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Showing posts from July 5, 2016
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[WATCH] Marketing Land Live #19: Facebook News Feed changes, Amazon sets Prime Day & more

The squeeze continues. Facebook announced last week that posts from friends and family will get a boost in the News Feed, and that brands should expect to see even less visibility from their own posts. Have we reached the “pay to play” era for Facebook Page owners? That was the lead topic of conversation in the latest edition of our weekly show/podcast, Marketing Land Live.Marketing Land’s Amy Gesenhues and Tim Peterson joined me on the show, which also covered Amazon’s Prime Day 2016 announcement, the latest shopping and search developments from Pinterest and much more. This episode runs about 50 minutes. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.If you’d prefer an audio version of our weekly show, it’s now available as a podcast on both iTunes and Google Play Podcasts. Show NotesFacebook makes Pages’ organic reach in News Feed even more dependent on sharesAmazon confirms Prime Day will r…

How to maintain content marketing focus in long-running SEO programs

A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a two-plus year run. The presentation outlined preparation and research, steps in execution, performance measurement, and communication to teams.Our goals have been aggressive, requiring a high level of organizational effort, analysis, and internal motivation to remain focused.Take note of the last goal we set out for the program: 250 content marketing assets.A mix of emotions ran across the audience member’s faces, ranging from disbelief to affirmation.While hopefully, I provided compelling steps and tactics for realizing success (we have exceeded all of these goals), it is the last component of that presentation that I wanted to focus on here.Ongoing communication is critical to maintaining a successful SEO-centric content marketing program (or any digital marketing program). It is even more important when an organization is entrenched in the day to …

Google AdSense has closed many inactive accounts on July 4th

On July 4, 2016 Google sent out an unusually large number of notifications to Google AdSense publishers that their accounts have been cancelled. Google just informed us that these account cancellations were done because those accounts were inactive for a long time.Google said in a forum post “some of our publishers received a message from us today regarding an account closure. We’ve closed these accounts because they have been inactive for a while.” “Please note that active accounts have not been affected,” Google added.Here is a picture of what many of these publishers received from Google yesterday, informing them their accounts were cancelled:So what does one do if their account was cancelled and they want to continue to use it? Google said “if you received this message and would like to reactivate your AdSense account, please reapply by logging into your Google Account and then visiting http://ift.tt/IJ0Wl4.

via Marketing Land

Readitfor.me : Summaries of Business Books with Animated Videos

This article is a 2 Minute read. We’ve covered Blinkist last month that is very similar to what we’re going to cover today, but with a twist. Readitfor.me is a service that summarizes top business books that you can consume in the video format. This service is aimed to Individual, Entrepreneurs and Working Professionals and that is clear from the Call to Action that they use.The target audience is professional teams Once you sign-up with Linkedin, there is a screen that greets you that customizes the service for you. You are asked for the challenges you’ll be facing in the next 6 months and they list options that covers Sales, Marketing, Leadership, Productivity, Motivation and Creativity. I think this is a very important option to have to help give the right content to the right user.The breakdown of the service based on your requirement A library full of booksThe main library contains around 134 titles for the “Generating more leads for your business” option that I chose. According to…

Royals, relevance and reach: Why both TV and the British monarchy will not only continue to survive, but thrive

The UK’s longest-ever reigning monarch (64 years in office and counting), Queen Elizabeth II, exerts an extraordinary amount of influence over Britain and the rest of the world.In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and home style from the Queen and the rest of Britain’s royal family. And when Chinese consumers were asked what words they associate with Britain, 25 percent said “the Queen.”Twenty-five percent? Talk about enviable awareness and lift. It’s clear that Britain’s royal family has become a brand — and a powerful, relevant brand at that (even with the chaos of Brexit). But how exactly did that come to be?The significance of televisionRoyalty has an innately glamorous allure, but television has played a starring role in the widespread rise, recognition and influence of the British monarchy. Its worldwide reach has resulted in record-breaking viewings of key events during the royal fam…

How to increase your content’s viral potential

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than a science; a fortunate coinciding of different elements like timeliness, relevance and tapping into something in the wider consciousness that resonates with people.But many researchers and marketers have set out to define, scientifically, what exactly it is that makes us share content?What are the emotions and thought processes that are involved in the process of deciding to share something? And is there something inherently unique about viral content that makes it go viral, over another piece of content?Fractl conducted a study aimed at discovering exactly that. They surveyed 400 people on their emotional responses to a set of viral images, using the PAD emotional state model to score their responses and determine how vi…

BlackBerry Shows the Exit Door to the Legendary Classic Series

It’s no surprise that BlackBerry is currently standing on a terminating cliff when it comes to the consumer smartphone market. Every effort or approach they’ve taken since the exponential rise of smartphones has failed in a certain way. However, today the company officially announced that they will be shutting down production lines for what is one of their most successful product lineup, the Classic model.The Classic has consistently maintained a respectful spot in BlackBerry’s roadmap throughout the years. Unfortunately, the touch interface was complicated and other than the keyboard satisfaction, rest of the hardware felt sluggish when compared to fellow competitors. Most dedicated users had moved on to touch-only devices and as a result, the company has been experiencing a tragic sales decline ever since with a whopping loss of $670 Million.The sudden discontinuation comes as a part of BlackBerry’s plans to advance further and innovate with new “state of the art” devices. However, …

Brands, creators wrestle with sound’s role in social videos

Producing videos for social platforms is more complicated than taking office-wide Starbucks orders.A year ago brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video but whether they’ll listen to it.Until about a month ago, the dilemma seemed to be getting easier. Facebook had been telling brands and publishers to create videos that could be watched with or without sound, and some publishers were putting out stats backing up Facebook’s point. LittleThings and Mic told Digiday that 85% of their Facebook video views happened without sound, and Render Media CEO Vic Belonogoff told me that his food site Cooking Panda sees 80% of its Facebook videos watched without sound. Given Facebook’s dominant position, some brands and publishers took that to…

The path to programmatic peace

Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer report. Also notable is the quick growth of programmatic advertising in video and mobile. Yet some serious questions remain about just how mature the programmatic market is and what its ultimate growth potential is, due to a number of stubbornly troublesome obstacles.We’ve heard all about the three horsemen of the programmatic apocalypse: fraud, viewability and ad blocking. The industry is working hard to meet these challenges.And while there is a lot of work to be done in terms of honing technology and processes, as well as architecting better user experiences, progress is being made, and there is a sense of optimism that we will rise to these challenges, if not conquer them.A crumbling of transparency and trustBut another major challenge that needs to be met was brought to light recently by the Association of National Advertisers (ANA), which recently re…

How paid and organic SEO results overlap in 2016

This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it was simply a review of how well brands aligned their paid and organic efforts.However, this year is different.For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years.They removed the right rail ads and added a fourth paid listing above the organic results. This caused mobile results to be filled with paid ads.See the example for the term “Car Insurance” below…A search for this term required multiple scrolls before you got to true organic listings (past four paid results and a map with three local listings). This makes those top spots in organic even more precious since everyone is now lower on the scroll.The other feature that has increased over the last few years is the appearance of shopping…

Scaling content marketing to a global level

Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly realizing content must permeate the entire organization. This applies globally just as much as it does regionally. Yet scaling content up to a global level brings with it a host of challenges.Creating a global content marketing strategy is absolutely essential, but at the same time, it’s exponentially challenging. One large global organization asked me to help develop a global strategy, but to do so with two separate teams and in two separate client engagements that effectively bisected the globe (and as a result, the strategy) in two separate meridians.It was a start.I just worked with a major global non-profit to develop a content marketing strategy road map that will be applied across no fewer than 31 countries as diverse as South Sudan, Guatemala, the Philippines, the US and the UK.Without a conscious effort at orchestration, time and money are wasted,…

Nextiva CMO says passion, creativity & desire to learn are essential for success

As Nextiva’s CMO, Yaniv Masjedi has led the marketing and branding efforts for the cloud-based business communications brand since joining its executive team in 2008.While Masjedi oversees everything from demand generation to advertising and marketing communications, he is currently focused on pulling together NextCon, the brand’s annual conference that will take place this November in Pheonix, Arizona.“This year we will welcome speakers like Steve Wozniak and Guy Kawasaki, among others,” says Masjedi. According to the CMO, NextCon is designed for business owners and executives with education and networking opportunities spanned over a three-day period.“The entire event will be focused on helping businesses succeed.”In addition to serving as Nextiva’s CMO, Masjedi is a frequent contributor to Entrepreneur.com, covering everything from corporate culture and social responsibility to work productivity and social marketing. Yaniv MasjediCMO @ Nextiva Age: 30HQ: Scottsdale, ArizonaFirst Job:

MarTech Today: Updated Facebook Messenger, AMP recap & machine learning for SEM

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Messenger Platform gets updated: here’s what you need to know
Jul 1, 2016 by Tamar Weinberg
Facebook Messenger Platform has been updated, and new resources have been made available to bot developers.SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Jul 1, 2016 by Amy Bishop
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.How e-commerce SEO matters in strategic redesign of web shops
Jul 1, 2016 by Trond Lyngbø
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.AMP: Above and beyond
Jun 30, 2016 by Max Prin
Want to know more about Accelerated Mobile Pag…

Snapchat usage soars, attracting parents and weirding out teens

When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the popularity of the social network, indicating that it’s starting to creep into the older generation.Teens are finding the move quite “bizarre.” Alas, that’s exactly what’s happening, as the Wall Street Journal chart below indicates:comScore’s reporting also supports this shift into a new demographic. According to comScore, 38% of US smartphone users ages 25-34 are using Snapchat; 14% are 35 and older.Is Snapchat following the same trending that attracted parents onto the social networks their children are, similarly to how Facebook built steam? Perhaps. But as the WSJ article states, while some have claimed that parents scare their kids off of Facebook, such may not be the case on Snapchat, where the communications are a little more private. The privacy component of Snapchat is more alluring and would potentially keep the kids at bay.Still, it’s no surpri…

Apple Encourages Organ Donation with its New iOS 10 Feature

Apple’s iOS 10 is studded with new features but here is one that will go a long way in making this world a better place to live. Apple will allow iOS 10 health app users to register as an organ donor with a single tap. This feature is expected to encourage iOS users to register for organ donation. Organ Donation is referred to the process of transferring an organ from a living or a dead person.The option will be facilitated through a button in the health app, it is also this button that allows users to view and manage their health and fitness data. Apple CEO Tim Cook said that the new option will help them bridge the gap between organ donors and recipients. Apparently, Tim Cook had offered his liver for Steve Jobs while the latter was in a limbo as an organ recipient.Organ donation has been garnering a lot of attention lately and the importance of the same is further catapulted by the fact that a single organ donor when dead can save up to eight lives. As of now, more than 122,000 peo…

A Brief Primer on 5G Networks

There has been a lot of talk regarding 5G in the past few months. With LTE deployments largely completed in major telecom markets around the world, no wonder 5G is the talk of the town. Roughly every 10 years, a new wireless generation is born. It was 2G in the 1990s, 3G in 2000 and 4G by 2010. Many people expect 5G networks to be present in some places of the world by 2020.So What is 5G?Many people would know that the G stands for generation and 5G means the fifth generation of telecommunication networks. However a particular generation of telecommunication makes sense only if there are standards built adhering to the generation’s specifications. For example, in case of 3G, the standards are WCDMA and EVDO primarily. Similarly in case of 4G, the standard is LTE primarily.In case of 5G, there is no standard present as of now. 3GPP has decided to deal with 5G only in Release 15. A release is a set of rules 3GPP gives out that helps etablish a standard for a particular telecommunication…

Create exceptional experiences and connect with other MarTech executives this November in London

There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight.Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference.You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists are redefining marketing. You’ll also learn how their organizations are coping with the breakneck pace of change.MarTech is a uniquely vendor-agnostic forum. No one pays to be on the conference program. No fluff. No hidden agendas. No sales pitches.MarTech solutions are exploding. Scott’s latest Marketing Technology Landscape features 3,874 solutions! If you’re excited about the future of software-power marketing, and how it’s changing marketing operations and marketing management, then make it a priority to attend MarTech Europe, 1-2 November in London.Scott Brink…