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Showing posts from July 29, 2016
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How your old content can help with SEO

As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience.And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team. Across the entire web, according to estimates from Internet Live Stats, over 4.3 million blog posts go up each day. Keeping up with that kind of competition volume is a bit of a non-starter.What’s more, traffic referred from search, which was once considered to be the most attainable and most effective audience acquisition channel, is likewise becoming harder to attain. Depending on the user’s search term, geolocation and device, Google’s monetized SERPs are likely to aggregate fewer than 10 organic, non-personalized results. Regardless, social media is driving more traffic to content pages than search.One recent study conducted by Boost …

How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic.When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below.There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page data. That’s g…

The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

Bitmapped versus live text, per Monotype At first glance, the recent acquisition by type technology firm Monotype of user-generated content (UGC) platform Olapic seems like an odd combination.Type and user-generated content? So, I reached out to Monotype president and CEO Scott Landers to get some perspective.The $130 million purchase, he emailed me, is part of Monotype’s efforts to “expand its business beyond typography.” The connection, he said, is that UGC is “part of the design mix” that includes fonts and that is intended to foster a brand’s visual identity.“Whether an ‘asset’ is type, branded emoji or chat, and now user-generated content, they all serve a similar purpose, which is to elevate a brand’s identity both online and offline,” he said in a statement.Monotype has been providing “new design asset classes” beyond type, he told me, including emoji and GIFs. He added that the user-generated content on Olapic is yet another way to “help companies express their brands in richer…

The Intent Lab opens and issues its first Digital Satisfaction Index

The Digital Satisfaction Index for the U.S. The key to understanding users’ digital behavior is intent.That’s the idea behind the new Intent Lab, announced this week as a research partnership between Northwestern University’s Medill School of Journalism, Media, and Integrated Communications, and Performics, the Chicago-based performance marketing arm of ad/PR firm Publicis.Along with its launch, the Lab — based near Chicago at Northwestern — is also unveiling its first Digital Satisfaction Index (DSI), a quarterly report on consumer attitudes about online marketing.The Index was assembled from in-person interviews this past spring with more than 3000 online users in the U.S. and U.K. Users in Germany and China will be added in upcoming editions. Among other findings, the first Index points out the pressing need for brands to improve users’ sense of privacy and trust.The Lab’s intention — as it were — is for the DSI to become a new industry standard “for understanding brands’ ability to…

Samsung Galaxy Note 7 Might be Launching in India on August 10

There’s no denial that Samsung Galaxy Note 7 is one of the most anticipated phones of 2016. So it isn’t quite a surprise to see the large number of rumors that are doing rounds in the web over the past weeks. While it is already confirmed that the flagship Note 7 is launching on August 2 globally, no information regarding the India launch were known so far.Well, it seems that the India launch isn’t far away. Our internal sources reveal that the Samsung Galaxy Note 7 may be launched on August 10th in New Delhi. This apparently goes against Samsung’s tradition of delaying the India launch by a month. Probably this time around, the South Korean giant is trying to capitalize on their booming Galaxy S7 sales and make the Note 7 a success as well in India.We already know most of the specs of the Samsung Galaxy Note 7, all thanks to the large number of credible leaks and rumors. Recently, a video of the Samsung Galaxy Note 7 in all its glory got leaked on Chinese social media site, Weibo, wh…

How to optimise your videos for better ranking on YouTube

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right.In this post, I’ll look at some of the factors which determine YouTube video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.On-site YouTube ranking factorsI’ve split this into visible and invisible factors, i.e. those that can be seen by general users and those used for internal purposes.Thanks to PI Datametrics for their help in compiling these ranking factors.Invisible ranking signalsVideo file name. This is used when attempting to categorise the content, so be sure to label it using target keywords.View density. We can all see how many views videos attract over time but view density matters to YouTube. If your video receives a lot of views in …

How to master content marketing for your e-commerce company

Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting search traffic, links and social shares when all you have is product pages.But this is where content marketing comes in. It lets you go beyond simply promoting your products or services. Instead, you provide targeted content that your audience actually wants to read and share.Unfortunately, I’m still seeing many e-commerce businesses that think content marketing simply means having a blog. And while a blog is a great start, content marketing mastery requires much more than a handful of blog posts.This post will look at 10 ways you can move beyond the basics and master e-commerce content marketing.1. Go nicheWith over two million blog posts being published each day, anything you can do to set your content apart is important.Your best bet for creating engaging content is to go niche. The more specific your topics, the easier it will…

OnePlus 2, OnePlus One and OnePlus X Might Soon get VoLTE support

The Reliance Jio 4G preview offer in India has got many of us going crazy with its unlimited data, calling and SMS free for 90 days, and more so with phones that are not stated in the list of officially supported devices. Thanks to a certain bug we wrote about few days back, owners of phones like Redmi Note 3, LeEco 2, OnePlus 3, Nexus 6P and many other too have been able to enjoy the benefits completely.However, there are many phones which do have support for VoLTE from the hardware side, but are not able to make calls on Jio as the software restrictions have been applied. While many OEMs could be working with Jio for a tie up before enabling VoLTE support, we discovered the OnePlus is one among them!Helen, who worked with OnePlus on the Oxygen OS operating system has replied to one user’s question about VoLTE support on older OnePlus devices on the official OnePlus Forum in a Oxygen OS Q&A thread and here is what she says:We are working with Reliance Jio right now on VoLTE suppo…

Consumers have spoken: 2016 is the year of “webrooming”

It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’ interest in online grows, retailers are becoming increasingly concerned about the effect that showrooming — the newly adopted shopping behavior where consumers research items in-store and then purchase a cheaper alternative online — is having on their brick-and-mortar business.Combine this with the increasing presence and use of consumer-generated content (CGC) — digital content that people create about a product or service they have experienced, used, purchased or considered — during the purchase journey, and the ongoing discussion about the death of the physical store makes more sense.Recent studies, however, have found the opposite to be true, as “webrooming” — the act of researching online, buying offline (also known as “ROBO” or “reverse showrooming”) — remains the shopping preference of many. In fact, over 90 percent of global purchases are hap…

LeEco Super TVs Launching India on August 4

LeEco has tasted quite some success in India ever since the launch of its first set of smartphones – Le 1S and Le Max –  earlier this year. Now, the Chinese internet firm is teasing the launch of their Super TVs in the country. Previously TechPP had exclusively reported that LeEco (formerly known as LeTV) is contemplating the launch of their consumer electronics line consisting of LeEco Super TVs and VR headset in India by July.We learn from our reliable sources that the LeEco Super TV launch is scheduled on the Aug 4 in Delhi, and the above teaser image points towards that as well. With the entry of LeEco into the TV market we may see established brands like Samsung, LG and even homemade companies like VU facing the heat.LeEco Super TVs are particularly popular in China and has been amassing respectable sales figures in the country. Just like its competitor Xiaomi, LeEco’s TVs are known to offer an exceptional value for money without skimping on quality. As per our internal sources, …

MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Oracle buys NetSuite for $9.3 billion
Jul 28, 2016 by Barry Levine
This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies.Mobile marketing platform Tune opens up a Multiverse
Jul 28, 2016 by Barry Levine
New free tool shows return-on-ad-spend along with attribution data.
Google iOS app gets better listening skills for voice searches & newly added features
Jul 27, 2016 by Amy Gesenhues
Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
From Around The Web:9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code, blog.kissmetrics.comPros and Cons of Using HTTPS for Small Businesses, http://ift.tt/mEmkMDGoogle launches Docs and Sheets add-ons for Android; could come…

Google’s power of censorship: who controls the controllers of the internet?

Imagine a world where Google has no secrets, where all search engines play fair, and where SEO doesn’t have to be synonymous with “page one.” Sound like a fairy tale?The Internet is often cast as the great democratizer, and Google its noble gate-keeper. There’s no doubt that search engines help us easily navigate the web, but we have to remember that Google is a corporation, not a public service.Our faith in its wisdom and guidance is based on little more than a carefully planned PR scheme. Behind that curtain, few of us really have any idea what’s going on. That kind of blind trust may be dangerous for content creators and consumers alike, both in terms of what we see and what we get.In a recent column for U.S. News & World Report, artificial intelligence expert Dr. Robert Epstein detailed 10 different ways Google uses blacklists to censor the Internet. Some of them seem perfectly within reason – noble, even: banning weapons sales through its shopping service, for instance, or bl…

With the DTEK 50, BlackBerry Becomes “Just Another Android Phone”

So BlackBerry has attempted to go mainstream.Again.Pardon the slight tinge of sarcasm here, but honestly, this of late seems to be a cycle with the once-smartphone behemoth from Canada – the talk of a device that will revive its fortunes, followed by a device that is very good but a tad on the expensive, followed by yet another device that is more affordable.The quaintly named DTEK 50 follows in some very illustrious footsteps:The Z10, which followed a strangely long sabbatical in which BlackBerry overhauled its OS from scratch and in retrospect allowed iOS and Android to consolidate their positions and even invade its coveted enterprise territory, came with a stiff price tag, was followed by the more affordable Z5 and Z3, both of which did reasonably well, but much too late in the day.The Q10, which blended the iconic QWERTY keyboard of BlackBerry with its new touch-friendly OS, also came in the expensive category. It too was followed by a more affordable Q5, which again fared better…

Why it No Longer Makes Sense to Enter the Smartphone Market

Over the past few weeks, a lot of reports have shown how the small players of the mobile ecosystem were struggling to make meaningful inroads in the competitive smartphone industry. This industry has enjoyed rapid growth over the last decade, but the fuel seems to be running out. Long gone are the days of explosive growth, if anything, we should see even more players exit the smartphone ecosystem as growth comes to a screeching halt.Recently, Cyanogen decided to cut as much as 20% of its staff in a cost-cutting effort. Windows Phone’s market share dropped below 1%. BlackBerry discontinued its iconic BlackBerry Classic series of smartphones. Silent Circle had projected a revenue of around $750 million for 2015 but was only able to get around $10 million in actual revenue. Amazon’s Fire Phone is selling for just around $100 at many places. IUNI, the sister-brand of Gionee has filed for bankruptcy in China. All these events show how difficult it is for a small fish to survive in the ocea…

How To Automatically Tackle Spam on Instagram

As Instagram becomes more popular every day, issues with spam profiles & spam comments are also increasing.The other day, my friend who runs a very popular smartphone gadgets brand (called Screenguards) complained about increasing spam comments on his profile.He mentioned, “Initially it was easy to tackle the spam comments, but as my brand is growing, the number of spam comments are also increasing.”He is not alone. Many fashion bloggers & Instagram influencers are facing this exact problem.So today’s question is:How do you automatically prevent spam comments on Instagram?I thought I would be able to find many solutions, but to my surprise, there are only a handful of solutions which automatically tackle spam comments on Instagram.Meet Smart Moderation: The new favorite tool of InstagrammersSmart Moderation is a web app which uses the Artificial Intelligence technology to combat spam comments automatically on Instagram (& supports Facebook pages as well).This tool is easy …