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Showing posts from July 27, 2016
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How to use device bid adjustments, straight from Google

It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots of applause back at May’s Google Performance Summit Keynote: device bid adjustments.Truthfully, it was hard for me not to applaud when we made the decision to add device bid adjustments. The online world has evolved so much since 2013 that these adjustments have become a necessity. People are still moving seamlessly among multiple devices, but for many, mobile has undoubtedly become the top priority.Translating excitement about a new feature into execution can be tricky business though. I’m sure you all are thinking about how to take advantage of bids specific to mobile, tablet and desktop. But what is Google’s take on what device bid adjustments will mean for you and your account?[Read the full article on Search Engine Land.]

via Marketing Land

TrackMaven Report: What your content says about your social media marketing strategy

TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each social network is different across the board.Key takeaways of the survey found the following:LinkedIn found traction in wine & spirits, luxury goods & jewelry and airlines/aviation industries, with these posts having the highest average interactions per post. Interestingly enough, pharma has the highest average followers but isn’t the top performer.If you’re in sports or entertainment, Facebook is where you want to be. These businesses see the top average of followers, posts per month and likes/shares/comments/reactions per post.If you’re in the music industry, Instagram and Twitter is where it’s at. On Twitter, the average likes/retweets is 1,745. On Instagram, the average is 58,546 likes and comments.Businesses on Instagram see better eng…

Local businesses trump big businesses when it comes to delivering on-site updates

At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. Without these, it’s very difficult to rank.However, in this post I want to take a closer look at on-page SEO. I want to understand the impact on-site optimization has on rankings for local businesses and the speed at which such changes can be delivered and capitalized upon.We recently polled 546 BrightLocal users (primarily freelance SEOs and agency-based SEOs) to look at three key areas:What impact on-page SEO has on search rankings in 2016How long SEOs have to wait for technical changes to be madeWhat types of on-page content are most effective for rankingThis poll was created with input from James Bavington, Director of StrategiQ.What impact does on-page SEO have on search ranking in 2016?Key findings:80 percent of local SEOs say on-page SEO has a “high” or “very high” impact on search rankings.13 percent say on-page SE…

Not just for payments, mobile wallets an underused consumer channel — [survey]

Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK.The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication and consumer engagement channel. Urban Airship found that 54 percent of consumers surveyed had used mobile wallets but that their full marketing potential was not being exploited.The graphic below indicates the gaps between mobile wallet use cases, actual usage, consumer demand and market opportunity:The survey discovered that mobile wallets were becoming a preferred communication and discovery channel for consumers, after websites, email and messaging. And, as other surveys have shown, mobile wallet adoption was highest among Millennials. The survey found that 67 percent of Millennial shoppers had used mobile wallets vs. 51 percent of other users (under 55).More affluent consumers were also higher on the adoption curve. Urban Airship said that 63 …

Pokémon Go, augmented reality and the future of local marketing

Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have appeared to those uninitiated into the world of Pokémon Go. But I knew better, for at that moment, I happened to be playing the game myself. The businessman finished capturing his Pokémon, looked up at me and smiled sheepishly before scurrying off in pursuit of his next digital quarry. That’s when it occurred to me: The world of local marketing has fundamentally changed.For those of you who have yet to play the game (and as such, still have some semblance of control over your life), let me give you a brief rundown of the magical app that has kids, teenagers and adults alike lurking in nearby parks after midnight just to catch a few extra Pokémon.The freemium game uses your phone’s GPS and camera to turn the real world into a digitally augmented world teeming with wild Pokémon. To get started, you’ll nee…

Use Power BI to supercharge your SEO

Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about.If you’re not familiar with Microsoft’s Business Intelligence paradigm, then I heartily recommend you take a walk through their promotional material. The most pertinent part for SEOs is the ability to embed Queries in the latest Office 360 suite natively (without requiring Power Query extensions in Excel, for example), allowing advanced capabilities baked into Excel since 2013 to be accessed easily by anyone in your corporation (or client side) on the 360 platform.Queries are fantastic because they allow you to parse serious quantities of data relatively easily and extend desktop tools to operate more like servers using SQL-like statements. If code is not your bag, the BI suite is designed to be largely WYSIWYG using 360 natively or their desktop BI interface.Imagine running INDEX MATCH or VLOOKUPs…

The art of link building: Why creating connections is the key to success

The internet was developed for one main purpose: to create connections.Today, search engines have become a core piece in carrying out that purpose. SEO is far more than a group of marketing tactics and manipulations. It’s about helping people connect with other people.While SEOs have a number of tasks to accomplish, the most important to ranking any site is building backlinks. The link is the conduit between one person and another. While the art of link acquisition may be somewhat controversial, those who do it the right way not only earn better rankings, but also build better relationships.Not all links are created equal. This simple phrase is becoming kind of a cliché in our corner of the internet. Nonetheless, it’s true. While many of the black-hat link-building tactics are still being used, Google and the other search engines are smarter than ever. If you’re trying to game the system, you will eventually lose.The key to building links is context — links that not only make sense fo…

Should you use a hamburger icon on your mobile menu?

The three-line ‘hamburger’ menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly becoming the de facto symbol to open a navigational menu on a mobile website.So perhaps it is time to learn to live with it and make it better.The hamburger was created in 1980 by Norm Cox, for the Xerox “Star” personal workstation, the world’s first graphical user interface.Norm Cox, principal of interaction/experience design consultancy, Cox&Hall, tells ClickZ:“Since someone “discovered”, a few years ago, that I had designed the hamburger menu, I’ve had countless questions, speaking invitations, interviews and inquiries… and read numerous articles and blogs regarding the (somewhat fabricated) controversy over its use.In a way, I find it amusing that a simple widget like this has gotten so much attention, generated so much discussion, and gotten so many “experts” bloviating about the reasoning for its good/bad or right/wrong attributes.I…

Microsoft Pix is an iPhone Camera App That Uses Artificial Intelligence to Click Better Photos

We’ve been seeing various implementations of artificial intelligence this year with developers attempting to blend in the advancing technology into our daily lives. Whether it’s Prisma creating beautiful artistic filters or Google Photos fabricating a powerful environment. Now, Microsoft has released a new iPhone application that promises to click better photographs by intelligently adjusting camera settings.Microsoft Pix, as the name suggests, is a straightforward camera app which utilizes artificially intelligent algorithms to adjust typical elements like exposure, white balance, focus and consequently, chooses the best shot from a burst of captures. Additionally, the app even recognizes people in the frame and accordingly, improves background focus, highlights to make sure everyone looks good. Once the image has been taken, it lets you preview the original and enhanced versions allowing you to compare the alternations. Furthermore, Pix can stitch together multiple frames to generat…

Are you paying enough attention to reviews in your local SEO?

Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions.Customer reviews are animportant contributing factor to local search rankings. But Brodie Tyler, founder ofReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.The business of reputation management has changed drastically with the advent of the internet.The BrightLocal Local Customer Review Survey 2015 found that 92% of customers will read online reviews to determine whether a local business is a good one, and that 80% of customers trust online reviews as much as a personal recommendation.“Pre-internet, you used to ask around, ask your friends and family for recommendations, and that was basically your reputation. Now, with the internet, everything’s public. You can’t hide anything. Customers can leave you a review without your control,” says Tyler.“So yes, things have changed drastica…

3 ways marketers can use speed to their advantage

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning sessions. Much of this is driven by the shift to delivering positive customer experiences in the digital, hyper-connected world we live and work in.To understand the speed-marketing connection, let’s start with time to market. This used to be just about getting your product to market first. With hyper-competitive markets and informed, demanding customers, this isn’t just about being first. Marketers are now faced with who can most rapidly apply accessible data, smart technology and streamlined processes to identify and continuously provide the most value to customers as they research, select and use your offering.Speed also equals velocity. One of the big areas of marketing’s focus today is “lead velocity” — that is, how quickly from when a prospect engages with your brand, content or staff to the time you follow up with relevant info you turn this p…

8 tips from 7 months of local sponsorship marketing

This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for a “shout it from the rooftops” approach.Opportunities such as for-profit events, as well as not-for-profit organizations, events and fundraisers have an untapped inventory — we’ve found more than $56,923,823 so far — in potential marketing opportunities.Ultra-local is a new world for many marketers. These sponsorships are overlooked because they are so numerous and diverse.But local sponsorships offer benefits you won’t find elsewhere: Local events and sponsorships are becoming synonymous with local marketing, and their links do wonders for local SEO.The team at ZipSprout, my employer, has spent the past seven months dusting off this forgotten inventory and organizing it in our app, so this post is dedicated to sharing some of the tips we’ve learned along the way. If you’re convinced that local marketing should b…

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.In fact, according to eMarketer, this year, two-thirds of digital display ad spend in the United States will be programmatic.Because of the demand for programmatic, popular online services like Spotify are embracing programmatic ad offerings, and companies are now working to extend programmatic concepts to traditional offline channels, like direct mail.Last week, at its DoubleClick Leadership Summit, Google announced that DoubleClick publishers can make all or some of their web and app native ad inventory available through DoubleClick, and advertisers can purchase that inventory programmatically through DoubleClick Bid Manager.Several months ago, Google launched programmatic native ads for publishers and advertisers that already had a direct relationship. The New York Times was one of the publishers participating in the initial launch. Its Frame Flex offering for mobile in…

MarTech Today: Ubimo teams up with Cuebiq, Taboola buys ConvertMedia & The Washington Post builds “user-first” ad tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization
Jul 26, 2016 by Greg Sterling
The announcement is the latest in a series that underscore the importance of location data and attribution.Taboola buys video advertising firm ConvertMedia
Jul 26, 2016 by Barry Levine
The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native ads.Post-Bezos, The Washington Post is making its ads “all about users-first”
Jul 25, 2016 by Barry Levine
Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other publishers.Use Power BI to supercharge your SEO
Jul 26, 2016 by Chris Liversidge
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze …

Marketing. Tech. Management. See the MarTech Europe agenda.

Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide.Don’t miss the window. Attend MarTech Europe, 1-2 November in London.The MarTech agenda features case studies from brands and agencies innovating at the intersection of marketing, IT and management. Sessions include:Digital Transformation: Getting It Done and Getting It RightPersonalisation At Scale: What It Really TakesAgile Practices for Marketing Teams – Putting Theory into ActionPerformance Marketing: A Data-driven Journey To B2B Technology MarketingData-Driven Customer Experiences – Technology Is An Enabler, Not A SolutionFrom start to finish, every session was informative and relevant to the challenges being faced in transforming organisations both technically and culturally to drive customer engagement. Great speaker …

Xiaomi Mi4i Exploding Caught on Video; Company Offers a Replacement Phone

It’s no surprise that OEMs take smartphone exploding incidents exceedingly serious as the story eventually spreads out like fire (no pun intended) and can impact the product’s and company’s image in the industry. We’ve seen quite a few shocking cases in the past caused either while charging or regular usage due to some hardware defect. However, last week, Xiaomi’s Mi4i was the center of concerns after a user reported his handset exploding horribly.Ajay Raj Negi posted a terrifying CCTV footage on Xiaomi’s Facebook page showing his phone detonating into pieces while he was comfortably using it in his office. As you can see from the attached video itself, this wasn’t a normal case and could have done an awful lot of damage to Ajay if he had been not paying attention. Fortunately, no one was hurt in this case. The unit was purchased from Flipkart, although, we surely can’t blame the seller for this.Consequently, we reached out to Xiaomi’s team asking about the steps taken to ensure futur…

ZUK Z2 Rio Olympics Edition Becomes the Cheapest Snapdragon 820 Powered Smartphone at $240

Going by the recent trend, Lenovo has now launched a new limited edition ZUK Z2 Rio Olympics variant at a highly competitive price of 1599 Yuan. This comes close on the heels of the Korean electronics giant Samsung launching the Olympics edition of their Galaxy S7 flagship.Unlike Samsung though, the limited edition Rio Olympics variant of ZUK Z2 is priced even lower than the original smartphone. Yes, it now costs just 1599 Yuan (Rs 16,000/$240 approx.); but you can effectively get it for even less. Despite the price, the ZUK Z2 still sports a Snapdragon 820 chip under the hood, thereby making it the cheapest smartphone to come with the latest SoC from Qualcomm. Incidentally, ZUK hasn’t down clocked the clockspeed of the SD820 chipset.That said, ZUK has toned down the internal storage of the ZUK Z2 to 32GB from existing 64GB. The RAM too has been decreased to 3GB from 4GB, but then again, it’s a pretty sweet deal for the price. It’s worth noting that a similar specced Xiaomi Mi5 sells …

Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big deal that Pinterest has snagged Snapchat’s head of quantitative ads research, Gunnard Johnson, four months after the ad measurement vet had joined the white-hot messaging app.Pinterest has hired Johnson to be its head of measurement science and insights, charged with coming up with ways to prove how much value Pinterest’s advertisers are getting in return for their money. The position is a new one at Pinterest. Previously measurement and insights were divided into two groups at Pinterest, but now the company is consolidating the divisions into one 12-person team reporting to Johnson who will report directly to Pinterest’s head of global sales Jon Kaplan once he starts on August 1.“I see the growth potential being tremendous as the unique insights created from people discovering and bringing ideas to life on Pinterest should deliver a superior advert…

Envato Market WordPress Plugin (Free): Auto-Updates!!

ThemeForest & CodeCanyon are two very popular places to buy premium WordPress themes & plugins.Here at SoutMeLoud, we have featured many useful themes & plugins from these stores. (At the end of this post, you will find links to those articles.)One of the challenges that users like you & me face after purchasing a product from both of these stores is updating. I have purchased a few plugins (like WP Link Status) & it’s a pain to download updated versionsand manually update them.Well, today is a good day, as now we have an official WordPress plugin called WP Envato Market that will make the updating process automatic. Sound good?In this tutorial, you will learn how to use the Envato Market plugin to automatically update existing (& future)ThemeForest WordPress themes & CodeCanyon WordPress plugins.Using Envato Market Plugin to Auto-Update ThemeForest & CodeCanyon ProductsTo get started, you need to download the plugin from here & install it onto your…

Xiaomi Unveils the Mi Notebook Air

Xiaomi has been known for experimenting with various gadget categories like a toothbrush, rice cooker and more. However, today, the Chinese OEM has revealed the much-rumored ultrabook titled “Mi Notebook Air”. Targeted directly at Apple’s lineup, Xiaomi’s offering claims to feature better hardware in a comparatively compact body yet maintaining a cheaper price tag.For starters, Mi Notebook Air flaunts an admirable all metal build with edge-to-edge bezel aesthetics measuring merely at 5.59mm and a Full HD 13.3-inch panel up front. Furthermore, the device weighs only 1.28 Kilograms making it a hair beefier than Apple’s Macbook Air, although, Mi Air packs all the necessary ports including a standard HDMI, 2x USB 3.0 and a single Type-C slot. In fact, the laptop shares a close resemblance with Microsoft’s Surface Book which isn’t really a bad thing.The Mi Notebook Air is powered by Intel’s i5 6th Gen Dual-Core processor clocked at 2.7Ghz, 8GB DDR4 RAM, 256GB PCIe SSD which is fortunately,…