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Showing posts from July 19, 2016
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Want to become Twitter verified? There’s an application process for that

Looking to become Twitter verified? In case you weren’t aware, the process before was a bit of a mess and quite a hit and miss experience.Twitter has likely known about this all along.That’s why they announced today that there’s now an application process for verified accounts. This process, as the company explains, will “allow people to identify key individuals and organizations on Twitter as authentic” denoted by the blue badge icon that is displayed to the right of their username.For Twitter, that authenticity corresponds to companies of public interest: organizations in TV, film, fashion, politics, religion, journalism, media, sports, government and other areas of key interest. The overall objective is to ensure that Twitter users know the high quality influencer accounts to follow.The verification process is simple and requires a logged-in account to visit the verification page to access the application. Many will likely see a “check back soon” screen as Twitter works to roll out…

Euclid Analytics offers retailers a unified view of their customers using guest WiFi

WiFi-based retail analytics provider Euclid has launched what it’s calling Euclid Connect. Historically the company provided store visits information to retailers based on anonymous WiFi data; however the new product uses opt-in participation to offer new personalization and attribution options to retailers.According to Brent Franson, CEO of Euclid, 82 percent of retailers have WiFi in store and half of those offer guest WiFi. Euclid Connect seeks to utilize that guest WiFi an obtain log-in/opt-in information from in-store smartphone shoppers. Once they opt-in they continue to be visible to retailers unless or until they opt back out.That shopper identity can then be used to determine when the customer is present on a subsequent occasion in the same store and connected with other data to obtain a more complete picture of the consumer path to purchase.Euclid is promoting the following use cases for Connect:Understand how customers engage across mediums to influence the path to purchase…

The key to local SEO

If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things.This time, I’m sharing the most important tip I can share: the key to success in local SEO.For long-term success with local SEO — to really make sure your clients or your boss are happy in the long term — there is a single important key. It’s not something cliche like “hard work” or “just do it.”And it’s not some inside tip on some specific signal to optimize.The key to local SEO success is client education.We all do SEO every day, all day long. There are tons of different opinions on exactly how to optimize a website. We all know the concepts and the lingo. We all understand the technical details, the work that’s involved, the outcome of that work and the timeline for potential results.The problem …

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a significant amount of business may be from visitors outside the local area, either long-distance travelers or those visiting from nearby towns for the day.I’ll use my town, Frisco, Texas, which is a far northern suburb of Dallas, as an example for some perspective. Frisco is not like San Francisco, Washington, DC, or other destinations that have much stronger reputations for tourism and travel. According to a study by Frisco’s Convention and Visitors Bureau in 2013, the top three reasons for visiting Frisco were business travel, a weekend getaway and youth sporting events. Yet that same study revealed more than 31,000 out-of-town visitors come to the city and spend $3.9 million every single day.At the time, the city’s population was approximately 130,000 residents. Thus, every day, there are 24 percent as many visitors as there are residents. For a busine…

Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play

Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps, games, a music subscription service, TV and films on demand, and ebooks.We caught up with him to find out about his business priorities, how the marketing function is evolving, and the key skills and tools marketers need to excel at Google.Broadly speaking, what are your key business goals? And what are the most useful metrics and KPIs for measuring success?In the Google Play ecosystem, there are three main entities that we focus on – our users, our developers, and our content partners (music labels, artists, movie studios, etc). One of our main business goals is keeping these three parties happy with the service we offer.As for KPIs, I care a lot about the number of engaged users on our platform. We keep an eye on metrics like the number of people using our music service, the number of people using our video service, and then also oth…

7 Tools for Stopping Comment Spam in WordPress

Comment spam is the harsh reality and every green behind the ears, enthusiastic, unprepared blogger will be staggered by the sheer volume they receive of it. WordPress can help, but you need to mentally prepare yourself for the hard fact that more than 99% of the comments you will receive is going to be spam. If you leave the issue unattended, the spam can quite literally overtake your site database and get you permanently banned from search engine index.The first thing on your to-do list should be to prepare your website admin (backend) to help you deal with such massive amounts of bull. That’s where WordPress bloggers have an advantage. As much spam there is, there are quite a handful of powerful solutions, available free or for pocket-change-cost, to help stop and/or manage spam influx on your website.Read: How To Prevent WordPress Spam Comments With Smartness And PluginsHere are 7 top tools for stopping comment spam in WordPress. Take a look at:1.  AkismetAvailability:WordPress Pl…

Best Keyword Research Tools For SEO: 2016 Edition

Keywords are one of the most critical and important parts of SEO.The basic foundation of SEO is keyword research.Afterwards, other factors like on-page optimization, quality of content, a good site UI, and some other factors come into the picture.Many companies invest thousands of dollars to pay for keyword research to get such targeted content.But you don’t need to do that. Just follow this guide…The keywords you choose to focus on for your search engine optimization (SEO) efforts are critical to the success of your website’s rank.Choosing the right keywords isn’t always easy or intuitive and you need a lot of data to know whether a given keyword will work for you.If you are completely new to keyword research tools and the process of keyword research, here are some guides from the past which will help you understand the basics:Importance of Keywords in SEOKeyword Research for Beginner’s Using the Google Keyword Planner ToolSo now you know the basics of keyword research and you have a…

Google announces AMP for Ads & AMP Landing Pages among DoubleClick news

Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered around mobile and programmatic, starting with a launch push for AMP for Ads.AMP for Ads launchesGoogle announced ad-related initiatives for Accelerated Mobile Pages Project (AMP), the open source project aimed at improving mobile web experiences and speeding load times for mobile web pages.AMP for Ads has been in testing with several ad tech vendors and publishers for several months. In June, the company said more than half of publishers selling ads on AMP pages through DoubleClick AdExchange were seeing higher eCPMs from those pages than non-AMP pages. Now AMP for Ads (A4A for short) is being launched and tested more generally. All advertisers can create AMP HTML ads to load as quickly as the AMP pages they’re served within. Advertisers can also develop AMP Landing Pages, built with AMP HTML, to accompany their AMP ads.In a post on the AMP blog Tuesd…

Is Google becoming more hyperlocal?

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results.As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the local map pack results. One SEO who was monitoring results for clients observed “massive compression”:In many tested areas (legal, dog boarding, photographers) we were seeing 4+ pages of map search results — now seeing one page (two at most).Seems like centroids have increased as well – and its different for different business types. For example, “family photographers austin” results stop at the city line (results last week included suburbs and surrounding towns. But “wedding photographers austin” takes in the whole Austin DMA.Others reported observing similar behavior, which, if put into practice more widely, could help some businesses and hurt others.For example, one SEO commented, “I am seeing it here as well and while for my cli…

What marketers need to know about DMARC

Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based Message Authentication, Reporting & Conformance), a change that could cause some brands’ deliverability rates to plummet.Change is coming. DMARC authentication is becoming an important part of the email marketing landscape, and if marketers aren’t up to speed, it could spell disaster for their brands.What is DMARC?Our research shows that on any given day, 146 million fraudulent emails are sent to internet users around the world. To counter phishing attempts and other scams, the email industry created DMARC, an authentication technology that prevents fraudulent emails from reaching users’ inboxes.DMARC works by equipping email recipients with the ability to determine if an email has originated from a legitimate sender. With DMARC technology in place, senders can notify recipients that their messages are protected by SPF (Sender Policy Framework) and/or DKIM …

6 keys to more effective email marketing

The marketing organization’s role has evolved significantly since the beginning of this decade.Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement.Continuing to focus on creative initiatives will have little impact on ensuring company viability. Marketing organizations must cast a laser focus on driving engagements that result in a quantifiable revenue impact.Technology coupled with data is key to delivering on these expectations. The combination can help drive relevant engagements and measure the impact on the business.With the advent of marketing technology tools for emailing (e.g., Silverpop, Eloqua, Act-On), marketers can send as many emails as frequently as they want. And why not, if the premise is that increasing email activity will improve prospect conversion odds, and the cost of sending another …

Prisma for Android will be Available for Download in Beta Today

Almost every iOS user has been flaunting artistic pictures on their social profiles with the help of a new photo-editing sensation – the Prisma app. Until now, Android users were left out and stuck with mediocre rip-offs. Fortunately, the company behind the app is finally releasing a beta channel for Android, rollout for which will commence later today.To register for the beta, users will need head over to Prisma’s official website and sign up for the newsletter through the “Sign Up for News” button present on the bottom. Consequently, you’ll receive a Google Play link for installing it. Developers have mentioned the Android application will work exactly like its iOS counterpart – you’ll be able to choose from an extensive list of beautifully designed filters inspired from artworks created by personalities like Picasso. To achieve the required level of accuracy, the app utilizes robust artificially intelligent algorithms capable of maintaining quality no matter what picture you choose…

3 reasons nobody is watching your Facebook Live video

In the last few years, Facebook has developed new features to become one of the strongest platforms for sharing video content. The social media company made a huge step in that direction with Facebook Live, which allows users to broadcast a live stream, while tracking viewership and a live chat. The company earlier this year made its intentions for the video platform clear by putting Facebook Live front and center in its mobile app.Facebook has always been on the forefront of shaping social media, allowing it to be used in novel ways — but especially as a marketing and exposure tool.But marketers hoping to catch people’s attention with the Facebook Live feature often make some simple mistakes that cause viewers to pass over them. Here are the top three reasons why people won’t want to watch a Facebook Live video:1. No focusImprovisation is the realm of jazz musicians and comedians, but everyone else needs to put in a little more planning before going live. Videos of people with no des…

Nasdaq adds the ability to discover top online influencers

The Nasdaq stock exchange can now locate influencers through its press release operation.The New York City-based company has launched Nasdaq Influencers, which allows marketers to find the most prominent bloggers and social media figures in a specific topic.For instance, Nasdaq Head of Public Relations Services Mike Piispanen told me, a car company with a new all-electric model might want to find online bloggers who specialize in green energy to write about its new announcement. The new Influencers feature is integrated with GlobeNewswire, Nasdaq’s press release distribution service.The influencer search and analytics, he said, utilizes the technology that news service Marketwired had built and initially launched, but “they became distracted by the fact that we bought them” in February.Nasdaq Influencers searches social data aggregated from Nasdaq’s social platform partners — Traackr, Trendspottr, and Sysomos. The results show the top influencers in a given topic, scored by reach (num…

The complete beginner’s guide to Schema.org markup

Do you knowhow to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it.What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers.Schema.org, then, is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating a structured data markup that all search engines can understand. It takes the form of code that you can add to your webpage to define what the different elements – like dates, images, opening hours or reviews – all mean.Without structured data, a webpage is essentially all information with no context; adding s…