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Showing posts from July 20, 2016
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Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads

Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment.Publishers making the transition to HTML5 video ads, then, might still want to handle Flash video ads. To help ease the move, video ad tech firm Likqid Media is today announcing LKQD Fusion. The Foothill Ranch, California-based company offers video players, mediation, and programmatic video ad serving, and says it has about 250 clients.Fusion is designed to provide a communications and functional bridge between Flash and HTML5, so that a publisher can still access, manage, and present either type of video ad, regardless of the tech they use to present video content.“If you’re tapping into any [programmatic] ads,” COO Scott Alexander told me, many are “still Flash-based.” He added that he had thought Flash was going to die out last fall.“No one [else] has created a communications bridge between the two,” he said.On June 30, Google stopped accepting Flash d…

Expanded Text Ads: Are they living up to the hype?

Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC could easily forget.A 25-character headline and two 35-character description lines have been the building blocks of AdWords text ads since day one. We’ve all slaved away trying to fit compelling copy into these strict limits, desperately tried to knock one character off the first description line to add a full stop at the end, scoured the thesaurus for a shorter synonym… the struggle has been real.So it was with near-delirious excitement that we at Merkle|Periscopix met Google’s announcement in May that, after testing Expanded Text Ads in a closed beta, they would be rolling them out to all advertisers over the course of this year.[Read the full article on Search Engine Land.]

via Marketing Land

12 programmatic creative tactics for retail and retailer brands

Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience.This white paper from Thunder is designed to spark your creativity and equip you with the methods to take full advantage of the opportunity.Visit Digital Marketing Depot to download this Programmatic Creative Playbook for Retail to see firsthand how to tailor your creative to be more effective.

via Marketing Land

Using spark files for content creation

What is a spark file? It’s like your own personal and less structured brainstorming session that never ends.I’ve only recently starting calling my mess of notes by this name, but for as long as I can remember, I’ve used these types of notes in some form or another. I used to just have a notebook, and then I started using emails to record info, sending one to myself every night and continuing to add to it and reply to it.That was terribly inefficient and awkward, so I started using the Notes on my iPhone. Then I discovered Evernote — and now that’s my go-to tool as it syncs up across devices, and I can read my notes anywhere.Since I do more than just link development, I love having an overall spark file for clients where I jot down anything interesting in any way. Sure, it gets pretty big, and I routinely have to go through and edit it, but it’s great to have a place where I can jot down ideas as they come to me.Sometimes, an idea I have for a link campaign might turn into something I …

Facebook Messenger Claims to Have Over 1 Billion Monthly Users

It looks like Facebook’s constant nagging has finally paid off as the company announced today that Messenger has crossed the 1 Billion monthly users mark after 5 years of existence. The messaging platform gained substantial momentum primarily in 2016 with the onset of bots serving 800 Million users in January and 900 Million as reported in April. Additionally, the app is now the second most popular title behind Facebook on iOS’s store. As a result, the social network giant now maintains three leading applications including WhatsApp.Facebook has revealed a bunch of insightful statistics that showcase Messenger’s immense user base. To begin with, Messenger withholds over a Billion messages each month. The bot market also rapidly grew from 11,000 as stated on July 1st to 18,000 with 23,000 developers in merely 20 days. Furthermore, Messenger is also responsible for about 10% of global VoIP calls. Users exchange more than 17 Billion photos every month and an enormous 22 Million GIFs every…

What do employers look for in a content marketer?

The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for those hoping to land a position in content marketing.A recent study by Fractl (my employer) on “Today’s Content Marketer” determined employers are now searching for hybrid marketers for content marketing roles.Of 3,300 content marketing jobs posted on Indeed.com between May 3 and 6, 2016, 51 percent required the candidate to have both technical and creative skills. This includes career levels spanning across positions categorized as intern, junior and senior.The brain of today’s content marketer: top 10 skillsThrough keyword analysis, we determined these are the top 10 most desirable skills for content marketers to possess:Technical skillsSEOHTMLGoogle AnalyticsCSSProgrammingCreative skillsWritingMarketing strategyContent strategyThought leadershipBrand developmentUnderstand hiring managers’ expectationsAre hiring managers expecting…

A CMO’s View: How Dollar Shave Club built its brand on video marketing

In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service within the first two days.Since then, Dollar Shave Club has continued its commitment to video, keeping a relatable style and tone across its wide breadth of video marketing efforts.“We do use irreverence and humor as a really critical mechanism to deliver that relatability,” says Dollar Shave Club CMO Adam Weber, “That’s what we really aim to do from a tonality standpoint that I think is different than how brands have talked to guys in the past.”Weber has been with the brand since its start, joining the Dollar Shave Club as its first marketing employee in 2012. Now as the brand’s CMO, Weber leads a team of just over 25 people split between five separate groups that cover brand management, PR, consumer insights, media and customer acquisition, and CRM.When asked about the role video plays the company’s overall m…

Imperson unveils chatbot platform so you can create your own character

Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger.Today, the Israel-based company is releasing a self-service enterprise platform that allows its customers to create, test, deploy, and analyze their own chat conversations, after some training but without any coding. In addition to Messenger, the platform is compatible with Kik, Slack, Twitter, Amazon Echo, and the company said it is developing voice and text chatbots for Skype.The platform is available at no additional charge to the company’s customers, Imperson CEO and co-founder Eyal Pfeifel told me, but there are charges for the actual chatbot deployment.It employs the same technology that Imperson has internally used to build chatbots, which involves a natural language processing (NLP) engine that parses any incoming text and determines what the user means.The engine then retu…

imoo’s Debut Smartphone with a Unique Student-Centric Feature is Now Official at $450

Chinese electronics conglomerate BBK electronics have finally outed their latest smartphone brand known as imoo in China. As reported before, imoo’s first smartphone is solely targeted at students and aims to help them in learning faster.On the outset, imoo’s debut smartphone looks like an iPhone spin off thanks to its rear design. Fortunately, there’s more to the tale and it won’t be just to refer to it as a mere iPhone knockoff. Powered by a Mediatek Helio P10 2.0GHz octa core chip and 3GB RAM, imoo smartphone doesn’t bring any astounding specs to the table. But what sets it apart is the company’s very own Android Marshmallow based Study OS.imoo claims that their Study OS comes with a number of tweaks that help users to find relevant content in a faster and hassle freeway. In fact, a user can easily find out a solution to a difficult maths problems or translate a paragraph to a different language by simply firing the smartphone’s rear camera and pointing towards the same. That aside…

DialogTech launches machine learning to automatically categorize phone calls

DialogTech makes its living by automatically identifying the advertisement that drove a phone call to a business, as well as by routing, transcribing, and storing calls.Today, the Chicago-based company is adding Dialog Analytics to its Conversation Insights call attribution platform. It says this machine learning-based analysis is the first use of that technology outside of call centers to automatically categorize calls.CEO Irv Shapiro told me he wasn’t certain to what extent machine learning-driven categorization is used in call centers, but added that it isn’t otherwise used in businesses where incoming calls go to local retailers or franchises.DialogTech specializes in industries in which similar kinds of calls are generated over and over again by centralized marketing operations but received by distributed sales operations that do not utilize call centers, such as auto makers, life insurance companies, and apartment rental services.Once a client company determines the kinds of pho…

How to Schedule WhatsApp Messages on Android Phones without Rooting

WhatsApp has become an integral part of our lives just like how SMS was a decade ago. We have been seeing tons of new apps which let you add some extra features to the WhatsApp and the Scheduler is one such app. As one might deduce from its name it is a simple yet effective way of scheduling your WhatsApp messages.If you are notorious for missing important stuff like wishing your friends on their Birthdays or reminding your colleagues about the super important meeting. One can also schedule it to send WhatsApp reminders for their loved ones to take medicine on time. The app is available on the Google Playstore and once installed you need to go through a bunch of basic settings, additionally if your phone runs on Android Marshmallow as the user you need to give the necessary permission.WhatsApp Scheduler requires the accessibility access and this is something you can grant by going to the Settings menu. Go to Settings>Acessibility>WhatsApp Scheduler>Switch on.The Schedule feat…

5 ways to send the most relevant emails to your recipients

Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier said than done, it’s an achievable objective that you can reach by understanding the type of mail your recipients want — and keeping your messaging relevant to those insights.Marketers need to be committed to delivering relevant, wanted email; otherwise, their engagement rates are at risk of dropping and their unsubscribes increasing.Marketers need to stay disciplined and only send messages that the recipients have opted in to receive. To do this, we’ve established a number of best practices. Here are five to get you started on the path to relevancy.Enable specific opt-outsOften, users are interested in only receiving mail of a specific type, like daily or weekly deals, newsletters or certain notifications, not all of the marketing email from your brand. Cater to this by creating a link to the preference page within your email for users to ea…

Twitter expanding Featured Tweets and response time tests to more brands

While any Twitter user can feature a single tweet at the top of his/her profile page, Twitter is testing a way for some accounts — brands and publishers, from what we’ve seen so far — to feature a collection of top tweets.The “Featured Tweets” tab is one of two new features that Twitter is testing on profile/account pages. The other is an additional line below the profile description that tells users how quick an account is to respond to tweets. Both tests were spotted earlier this month by The Next Web when a small number of accounts were using them. But Twitter is now letting more brands test both features.With the “Featured Tweets” test, users landing on a Twitter profile are shown this new tab, which includes a collection of tweets that are manually curated by the brand. You can see it in action on @ATTCares and @AlaskaAir profiles, among others. AT&T has selected a number of tweets to feature that date back to late May and don’t appear in chronological order. When the feature…

Christmas in July: 4 ways to maximize your holiday ad budget

When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive environment has only grown more intense over the past several years, and large, innovative advertisers are increasingly using the summer months as the time to meticulously structure their larger holiday season strategy and associated tactics.As an addendum to last year’s column on the subject, I want to highlight some data-backed recommendations to take to heart as you begin to scope and spec out your holiday ad strategy.1. Focus your big pushes around weekendsThe most noteworthy change to purchase behavior during the holiday season is the shift of the heaviest same-day purchase activity occurring on weekends (email registration required), rather than the weekday-centric trend seen during the rest of the year.While weekdays still see substantial numbers of purchases during the holidays, this behavioral trend can help structure your overall campaign st…

The SuperBook Turns Your Android Phone into a Fully Functioning Laptop for $99

We have seen a bunch of attempts at turning smartphones into capable workstations – Microsoft’s Windows uses Continuum, HP’s Elite X3 takes that one step ahead with a range of additional products and docks, even Canonical’s mobile OS comes with a native feature, but none of them have been to quite achieve the desired level of functionality and justification. That’s essentially because of the fact that no one wants to buy a Windows mobile anymore or Ubuntu, as a result, we present you the Superbook.The Superbook is a Kickstarter campaign operated by the team behind Andromium OS, it’s basically a $99 11.6-inch sleek laptop shell (looks like a MacBook Pro) that connects to your Android phone and lets you use it as a standalone desktop system. The process has no strings attached and is astonishingly straightforward – you download the Andromium app on a device running Android Lollipop or greater, and connect it to the Superbook through a standard micro-USB or USB Type-C cable. That’s it, y…

On Prime Day, 74% of all US e-commerce happened on Amazon [Report]

Almost three out of every four e-commerce dollars spent by U.S. consumers on July 12th were spent with Amazon. You may recognize that date as Amazon’s second Prime Day, and this new data from Slice Intelligence supports Amazon’s own claims that Prime Day 2016 was its “biggest day ever.”Using its panel of more than four million online shoppers and tracking about 400 online retailers (including all of the major players), Slice estimated Tuesday that Amazon owned 74 percent of all U.S. consumer e-commerce on Prime Day — that’s almost double its normal 38 percent market share.Slice says the average Prime Day shopper spent $112 this year, up nine percent from the first Prime Day. The average order was $54, which is down two percent YoY, Slice says.Slice’s data shows that “heavy Amazon shoppers” (its term for shoppers who average more than four orders per month with Amazon) made up 50 percent of Prime Day 2016 shoppers, and 56 percent of sales. Last year, those figures were 41 percent and 4…

Five simple user experience tweaks for better conversion

Sometimes the functionality and user experience (UX) on a website can make or break a business.Things like mobile optimization or page load-time are talked about so often in the SEO world purely because a user will have no hesitation leaving if they are not having a positive experience on your website. It’s that simple.That being said, not all “good” websites are created equal.The more research that is done on user experience, the more we learn about optimizing for better conversion results, and the more we realize that user experience is more than just a fast site that seems simple to use.Five tweaks that improve user experienceGoodUI.org constructed a project on user experience and has developed 75 “good ideas” that produce amazing results when it comes to UX.All the data has come from real websites and brands/businesses that have decided to share their data for project analysis on user experience. Reading some of their tips was like finding gold.After looking over their ideas, alon…

MarTech Today: Euclid Analytics’ guest WiFi, Google’s AMP for Ads & Nasdaq’s influencer discovery tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Euclid Analytics offers retailers a unified view of their customers using guest WiFi
Jul 19, 2016 by Greg Sterling
WiFi offers the “lowest friction” way for retailers to better understand their in-store customers.Google announces AMP for Ads & AMP Landing Pages among DoubleClick news
Jul 19, 2016 by Ginny Marvin
DoubleClick will support programmatic buying and selling of Google’s new dynamic native ads and announced a deal with Time Warner for programmatic.Nasdaq adds the ability to discover top online influencers
Jul 19, 2016 by Barry Levine
Through the stock exchange’s GlobeNewswire service, marketers can now utilize Nasdaq Influencers to find prominent bloggers on a given topic.From Around The Web:Can Social Logins Help Online Retailers Fight Fraud? (Report), www.adweek.comPerformance Horizon and LiveRamp Integrate to Help Brands Con…

RankBrain’s potential effect on your paid search campaigns

Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before.But one example from the announcement caught my attention: “Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like ‘iced coffee’.What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content.This, to me, hints at the use of Google’s RankBrain artificial intelligence, which utilizes machine learning to analyze query intent.Previously, analysis of RankBrain has focused on how it assesses organic relevance. However, some focus should now shift over to how this AI impacts the paid portion of the search results page.How RankBrain may effect paid searchTo be clear, I don’t work at Google and thus I have no idea if RankBrain is truly behind t…