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Showing posts from July 13, 2016
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Amazon’s competitors saw a boost from Prime Day, too

As the second-annual Prime Day wrapped up on Tuesday, Amazon’s big sale day yet again helped lift all e-commerce boats — just not nearly as much as last year.As of close of day Tuesday, retailers in the HookLogic ad network such as Walmart, Target, Macy’s and Best Buy, saw an average traffic lift of 13 percent over a typical day, compared to the 75 percent lift seen last year on Prime Day. HookLogic says most retailers opted not to heavily piggy back on Prime Day, surmising, “This probably says most other retailers didn’t want to promote an Amazon-led shopping day”.That said, many retailers did take advantage of the overall jump in e-commerce traffic that Prime Day has proven to drive. Walmart, Best Buy and Macy’s were among the retailers that showcased rival deals and sales on their sites ahead of and throughout the day.According to HookLogic, retailers experienced traffic increases of two to three times higher than an average on Tuesday. And performance improved: conversion rates we…

Don’t call it a “geofence,” UberMedia introduces the “Optimal GeoSpace”

UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail category. The company says it developed the approach to fight against the blunt, “one size fits all” approach of conventional geofences.Several years ago xAd introduced what it called SmartFencing, which is conceptually similar.UberMedia’s Optimal GeoSpace was developed from a internal product used to help retailers make real-estate site decisions. The collected data reflect consumer shopping foot-traffic patterns and retail “trade areas,” according to Michael Hayes, UberMedia’s CMO. The methodology was then translated into an advertising and offline attribution product. “We look at shopping patterns throughout the day to determine the optimal shopping area for each location,” he explained.UberMedia says it’s analyzing “billions of high-quality location data points over a period of time” to define these Optimal GeoSpaces, which are then algorithmically…

Prime Day the “biggest day ever” for Amazon and its Alexa devices

Amazon reported earlier this morning that the second Prime Day was its biggest sales day ever. Despite some well-documented issues, sales were 60 percent higher than in 2015, which included large sales of Amazon devices. Mobile orders were more than 2X those of last year.Amazon released a long list of products that sold well and other success metrics. The following are a few Amazon-specific highlights:Fire TV Stick was Amazon’s best-selling device globally.More than a million customers used the Amazon app for the first time on Prime DayIt was the largest sales day for Amazon Echo – up over 2.5x compared to previous record day.Members purchased on average one Alexa-exclusive deal per second during Prime Day using their voice.While the company didn’t release specific sales figures for Echo/Alexa devices, boosted by a $50 off incentive, they were probably quite significant. Echo has outsold Kindle in the past several quarters.The Alexa voice-based commerce sales are also significant and …

Want to Schedule Email in Gmail: Use MixMax & It’s Free

It’s often frustrating to send an important email to someone and not get a response within an acceptable amount of time.You’re left to wonder whether or not they’ve read the email or if it went to their Spam folder.This predicament can be avoided by using an email tracking tool like Mixmax for Gmail.Mixmax is a free email monitoring and scheduling tool that can be used as a web app and a Chrome extension.Mixmax is primarily designed for email marketing, where you need to track email messages sent to multiple recipients. However, it’s still useful for anyone who wants to know what happened to an email they sent.Whether it’s for personal or business purposes, tracking an email can help you gauge your recipient’s interest in your message. For bloggers and online entrepreneurs, email tracking is a valuable tool which can help you improve the way you use email.Are your messages well-received? Or are they left unread and ignored in the receiver’s inbox?Tracking and Scheduling Emails in Gmai…

Want to Schedule Pics on Instagram? Here is a solution

Instagram is a popular social networking site among millennials & that’s what also makes it a hot social media site for brands. This is one of the biggest reason that you will find most of the popular & upcoming brands being so active on Instagram.Earlier I have shared a pretty amazing desktop based tool call Gramblr which let you schedule updates on Instagram from the desktop. Today, Buffer (The popular social media management app) added support for Instagram. Considering the popularity of Bufferapp, this update is not only huge but also useful for an end user like you or me. What great about this integration is; the update is available for free & pro user.Unlike other integration which works on complete automation, the Instagram & Buffer integration is semi-automatic. The below image will give you an overview of this new workflow for Instagram automation using Bufferapp:
Here is a video to learn more about new Instagram + Buffer Integration (They are calling it Instag…

How To Automatically Share Old Blog Posts on Social Networking Sites

If you are running a tutorial blog or a blog where you write evergreen content, there is no reason that you should stop promoting your old articles.I have already shared tips to promote old blog posts, and today I will be talking about one WordPress plugin, which will help you in social media promotion of old blog posts.Revive old post is a free WordPress plugin which supports Facebook, Twitter, LinkedIn and will automatically share your old posts on these networks.I have already talked about the importance of tweeting your posts multiple time, and we will be taking the same approach here, but for an indefinite time.We will be looking at tweet old posts WordPress plugin, which is a simple to use a plugin for resharing your old blog posts on Twitter, Facebook, LinkedIn, Tumblr & few more social networking sites.How to recycle old posts for TrafficHow to use Revive Old Post for Auto-sharing old content:Revive old post is a simple WordPress plugin, which will let you quickly configur…

A brief introduction to data visualization theory for marketers

I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers.As marketers, it is typical for us to spend a significant amount of time working with spreadsheets and looking at, analyzing and playing with data. The final product of that data usually comes in the form of pretty charts, graphs and visualizations — and yet many marketers don’t know the principles of data visualization theory.Let’s explore some of these principles and start making better graphs!Why use data visualization?Our brains are wired in such a way that we are more able to mentally process data and derive insights when it is graphed than when it is displayed in a tabular format such as in an Excel spreadsheet. As data visualization expert Alberto Cairo puts it in his book, “The Functional Art,” “[T]he first and main goal of any graphic and visualization is to be a tool for your eyes and brain to perceive what lies beyond their natural reach.”Example #1To demonstrate this princ…

Contribution margin: How to tell if your marketing makes cents

You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!”It sounds absurd. That’s why it’s a joke, right? But you’d be amazed how many businesses’ marketing policies look a lot like that.These businesses aren’t deliberately investing in unprofitable marketing — they just don’t know that their marketing is unprofitable.Why? Because they don’t understand a concept called contribution margin.Hitting the books“Contribution margin?” you might be thinking. “I’m pretty sure I slept through that lecture in my accounting class.”I’ll be the first to admit that bean counting is not the most exciting aspect of running a business. In fact, it can seem a little intimidating at times. But, when it means the difference between profit and loss, those beans are worth counting.Now, I’m no college professor. My goal is not to put you to sleep with every calculation imaginable. But, as someone who’s put in the effort to understand this subject, my goal is to equip y…

How a dedicated IP address and SSL certificate affects your search engine rankings

To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors.Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first SERP and I’ll be discussing two of those ranking factors here:Dedicated IP address – page or site’s speedSSL Certificate – HTTPS1. How a dedicated IP address affects your search engine rankingsEvery online business uses a hosting company and most of the time pay no attention to what kind of IP address was assigned to their hosting account, be it a “dedicated or shared hosting IP address.”There are two types of IP addresses in the web hosting industry and they are:Shared IP address: this means there are numerous websites sharing the same address. The hosting server determines which website is requested by the URL entered.Dedicated IP address: this means a website has its own IP address. Typing in the U…

Xiaomi’s Latest Offering is a $4 Portable Mosquito Repellent

If you aren’t aware, Xiaomi doesn’t primarily invest its resources in smartphones alone. The Chinese brand is also known for its affordable smart electronics lineup that comprises of products including a smart rice cooker, an electric bike, a full-sized drone and a whole lot more. Each one of these, unfortunately, is limited to a bunch of regions and haven’t encountered a global release. Today, they’ve launched yet another device in China and this time, it’s a portable mosquito repellent that costs merely $4.The Mi portable electric mosquito repellent is a compact circular device that comes with a Micro USB slot and as a result, can be connected to a regular power bank to keep mosquitos away on the go. It weighs only 25 grams and apparently, doesn’t feature an inbuilt battery to work on its own. Additionally, it takes in a repelling mat which can be placed inside a tiny slot accessed by twisting the appliance 90-degrees. Xiaomi mentions that the device is dust-proof and utilizes PTC L…