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Showing posts from July 22, 2016
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Who should create your content?

Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether?There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand completely differently from the way the e-com team speaks about it.Let’s look at the options:Marketing teamThe marketing team is likely a great resource for content development. You may even have trained writers and creative resources on the team. They’re responsible for the company’s identity, and often, branding.The marketing team may work online, offline or both, and they likely have researched your customers and know who they’re trying to reach, what type of messaging works and where to reach out to them.The potential issue here is bandwidth. How many people are on yo…

Hulu has joined this list of major platforms that ignore Do Not Track requests

Earlier this week Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, when enabled, asking that their browsing behavior not be tracked by a company, typically when not on that company’s site.Hulu used to honor “Do Not Track” requests. As of today’s privacy policy change, not anymore cc @jason_kinthttp://pic.twitter.com/hB6wIob2ZZ— Tim Peterson (@petersontee) July 20, 2016But Hulu’s not the only major platform pushing aside these browser-based privacy preferences.I contacted a who’s who of other ad-supported web platforms to see which of them honor Do Not Track requests and which, like Hulu, don’t. I’ve either heard back from or been able to find Do Not Track disclosures in the privacy policies for each one of them except Amazon, which I’ve emailed multiple times since Wednesday. You can check out the chart below to see where each company stands by clicking or tapping on its logo.The most widely cited…

Verizon Closes in On Deal to Acquire Yahoo for $5 billion [Report]

In a recent development, leading American wireless network provider, Verizon, is closing in on a deal worth $5 billion to acquire Yahoo; a company which once, was among the largest internet companies of the world. The Sunnyvale based giant primarily known for their search engine and mailing client hasn’t been doing great off late, with the company in the process of selling most of its assets including their core products.Yahoo in fact sold their sprawling 48-acre San Jose plot in the heart of Silicon Valley to the high flying Chinese firm LeEco for a whopping price of $250 million a few weeks back. In fact, Marissa Mayer led Yahoo is reported to reveal their winning bid for their core assets this week and it so far seems that Verizon is the leading the race. Apart from Verizon, telecom giant AT&T and another relatively unknown firm known as Vector Capitals were also in the race to take over Yahoo. But unlike others four potential investors, Verizon wasn’t quite interested in Yahoo…

Do you have what it takes to be a martech genius?

How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?  Put yourself to the test with the MarTech Challenge!Get your score in less than 3 minutes, then challenge a friend or colleague.Take the quiz!

via Marketing Land

Marketers: Stop, drop and build a digital hub

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not.What is a digital hub, you ask? That’s an excellent question.A digital hub is the central nervous system behind all of a company’s marketing activities. But it doesn’t just stop with marketing; a true digital hub will communicate and integrate with other systems, too, from sales to content management and beyond.The old model is changing. Organizations have historically existed with single-process systems like the ones I just mentioned that each had their limitations. But now, businesses can equip themselves with more sophisticated single data repositories that orchestrate how they talk to their customers, prospects, partners — even their employees.Digital hubs already have many CEOs and CMOs jumping for joy, and the ones who haven’t adopted this technology should be scrambling to get on board.This is because we’ve reached a critical point at which a central digital marketing platfo…

Google launches imported call conversions

If the internet killed the phone call, the smartphone has revived it.While more and more business is conducted without human interaction, there are still times customers need to reach a business by phone and mobile click-to-call is on the rise.According to data from BIA/Kelsey, calls to US businesses from smartphones will hit 162 billion in the next three years, a jump of nearly 75% since 2015.For businesses that derive revenue in some way from those phone calls, attribution can be a challenge.Those using adding a phone number to their Google AdWords ads or running call-only campaigns have up until now been able to track conversions in a rudimentary fashion only.Specifically, Google’s conversion tracking has enabled advertisers to track when AdWords ads result in calls of a minimum length.But recognizing that this offers a limited view of conversions, Google has announced imported call conversions, a new feature that allows advertisers to import call data so that they can attribute de…

3 ways phishing destroys marketing ROI

Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics, generating more leads, conversions and revenue than any other distribution channel.Unfortunately, the most valuable marketing channel is also the least secure. In the first quarter of 2016, the Anti-Phishing Working Group (APWG) observed more phishing attacks than at any other time in history. And this trend has big consequences.Below, we explore three ways phishing destroys your marketing ROI — and what you can do about it.1. Phishing destroys brand trustBrand trust is invaluable for the business. Email fraud compromises that trust. If your company’s email channel is targeted by cybercriminals, you can expect that metrics like these will suffer:2. Phishing reduces email marketing performancePhishing not only tarnishes your reputation, it also damages the deliverability and engagement of your legitimate email programs.To discover how, Return Path (my em…

Images: three optimisation tips to help speed up your site

People like fast websites and so does Google.In fact, your website’s speed is a ranking factor in Google search engine results.If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better user experience (UX), means that a faster website can lead to higher conversions.If your website isn’t loading as quickly as you’d like, it’s very likely that your images are to blame.Here are a few common mistakes people make regarding optimising images for their website.Images are too bigMany marketers and publishers like to use big, high-resolution images on their site, believing that these images will provide a better user experience.The problem is that high-res images often have a very large file size, and take a long time to load, especially when there are multiple images on the same web page.We’ve seen many publishers uploading images in the range of 2Mb to 5Mb in their blog or content posts. This ima…

MarTech Today: Visible Measures’ video forecasting tool, data segmentations for Google paid search analysis & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Visible Measures launches tool to forecast future video trends
Jul 21, 2016 by Barry Levine
Boston-based company says its Industry Forecaster is the first of its kind.9 new and semi-secret Facebook targeting options
Jul 21, 2016 by Brad O’Brien
Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider.Three of the most important data segmentations for any Google paid search analysis
Jul 21, 2016 by Andy Taylor
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
From Around The Web:Measurement and Analytics Report 2016: Four key challenges in dealing with data, www.econsultancy.comFrom Spam to BAM! Leveraging User Intent in Email Optimization, www.wordstream.comSpotify Lau…

The Battle for Supremacy in AR/VR

Smartphones have become the biggest computing platform ever and it’s going to take quite some time before any other computing platform/device overtakes it. Smartphone manufacturers, telecom operators and app developers have all earned billions of dollars thanks to the smartphone boom. But that growth is now largely over.A handful of app developers, especially game developers dominate the vast majority of revenue pie in the app industry. Apple dominates almost all the profits in the smartphone industry. Telecom operators have largely become dumb pipes. Apart from all this, smartphones themselves are showing signs of maturity. Smartphone shipments are largely flat in most developed markets and are only expected to post single digit growth as a whole in the coming years.With smartphone peaking, the search for the next big computing platform/device is at an all time high. We’ll be discussing Augmented Reality/Virtual Reality in this article, which as per money, are the next big thing.VR/A…

How The Telegraph’s SEO strategy led to a Brexit traffic boost

The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week.Interest in the referendum was massive in June, and spiked on June 24th, the day after the referendum. Yes, that’s the same day that searches for ‘what is the EU?’ and ‘what does brexit mean?’ spiked.This delivered a massive boost for newspaper sites in general, but especially The Telegraph and Guardian.The Telegraph’s growth was bigger (up 20% month to month) than the rest, and I’m betting this was down (at least in part) to some smart SEO work from The Telegraph’s team.Here’s the growth figures:UK unique users, June vs May: Telegraph up 20% MOMGuardian up 14%Mail Online, no change.  Sun up 5%Mirror up 2.9%Global uniques, June vs May: Telegraph up 21%Guardian up 9%Mail Online up 5%Sun up 12%Mirror up 5%.The Guardian and Telegraph are two of the more ‘serious’ newspaper sites (The Times’ paywall means it doesn’t figure here), which in part explains how they…

IDC Reports Indicate an Overall Dip in the Smartwatch Shipments, Apple Still Leads the Pack

While many folks out there are watching for an iterative upgrade of the Apple Watch the smartwatch market has seen a slump. The shipping figures for Q2 2016 is 3.5 million which is a sharp decline from the previous year’s Q2 2015 at 5.1-Million. The drop in the shipping figures translates into a -55% Year-Over-Year growth.While often the numbers don’t lie they also don’t reveal the complete picture as well. The Apple Watch was announced in April last year and obviously, the demand for the same had been soaring sky high during that particular Quarter (Q2 2015). Subsequently, the demand must have subsided. On the hitherto, we also need to consider the fact that Smartwatch is a much smaller subset of the wearable industry and doesn’t include fitness bands.It is interesting to see that despite losing the market share Apple still has a grapple on almost half of the market share. Samsung has also climbed up the chart with an 7% increase in the numbers and this we feel can be attributed to t…

Add the Same File to Multiple Folders in Google Drive without Copying

Gmail works around the concept of tags (or labels) and any email message can belong to one or more tags. Google Drive has folders instead of tags and thus any file or folder in Drive can have a single parent folder. For instance, if you have uploaded a presentation file in Folder-A, it can’t simultaneously exist in Folder-B. Right?Well, you’ll will be surprised to know that Google Drive does allow you to place any file inside one or more folders without you having to create multiple copies of that file. This makes Drive organization easier and if you edit the file inside one folder, all the other instances are updated as well since they are essentially pointing to the same file.Add a file or folder to multiple folders in Google Drive without copying How to Add a File to Multiple Folders in Google DriveHere’s how you can place existing files or folders inside different multiple folders on Google Drive without making copies of the file.Open the Google Drive website in your desktop’s web …

How to Generate Reliance Jio Preview Offer Code on Any 4G Phone

The Reliance Jio is due to launch sometime soon, but there’s a lot of hype surrounding it (and for right reasons too). Initially only employees were offered to try out the 4G LTE network, and then the SIM was being bundled with new Lyf devices. Recently, they opened up the free preview offer to select Samsung devices (detailed steps on how to avail it). Since then, people who don’t own those Samsung smartphones, are keen to know how to get their hands on a Reliance Jio SIM.Yesterday, TelecomTalk had published a story mentioning that some Xiaomi Redmi Note 3 users are seeing “Get Jio Sim” screen on their smartphones. But then, when we tried, we didn’t see the same. Wondering why that’s the case, we tried around various methods and finally figured out that there’s an apparent bug on the MyJio app which lets you generate the coupon code required before going to a Reliance Digital store.Please note that we are still not sure if Jio accepts this code to give the free SIM, but more often th…