rolled out buyable pins in the U.S., which it’s now bringing to the web — the company is adding a host of new e-commerce features. Some are standard. There’s nothing new to a cross-platform shopping cart and merchant profiles. But others attempt to make searching for products by typing in text and scrolling through results seem outdated.People can now put items from different merchants in a shopping bag that they can access and check out from any device. And Pinterest is adding merchant profiles so that people can see what specific sellers have on offer, including w…

4 steps to maximizing Customer Lifetime Value

For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or customer acquisition cost (CAC). For top-performing B2C companies, it’s the metric in which business decisions are made.In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized.Visit Digital Marketing Depot to download “4 Steps to Maximizing Customer Lifetime Value” and learn how you can capitalize on your existing customers and ultimately drive more value.

via Marketing Land

Predictive data & ABM: How to move from account lists to account contacts

Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive in a big way; more than 50 percent of B2B enterprise organizations are now using, piloting or plan to implement predictive analytics in the coming year. Big growth numbers — fast.The potential payoff is enticing: a much more effective way for marketing and sales teams to collaborate and use data to identify, engage, nurture and create customers from organizations most likely to purchase. With the right mix of technology, cheap processing power, sophisticated data models and data science talent, companies can now apply predictive data to demand marketing efforts to increase their impact.It all starts with the account listToday, so much effort and emphasis are placed on account-based marketing (ABM) and the infamous “account list.” The list — ideally informed by predictive models — discovers the …

Blinded by data: 5 ways to deal with data overload

For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every marketing metric you can think of — buzz, sentiment, NPS (Net Promoter Score), brand engagement and several other voice-of-customer visualizations.But the barrage of bar charts blinking in the faces of marketers is blinding them to the data that really matters — the data that tells them what’s driving their sales, what’s driving their competitors’ sales and how to steal market share.It’s a perfect storm of data fatigue and solutions overload that’s only worsening as the expectations on CMOs continue to escalate, according to the latest editions of both Gartner’s CMO Spend Survey and the CMO Survey, a biannual study commissioned by the American Marketing Association, Deloitte and Duke’s Fuqua School of Business.According to Gartner, some 73 percent of marketers now own or share P&L responsibility, and over 90 percent will carry P&L mandates by 2018…

How to manage your ad partners in regulated industries (part 1 of 5)

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If you answered yes, then this five-part series is for you.Did you know that online marketing activities for these industries are heavily regulated by various government organizations? Governing bodies like the FTC or CFPB (Consumer Financial Protection Bureau) publish hundreds of pages of regulations that apply to both advertiser and affiliate marketing activities like email, blogs and web pages.Did you also know that your marketing partners are regulated as thoroughly as your direct advertising efforts? If you are like our regulatory clients, then your partner relationships are probably very lucrative to both you as the advertiser and your affiliates.My goal with this five-part series is to help online advertisers and their partners navigate the complex regulatory environment and hundreds of pages in regulations (in 5,000 words or less).After you complete this series, you will have a high-level underst…

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point.This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the numbers to life.There are a whole bunch of data visualization tools out there to help create your own, but here are some existing examples for inspiration.A day in the life of AmericansThis excellent visualization from Flowing data uses information from the American Time Use Survey to show what Americans are up to at any time of day.What streaming services pay artistsThis from the wonderful information is beautiful website, looks at how the major online streaming music services compare in terms of paying the musicians.Two centuries of US immigrationThis fantastic visualization from metrocosm shows the various waves of immigration into the United States from the 19th century to the present day.US population trends over timeThis gif from …

SEO for Etsy: three tips to improve your store’s search visibility

We live in the age of personalization and customization.Businesses are trying to find ways to personalize their services to better connect with overarching trends. With the Internet at your disposal, you can have a custom shirt with your dog’s face on it and also get a shirt for your dog with your face on it.This is just one example of the growing customization culture and interest for the weird that has cropped up, causing an uptick in the amount of Etsy stores out there.As of 2014, Etsy had 54 million users —up from just 5 million users in 2004. 1.4 million of these Etsy users are active sellers. As more Etsy stores pop up, the space becomes more competitive.Optimizing your Etsy store and products will help you stay visible whether customers search on Etsy or Google. Here are the fundamental tips and tricks to help enhance your Etsy store and product listings to increase traffic from Google to drive sales.Etsy keyword researchHaving an understanding of your customer’s keyword for yo…

Nubia Z11 with a near Bezel-Less Display, Snapdragon 820, 6GB RAM Launched in China

ZTE’s sub-brand, Nubia, has officially launched its latest addition to the lineup in the form of flagship Nubia Z11. The top of the line Nubia Z11 joins its two other siblings Nubia Z11 Max and Nubia Z11 Mini which were launched early last month.Powered by a Qualcomm Snapdragon 820 chip, the Nubia Z11 falls in the league of the OnePlus 3, Asus ZenFone 3 and ZUK Z2 Pro. Incidentally, the Nubia Z11 is yet another smartphone from a Chinese OEM that comes with a 6GB RAM variant. The existing smartphones that boast of such a huge RAM under the hood include ZUK Z2 Pro, LeEco Le Max 2, OnePlus 3 among others. It’s worth noting that the Nubia Z11 comes with a 4GB RAM/64GB memory variant too apart from the 6GB RAM/128GB option. ZTE is also allowing users to expand the memory via MicroSD card (upto 200GB). This apparently gives the Nubia Z11 an edge over its counterparts, especially the OnePlus 3.As expected, the Nubia Z11 comes with a near bezeless display touting the company’s FiT 2.0 (Frame …

73% of marketers believe UX in digital advertising needs to be improved

Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory.Interactive Advertising Bureau, Kargo and Refinery29 conducted a survey among 283 marketers and media agency executives, discussing how the advertising experience can be improved.According to IAB’s Improving Digital Advertising Experiences with Liquid Creativity report, 73% of marketers feel that user experience has to be improved in digital advertising.There is consensus about the many different challenges they need to overcome when creating a campaign, with ad clutter, creativity and user experience being chief among their biggest problems.In fact, ad clutter has led many users to ad blocking, due to the quantity, irrelevance and disruptive nature of many ads. According to Mary Meeker’s 2016 Internet Trends Report, the use of ad blocking has significantly increased over the past few years…Michael Lebowitz, Founder…

Why ad blockers are not a threat to the online ad industry

A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the Romans ever done for us? Nothing!” Before he can continue his battle cry, he’s interrupted by someone in the crowd, who suggests “aqueducts.” Soon someone else chimes in “roads,” then another adds “security,” and so on.Ask the average man on the street what online advertisers have ever done for him, and you’ll likely get complaints about pop-ups, overly aggressive retargeting banners, and pre-roll video. Yes, online advertising is a scourge upon the people. If only there were a way to destroy it, life would be so much better, right?Enter the ad blocker: salvation in the form of simple software that removes ads from a consumer’s online browsing experience. No more ads, just the internet in its purest form, as its creators intended (God? Al Gore? Sir Tim Berners Lee?).After all, what have online ads ever done for us? Nothing!Well, they do help support a…

Evie Launcher Brings “Swipe Down to Search” iOS Feature on Android

We have seen a ton of new Launchers on the Google Play Store and only a handful of them have proved their worth over the users. I have hopped from Nokia Z Launcher, Google Now Launcher to Nova launcher. Evie launcher is yet another Android launcher that promises to keep it simple and clutter free. The highlight, however, seems to be the swipe down to the search feature, something that iOS users have been spoilt with over the years.The swipe down to search feature is an extremely helpful thing, especially if you want to scourge your phone or the internet in a jiffy. Unlike the Nova launcher the Evie is very simple so much so that one would start disliking the barebones approach in the due course of time. Users can book Uber rides, search for nearby stuff and also access the files on the phone all with a single swipe down. The search feature also stores the recent searches so that your favourite things find a place for themselves at the top.The Evie launcher features a three menu pane, …

Will crowdsourcing make agencies strategic again?

I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies or firms that catered to agencies.One theme, heard over and over again, was the need for agencies to become a more strategic partner to their clients. There was growing discontent that established, traditional agencies were getting left behind by smaller, more nimble firms. And in many cases, clients were taking their needs in-house.Why? Because many agencies didn’t see or weren’t structured to address the rise of three trends in media:Content marketing and socialAnalyticsMobileWhy agencies lost influenceAgencies were originally built for campaign-centric projects: The client has an initiative, an agency builds a campaign to promote that initiative, and the campaign runs its course. Rinse. Repeat.When content marketing, analytics and mobile came along, agencies didn’t have the staff, the expertise or the infrastructure to address changing client needs. As a res…

How to Lock Apps with Fingerprint Sensor on Your Android Device

Fingerprint Sensors have become increasingly popular and common in Android devices, and over the years, the cost of the sensors have come down to an extent that they are available even in phones that cost less than $200. Like camera, they are now an integral part of the phone hardware.Fingerprint sensors have many uses depending on how the OEMs implement it using their custom skin. As an example, Honor’s EMUI 4.1, Coolpad Life UI use it for accepting calls, taking selfies, stop alarm, and so on. Google has also also added native support for fingerprint scanners in Android M aka Marshmallow which third-party developers can leverage to extend the capability.Coming back to the topic, in case your smartphone doesn’t provide you with an option to lock apps and open them using the Fingerprint Sensor out of the box, you still have a way around. This is done through a well known third-party app — App Lock. Follow the steps below:1. Setup your Fingerprint Sensor:I’m pretty sure that you must h…