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Showing posts from July 26, 2016
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11 Powerful Strategies For Explosive Business Growth

Starting a business is difficult, there’s no doubt about it.But sustaining, nurturing, and growing a business is far more difficult than simply starting one.Starting a business is just laying out ideas, which always seems very fascinating during the initial phase. But when you actually jump into the swamp, only then do you realize all of the facts.Many start a business with guns blazing, but the majority of them don’t last long (or we can say that they “fail to sustain”). On the other hand, some entrepreneurs enter the market, conduct a failed experiment, and then come back stronger and mightier.What is the difference between the two? Which approach should you choose so that your business sustains and grows over an extended period of time?Allow me to make it simple for you.Remember this bold statement:“Half the war is won in the mind even before the war gets started.”Wise words.That statement prevails because whether you will lose a battle or win a battle is already decided based on t…

BlackBerry DTEK 50 Claims to be “World’s Most Secure” Android Smartphone

After leaking out in images earlier today, BlackBerry, in a surprising move, has made the DTEK50 (Yes, that’s the name) android handset official. However, it seems like the company is transitioning away from hardware as BlackBerry DTEK 50 essentially inherits hardware specifications and design from Alcatel’s Idol 4. Additionally, it is being touted as world’s most secure phone featuring high-end security tools.In terms of specifications, the BlackBerry DTEK 50 offers a 5.2-inch Full HD panel up front and is powered by Qualcomm’s Snapdragon 617 Octa-Core processor backed by 3GB of RAM, 16GB internal storage which is expandable up to 2TB via a MicroSD card and Adreno 405 for graphics. Camera arrangement includes a 13MP rear facing f/2.0 lens, dual-tone flash, PDAF and an 8MP front f/2.2 84-degree wide angle lens assisted with a LED flash. Moreover, the phone comes with Android Marshmallow with a bunch of BlackBerry enhancements such as Messenger, Hub on top of it. BlackBerry DTEK 50 run…

ZTE Axon Mini and Blade V6 Launched in India Starting at Rs 9,999

ZTE Axon 7 has been making some noise in US ever since its launch thanks to its impeccable price to performance ration – leveling the likes of OnePlus 3 and Xiaomi Mi5. Now the Chinese multinational smartphone brand has launched its ZTE Axon Mini and Blade V6 smartphones in India.For starters, it’s worth noting that the ZTE Axon Mini was launched towards the end of the last year and was among the first phone to come with the much touted 3D/Force Touch (or whatsoever you may call it) feature. The Axon Mini is in fact a part of the Axon Elite, Axon Pro and Axon Max lineup, so it’s quite disappointing to see ZTE delay the India launch. That said, the ZTE Axon Mini marks the entry of the company’s Axon lineup of phone in the country, thereby making us believe that we may end up seeing more phone with this branding.Coming to the specs, the ZTE Axon comes with an all metal unibody design similar to one found in their Axon Elite. It is however the most compact Axon device sporting a 2.5D Cur…

Taboola buys video advertising firm ConvertMedia

A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad firm ConvertMedia.Although deal terms were not made public, TechCrunch reported that the price was “just under $100 million.” The Israel-based ConvertMedia provides outstream videos that reside inside publishers’ content.In other words, it is a complement to Taboola’s article-focused content discovery platform, which provides those recommendations at the bottom of pages across the web. Here’s how Taboola’s content recommendations typically appear on a page:In a blog post about the acquisition, Taboola CEO and founder Adam Singolda wrote that the two companies share a common goal: “to become one of the top video/TV companies in the world.”“We project that together we’ll stream over one billion videos a day and operate on the same scale as YouTube, Snapchat and Facebook,” he wrote. His New York City-based company says it serves content recommendations to …

Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWords

d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen showing across devices Tuesday morning. The launch comes along with the availability of device bidding and responsive display ads for native that were first announced at Google Performance Summit in May.Expanded Text Ads will run with standard ads initiallyAs Sundeep Jain, who oversees text ads at Google, told the audience at SMX Advanced in June, existing standard ads will continue to run alongside expanded text ads (ETAs) for several months.As of October 26, 2016, however, advertisers will no longer be able to create or upload standard text ads. Google has not set a date for when standard ads will no longer run with ETAs, but Jain noted advertisers should have sufficient time to test standard and expanded ad formats against each other to ensure they are properly using ETAs.In other words, the expectation is that advertisers will run A/B tests with …

Customer journeys, blind spots & burgers: Lessons from fast-food marketing

For marketers, customer journey analysis often results in accidental narcissism. Analytics are supposed to illuminate our blind spots, not reinforce our assumptions. The most useful customer journey to understand is the one that leads a consumer to your competitors’ cash register. And one of the best examples of this dynamic is the quick-serve restaurant (QSR) industry.When you think about it, QSRs are a poster child for modern-day marketing challenges — and an incredible learning lab for how to address them.Check it out. As an industry, QSRs are looking at single-digit growth at best, so the game is how to steal market share from competitors. They face increasing competition for “share of stomach” from outside their traditional category (adjacent segments, grocery stores and food trucks).Some traditional golden rules still apply (taste, price, quality, convenience), but emerging innovations are rapidly resetting customer expectations. What’s more, unexpected moves from a competitor (…

Verizon acquires Yahoo’s operating business for $4.8 billion

Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants.Under the deal Verizon will amalgamate Yahoo’s search, email, video, mobile, digital and advertising assets with it’s AOL entity. Verizon acquired AOL in a $4.4 billion deal last year to enhance its programmatic offerings.The current deal does not include Yahoo’s shares in the Alibaba Group Holdings, or its shares in Yahoo Japan. These assets, along with other minority investments will continue to be held by Yahoo under a new, yet to be announced name. This will become a registered, publicly traded investment company.“Yahoo is a company that has changed the world, and will continue to do so through this combination with Verizon and AOL,” said Marissa Mayer, chief executive officer, Yahoo.In an open letter to Yahoo fans, Mayer said the sale was not only an important step in Yahoo’s plan to free up shareholder value, but a great opportunity fo…

17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading.Of particular note are the revelations that:Google search spending growth has slowed to 22% as CPCs fall 9%Desktop PLA growth rate jumps while mobile growth is strong but slowingShopping Ads traffic from Google image search and Yahoo surgesGoogle’s expanded text ads have had only a modest impactThe report covers the latest trends in paid search, organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights…Paid SearchAdvertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1.Click growth increased slightly to 34%, but CPCs fell 9%.Spending growth for Google text ads slowed to 10% Y/Y as CPC growth for brand keywords fell from 10% in Q1 to 0% in Q2.Google Shopping Ad spending growth rose to 43% as an influx o…

Marketing PSA: Cold lead generation is spam

Subject line: When can we catch up?Hi [First Name],
We’ve never met. In fact, you’ve never visited our company’s site, given us your contact information or asked us to contact you.But I wanted to reach out and and connect with you anyway. We pay for a lead generation service that scrapes LinkedIn and other websites to find your contact information and send you this:[Insert generic company elevator pitch]Is that something you’d be interested in discussing? Let’s schedule a quick chat, and I can show you all the awesome things [insert product/service/app] does.Cheers,
Generic SalespersonSubject line: Re: When can we catch up?Hey again [First Name],Hope all is well.I just wanted to follow up with you to see if you’ve had time to check out my previous email, and if you have any questions about [insert product/service/app].Would you be available for 15 minutes this week to discuss further?Best,
Generic Salesperson[P.S. This was an actual, verbatim follow-up email I received.]Is anyone else…

Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization

In another move that underscores the growing importance of location analytics, self-service mobile programmatic platform Ubimo has teamed up with location analytics company Cuebiq. The two will offer real-time offline conversion analysis to enable mid-campaign optimization to Ubimo customers.Cuebiq’s “VisitQ” data offers a range of real-world analytics such as day and time location/store visits information, dwell time, audience and brand-affinity analysis. The integration of Cuebiq’s offline metrics with Ubimo’s ad platform enables offline consumer actions to be reported in real-time or near real time.In turn that will enable marketers to change or favor creatives or targeting on the basis of store visits. The value of this is obvious — impressions or CTR are generally insufficient or event false metrics when it comes to mobile advertising. The overwhelming number of conversions and consumer transactions occur offline.The companies call this “the first fully integrated, real-time visi…

The CMO and the DCoE: 3 steps to build your digital center of excellence

Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according to IDC.CEOs and CMOs are increasingly becoming more accountable for driving maximum business impact from their digital marketing efforts, and building so-called “digital centers of excellence” is becoming key to organizational success and subsequent digital transformation.A center of excellence (CoE) is a team, a shared facility or an entity that provides leadership, best practices, research, support and training for a focus area. In the digital marketing world, a Digital Center of Excellence (DCoE) helps remove the silos and barriers to communication that can thwart integrated digital marketing campaigns.As organizations scale in size, smart CMOs are building Digital Centers of Excellence to support the customer journey and allow search, content and digital marketers to streamline creative, production and performance initiatives.Below I identify th…

Tired of broken promises from politicians? Demand KPIs!

The older I get, the more cynical I become about politics. And I’m not alone. The percentage of Americans who trust the federal government has declined from a high of 73 percent in 1958 to just 19 percent in 2015.It would be easy to blame all of this on politicians, who will say anything to get elected. But we, the people, continually vote for candidates who make outrageous promises, fail to deliver on them, and then double down on the same promises to get re-elected.We can’t expect the politicians to change the system — indeed, they have little incentive to change the status quo. We need to drive change ourselves.And what better place to start a political revolution than within the pages of Marketing Land, right? Well, as crazy as it might sound, applying the principles of digital marketing to politics might be just what the country needs.There are two fundamental problems with our electoral system. First, the issues politicians run on are defined by the politician, not by the electo…

AdStage launches Report cross-channel reporting solution

Self-serve search and social campaign management platform, AdStage, launched a new reporting solution on Tuesday to help marketers create reporting dashboards on cross-channel activities from one place.The new solution, called Report, offers reporting capabilities for customers managing Google AdWords, Bing Ads, Facebook and Instagram ads, Twitter and/o r LinkedIn campaigns. Users can build dynamic dashboards and visualizations, schedule. reports, and agencies can white label their reporting. Customers can create an unlimited number of dashboards that can be shared online on mobile and desktop or sent as a PDF or csv file.AdStage says it is planning to integrate Report with other marketing technologies such as HubSpot, LinkedIn Sales Navigator, Marketo and Salesforce that will allow marketers to create more comprehensive reports.“The list of ways you can bridge marketing tools is incredibly long and today, highly manual and reserved for companies that have the most expendable resource…

MarTech Today: Verizon buys Yahoo, Twitter verification & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Verizon is buying Yahoo for $4.83 billion
Jul 25, 2016 by Greg Sterling
The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan.After buying Yahoo for nearly $5 billion, Verizon is now in the search business
Jul 25, 2016 by Greg Sterling
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
Jul 25, 2016 by Matt McGee
In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more.From Around The Web:3 changes that will strengthen your data science team, venturebeat.comHow predictive analytics discovers a data breach before it happens, techcrunch.comHow Instagram’s Head Engineer Is Using Quantum Mechanics To Man…

What the evolution of search can teach marketers about digital transformation

For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.However people don’t want to just read anymore, they want to publish, play, share, watch and exchange.The way they search has evolved too: they have gone from asking “what” to asking “why” and “how to.”At Bing we have seen a three-fold growth of queries starting with “Why” compared to “What” queries, which tells us people are no longer looking for information… They are looking for answers.These expectations have increased with the rise of modern experiences like Cortana. This personal assistant makes sense of our search history, our personal preferences, our location, the instructions we give her vocally, to identify what is the most relevant information to action upon, right here, right now… And sometimes without having to even ask her explicitly.To address these new expectations, it is critical to evolve the way search is considered.The internet…

BlackBerry’s Upcoming Android-Powered “Neon” Smartphone Leaked in Pictures

BlackBerry is shifting to Android as a last resort for surviving in the exceedingly competitive smartphone industry. After recently shutting down their “Classic” series, we’ve been constantly getting rumors about two upcoming Android-powered handsets from the Canadian firm. This time, they’re in the form of clear images revealing the “Neon” smartphone which is supposed to be a bit budget-friendly.As seen from the leaked pictures, the BlackBerry Neon will be featuring a standard smartphone design with a textured back and metallic edges. This, in turn, points at the unavailability of the slidable physical keyboard, unlike the premium Priv handset. As expected, BlackBerry will be bundling all the privacy and productivity enhancements including BBM, DTEK Security and more. These are still early shots at what’s coming and cannot be entirely trusted at this moment. Unfortunately, if these images are authentic, Neon won’t be sporting a fingerprint reader.Reported earlier through FCC document…