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Showing posts from July 25, 2016
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[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more

It took a little longer than expected, but Google has finally started implementing its ban on paid ads for payday and high-interest loans. Why the delay? We talk about that in the latest episode of our weekly show, Marketing Land Live.We also discuss Google’s new price extensions for mobile text ads, and the impact it could have on cost-per-click and competition for previous mobile screen space. Later in the show, we discuss new data about how much Facebook users engage with native videos, as well as the strange requirements that Twitter put in place when it opened verification to all users.Marketing Land’s Ginny Marvin, Tim Peterson and Greg Finn joined me for the 42-minute show. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.If you’d prefer an audio version of our weekly show, it’s now available as a podcast on both iTunes and Google Play Podcasts. Show NotesGoogle’s ban on payday & high-…

Deliver content your employees want to share

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand.In this eBook, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you determine exactly how to distribute content to your employees so they will love sharing it with their personal audiences on social media.Visit Digital Marketing Depot to download your copy.

via Marketing Land

Facebook vs Snapchat: which is the better channel for your brand?

It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features.At the same time, Snapchat is moving away from ephemeral content and beginning to engage in a stronger battle against the most popular social network in the world than we first thought.Will there be a clear winner?Round 1: Audience We may not have all the stats to compare side by side the audience for both platforms, but Facebook is certainly winning with its 1.65 billion monthly active users. There’s no social platform yet that can beat this number, while Snapchat only informs us for now that it counts over 100 million daily users.Winner: FacebookRound 2: Youth appealSnapchat got popular for its impressive appeal to the younger audience, starting as a fun and instant form of communication among teenagers. Although it has evolved since then, it is still attractive for the audience aged 13-24, as it forms 60% of its audience.What’s more, Snapchat announced that it re…

The missing link in your content promotion strategy

Whoever told you content marketing is about creating great content… well, they lied to you.Kind of.Content marketing is definitely all about creating content that your audience will find useful. But it also goes way beyond pressing “publish” on a regular basis.Even the great philosophers understood content marketing when they posed the question:If a tree falls in a forest and no one is around to hear it, does it make a sound?I’m not about to get into an existential discussion here on Marketing Land by trying to answer that, so I’ll reframe this for the modern-day woes of my fellow marketers:If you publish a piece of content without promoting it, does your content even exist?My answer: probably not.My belief: If you don’t promote your content to reach your audience where they hang out online, it’s just as well that you left the content sitting on your computer without ever pushing it live.Source: The Meta Picture Amplification and content promotion are some of the most vital steps in th…

From in-house to agency: how to adapt

As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an in-house marketer or within an agency environment.Setting aside the questions of culture and salary, one of the biggest reasons many people resist the switch from in-house to agency is the fear of a shock to the working patterns they’ve developed. Having recently made the jump to an agency from previously working exclusively in-house, I want to draw on some of my experiences to try to help smooth the transition for anyone thinking of making a similar move.Width, not depthPerhaps the most obvious change when moving from in-house to agency is the huge increase in the diversity of your work, from effectively one client to many. For some, the loss of the ability to really zero in on one single project for days or weeks at a time can be frustrating. For others, the variety brings an excitement to their work and stops things from becoming monotonous.No matter which view you subscribe t…

Infocus M535+ Selfie-Centric Smartphone with 13MP Front Camera Launched at Rs 11,999

After a brief pause in the industry, Infocus is back again with a new smartphone – M535+. Aimed specifically at selfie-lovers, the handset is an upgraded variant of last year’s M535. Alike any other product in the price range, the US-based OEM has tried to blend the right balance between specifications and cost.For starters, the M535+ flaunts a 5.5-inch Full HD panel up front and sports a premium all-metal body measuring merely 7.2mm in thinness. Underneath, it runs on MediaTek MT6753 64-Bit Octa-Core processor clocked at 1.3Ghz, 3GB of RAM, 16GB of internal storage with MicroSD expansion slot and a rather mediocre 2600mAh non-removable battery. Now coming to the highlight here, the M535+ comes with a 13MP front Samsung 3L2 sensor with autofocus and an another 13MP rear Samsung 3M2 sensor with a single LED flash. For software, Infocus has bundled Android Marshmallow and support for Dual SIM, 4G LTE, VoLTE. Additionally, they are giving away a free Selfie Stick worth Rs. 1000. Unfortun…

Four key digital transformation trends you must pay attention to right now

Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo.If you missed it, it’s now available on demand where you can listen to the high level overview from me, and actionable information from Marketo’s VP of demand generation Heidi Bullock and HeroK12’s head of marketing Bryan Lanadburu.As a taster, I’ve summarised just a few of the key points from the webinar for you to read below…The increasing speed of technological and consumer change creates a need for companies to act differently – or suffer the consequencesTaking a view of the long term trend over the current century and the last, it is clear that digital technologies such as smartphones are just one of a number of changes that have emerged and reached mass market adoption with an increasing speed.Before the internet, innovations such as the telephone, refrigerator and clothes washer came to market at an accelerating pace, as shown in this chart from HBR.Toda…

Are you telling all your prospects the same story?

We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator pizza? That’s right. Someone just ordered six cheese pizzas. It doesn’t matter if you’re a carnivore or an herbivore, this pizza works for you. It might remind you of a kid’s birthday party, but generally, no one is offended.This is not how to market in the real world. We don’t want to tell everyone the same story. And even though cheese pizza brings to mind different things to different people, it represents an undifferentiated message.This makes even less sense in the digital world. But this is what so many marketers do with batch-and-blast emails. They treat everyone the same.Think how much happier people would be if you had the ability to offer them a slice of pizza with their favorite toppings. That’s targeting.And when you get a group together with similar preferences — for example, those who all like pepperoni — that’s a segment.Marketing automation

MarTech Today: SEO issues and HTTPS, “Do Not Track” requests & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Is your HTTPS setup causing SEO issues?
Jul 22, 2016 by Tony Edward
Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them.Hulu has joined this list of major platforms that ignore Do Not Track requests
Jul 22, 2016 by Tim Peterson
Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always.Do you have what it takes to be a martech genius?
Jul 22, 2016 by Marketing Land
How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM? Put yourself to the test with the MarTech Challenge! Get your score in less than three minutes, then c…

Twitter adds to live sports roster with weekly MLB, NHL games

Twitter is based one town over from the Golden State Warriors, so maybe it’s not surprising that the social network is trying to build a superteam of live sports streams.Twitter has signed a deal with Major League Baseball Advanced Media (MLBAM) to livestream MLB and NHL games on its service. And the social network is also getting its own version of “SportsCenter.”Once a week Twitter will air a live MLB game and a live NHL game that anyone in the U.S. can tune into for free. But people won’t be able to watch their hometown teams; Twitter will only air out-of-market games. So if you live in Los Angeles and the Dodgers are playing in Twitter’s game of the week, you’ll need to tune into the traditional tube that week. People in certain countries outside of the U.S. will also be able to watch MLB games.The games will carry some of the ads that air during games’ regular TV broadcasts, but Twitter and MLBAM — the league’s video tech arm that owns the digital rights for MLB and NHL games — w…

Verizon is buying Yahoo for $4.83 billion

Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83 billion. In 2015 Verizon acquired AOL for roughly $4.4 billion.Effectively AOL and Yahoo will be merging, a deal once proposed by AOL’s CEO Tim Armstrong but rejected by Yahoo. Here’s what the combination offers Verizon:The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. Combined, AOL and Yahoo will have more than 25 brands in its portfolio for continued investment and growth. Yahoo’s key assets include market-leading premium content brands in major categories including finance, news and sports, as well as one of the most popular email services globally with approximately 225 million monthly active users. Additional technology assets in the advertising space include Brightroll, a programmatic demand-side platform; Flurry, an independent m…

Gionee’s Sub-Brand, IUNI has Filed for Bankruptcy [Exclusive]

The crazy and cruel world of smartphone biz has taken yet another toll. IUNI, the sub-brand of Gionee, is officially shutting down and has filed for bankruptcy in China. The company sprung up around the same time as OnePlus, and aimed to take on internet exclusive brands like Xiaomi and Honor, with their high performance to price ratio smartphones.In fact, during its short stint of around 2 years, the company managed to deliver some stunning smartphones like IUNI U2 and IUNI U3, the latter being a QHD (2K) display and Snapdragon 810 for just 1999 Yuan at launch (this was almost an year back).Since 2016, the mobile phone industry has seen extreme volatility. Almost everyone is finding it tough to keep up the growth, thanks to stagnating markets and cut throat competition. Some like Huawei, Oppo and Vivo have managed to keep up impressive growth, while others like Xiaomi and Lenovo have struggled a bit. Coolpad too found it tough and was eventually acquired (majority stake) by LeEco rec…

Five ways to improve your organic reach on Facebook

Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day.Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers.How bad is organic engagement on Facebook? On average, engagement is somewhere in the neighborhood of less than 1%. Every once in a while, one of your posts might still get tons of organic engagement. But it’s fast becoming mission impossible.So what’s the solution?Your mission, if you choose to accept it, is to mitigate the loss from the latest Facebook newsfeed algorithm. You must raise your organic engagement rates.Let’s meet your new weapons – the five crazy hacks that will help you do what’s said to be impossible: hack the Facebook newsfeed algorithm.Note: Some of these hacks involve spending a little bit of money. Others are totally free. All of the…

Nokia Owned Withings Launches its Range of Connected Health Devices in India

Withings, a leading French health tech company, now owned by Nokia, today launched its range of connected health devices in India. The health oriented technology firm known for their innovative products recently won a number of accolades at the Consumer Electronics Show (CES) this year.The consumer electronics company has tied up with local distributor Brandeyes Pvt. Ltd for selling their products via Amazon in India. The range of products that were introduced in India span from Wireless Blood Pressure monitor to unique sleep tracking fitness bands and watches. As expected, just like any other connected device, the products make use of Withings Health Mate Application which helps users keep track of their data by showcasing your weight, physical activity, quality of sleep, blood pressure and so on. Available on Android and iOS, the app is a manifestation of Withings health cloud.Withings ActivitéAs the name suggest, Withings Activité is a smart fitness tracker that doubles up as a wri…

3 Proven Ways to Drive Massive Traffic to Your Blog Overnight

Ever since blogging existed, driving traffic has been a hot topic in the blogosphere. If you’re like me you’re probably tired of reading those blog posts that explain different traffic generation methods and promises overnight success that would never come.In this post, I would like to show you some proven traffic generation methods that you might not have heard about till now.Below you’ll find different successful case studies of traffic generation and the lessons you can learn from each case study.1. Drive traffic from SlideShareIf you’re not living under the rock, you may know what SlideShare is all about. It is a website that allows you to upload and share PowerPoint presentations online. However, did you know that SlideShare can also be one of the best sources to drive an insane amount of traffic to your blog?Bloggers like Mauro D’Andrea and Ana Hoffman have been generating massive traffic to their blogs. By creating just 9 presentations in 30 days, Ana Hoffman has turned SlideSh…