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Showing posts from July 7, 2016
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Can Google boost Android Wear with new Nexus branded, AI-powered smartwatches?

According to Android Police, Google is coming out with two new smartwatches. The site says they may carry the Nexus brand and that one will be “larger, sportier” and the other will be smaller and less feature rich.In addition to these being the first “in-house” Android Wear devices, they will reportedly be equipped with “the Google Assistant”:Both watches will offer Google Assistant integration with contextual alerts. Exactly what that integration entails, we aren’t certain, but given Sundar Pichai’s comments about Nexus devices receiving more exclusive software features, we’re left wondering if these watches will get functionality other Android Wear devices won’t.Google Assistant is what Google is now calling the brain behind search. The aspiration is to make search more “conversational” and build on historical knowledge for better answers and task completion. The “assistant” is the underlying intelligence behind products like Home, announced at the company’s recent developer event.T…

The 3 types of remarketing you should be trying

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further to “All Users (exclude converters).” But what are you missing out on when this is the extent of your remarketing efforts?Following are three very tangible methods you can use in your AdWords account to make your remarketing efforts more effective.Bring users back for conversionsIn all likelihood, this is what you are using remarketing for: to target users who have visited your website, or specific pages on your website, with ads to bring them back to convert. If you are not currently doing any remarketing, this is where you should get started, as you’ll see the biggest impact from using remarketing this way.If you have a low-traffic website (here defined as under 5,000 sessions per month), you can get away with a very general remarketing audience that does simply target All Users, or All Users and exclude sessions with conversions greater…

10 Of The Best Podcasts For Mastering Marketing

Marketing is one of those things in life that can be a mystery if you don’t dive deep. Even the self-portrayed marketing gurus do not know an ounce of marketing. People think marketing is about putting in money somewhere and seeing people come to your website or application in droves. If this was true then everybody would be successful.I would actually like you to do an experiment on Facebook marketing and see how that works for you. By the time you get the hang of it, it will take a lot of time. It’s a guarantee.Why is marketing hard? Let’s rephrase that. Why is marketing challenging?Marketing is challenging because it’s constantly changing. That’s the truth.Platforms of marketing change, the rules are changed by companies who see a better profitability in that change. Things are always changing & If you stop marketing for 3 to 4 months, things would have changed.Here is an example from Brian Balfour’s (VP of Growth at Hubspot) presentation and here is an Image he shared. In this…

Leverage your marketing data: 9 FAQs to get you started

Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most definitely the year of data. Marketers everywhere are scrambling to figure out their options for collecting and using data to optimal effect in their campaigns — and the smartest ones are using data to craft their marketing strategies.Of course, not everyone is up to speed. I hear data-focused questions all the time from clients and prospects, and I’ve listed (and answered) the nine I’ve been hearing most often these days.Let’s get started.What is the most common form of first-party data that marketers gather today?The most common forms of first-party data that we see today are composed of the basics (name, address, email address, gender and so forth), paired with behavioral data, product or service preferences and products/services purchased.Brands that require additional steps to complete a purchase may also gather more advanced data like lifestyle prefer…

Inside Google Play’s branded YouTube show that spanned 23 channels

Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s like ABC airing “The Bachelorette” on a new TV network each week.“What we decided to do was, instead of creating a show that lives on the Google Play [YouTube] channel and features influencers as talent, to create a show that lives across YouTube on over 20 different channels,” said Portal A managing partner Zach Blume.Google Play and Portal A had already tried the more traditional route last year. The pair produced “Game On,” a 20-episode series that pitted top YouTube gamers against one another playing mobile games Google Play chose to promote. “It was a success, but we wanted to build on the format this year and build a much wider audience,” s…

ConvertMedia launches DIY tool for standalone video ads

Outstream video ad SSP (supply-side platform) ConvertMedia is out today with what it describes as the first do-it-yourself tool for standalone video ads.Ads in a video clip, such as a pre-roll ad at the beginning, are described as in-stream, while standalone video ads that are not in a video clip and can appear anywhere on the screen are out-stream.The new tool, called ConvertMedia Studio, provides publishers with access to all the options available on the platform, including such appearance and behavior settings as auto-play, sound, detachability, and skipability. The platform offers a variety of ad formats, including inline desktop, slider, interstitial, and the Interactive Advertising Bureau formats.By contrast, head of product strategy Hanan Lifshitz told me, competitors like Virool, Teads, and Q1Media provide pre-configured selections that do not offer as many choices. Some of ConvertMedia’s options are not available elsewhere, he said, such as a “coffee break unit” that plays wh…

Eight key improvements from an ecommerce site relaunch

Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch.The site, along with other brands from The Simply Group, was acquired last year by Scott Woodhead, who has founded other successful commerce sites, such as My Glasses Club and Loving Outdoors.It seems that Simply Hammocks needed to work to bring it up to date and to speed (literally), hence the relaunch.Here, I’ll look at some of the changes made to the site as part of this process, and some of the early gains that have resulted.Making the site mobile-friendlySimply Hammocks has managed to increase mobile conversion rates from 0.06% to 2.3% by optimising for mobile.Previously, the site wasn’t mobile-friendly at all, so mobile users had to work hard to make it through checkout.Here’s the old version on mobile:And the new version:Optimising for spe…

Apple Drops to Fifth Spot in Chinese Smartphone Market

China has lately evolved into an extremely competitive smartphone space thanks to the sudden rise of fresh local OEMs. Established brands have been experiencing major hurdles for succeeding in the dense industry. Apple too has been losing grounds in the biggest overseas market and a recent Counterpoint Research report revealed that the Cupertino giant fell down to the fifth spot suffering from a marginal decline in shipments.Apple was responsible for 10.8% of smartphone shipments in May, dropping from 12% at the same time last year. Specifically in Greater China, revenue for Apple dipped 26% during the first quarter servicing for the first time, a significant quarterly corporate decline since 2003. Primary reasons for the downfall involve remarkable growth for local vendors like Huawei leading with 17.3 percent and Oppo who doubled its sales at 11%. The top four positions now withhold solely by Chinese manufacturers sustaining 53% of the smartphone shipments including Huawei, Vivo, Op…

A CMO’s View: Stop Hunger Now CMO says social media levels the playing field for nonprofits

After serving as Carolina Beverage Company’s senior vice president of marketing for more than a decade, Tom Barbitta was named CMO for Stop Hunger Now in May of this year.Aimed at ending world hunger by 2030, Barbitta says the nonprofit is using its digital and social channels to build brand awareness for the passion-based, purposeful organization. Stop Hunger Now has 20 teams located across the U.S., along with six international locations – all tasked with packing and distributing meals to under-developed countries.“We have boots, hands and arms on the ground, so to speak, that are packing these meals that then go to these countries,” says Barbitta, “It’s a very tangible, and therefore, a very emotional connection that people have to our brand.”Barbitta says digital and social media are the great balancer for small organizations like his to compete against much larger organizations.“We could never in our wildest dreams, nor necessarily would we want to, run an ad on the Super Bowl,”…

6 custom Google Analytics reports you should use for every CRO project

Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions.As a bonus: It’s free.GA offers excellent reports that provide an overview of key metrics for a particular period. But the out-of-the-box reports won’t always fit your needs. So, fortunately, GA also allows you to create your own reports.Just click on “Customization” at the top of the home page screen, and you’ll be able to set up a report that shows you whichever metrics you want to see, all in one page.If you want to avoid the hassle of creating your own reports from scratch and instead leverage the work of some other great minds, you can head over to the Solutions Gallery and download any number of templates that might suit your purposes.These things are powerful.Within the Solutions Gallery, you can enjoy genius products from people like Avinash Kaushik, Justin Cutroni and members of the Google Analytics Team.If you haven’t played around with the custom in-product solutio…