Skip to main content

Posts

Showing posts from August 1, 2016
Instapage

[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more

Yahoo’s future is in question after the news this week that Verizon is buying the company for a little less than $5 billion. In the latest episode of Marketing Land Live, we talk about the reasons behind Verizon’s buy, what Yahoo might look like in future years and the impact on digital ads and advertisers. We also recap a big week of earnings, where Facebook, Amazon and Google posted strong numbers … and Twitter continued to disappoint.Marketing Land’s Ginny Marvin, Tim Peterson and Greg Sterling joined me for the 44-minute show. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.If you’d prefer an audio version of our weekly show, it’s now available as a podcast on both iTunes and Google Play Podcasts. Show NotesVerizon is buying Yahoo for $4.83 billionAfter buying Yahoo for nearly $5 billion, Verizon is now in the search businessAd industry execs cautiously optimistic Verizon-AOL-Yahoo can take …

Twitter will hand out awards to spark advertiser interest, investment

There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With an ad business beset by lower-than-expected demand from advertisers, Twitter can’t take a stick to marketers to make them buy its ads. So it’s holding out a carrot.Twitter has organized an awards program to highlight the top ads that have run on its service in the past year, the company announced on Monday.This is what companies do when they need to spark excitement in their ad products. Facebook did the same thing back in 2012, a few months before the social network went public and while it was trying to shed its reputation, at the time, for offering a limited creative canvas to brands.That’s why the timing of Twitter’s first-ever ad awards is maybe not coincidental. The company is coming off the second straight quarter in which it had to admit that it received “less overall advertiser demand than expected,” despite its one-time rival, Facebook, see…

9 things most people don’t understand about SEO

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients.One day, it might be easier to become a doctor than an SEO — kidding! (But not really… )Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO.[Read the full article on Search Engine Land.]

via Marketing Land

Excited about Google’s new map ads? You should be!

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who wouldn’t welcome a truly responsive and local experience within Google Maps?If you’re like me, then Google’s recent announcements for local businesses are good reason to celebrate. These revamped Maps ads are primarily focused on helping local businesses drive more traffic to their physical locations. According to Google, its new Maps ads will help businesses increase their visibility at times when consumers are specifically searching for somewhere to shop or eat.As a consumer, marketing professional or business owner, why should you be excited about these new Google Maps ads? Because they’re valuable to both cons…

How to increase customer engagement with mobile wallets

One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets.Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method.New research commissioned by Urban Airship suggests that not only is usage of mobile wallets becoming more widespread, but that the ‘non-payment’ functions of wallets may give brands an unprecedented opportunity to reach out to consumers through their smartphones – without the need for a mobile app.A growing trendIn the above study of 2,000 smartphone owners from the US and the UK, more than half of the respondents surveyed (54%) had already used a mobile wallet in one form or another.Mobile wallet uptake was particularly high among younger users, and those with above median household incomes (over $60,000 a year).It also found that mobile wallets could potentially boost participation in loyalty card programmes. 69% of respondents said they wo…

Tesla Will be Acquiring SolarCity in an All-Stock $2.6 billion Deal

A week past unveiling the second chapter of Elon Musk’s master plan, Tesla has announced that they will be acquiring SolarCity in an all-stock deal worth $2.6 Billion. The procurement will act as a major catalyst in pushing forward sustainable development and for creating “fully integrated residential, commercial and grid-scale products” to widespread solar power distribution and accumulation.Tesla will be consequently, scaling their Powerwall (which is essentially a home battery) and Powerpack stationery by integrating next generation solar solutions from SolarCity resources. This will eventually generate products with “one-stop solar + storage experience: one installation, one service contract, one phone app”. As mentioned in the master plan, the acquisition will work towards building a solar roof product with lesser technical dependencies when compared to the already available panaceas. Moreover, this long term roadmap will empower Tesla’s upcoming automobiles entering the terrestr…

Elon Musk and the rise of the social executive

Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets.But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter.On Twitter, Musk (@elonmusk) is an anomaly. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chryslercombined.His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad…

Report: 93 percent of US baseball stadiums have deployed beacons

When people think of proximity marketing, they tend to think beacons. However beacons are just one of several location technologies, albeit the most prominent one, within the category. Others include NFC, WiFi, geofencing (and its variations) and others (smart lighting, magnetic positioning).Collectively these technologies can be used to help bring people into stores or venues, identify relevant audiences and help track offline conversions. Unacast’s Proxbook Report tracks the progress and adoption of proximity marketing and beacons in particular. Its latest report focuses on adoption of proximity marketing by sports teams and at mega-events, such as SXSW, Mobile World Congress and CES.The Q2 Proxbook Report found significant adoption of beacons among North American sports teams and stadiums. For example, the report says that 93 percent of Major League Baseball stadiums are now using beacons.More interesting than the adoption data, are the case studies featured in the report. While ma…

Nine quick fixes to improve your stagnant SEO

You’re no SEO beginner. You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on your site. You’ve got a solid keyword strategy and you’ve implemented all your main terms across site.You’re in your site’s Search Console daily, and you catch Rand’s Whiteboard Fridays every week.But yet… you haven’t seen much organic growth in months.Maybe its because your developers have a backlog of issues and can’t get the next SEO fix in before other critical issues? Or maybe its because you don’t have the budget for your next link building campaign?Before you lose hope try these nine low-cost, easy to implement SEO tactics to move the needle immediately.1) Build internal linksProbably the easiest and most overlooked tactic to boost a page’s rankings is to build internal links to it.Traditionally external links have been thought of as the bread and butter of SEO, internal links are another way of demonstrating your pages’ authority through prom…

The path to one-to-one content marketing

If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) marketing that drives the consumer to action. That’s changing (a little).These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g., email, SMS, addressable display/social), or we know what they are looking for (e.g., search). In recent years, we have made strides in top-of-the-funnel display and other media, which helps improve engagement during the consideration phase of the life cycle.Still, we need to get better at developing content that moves people through the funnel. While often considered the purview of B2B marketing, the same principles apply to B2C marketing.If we think about luxury goods or insurance, there has to be more than just driving a single transaction. We have to create content to build the brand, inform the purchase, and, when ready, facilitate a transaction. That requ…

7 ways to get to know your audience better

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers.So let’s take a look at some of the actionable, practical ways you can better understand your audience.Do your research in advanceFirst, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. A number of modern tools are available to help you here, some of which are free — like American FactFinder, which uses United States census information to help you find out key pieces of information about…

The secret to intelligent growth: Know your customers

As a marketer, you are more accountable for driving growth than ever before. As part of your growth strategy, you put acquisition programs in place to bring in new customers and often offer promotions to keep them coming back.However, as e-commerce brands reach the saturation point and digital advertising formats mature, the cost per acquisition is increasing. At the same time, a variety of factors — such as Amazon’s dominance in the market and instant price availability — are eroding traditional brand loyalty. This means that while it’s becoming costlier to acquire customers, the expected return from each new consumer is decreasing.This is a losing formula — one that means that marketers need to rethink their growth strategies. The only way for marketers to “bend the curve” of these customer economics in their favor is to focus on customer retention to maximize the value of each customer relationship.Increasing retention rates by five percent can increase profits by up to 95 percent,…

MarTech Today: Monotype buys Olapic, the Intent Lab opens & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Why type provider Monotype bought UGC platform Olapic
Jul 29, 2016 by Barry Levine
According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.The Intent Lab opens and issues its first Digital Satisfaction Index
Jul 29, 2016 by Barry Levine
A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard.9 things most people don’t understand about SEO
Jul 29, 2016 by John E Lincoln
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.AdWords gains 3 new cross-device attribution reports
Jul 28, 2016 by Ginny Marvin
Based on AdWords cross-device conversion data, the new reports show device influence through the full convers…

What’s so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.In case you hadn’t noticed, the digital world is all around us. For those people still trying to fend off the ‘future’ by disengaging from the digital world, the tide is turning. It’s now getting harder and harder to do everyday things like pay a gas bill, book a holiday or apply for a job without some kind of digital presence.In some parts of the world – like China – you can’t even get a taxi these days unless you are connected to the internet.In the words of Bill Heslop: “You can’t stop progress.” That quote might be lost on anyone who is not Australian, but in the two years since I attended my first ClickZ Live event, the digital landscape has changed phenomenally and there are no signs it’s going to slow down anytime soon.How digital marketing today goes beyond …

Huawei Honor Unveils Honor Note 8 and Honor 5 Smartphones

Huawei has refreshed their sub-brand Honor’s principal smartphone flagship lineup for 2016 with the new Honor Note 8 and a yet another budget handset, Honor 5 at an event in China. While the former dominates the specification sheet, latter is an entry-level product. They both inherit design languages from earlier generations flaunting minimal aesthetics alternation overall from the Chinese brand.To start off, the Honor Note 8 features a massive 6.6-inch Quad HD 2.5D curved-glass Super AMOLED panel and an extremely elegant metal unibody. It is powered by an Octa-Core Kirin 955 processor with four cores clocked at 2.5Ghz and the rest at 1.8Ghz. Additionally, there’s 4GB of RAM, 32GB / 64GB / 128GB internal storage which is expandable up to 128GB via a MicroSD card, Mali T880-MP4 GPU and a 4500mAh battery underneath with fast charging. The camera arrangement includes a 13MP rear facing f/2.0 lens, dual-tone LED flash, Optical Image Stabilization (OIS) and a 8MP front shooter. Furthermore…

Lenovo Vibe K5 Note Launched in India Starting from Rs 11,999, Features Private Space and a Metal Body

After tasting success with the Vibe K3 Note and the Vibe K4 Note, Lenovo has now launched the Vibe K5 Note in India. The Vibe K5 Note comes with new features like the Secure Zone, something that we have already seen in the MIUI 8. Additionally, Lenovo is also offering a preview for the Vibe K5 Note through the taxi hailing service Ola. This preview initiative will let the prospective buyers try out the device at their doorstep. The Vibe K5 Note will be available in two variants, the 3GB RAM (Rs 11,499) and the 4GB RAM (Rs 13,499).The Vibe K5 Note comes equipped with a 5.5-inch FHD display and will be powered by the octa-core MediaTek 6755 SoC alongside an option for 3GB/4GB RAM. On the storage front, the device offers 32GB of onboard storage along with a microSD card slot that can further accommodate up to 128GB. Unlike its predecessor the K5 Note comes wrapped in a full Metal body. However, the K5 Note retains the fingerprint sensor on the back panel.Camera setup in the Vibe K5 Note …

Wondershare PDFelement Review

PDFs can seem a bit boring, all you do is open them take a look then delete the file or perhaps save it if you might need it again later. Believe it or not, there’s a lot more you can do with PDF files, you just need the right software!In this post, we’re going to be discussing Wondershare’s PDFelement program. It’s a PDF editor that goes way further in features than your standard PDF viewer and even has the added bonus of being available on both Mac and PC.What is a PDF?Let’s clear the air around PDFs first before we dive into how PDFelement can help you. So PDF stands for ‘Portable Document Format’ and although it would eventually become synonymous with Adobe, it was actually created by a few computer IT specialists a few years before Adobe came around and took it in.In 2008 Adobe released the PDF filetype as an open standard – free to work with, and many other companies came rushing in with programs designed to work with PDFs and give them more functionality.PDFs are a file format …