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Showing posts from July 4, 2016
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Help! I just launched a new website and my search rankings tanked!

Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website.Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency.Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do somethin…

$29,659: ShoutMeLoud June 2016 Income & Traffic Report

Howdy Shouters,How are you doing? So another month has passed by & I’m here with many juicy updates related to blogging, last month’s experiences & most importantly, our transparency report.A quick brief for newcomers:Our transparency report is a monthly series where we share all of the important things that we have learned so that you don’t have to experiment as much & can take smart, immediate action. Along with this, we also share last month’s traffic + earnings. This will give you an idea about new traffic sources and/or new income sources that you can apply to your blog.To get a better picture of why we share such confidential reports, you should refer to these two posts:Why Bloggers Share Their Income Report & Why You Should Also Do ItBlogging Income Report: The Mega List (with chart)Alright, so now it’s time to share some of the news regarding ShoutMeLoud as well as some of the mistakes & learnings we’ve made last month.Let’s start with the biggest news that…

SEO Benefits Of Accelerated Mobile Pages (AMP) And How To Get Started

The world has gone mobile.But, as a marketer, simply investing in mobile optimization for your website isn’t going to be enough to stay on top of the trend.Mobile device users spend hours a day on their phones, and they certainly won’t navigate your content if your interface is slow-loading, clunky, and not finger-friendly.Enter Google’s Accelerated Mobile Pages (AMP), a new project that taps into open-sourced technical components that promote speed and ease of use for online content readers, while allowing you to retain the integrity of the content you want to feature.Meaning, rather than requiring your team to build out the technical functions of your page, AMP feeds your content through an existing page network that is meant to increase speed and reduce loading time on mobile devices.Basically, every article will be viewed through a stripped-down HTML standard page, immediately available to users in a “carousel”-like format, prominently featured at the top of most mobile search pag…

How Twitter bios can help you find your audience

Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be.But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can see some interesting patterns emerge about how groups of people describe themselves.We looked at over 4 million Twitter profiles across different European countries (Italy, Germany, Spain, France and the UK) to discover patterns around language usage and labels. We analyzed all terms in their native language, with the results being translated back into English for the results you see below.Note: This study was part of the ou…

Samsung’s Artistic Serif TV is up for Preorder in the US

Television units had always been the same until the world was introduced to the LED/LCD ones which were slim and sleek. Lately, the manufacturers have been experimenting with the color and finish but the experiments just ended there. Samsung’s Serif TV, on the other hand, has been designed by French Designers Ronan and Erwan Bouroullec. The designer duo has indeed done a great job of transforming the TV into a piece of art. Something that would easily blend in with the other furniture.Samsung Serif TV was unveiled last year and is up for preorders in the US. Those desiring to purchase this new piece of art-electronic combo need to head over to the Museum of Modern Art website and be ready to shell down $1,499. Now moving on to the actual specifications, the Serif line-up is made up of 40-inch UHD variant, 32-inch FHD and the regular HD variant in 24-inch. However, as of now Samsung has decided to launch only the 40-inch UHD in the United States.The entire design philosophy hinges on t…

The New Surface All-In-One is Expected to Help Microsoft Compete with Apple

Microsoft is reportedly working on an AIO(all-in-one) PC which is expected to be launched under the Surface Umbrella. The news was confirmed by a source of Digitimes but sadly the report didn’t divulge any further. The speculations and the guesses started pouring in while some said that the AIO device might actually be a desktop by Microsoft, others guessed that it might be a commercial version of the PixelSense.The Surface line-up was the first time Microsoft ventured into the business of actually producing a self-branded product. Unlike Apple, Microsoft has mostly focussed on getting its software products on the OEM. It is this pursuit that has branded Microsoft as a software first company while Apple has been catering to its niche with the Mac branded products.The Surface AIO PC is expected to shape up as an alternative to the second gen Surface Book which has been delayed to the first half of 2017 owing to delays in Intel Kaby Lake shipments. It is also speculated that this offeri…

What can Medium’s Creative Exchange bring to native advertising?

Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange.The Creative Exchange is by no means Medium’s first foray into native advertising: in the past, it has produced a number of verticals in partnership with different brands, including BMW, Marriott and Samsung. But this is the first time that Medium has opened up native advertising for the wider community to take part in.In its blog post announcing the new programme, Medium acknowledged that, “One of the things we’ve heard consistently is that our community wants a way to make money from their work on the platform. It takes effort to produce a piece of high-quality content and that effort should be rewarded.”While this is undoubtedly true, the writers who called for Medium content to be monetised probably wanted the ability to earn money from the independent content they write, rather than to be pa…

Five stats that sum up the rise of ad blocking

Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies.According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions.To mark the publication of our first Zoom In report, Ad blockers: The lay of the land, we present five stats that we think best tell the story of ad blocking, but first, here’s one for free: according to the UK Association of Online Publishers, 65% of publishers see ad blocking as a threat to the publishing business model.But is it all doom and gloom? Let’s see what else the stats have to say.$41.4bn: the estimated global cost of ad blocking this year (PageFair, 2015)Let’s get the bad news out the way first. Ad blocking is expensive for publishers, who need the ads to pay for the content they’re serving us, (often) absolutely free of charge.According to PageFair, block…

Panasonic Eluga Note Launched in India at Rs 13,290

Panasonic has launched the Eluga Note at an event in Delhi today. The Eluga Note is priced at Rs 13,290 and it does come with decent specifications. The Panasonic Eluga Note features a 5.5-inch FHD display and is powered by an octa-core processor clocked at 1.3GHz and paired with 3GB of RAM. The smartphone weighs in at 142 gms and is pretty chunky at 8.1mm thickness.On the storage front, the Eluga Note offers 32GB of Internal memory and a microSD card slot that can further accommodate up to extra 32GB. The camera unit shapes up in the form of a 16-Megapixel primary sensor with triple LED flash, 6P Lens, and a 5-Megapixel secondary sensor. The Eluga Note runs on FiT Home UI based on the Android Marshmallow and the device comes backed with a battery pack of 3,000mAh.Panasonic has partnered with Google for corporate sales and will accordingly offer Android for work. The connectivity options include Bluetooth 4.0, 4G LTE connectivity, NFC, Wi-Fi 802.11 and also VoLTE. The Panasonic Eluga …

Xiaomi Mi Max vs Lenovo Zuk Z1: Hulk vs Captain America

They are perhaps two of the best phones out there in terms of hardware and software in the sub-Rs 15,000 category. But if you had to choose between the Zuk Z1 and the recently launched Xiaomi Mi Max, which one would you go for? Let’s try to answer that one.Design and AppearanceThey say that beauty lies in the eyes of the beholder, and well, we have shown the Mi Max and the Zuk Z1 to a number of people and have got results that have been utterly varied, to put it mildly. And that’s because the two phones come from two very different schools of design. While the Max hits the eyes with its eyes, gold metal back and chamfered edges, the Z1 is more understated and curve-y and has a relatively plain back. Yes, the Max is significantly slimmer at 7.5 mm compared to the 8.9 mm of the Z1, but the sheer compactness of the Z1 enables it to hit back hard. With a length and width of 155.1 mm and 77.3 mm as compared to the 173.1 and 88.3 mm of the Max, the Z1 cuts a far more compact figure and is f…

Creating Email Marketing Strategies that Convert: Guide to A/B Testing

Newsletters and email campaigns are a great way to establish rapport with potential and existing customers and improve brand loyalty.This is because for email campaigns, you’re targeting a sort-of pre-qualified base: people who are willing to receive information from you. It’s likely that most of these people have already conducted business with you, and as we know, retaining old customers is much easier and cheaper than getting new customers.This is why it is extremely important to conduct A/B tests if you want to try out new layouts of techniques on your email marketing campaigns.When done correctly, email marketing can greatly improve conversion rates that will significantly raise your bottom-line especially held against other marketing efforts of similar cost. Read on to learn how to conduct a successful email campaign A/B test.5 Essential elements of Email marketing strategies:Deciding what to testThe first step when setting up a A/B testing protocol is making a decision on what …