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Showing posts from July 28, 2016
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SEO requirements for a new website platform

Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their due diligence.To support all of those tasked with selecting a new website platform, let’s recap the top elements to consider when vetting different solutions.Platform SEO requirementsIn my experience, the following are must-have elements when assessing new website platforms. Missing one or more of these elements likely means your site will see poor representation in search engine indices and/or miss an important quality guideline.[Read the full article on Search Engine Land.]

via Marketing Land

Yandex reports a 30% YoY increase in revenue at $280.7M for Q2 2016

Yandex announced $280.7 million (RUB 18.0 billion) in revenue for Q2 2016 – a 30 percent increase compared to Q2 2015.Russia’s largest search engine didn’t see much change in its search market share between the first and second quarters of this year, averaging 57.6 percent in Q1 and 57.0 percent in Q2. Yandex did see a seven percent jump in search queries year-over-year when comparing Q2 2016 to Q2 2015.“Our expertise in data analysis and AI is fueling advances in ad targeting and driving the adoption of personalized products, such as Yandex Zen, by users in Russia and abroad,” said Yandex CEO Arkady Volozh. Zen is the personalized content recommendation tool integrated into the Yandex browser, launched in June.According to the following chart, Yandex’s total online ad revenue for Q2 grew 28 percent year-over-year.Yandex 2Q 2016 Online Ad RevenuesYandex COO Alexander Shulgin commented on the company’s legal case against Google in connection to its mobile efforts.“Our focus on mobile r…

Mobile marketing platform Tune opens up a Multiverse

From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool so marketers can better understand their return-on-ad-spend (ROAS) across mobile web and app advertising.Known as Multiverse and offered in a public beta, it connects to a hundred of the largest ad networks in order to compare ad spend with ad attribution for app installs, opens, and in-app purchases. Tune’s Marketing Console provides mobile measurement, engagement, and optimization, and this is the Seattle-based company’s first foray into providing ROAS.Marketing Console customers who employ the company’s Attribution Analytics product have access to data from a hundred ad networks and Tune attribution in Multiverse, while non-customers can add their own attribution provider. Eventually, Multiverse will offer attribution from other major providers.CEO Peter Hamilton told me that, without such a tool, “marketers have had to take data from attribution [partners], export it, export it from an …

Perfect your agency pitch: tips from an in-house marketer

I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty good understanding of the pitching process, the decision-makers and the key influencers.I very recently transitioned to an in-house role (“the dark side,” as some might say). Within my first few days, I was able to quickly gain some new perspective on what the selection process looks like from the other side — especially when receiving unsolicited pitches from agencies and vendors that I’m unfamiliar with (which is frequent).I strongly believe that client-partner relationships, be they media vendors, agency partners or otherwise, are just that: relationships. Beyond results, whether or not the partnership is successful largely depends upon the strength of the relationship, which encompasses open communication, shared learnings and an equal stake in results. But before any of that can be developed — before a relationship exists — companies have to ve…

10 mobile statistics marketers will love

At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers.As a marketer myself, I find that having additional context about the landscape can be helpful. To that end, let’s look at the bigger picture, starting with our global population. There are currently 7.3 billion people on the planet Earth. Of those, over 40 percent, or just over 3.4 billion, are online. What’s astounding is that fact that in 1995, less than one percent of the world had internet connectivity.The mobile web is explodingAs fast as the internet has grown, the mobile web has expanded exponentially faster. In 2007, mobile users numbered around 400 million versus 1.1 billion desktop users worldwide, according to comScore. In 2016, there will be north of 2 billion mobile users, IDC estimates.For those following along at home, that is 400-percent growth i…

Facebook image cheat sheet: maximum photo sizes for your branded page and ads

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social network (for now) since then…Brands and publishers have seen their organic reach repeatedly annihilated due to changes in Facebook’s algorithm to favour friends’ posts only.Facebook has introduced sooooo many new ad formats and targeting options that it’s impossible to keep up with them all.Plus Facebook is becoming extra helpful in allowing regular users to cut through the Newsfeed noise.However, as Larry Kim taught us this week in his post on how to improve organic Facebook reach, it is still possible to find your audience without having to break the bank.This guide is designed to ensure that when Facebook users do see and interact with your brand, that you’re all scrubbed up and as presentable as you possibly can be.These are the correct dimensions, resolutions and features you need for optimising you…

4 tactics you can use today to become a better listener

I think we all can agree that it’s paramount to listen to our clients. They know their businesses the best and are crucial in helping us determine strategy and ongoing initiatives. However, I believe that many of us (myself included) don’t listen to our clients as much as we should.When I talk about listening to our clients, I’m not just speaking to the oral portion. Listening requires you to drop assumptions and preconceived notions so you have an open mind.Too often we hear something and immediately focus our attention elsewhere. Listening requires us to be present in the moment so we can formulate an appropriate response.Let’s use as an example an AdWords Display Network campaign. A client may ask whether a Display Network campaign is a worthwhile initiative. Naturally, the account manager will draw on previous experience and knowledge to respond. This response is a good first step. It’s the ongoing conversation that is crucial.The conversation should continue to progress and be ta…

Why your brand needs a style guide

Brands need content. It’s at the heart of the ‘brand as publisher’ concept.They need to use the power of words to reach out to their audience and deliver the product or service they need.As Zazzle’s MD Simon Penson put it in a post for Moz, the idea here is: “that you’re able to build an engaged, loyal audience of value for your brand… an audience you can then monetize later.”Yet it’s one thing realising that you need words to deliver this for you, but quite another to know how to deliver them. Luckily for me, that’s where writers come in.Having made the jump from journalism to marketing, it’s great to see that there’s a demand for people to help brands sail these waters.George Orwell’s content rules are still relevant todaySometimes a company may find themselves pondering how they should write. The first port of call should be George Orwell’s ‘six elementary rules’.The 1984 and Animal Farm writer might have written these rules in 1946, but they’re just as relevant in a world of socia…

Android Nougat Build for the Huawei P9 Leaked

Generally, when we talk about latest Android updates, the only brands that come to our mind are either the Nexus series or popular OEMs like Samsung. While Google is currently testing the fifth preview build for the upcoming Nougat release, OEMs too began the process of overhauling their custom interfaces to roll out once the official announcement has been made. However, it seems like Huawei is on the verge of finalizing their Nougat layered EMUI version as an anonymous employee accidentally published the OTA leaking the build files and features entirely.In a nutshell, this is what happened – the EMUI update based on Android 7.0 (guessing that) inadvertently was released to the public channel and the quick-witted developers over at XDA managed to grab the source. As a result, anyone who owns a Huawei P9 smartphone can head over to their website and install the update through an elementary process requiring no past flashing knowledge as this is in fact, an official update file which ca…

Mi Yeelight is a Smart LED Strip from Xiaomi for Just $25

Xiaomi may have launched two new devices in the form of Redmi Pro and Mi Notebook Air yesterday, but that doesn’t stop the Chinese internet firm from launching yet another product – Mi Yeelight LED strip!Unlike the previous Yeelight though, this isn’t a smart bulb or a smart lamp, instead it is an LED strip – similar to the ones people use for decorating their house or offices during festivals. Just like previous out of the box products from Xiaomi, this too will be a part of the Mi Home ecosystem under MIJIA, which has launched other products like Mi Pen, smart toothbrush, Mi Drone etc.In case you have been wondering all the while, what’s so special about this LED strip from Xiaomi, then it’s worth noting that these lights can be controlled directly from your smartphone. The flexible LED strip is made up of 60 high quality RGBbulbs that comes with the capability of portraying 16 million colors. The Xiaomi Yeelight is built from soft PU colloidal mercury with a high transmittance and …

How to go live: Brands & agencies share their top tips for live video broadcasts

For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t as easy as opening your Facebook app and going live.To determine what’s working in this new medium, we turned to a collection of brand and agency marketers for their live video best practices. From pre-show promotions to choosing content, directing production details and managing comments, the following contributors generously shared what they’ve learned so far:Maia McCann, Editor in Chief for LittleThings, an online media outlet producing a variety of uplifting content for women.Cory McConnell, Director of Video Content at Render Media, the company behind Cooking Panda’s bite-size food videos.Bibi Nuñez, Executive Producer of Video & Photo, for the digital media agency CafeMedia.Carla Marshall, Editor in Chief for UK-based Tubular Insights, a video analytics company.Scott Maxworthy, Head of Digital Commercialization for the …

MarTech Today: IAB’s first ad-blocking study, Qualia’s partnership with NinthDecimal & SEO requirements for a new website

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Does the IAB’s first ad-blocking study provide the “missing stat”?
Jul 27, 2016 by Barry Levine
The report offers some new insights into what it will take to keep people away from ad blockers.Pokémon Go, augmented reality and the future of local marketing
Jul 27, 2016 by Brian Smith
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad
Jul 26, 2016 by Barry Levine
This collaboration, Qualia says, points to the benefit of its recent merger, which combined intent data with cross-device targeting.SEO requirements for a new website platform
Jul 27, 2016 by Clay Cazier
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can…

Social media: look before you leap

Social media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate.But it comes at a cost.If updates are misconstrued or perceived to be negative, you have very little control over the knock-on effects. There have already been some laughable social media fails which have gone viral for all the wrong reasons.In this post we cover how you can mitigate this risk and ensure your audience get the most out of social media to make it work for you.The common blundersEvery company’s social media account is in the public eye, it’s one of the first places people will go to investigate you as an individual and as a corporate brand, and first impressions here are everything. From your profile to your posts, new visitors will investigate your social media footprint.These are some common mistakes on social media that are easily avoidable:Hashtag fails: using the wrong hashtag can be …

TCL 562 Smartphone with Helio P10 SoC, Fingerprint Reader Launched In India at Rs 10,990

After re-entering the Indian smartphone industry earlier this month, TCL has launched yet another budget handset – TCL 562 at a competitive price of Rs 10,990. However, unlike the 560, this one ditches the iris scanner in exchange for a more conventional fingerprint reader. Rest of the specifications are traditionally what you would expect from a modern day low-end smartphone.To begin with, TCL 562 comes with a 5.5-inch Full HD IPS panel up front and features a hairline-brush plastic body. Underneath, the device is powered by the Helio P10 Octa-core processor ((4X1.8GHz + 4X1.0GHz) along with 3GB of RAM, 32GB internal memory which isn’t expandable and a non-removable 2960 mAh battery without fast charging support. The camera arrangement includes a 13MP rear shooter, dual-tone flash and a 5MP front-facing wide-angle lens with flash. Additionally, the home button presents up front houses a fingerprint sensor. Lastly, the TCL 562 supports HI-FI Sound, Cat4 LTE, WiFi 802.11 b/g/n, and Blu…

Five ways to use local SEO even when you don’t have a physical premise

How can a business stand out in local SEO with no physical premise? Is it even possible?Local search is very competitive and it becomes even more of a challenge to compete with other businesses when yours has no physical premise.Sam Nemzer from Distilled shared with us some useful tips at MozTalk on how to use local SEO for a business with no local pack.Here are the five tactics that Sam Nemzer suggests:1) Put user-focused content on category pagesA category page should focus on content and the more you add, the better for the SERPs. In order to add content, you can:Pull in third party data to immediately gain access to useful and relevant content (Facebook, Twitter, Flickr, Wikipedia, Google Maps, Ticketmaster, TripAdvisor, etc)Use proprietary data that may be helpful for your business (this also makes it easier to obtain featured snippets)Find questions to answer. Sam Nemzer suggested the tool “Answer the Public”, a free visual keyword research that allows you to find the right ques…

Best or Brightest – Just What is a “Flagship” Device?

As with so many things these days, it started with a few tweets. With all the phones being released these days, the question went up if “in this day and age” a company could call a device with a MediaTek P10 processor a flagship device – Gionee had used the term to describe its M6 and M6 Plus devices? Within some time, the definition of flagship was widened to accommodate a quad HD display (“full HD is so 2014”), a minimum of 4 or 6 GB of RAM (depending on who you talked to), and a few dozen tweets later, it also included a metal build, a camera with a minimum 12.0-megapixel count (some insisted on 16 though), a 3000 mAh battery (disputed again – many insisted that 4000 mAh was the bare minimum in this day and age), minimum of 32 GB storage and a few other things besides. It was as if the definition of “flagship” was changing with every tweet. This was not the first time something like this had happened – a few weeks ago when YU launched the Yunicorn, many wondered if the company coul…