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Showing posts from July 23, 2016

Xiaomi Mi Box with Android TV OS Clears FCC Certification Ahead of US Launch

Xiaomi recently announced their latest Mi Box running on Android TV OS 6.0 at the Google I/O this year. Now the smart set-top box touting Android genetics has cleared FCC certifications thereby indicating at an imminent launch in US.The Mi Box, which is one of the most popular Android TV boxes in China was initially launched with MIUI under the hood in the company’s homeland. Google however tied up with the Chinese firm and Sundar Pichai showcased their own Android TV OS using Xiaomi’s hardware at this year I/O conference. The F.C.C clearance of the Mi Box however doesn’t come as a surprise. In fact, the Lei Jun led company has been eyeing the US market for some time now and has even started selling some of its accessories in the country via their official website.For those unaware, the Xiaomi Mi Box is a 4K Android TV OS 6.0 powered set top box with support for HDR video and a Bluetooth remote with voice command. The Mi Box is in fact the recipient of the Reddot and Good Design Award…

Marketing Day: Landing pages, data segmentations & content creation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:3 signs your landing page copy is leaving your visitors high and dry
Jul 22, 2016 by Khalid Saleh
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.Three of the most important data segmentations for any Google paid search analysis
Jul 22, 2016 by Andy Taylor
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.Hulu has joined this list of major platforms that ignore Do Not Track requests
Jul 22, 2016 by Tim Peterson
Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always.Who should create your content?
Jul 22, 2016 by Rachel Lindteigen
Should your c…

3 signs your landing page copy is leaving your visitors high and dry

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it.In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them.1. Your copy focuses on features, not benefitsFeatures tell your audience what your product is about.Benefits tell them what your product can do for them.Although features are important — they educate customers about your product’s specifications — they are purely informational. They don’t really persuade users or tell them how their lives will change by buying your product.To understand why this works, you need to understand how your customers make purchase decisions. While we’d like to assume that we make rational decisions after carefu…

Three of the most important data segmentations for any Google paid search analysis

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick.With the rise of additional ad formats and devices, however, understanding search performance requires that PPC managers and analysts dissect their data in several specific ways before coming to any conclusions.Here, we delve into the most important of those segmentations and why each is critical in paid search performance analysis.[Read the full article on Search Engine Land.]

via Marketing Land