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Showing posts from July 6, 2016
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Google Acquires Moodstocks In a Bid to Improve their Object Identifying Prowess

Google’s latest acquisition is a relatively unknown French startup Moodstocks. The company apparently allows you to recognize any object in a jiffy by simply pointing their smartphone camera at the same.The Mountainview based giant has been actively working in the field of artificial intelligence for quite some time now and has till now made a number of strategic hire in this field. For those unaware, Artificial Intelligence is being touted as a thing of the future that will help change the way we work. It is being reported that Google is developing an image search feature for their app that will allow users to dig up something on the web by scanning the subject.By now you are probably starting to find MoodStocks pretty similar to Google Googles. Well, you are treading on the right path already; but the main difference between the two is the fact that the latter makes use of machine learning which helps to identify the object directly from the smartphone itself instead of transferring…

4 digital marketing tactics for local reach

Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry eyes and a fuzzy return on investment.A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be higher than global campaigns, but they still only allocated 20 percent of their budgets to local.Where’s our red-shirted target customer? Why?Because local is a lot of work. Finding target customers on a national scale means you can zero in on a demographic. But finding target customers with a regional restriction means you’re crossing demographic with location, and targeting needs to be on point.Automating local listings and AdWords campaigns is a step in the right direction, but what about the types of campaigns that can’t be robotized? How does a brand get personal from 2,000 miles away?This post will offer four campaign ideas that optimize loca…

“I love advertising,” said no one ever

Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and thriving, and its future is as bright as ever. This is still true. However, there is one grave danger off in the distance that goes far beyond overcoming challenges such as ad blocking, fraud and viewability. And it’s not an easy fix.How often have you heard someone outside of the ad industry say, “I love advertising?” My guess is never.Fortunately, that’s never been a problem. Consumers have long been unable to avoid advertising, often viewing it as a necessary evil. But the times, they are a-changing.Just a few days ago, I had a conversation with an old friend (Let’s call him Jerry) that went like this:Me: If I hear Jon Bon Jovi sing about the power to turn back time one more time, I might quit watching television.Jerry: What are you talking about?Me: You know, that DirecTV commercial with Jon Bon Jovi singing about the power to turn back time? They play it a few hundred times during…

Top 4 Free Hosting Providers For Beginners to Learn WordPress

Choosing a hosting for your new blog is tough.Most of the newbies usually like to start with a free hosting to learn WordPress & try things out, and after learning, they prefer to move to premium hosting service later on.Are you one of them? Do you want to start a quality blog on WordPress for free?If yes, today I am going to share four best WordPress Hosting for newbies that are free.List of Free Hostings for WordPress1.x10Hosting.comIt’s is one of the oldest hosting provider since 2004 and provides cool offers and features at a zero cost. Here are some of its features:-It has the latest version of Cpanel.Private Cloud hosting.Advanced versions of MySQL and PHP.There are never any forced ads.Provides good customer support.2. ByetHost.comIt also has very great features, and that’s why this is also in the top list. It offers you an FTP account, file manager, Control panel, free tech support, add-on domain and sub-domains and many more features. It has following brilliant features:-…

How the future of advertising is in servicing the ‘moment’

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.Wong is the 25-year-old co-founder and chief executive of Kiip – an advertising tool that allows advertisers to send ‘rewards’ to mobile users during moments of online achievements. It gives the 700 brands using the platform, access to more than 200 million monthly active users across 5000 apps.*Image: KiipAd blocking has forced the advertising industry into some self-reflection, while simultaneously pushing the trend for native and platform-driven content.Viewability has become a key metric as a result, forcing brands to be more honest about where their ad dollars are going.“It’s always important to have these moments of responsibility and accountability in an industry. After the whistle is blown, people are more careful, more conscious, and ultimately more responsible,” says Wong.Here are Wong’s key tips for advertising which goes beyond reac…

The conventional wisdom on ad blocking is missing one key statistic

The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance, or less privacy invasion, or less malware from online ads.But that’s missing a key statistic that ties feelings about ads to action about ad blockers.Two weeks ago, for instance, the Reuters Digital News report found two of the leading reasons in the U.S. for ad blocking were “volume of ads” and “ads that follow people.”In December, Digital Content Next released its Consumer Ad Block Report, which found that:More than 70 percent dislike ads that expand over content or play with sound.68 percent are concerned when ads track their behavior.57 percent notes their web pages load too slowly with ads.These are just a few of the findings documenting what users don’t like about digital ads. And major responses are based on this conventional wisdom. For instance, The Interactive Advertising Bureau’s LEAN initiative — Light, Encrypted, Ad choice-supported, Non-…

SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics

At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results.Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to ourselves, and we may actually “prove” the opposite of what we think our tests are showing.Adria Kyne, Vistaprint Common problems with marketing testingWe need to start with understanding the point of our testing:We want to know what is really happening when people visit our site.We want to be sure we can use the results to predict likely future behavior.We also need to understand the basics of hypothesis testing:We want to know if the variation we are testing is better, worse or the same as the original.We don’t want to see a positive outcome that isn’t really there (a false positive, or Type I error).We don’t want to miss a …

Nine considerations for movie-based SEO outreach campaigns

Alien invasions have had their costs calculated by finance companies. Fashion boutiques care about superhero costumes. Travel firms researched where films were made, and retailers know which gadgets spies use…As a blogger I receive infographics throughout the week which contain great movie related content. Only the best of them will be published and only the clever will earn a link.Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty of issues to get your head around.Since being forewarned is forearmed; let’s take a look at some.Ahoy! Thar be lawyers!Most movies have no objections to free publicity but some SEO campaigns can cross the line.Usually, if brands or agencies are making anything physical – anything with demonstrable value – of trademarked and protected intellectual property then there is a risk.It is safer to stay digital although, better still, is to talk around the movie rather than directly about it, and any…

What do content marketers need to know about SEO?

The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer togetherContent creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results?In this post I’ll make an attempt to answer that question, with the help of Kevin GibbonsMD at Blueglass and Sticky Content’s Content Director Dan Brotzel.What do content marketers need to know about SEO?Here are some of the tactics and skills, mainly associated with SEO, that content marketers need to be aware of.I’ve not mentioned technical SEO here, though it is of course important as the foundations on which effective SEO (and content marketing) is built.Keyword researchKeyword research enables SEOs to find gaps and opportunities to help target page…

MarTech Today: Product orders via Echo, trust in the programmatic world & eBay goes AMP

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Amazon finally enables product orders through Echo
Jul 5, 2016 by Matt McGee
Amazon Prime members can now shop with their voice to purchase almost any Prime-eligible product using Echo.Machine learning for large-scale SEM accounts
Jul 5, 2016 by David Fothergill
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.[WATCH] Marketing Land Live #19: Facebook News Feed changes, Amazon sets Prime Day & more
Jul 5, 2016 by Matt McGee
Does Facebook’s latest News Feed change mean the end of visibility for brand Pages? That topic and more are discussed in our latest weekly marketing show.The path to programmatic peace
Jul 5, 2016 by Melody Gambino
On the heels of studies that highlight a lack of transparency i…

Notion Ink Able 2-in-1 with 4GB RAM, Intel Cherry Trail SoC and 3G SIM Slot Launched at Rs 24,990

Notion Ink has been catering for a niche of users wanting to buy an able 2-in-1 machine, something that the Cain line-up is known for. As one might have observed the budget hybrids usually come with entry level specs including a 2GB RAM. This has for long been the Achilles heel and Notion Ink wants to improvise on these shortcomings with its new offering, the Able 10.Able 10 is powered by Intel’s X5 CherryTrail 8300 processor along with a 4GB RAM. Unlike most of the other hybrids, the Able also offers 64GB of internal memory and has a 3G SIM slot. The Intel CherryTrail family is not much different from the Bay Trail except for the fact that the Cherry Trail uses 14nm manufacturing process as opposed to the 22nm in Bay Trail. The Notion Able 10 comes with a full aluminium body and a hard keyboard. The Able 10 is equipped with a 10.1-inch IPS LCD display set at a resolution of 1280×800 and a memory card slot that can further accommodate 128GB.Notion Ink comes with a magnetic launch for …