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Showing posts from July 12, 2016
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3 common mistakes made in do-it-yourself PPC

People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it look so easy in its myriad of fanciful videos?Now, I’m sure there are a lot of smart, self-taught business owners and in-house marketers who have found some success with PPC. But they also have their day jobs, and that’s where it gets tricky to stay on top of all the newest paid search features, trends and strategies that are essential for staying ahead, not to mention trying to monitor and optimize the account daily in between everything else.Not surprisingly, many do-it-yourselfers end up seeking professional help at some point, and at my agency, we’ve inherited a few of those types of clients. From those, we typically see three common mistakes that DIYers make.Let’s look at those now, and if you’re a DIYer, you can ensure you’re not succumbing to these common pitfalls.[Read the full article on Search Engine Land.]

via Marketing Land…

Twitter will tell brands more about people who see their tweets, visit their sites

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter knows a lot about a person based on their Twitter account. Like whether they’re male or female, what language they speak, what kind of music they like, which TV shows they watch, what major city they live in and who their cell service provider is. Now Twitter is making it easier for more brands to access that information.On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts. And it’s making it easier for any brand using the tool to find out about people who may have come across the brand’s tweets or stumbled onto its website.Before we get into the kinda creepy stuff, it’s worth noting that brands won’t be given this data specific to individual accounts. The data will be anonymized and aggregated based on a defined group of at least 75 Twitter accounts. So it’s n…

7 lessons to jump-start your digital marketing in Asia

About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a new region, I’ve been learning new ways of marketing, communicating and relating to different cultures.While my new role consisted of online marketing, offline promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best.For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your marketing roadmap or near-term horizon, I hope I can smooth  your learning curve with this list of my top seven eye-opening discoveries.[Read the full article on Search Engine Land.]

via Marketing Land

MarTech Landscape: What is OTT programming and why does it matter?

Let’s say that Verizon provides both your cable and your Internet service.In that case, when you watch Game of Thrones on cable TV, it’s on a cable network (HBO) that Verizon delivers as part of your cable package.But, if you watch Flaked, an original TV series from Netflix, it’s delivered over Verizon’s Internet service, not through its managed cable TV service. In other words, it’s delivered “over-the-top” (OTT) of the Verizon-provided Internet, without Verizon exercising management or receiving content-related fees. In this installment of Marketing Land’s MarTech Landscape Series, we explain what OTT means and why it’s relevant to marketers.Such OTT (pronounced O-T-T) TV is redefining what it means to “watch TV.” If you’re under 25 years old, for instance, “watching TV” is practically a metaphor, since you may well watch Internet-delivered content almost exclusively. And only sometimes do you actually, you know, watch it on a TV.(To keep things relatively simple, let’s ignore for t…

Redefining success: 3 dangers of email conversion inflation

“If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also the mantra of the underhanded.During the Internet Era, we’ve changed the rules of marketing a lot — and it hasn’t all been in the scrappy upstart way. A huge part of that change has involved the metrics that we use to measure success.For instance, we replaced readership in the world of magazine and newspaper ads with impressions in the world of display ads. And we replaced viewership in the world of television with views in the world of online video. In both of those cases, the false equivalency we created overwhelmingly favored the digital format over the traditional to help in our battle for budget.Beyond the apples-to-oranges comparisons, the digital formats have suffered from click fraud, bot activity and extremely low standards. All of this has been well covered by the media, and yet it still continues to be a problem. It seems that even in 2016, there’s little will to truly fix the …

Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Shopping updates

This month, Google is rolling out a brand new look for product listing on broad, non-brand queries like “summer dresses”. The search giant says some 40 percent of product searches are for broad terms. Instead of featuring a selection of individual product listing ads, new Showcase Shopping ads will start appearing in the search results for generic product queries in the US, UK and Australia in the coming weeks.The new format marks a big change for advertisers running non-brand Shopping campaigns. Showcase Shopping ads feature three product images — a main image and two smaller side images — and either a promotional message or the retailer’s distance from the user for Local Inventory Ads at the bottom of the ad. When a users clicks on a Showcase Shopping ad, they are taken to a catalog-style landing page hosted by Google that features a retailer’s promotional copy and related products pulled from the product feed just like regular PLAs.Advertisers are charged if a user clicks through o…

Facebook ad targeting: every possible option available [infographic]

A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.Now demographics, interests, and behaviors all live within this one ‘Detailed Targeting’ box.Everything from job titles, to life events, to industries, to purchase behavior, are all lumped together in here. Advertisers will have to find it all by hunting with autocomplete.This change makes it much harder to know which ad targeting options are available. Are advertisers supposed to search blindly, just guessing what targeting options Facebook has?There are literally tens of thousands Facebook ad targeting options that go beyond basics like age, gender, and language.Seriously, just look at what happens just for the letter A. You get everything from “In a relationship,” to “Asia,” to “Less than $20,000”Detailed targeting used to be, well, more detailed! Facebook laid out the options in a much more logical and granular way for adverti…

As publishers see rising returns on video, Facebook is getting more of their ad campaigns

As video is expected to bring in over $10 billion in digital ad revenue this year, according to eMarketer, publishers see video as the number one trend affecting their businesses, publishers say it’s the biggest trend affecting their businesses.A new survey from video ad tech firm Mixpo of 263 US sales and marketing professionals at local and national media outlets, looks at the opportunity and challenges publishers face in taking full advantage of the digital video surge. Across the board, video formats topped the list of ad units seen as most likely to drive the highest ROI or ad revenue, with pre-roll video by far the preferred ad format. The use of video in banner units has also been growing as a way to expand inventory as premium video supply remains tight.“The biggest trend in digital advertising is video. As a TV company we produce a ton of premium video and the industry just doesn’t have enough of it, which positions us well as we look to new product offerings.” Lindsey Lawson…

How to use purchase intent for more effective keyword search

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.Have you experienced one or more of these problems with your SEO and PPC ads?• Your pages are ranking well, even at number one in the search results, but they are not getting any clicks• Your ads are getting a lot of impressions, but they are not getting any clicks• Your pages in organic search results and ads are both getting a lot of clicks, but just not convertingIf you have, it is likely that there is disconnect among keywords, ads, page description and landing page content.As more and more companies shift their digital marketing KPIs from traffic to conversions, these disconnects are huge roadblocks to business growth and need to be removed.Why does disconnect happen?In many cases, a disconnect is caused by these reasons:• Selected target keywords based on search volume (SEO &a…

Top 10 MIUI 8 Features You Should be Aware of

MIUI 8 Global Beta ROM is finally official and is available for download for a select few devices including the Redmi 2, Redmi Note 3G, Redmi Note 4G, Mi 4i, Redmi Note 2 and Mi Max 32GB variant. Unfortunately, the global beta ROM for Xiaomi Mi5, Mi4, Mi3 et al. are yet to roll out.Xiaomi however, has already announced that the stable MIUI 8 Global build will roll out to all its range of smartphones starting from the Mi2/2s to the Mi5 on August 16. So without further ado let’s have a look at the new features MIUI 8 brings to the table.Improved Notifications Bar with Built-in Weather WidgetMIUI 8 now comes with an improved notification bar which according to me closely resembles the one found in the present version of TouchWiz when it comes to the punchy colours and the animations. The notifications bar eventually comes with all the Quick Toggles including WiFi, Data, GPS, Bluetooth to name a few. It’s also worth noting that the notifications bar also comes with a Weather widget that m…

3 reasons your content isn’t getting shared — and how to fix them

Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social media profile directly, or they can encounter your article on social media and share, retweet or re-pin from there.Either way, the effect is similar: It increases the reach of your article to more people, adds to the social proof of your article’s success, and may even affect how many links and how much traffic it earns.The problem is, social shares are far from guaranteed, and there’s no repeatable, reliable formula to ensure you get them. So what do you do when your content isn’t getting as many shares are you’d hoped — or if it isn’t getting shared at all?First, you need to understand what the problem is. There are three main types of problems that could be behind your content’s lack of shares.1. Audience problemsThe first type of problem is audience targeting, which can prevent your content from getting seen by the people most likely to share it.P…

MarTech Today: Google Cloud adds online video tools, new Privacy Shield regulations & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google adds cloud-based tools for online video programs with purchase of Anvato
Jul 11, 2016 by Barry Levine
The tech giant can now offer online video editing and other services as it competes with Amazon Web Services for large media companies.Privacy Shield regulations to replace invalidated EU-US data transfer agreement
Jul 8, 2016 by Greg Sterling
New law expected to be formally ratified next week but may still face legal challenges from unhappy critics.From Around The Web:Exclusive: Why Microsoft is betting its future on AI, www.theverge.comA Step-by-Step Approach to Building a Strong A/B Testing Hypothesis, vwo.comApp UIs Are All Starting To Look The Same. That’s Not A Bad Thing, www.fastcodesign.comEverything I’ve learned about Lean UX: AMA with Jeff Gothelf, www.usertesting.comeBay acquires predictive analytics startup SalesPredict t…

Twitter’s live TV lineup grows with three Bloomberg weekday shows

If Facebook wants to be the YouTube of digital live video, Twitter apparently wants to be the Hulu.Twitter has struck another deal to bring traditional live TV programming to its platform. Bloomberg will syndicate three of its live TV shows — “Bloomberg West,” “What’d You Miss?” and “With All Due Respect” — on Twitter every weekday at the same time as they air on TV.The shows will carry ads, and Twitter and Bloomberg will split that revenue, according to a person familiar with the matter. A Twitter spokesperson declined to comment on the ad portion of the deal.Twitter CEO Jack Dorsey has repeatedly associated Twitter with live on the company’s earnings calls since becoming its permanent CEO again last year and continues to back the claim with live video deals.Earlier this year Twitter struck a deal with the NFL to broadcast Thursday Night Football games on Twitter. And in the past week Twitter has aired Wimbledon-related live coverage with ESPN and announced a deal with CBS News to si…

How to find copyright free images with Google Image Search and other resources

Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images.If you have fully paid-up access to an image provider or stock image library, then fantastic. But what if you’re just running a site with little-to-no revenue?Or… what if you’re sick of seeing the same old lame stock photos of millennials taking selfies?Images are a fantastic way to improve the readability of your posts and properly optimised images can also drive search traffic – you should definitely use them, even for the shortest articles.Luckily there are many places you can find good quality images, which you can use for completely free.Google image search – filter by usage rightsAs I discussed in my post on optimising images for SEO, you can find …

Lenovo Vibe C2 Announced in Russia, Features 5-inch HD Display and 4G LTE

Lenovo has introduced yet another budget 4G smartphone for the Russian market. The Vibe C2 comes months after Lenovo introduced the Vibe C. The Lenovo Vibe C2 comes with a 5-inch HD display and is powered by a 1GHz quad-core MediaTek MT6735P SoC coupled with a 1GB of RAM. At 8.5mm thickness the phone is definitely on the chunkier side.On the storage front, the device offers 8GB/16GB of internal memory which is further expandable up to 32GB. The camera setup consists of an 8-Megapixel primary Sony 219 sensor and a secondary camera is a 5-Megapixel unit. Lenovo Vibe C2 is backed up by a 2,750mAh battery and runs on Android 6.0 Marshmallow.The Lenovo Vibe C2 comes with the usual host of connectivity features including 4G LTE, WiFi 802.11, Bluetooth 4.0LE, and GPS. Furthermore, the Vibe C2 would be offered in Black and White colour while the pricing details are yet to be revealed. If rumours are to be believed, then the Moto E3 might come with a similar set of specifications.The Russian m…

Asus Zenfone 3 Deluxe Variant Becomes the First Smartphone to be Powered by Snapdragon 821 Processor

Qualcomm recently unveiled an upgrade for their 82x lineup with the Snapdragon 821 processor. However, until now the market lacked a commercial handset running on the latest chipset. Today, Asus, at their Taiwan and Hong Kong launch event, has announced an ameliorate for the Zenfone 3 Deluxe that will run on the Snapdragon 821 SoC and consequently, crowning it as the world’s first smartphone running on the newer chipset. In contrast, the phone was originally launched with the Snapdragon 820 earlier at the Computex trade show.The improved Zenfone 3 Deluxe will feature a quad-core Kryo CPU cluster clocked at 2.4GHz along with 6GB of DDR4 RAM and an extensively sufficient 256GB of UFS 2.0 flash storage with support for MicroSD card too. Obviously, this isn’t a cheap product at all and can be touted as Asus’ costly offering priced heavily at ~$780. Everything else, although, has been kept identical. To recap, the other two variants pack the Snapdragon 820 clocked at 2.15Ghz with either 4G…