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Showing posts from August 2, 2016
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Samsung Galaxy Note7 vs Galaxy S7 : How do They Stack up?

Samsung’s Note series has always had its very own fan following something that very few of the other devices have managed to achieve. Be it the signature S-Pen or the consistency associated with all the Note iterations. The saga seems to continue with the Note 7 but on the other hand, its sibling the Galaxy S7 has gotten so much better with the last few iterations. The Note 7 was unveiled at the Unpacked event recently and it does pack quite a punch. Let’s take a closer look at both the phones and demarcate the differences between them.DesignWhile the Samsung Galaxy S7 has borrowed heavily from the S6 design wise, the Note 7 begs to differ. Thanks to the shrouded metal body and the rounded edges Note 7 now bears a resemblance to the Galaxy S7 and the S7 Edge. Overall I would have personally preferred the Note 7 if it came with a more elegant design like it earlier used.DisplaySamsung has been packing in impressive display units from quite some time, be it the S-series or the Note. The…

How does Google’s local algorithm work in 2016?

Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of Google’s Local SEO ranking factors. We looked at over 100 factors across 30,000 businesses to try to figure out how local businesses can rank better in Google, and the results were both surprising and perhaps not so surprising.For years we have participated in David Mihm’s/Moz’s ranking factors survey, which has been great for getting a feel for what practitioners were seeing/feeling. But we felt that a statistical analysis of ranking local businesses could be a great complement and add additional insights into how we as an industry go about getting those businesses to rank well in Local Packs.We partnered with Places Scout and Majestic to provide a lot of the data, then worked with the Center for Statistical Consulting at University of California, Irvine, to do all of the hard work of crunching the numbers.The result was a monster report that we attempted …

Is “SEO” the right term anymore?

An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing.A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body content updates and so on), building links using link development tactics and conducting website audits to fix technical issues.We still do these things today, of course — but we also do so much more.These days, a practitioner of search engine optimization is more of a content experience analyst who focuses on optimizing and deploying content across multiple devices and platforms. It’s all about building high-quality, useful, intent-based content for all stages of the buyer journey so as to be there in a consumer’s moment of need.[Read the full article on Search Engine Land.]

via Marketing Land

Instagram Stories is latest example of Facebook Inc. copying Snapchat

Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name.On Tuesday Facebook Inc. continued its copycatting of Snapchat, the mobile messaging app it once tried to buy for $3 billion. This time Facebook-owned Instagram cloned Snapchat’s uber-popular Stories format.Instagram Stories doesn’t only take the name of Snapchat’s product that lets people stitch photos and videos into a collection available for 24 hours; it takes the features. Almost all of them.Creating Instagram Stories isn’t so different from creating Snapchat Stories. Like on Snapchat, people will be able to add text, emojis and drawings on top of their photos and videos and decide whether to share the Stories on Instagram publicly to everyone who follows them or privately to certain friends. But unlike on Snapchat, for now people won’t be able to add filters — what Snapchat calls “lenses” — to their faces for photos and videos in Instagram Stories, …

Facebook begins monetizing live video with mid-roll ads

Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”Call it a commercial break, if you will. But it’s supposed to be a motivational one, with the move encouraging top publishers to participate with the goal to eventually share revenue with them. At the present, however, they’re not being compensated for ads, but some were paid to live stream on the platform; now, they are helping test the new product.Publishers have the ability to control which categories of advertisers can run ads in its channels, with ads appearing five minutes into a broadcast and lasting 15 seconds or less. Publishers can also opt out of ads altogether, which is possibly important to consider bearing in mind F…

Updated Samsung Gear VR (2016) Offers Wider Field of View and Better Ergonomics

Virtual Reality is not something new for Samsung, in fact, the latest Gear VR released alongside the Note 7 is the fourth Gear VR iteration from Samsung. The head mounted VR now comes with a wider viewing angle of 101-degrees as opposed to the 96-degrees in its predecessor.The first thing that one would notice is the new bright color scheme which is present even on the inner frame, a pleasant change from the usual white one. Samsung has further also taken care of the ergonomics and ensured that it is more comfortable when worn. The new touchpad is touted to be faster than the previous one and thankfully Samsung has still retained the dedicated button for Oculus home.Just to add, the new Gear VR is devoid of any kind of grooves on the body, especially ones that would eventually hurt the ergonomics. The Gear VR supports Type-C but fret not it also comes with a microSD card adapter. Despite the fact that Gear VR has been released with the Note 7 it is still backward compatible with the p…

Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”

Adgorithms’ visualization of Albert Ad and marketing platforms are becoming so intelligent, one imagines a near future where marketers can sit back and relax as they run their campaigns.That day may be getting closer, with today’s announcement by New York City-based Adgorithms of its newest version of Albert, “the world’s first and only self-driven marketing and advertising platform.”Albert 2.0 expands on its predecessor’s artificial intelligence decision-making and range of channels, CEO and founder Or Shani told me. The earlier version, launched in 2014, allowed a marketer to automatically place display ads on desktop computers and in mobile web/apps. The company says it has about 300 customers, including Harley Davidson NYC, furniture retailer Made.com, and online jeans shop Evisu.2.0 ups the ante, adding video ads, search ads on Google and Bing, social ads on Facebook, Instagram, Twitter, push notifications, SMS, and email marketing.Shani noted that the level of complexity in marke…

3 digital marketing trends the customer-centric CMO must prepare for now

Digital marketing is on the precipice of major change, driven by new technologies and the multi-screening, highly connected consumer.Consider the following recent research that demonstrate the pain points in the industry:It’s estimated that 60% of global marketing budgets are wasted every year.More than half of retailers say that identifying and engaging with their most valuable customers is a top business challenge.While these statistics are concerning, for pioneering CMOs, they highlight the opportunities for improvement and forward momentum. In fact, I’ve seen trends taking shape within the industry that I expect will lead to some of the most exciting digital marketing changes of our lifetime.Start now to take full advantageIf CMOs want to take full advantage of future digital marketing innovations, they must be working now to center their organizations around the customer. Consumers want brands to put their desires and needs first, removing any friction from their experiences.To f…

Samsung Galaxy Note7 with Iris Scanner, Improved S-Pen and IP68 Goes Official

After a series of revealing leaks and images, Samsung has finally made the sixth generation of their Note series official with the Galaxy Note7. If you’re confused about the naming convention here, the company is merely trying to sublime its flagship numbering. However, the major highlights here include a much-rumored Iris scanner, IP68 grade proofing, and top-of-the-line hardware.To start off, the Galaxy Note7 features a 5.7-inch Quad HD Super AMOLED panel up front and inherits design cues from the Edge series flaunting curved aesthetics on both sides of the display. It is powered by the Qualcomm’s Snapdragon 820 processor (Exynos 8890 in some countries), 4GB of RAM, 64GB internal storage which is expandable via a MicroSD card up to 256GB and a 3500 mAh non-removablebattery underneath with quick charging and wireless charging capabilities. That’s right! There is only one storage variant of Galaxy Note7. Anyone who wants more should look at the microSD option.The camera arrangement in…

Yelp targets businesses who threaten negative reviewers with legal action

Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously.But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats.Others have incorporated legalese such as non-disparagement clauses into contracts that seeks to prevent them from posting negative reviews in the first place.The issue has caught the attention of lawmakers. One bill, the Consumer Review Fairness Act, would allow states and the Federal Trade Commission to go after businesses that use these clauses to gag their customers.But while the Consumer Review Fairness Act works its way through the legislative process, Yelp just gave businesses a good reason to think twice about threatening customers who post negative reviews.The popular online reviews service has added a new Consumer Alert that warns users about businesses that use “questionable legal threats”…

Apple owns the tablet market but Amazon is the growth leader

According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent vs. a year ago in terms of quarterly shipments. However in its most recent earnings release, Apple beat iPad sales expectations.The IDC data show that Apple remains the dominant tablet purveyor, with a 26 percent market share in the quarter. Samsung was second, followed by Chinese rivals and then Amazon. Amazon Fire tablets (and Kindles) saw massive growth in large part due to price reductions and relentless promotion by the online retailer.Unlike many of its Android tablet rivals, Amazon offers a relatively good quality device at aggressive price points (many Android tables on the market are simply junk). For its part, Apple just reported sales of 9.95 million iPads worth $4.9 billion. During the earnings call Apple CEO Tim Cook said, “We had our best iPad compare in 10 quarters.” This is due in part to the success of the smaller iPad Pro.While replacement cycles for tablets a…

The crazy-effective 12-month digital marketing campaign schedule

Anyone who’s read more than a few of my posts will likely know that I’m a big fan of establishing and sticking to a process.Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it. Fortunately, the what-to-do doesn’t change all that much, while (unfortunately) the how-to changes almost daily.But since you can’t do everything at once, the what-to-do needs a framework and a timeline for implementation. Since I have only worked at one SEO company my entire life, I have only one source of reference: me. So if you ever wanted to know, this is our process for long-term web marketing campaigns.Why 12 months?Let’s start with the understanding that it is always our preference to work with 12-month-long campaigns. There are three reasons for this:Results don’t happen instantly. In fact, when you are dealing with a low-authority website, achieving strong results can take more than a year. Sure, there is always low-…

What are the biggest video marketing trends of 2016?

Video marketing certainly isn’t new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends of 2016.Hyperfine media has created a useful infographic highlighting the individual trends within video marketing, and here is my analysis of each of them.Branded video contentIt is predicted that video will account for 69% of all internet traffic by 2017. For brands, video content is a powerful way to:introduce themselvesspread their messagepromote a productincrease their reachboost engagementexplain their serviceFacebook, YouTube and Snapchat are the most popular social platforms for video content, and brands can benefit from each of them, depending on their target audience, their goals and their strategy.FacebookNative Facebook videos are favoured in Newsfeeds, and it’s no surprise that there has been an 3.6xincrease in video content between 2014 and 2015. Brands are exploring how useful videos can be in their Facebook marketing str…

Samsung’s Secret Ingredient for Succeeding in the Smartphone Market

If you haven’t realized yet, Samsung makes a lot of phones and despite potential ups and downs, they still lead the smartphone rivalry by an immense percentage. Sales blasted off with affordable Android handsets and massive “phablets” customers started buying over feature phones as time passed by. Their smartphone line-up has encountered several iterations throughout the journey, the latest flagship being the seventh generation. However, not every product the Korean giant released was received well by the crowd. Software issues, poor design materials were some of the major shortcomings faced by their Galaxy smartphones.OEMs usually face a tragic downfall in the industry as soon as customers start deviating their minds to other brands. That mostly happens when a company messes up a year with a disappointing launch. Some of the most talked about instances include the declining performance of Sony, HTC, LG and then some more. These droppings, although, can be related to the sudden of Chi…