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Showing posts from August 3, 2016
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6 top content management systems compared

If you are thinking about implementing a content management system, searching for the best CMS resources, or simply want to learn more about why it helps to have one, this white paper from ARKE will give you the answers.The white paper covers:Why you need a CMSComparison of the top 6 CMS platformsHow to avoid failure during implementationVisit Digital Marketing Depot to read this guide.

via Marketing Land

Report: Nearly three-quarters of native ads get failing scores

A high-scoring native ad from the Wall Street Journal Native ads can be very effective in attracting reader attention because their content relates to the surrounding editorial content, and their visual style helps them blend in.But a new study, out today, finds that most of them blend in too much, possibly tricking readers into thinking they’re not ads.The Online Trust Alliance (OTA)’s Native Advertising Assessment looked at the 100 top news websites by unique monthly visitors, of which 69 percent had one or more native ads on their home pages. The sites included such major publishers as ABC News, About.com, Business Insider, Fortune, Discovery, the Los Angeles Times, Mic, the New York Times, and PBS. OTA said that, to its knowledge, this is the first study of its kind.Of those 69 sites, only nine percent received top trust scores for clearly distinguishing native ads as ads. Twenty percent were deemed as “in need of improvement,” and a whopping 71 percent received failing grades.A Wa…

Link prospecting tips and tricks

There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field (or need to bolster your own site’s link profile), it often means trial and error.Due to the lack of formal education available, it’s vital that SEOs share their experience and expertise so we can learn and improve as an industry. Today, I’ll share my own experience to (hopefully) help you improve your link prospecting so you can find better sites that translate into better links.[Read the full article on Search Engine Land.]

via Marketing Land

ZTE is Crowdsourcing Ideas to Build its Next Mobile Device

We’ve all been there questioning a company’s product release and mentioning how it could have been better if they had done something differently. However, despite those clamours, the development process almost never involves fetching feedback from the public and what kind of features they would prefer on their smartphone or any other mobile device in general. But it looks like ZTE is all set to give wings to a new trend by inviting users to assist them while they build their next mobile device.The Chinese OEM is crowdsourcing one of its next “mobile devices” (doesn’t necessarily has to be a smartphone) through which consumers can suggest ideas on every step of the process. While this will most likely lead to an Android handset, ZTE is open for any unique ideas people bring to them. Codenamed “Project CSX” (~Crowd Sourced X), anyone can drop their thoughts on now opened community forums for a device to be launched in 2017. In addition to credits, chosen suggestions will be also rewarde…

Link profile analysis: How to prevent penalties by being proactive

As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.”Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.”The normal way most sites handle a penalty is reactionary in nature. The SEO wakes up one day and finds the scariest of emails an SEO can receive in their inbox: They have been hit with a manual penalty.Once they notice the manual penalty email, they scramble to analyze their site’s backlink profile. They find they have indulged in one too many link exchanges or article marketing techniques.Depending on how bad it is, it can take weeks or even months to clean up the link profile before submitting a reconsideration request. At a past em…

You can’t spell “developer marketing” without A-P-I

I want to be up-front about something: I’m a CMO who hates marketing.Sure, I’m exaggerating. But only to a point: as the marketing lead of a company that sells primarily to developers and other technical practitioners, I’ve learned to be really and truly skeptical of some of the “conventional wisdom” about B2B marketing.Some of that wisdom still holds in my situation. But a lot of it doesn’t; not because it was never valid, but because conditions have shifted profoundly when it comes to marketing to developers.Don’t get me wrong: when companies like mine are selling enterprise solutions, we’ll certainly leverage aspects of the B2B model that get results. But there’s no denying that something’s changed in the business of selling technology over the past decade. And it has everything to do with developers — and how they discover, evaluate and deploy solutions to their technical and business challenges.Not coincidentally, that change has coincided with the rise of the cloud and APIs (tha…

Five ways marketers can win in mobile-first micro-moments

Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become mobile-only. And as they do, their expectations, behaviors and preferences change. But that’s not all. How they find information and make decisions hacks traditional customer journeys and sets the stage for innovation in marketing that will shift engagement from selling to telling.Marketers get that mobile is important. But it’s still largely an additive strategy that’s part of an overall digital initiative. Mobile apps, responsive sites and mobile ads are all bringing brands to the smaller screen.But to mobile users, it’s all about the lifestyle, not the device. They’re learning how to get around existing customer journeys to find and get what they want. And now, the combination of smartphone and tablet traffic exceeds desktop for many brands. This has opened small windows of consumer engagement that Google calls micro-moments. These moments are driven by i…

Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)

Pssst, hey did you miss it?Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.Let’s have a closer look…The feature releaseOn April 11, 2016, Google Analytics posted “release notes” with a laundry list of features that have been added. If you’re like me and crave the maximum AdWords data that you can get your hands on, you’re going to love this new feature built into Google Analytics.From the release notes:New Sitelinks report in AdWords reporting section in GA: The AdWords reporting section in GA reports on most features available in AdWords. Based on advertiser feedback, the main missing feature was Sitelinks. We’ve now added a new Sitelinks report to the AdWords reporting section in GA. Note that this report includes data for actual clicks on Sitelinks leading to a website visit.The sitelinks feature received some media cov…

Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

There’s a lot of chatterabout 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability standard (PDF). Neither seems grounded in any data, which begs the question: where is the real intersection of viewability and performance?The fact is, if you’re a programmatic media buyer measuring return on investment or return on ad spend (ROI/ROAS) by calculating the cost of media minus online sales revenue/lifetime value (LTV), then your intuition is probably right: 100-percent viewability is the wrong metric. Instead, you should adjust your target to sub-50-percent viewability.Why 100% viewability doesn’t make senseI don’t make this recommendation lightly. It’s based on intense multiyear-long data analysis and six iterative in-market tests that our agency (IMM) has conducted to arrive at this conclusion. As a disclaimer, let me say that this recommendation should only be considered as directional, given the fluctuations in the media marketplace. That s…

MarTech Today: Adgorithms’ “self-driven” marketing/ad platform, AMP on mobile search results & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Aug 2, 2016 by Barry Levine
Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self.Google: AMP content coming soon to organic mobile search results
Aug 2, 2016 by Greg Sterling
Despite faster loading and better performance, Google says there won’t be a ranking boost.
Take the guesswork out of marketing automation technology
Aug 2, 2016 by Digital Marketing Depot
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.App Annie adds Marketing Intelligen…

Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists

Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital.Here’s a rundown of what’s coming up, some of which requires a fee and some which is completely free  – so no excuses!1. ClickZ Live San Francisco | August 29-31ClickZ Live is our original digital marketing event series (you may remember us as SES Conference & Expo) that has been running for over 20 years.Taking an advanced deep-dive into all aspects of digital marketing our all new accelerator session will enable you and your team to execute your campaigns faster, smarter and more efficiently than ever before.Training workshops take place on day one and the main event with over 40 trainers and speakers takes place on August 30-31 .Topics: Mobile, SEO, PPC, Content, Analytics, Data, B2B, Email, Social, Attribution, Conversion Rate OptimizationSpeakers include:Pricing & tickets:Passes …

Lenovo’s Yoga 710 Comes with a 180-Degree Hinge and Yoga Mouse

Lenovo’s Yoga series has undoubtedly been one of the most preferred Ultrabook’s and now the company has updated the lineup with YOGA 710, a high-performance laptop that blends with the Yoga design philosophy.The Lenovo Yoga 710 comes powered by a 6th Gen Intel Core i7 processor clocked at 2.5GHz alongside an 8GB of RAM. The graphics business is managed by a 2GB Gfx card. Yoga 710 is equipped with a 14-inch FHD screen which is also touch enabled. Moving on, the storage option in this machine shapes up in the form of a 126GB NGFF SSD.On the connectivity front Yoga, 710 offers 2 x USB 3.0, card reader, HDMI, Wi-Fi, Bluetooth 4.0 and Dolby Audio Premium. The laptop runs on Windows 10 Home and is backed by a 4 cell 53WH battery setup that promises to deliver a battery backup of 8-hours. At 1.55Kg the Yoga 710 is relatively lighter and is also pretty thin at 0.58 cm thickness. Lenovo has redesigned the antenna which now sits on the hinge and covers a larger surface area which is expected to…

How to add Schema.org markup to your email marketing

If you’ve ever usedSchema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.But its uses don’t begin and end with webpages.In this guide, I’ll look at some of the handy things you can do with email markup. This will include adding quick actions to your emails, triggering Google Now cards and enriching your users’ search results with information from their inbox.I will also show how you can get started with adding simple markup to your emails.Why should you use email markup?If you haven’t encountered Schema.org structured data vocabulary before, or aren’t too clear on what it does, in short: Schema.org is the result of a collaboration between Google, Microsoft, Yandex and Yahoo to create a universal ‘language’, or markup, that any search engine can understand.It takes the form of code that you add to your webpage to label and identify different elements like images, names…

What is content syndication and how do I get started?

Here we’ll take a look at the practice of content syndication and answer a few questions…What is it? How do I get started? How do I find content syndication platforms? Is it helpful for SEO?Please note, this is a new version of our previously published guide to content syndication published in 2013, written by Andrew Delamarter. All the information has been revised and updated.What is content syndication?Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites.Why would I use content syndication?Content syndication is particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience from a more authoritative site.By having your blog content published on The Guardian (for instance) you will be exposed to a much wider audience that isn’t your own, who may then visit you on your own blog.The other major reason for doing this …

First Impressions: Xiaomi Redmi 3S Prime – Hiya, Note 3 Junior!

It has been a busy few months for Xiaomi in India, with the company launching a number of new phones. The period since March has since the arrival of the Mi 5, the Redmi Note 3 (two variants), and the Mi Max, and now Xiaomi has added the Redmi 3S and 3S Prime to the mix in the Indian market. We have had the higher specced 3S Prime (which sports the same design as the 3S but comes with a fingerprint scanner and 3 GB RAM and 32 GB storage as compared to 2 GB RAM and 16 GB storage on the 3S) with us for a few days now.And well, it straight away reminded us of the Redmi Note 3 at first glance. It was not just because we had received the gold models of both for review – both phones are clearly cut from the same design cloth, with metal and glass builds. The front is the same, with a slight change in the placement of sensors above the display, the sides curve out to meet a metal back almost exactly like they did on the Note 3, and the volume rocker and power/display buttons on the right, an…

Oppo F1s Heralds with a 16MP Front Facing Camera and Priced at Rs 17,990

Oppo has not exactly been very active on the Indian turf in the recent times but it seems that the company today wanted to break the jinx by launching F1s, the successor to the Oppo F1. The device has been launched at an event in Mumbai and is priced at Rs 17,990. Oppo F1s also comes clad in a metal body and this is something that imparts a premium look to the device.The Oppo F1s comes equipped with a 5.5-inch FHD display along with 2.5D Gorilla Glass. Under the hood lies a 1.5GHz octa-core MediaTek MT6750 SoC paired with a 3GB of RAM. On the storage front, the device offers 32GB of Internal memory alongside a microSD card that accommodates up to 128GB. Oppo F1s runs on Android 5.1 Lollipop wrapped in the proprietary ColorOS. The F1s is well equipped with the usual set of connectivity features including 4G LTE and VoLTE.Yet another useful feature is that the Fingerprint sensor can also be used to launch an app or call a pre-assigned contact.The camera setup consists of a 16-Megapixel

Xiaomi Redmi 3S Launched in India Starting at Rs 6,999; Features Metal Body and 4100mAh Battery

Xiaomi has pulled the wraps from its latest budget offering the Redmi 3S. The device comes in two variants, one with a 16GB Storage/2GB RAM and the other with 32GB Storage/3GB RAM (and named Redmi 3S Prime). It is pleasing to see that Xiaomi has introduced the Redmi 3S for the Indian market only a month after it was first revealed in China. In essence, the Redmi 3S is an iterative upgrade for the Redmi 3 and it packs quite some punch in terms of hardware and features.The Redmi 3S has a metal body and comes equipped with a 5-inch HD display and is powered by an octa-core Snapdragon 430 SoC clocked at 1.1GHz and paired with a 2GB/3GB RAM. The graphics are handled by an Adreno 505 GPU. On the memory front, the Redmi 3S offers either 16GB/32GB Storage depending on the variant. However, the Hybrid microSD card slot common to both the variants can accommodate up to 128GB.Redmi 3S features a 13-Megapixel primary sensor and a 5-Megapixel secondary sensor, both of which are capable of recordin…

Content Marketing: 6 Essential Elements You Can’t Ignore

Whether it is a big brand like Coca-Cola, Apple, or Dominos, or a small brand like you or me, why do companies love content marketing so much?Any idea? No?Okay. Let me tell you…Content marketing is not just creating content and it is more than advertising. It is all about showing your customers who you are and how you are better than your competitors.That’s the reason 42.5% companies are hiring more content marketing executives for their content marketing teams in 2016.Despite the multiple benefits of content marketing, 70% of marketers lacka consistent and documented content marketing strategy.Content marketing strategies don’t build themselves. They need proper planning, clear vision, future-centric goals, enough time and money, and a focused execution.Read my earlier guide on 5 Solid Reasons To Use Content Marketing for Business Growth6 Key Elements of a Strong Content Marketing Strategy:1. Understand your audience better than themContent marketing is all about educating, entertain…