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Showing posts from August 4, 2016
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How Facebook is stepping up its whack-a-mole war against clickbait now

There’s a reason this article isn’t titled “You’ll never guess how Facebook is fighting clickbait now.” Actually two. 1) You probably could guess. 2) The phrase beginning that headline is exactly how Facebook is now fighting clickbait.On Thursday Facebook announced the latest salvo in its roughly two-year-old war against clickbait posts. Quick thing before we get into the details though: it’s worth pointing out that Facebook kinda instigated the clickbait craze in December 2013 when it decided to reward article links that got a lot of clicks. So let’s not forget the Clickbait-Contra prelude to this war. Okay, onward.To reduce the number of Facebook posts linking to articles whose headlines promise information that goes undelivered, sometime “in the coming weeks” the social network’s news feed algorithm will scan those posts headlines for phrases that often appear in clickbait headlines, Facebook announced in a blog post soberly titled “News Feed FYI: Further Reducing Clickbait in Feed…

4 things you didn’t know about rich snippets

Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what they’re looking for.Depending on the page content, this extra information might include site navigation breadcrumbs, customer reviews, TV and movie information, event information, recipe information, product information and so on.By marking up webpages using vocabulary from schema.org, webmasters can help their sites become eligible to display rich snippets in search results. While Google does not guarantee that rich snippets will appear for any site, incorporating structured data markup makes it easier for search engines to crawl, parse and display page content.Despite their having been around for over seven years now, there are still plenty of misconceptions around rich snippets. Following are four facts you should know about them.[Read the full article on Search Engine Land.]

via Marketing Land

Tools to Make WordPress Theme Editing Easy

No Theme is perfect and you have to make certain edits to make it look as you want it to. For such edits, here are some tools which I personally use. You don’t have to be coder or developer to make small modifications. These tools are suitable for a newbie as well as experienced person.Finding What to EditOn frontend we can see where changes have to be made. Now, we have to figure out how is it coded in backend.To do that, you can either view Page Source (Press CTRL+U) or use Web Developer tool to inspect elements. Though Firefox has a feature but I prefer Chrome Developer tool.Just right click on element you want to edit and select Inspect Element. Browser will show you the code responsible for the selected appearance.Additionally, you can learn from this illustrative video showing use of Chrome Developer Tools with WordPress.Where to EditNow, you have found the code which has to be changed but you do not know in which file it is written. If it is a obvious thing like “Logo”, it will…

How to manage ad partners in regulated industries: Retail (Part 3 of 5)

Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries.I created this series after my clients at The Search Monitor shared their confusion over federal advertising regulations and expressed concern that advertiser lawsuits were on the rise. These worries had caused them to second-guess expanding their partner marketing efforts. The aim of this series is to get marketers up to speed on relevant regulations so that they may move forward with confidence.Let’s get you caught up: Part 1 introduced the advertising challenges specific to four highly regulated industries: finance, retail, education and pharmaceuticals. Part 2 looked specifically at ad regulations in the financial industry, focusing on the key agencies, regulations and lawsuits, as well as discussing three ad examples.Today, I will perform the same deep dive for Retail. Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Fed…

Asus Zenfone 3 and Huawei P9 Smartphones Launching in India on August 17th

Announced originally at the Zenvolution event in Taipei, Asus has finally announced an official date, August 17th for their latest flagship Zenfone 3’s arrival in India. It is, however, uncertain as of now whether the Taiwanese giant will be bringing the entire series including ZenFone 3, the ZenFone 3 Deluxe, and the ZenFone 3 Ultra at the same event or will roll out devices in phases like they did last year.To recap, the base variant – Zenfone 3 features a 5.5-inch Full HD IPS panel, a fresh design overhaul flaunting a metal unibody metal and is priced at $249 overseas. It is powered by Qualcomm’s Snapdragon 625 chipset, 3/4GB of RAM, 32/64GB of internal storage which is expandable and a 3000mAh battery. The camera arrangement includes an 8MP front-facing lens, 16MP rear shooter and the phone also supports all the networking bands and takes power input via a USB Type-C port.The Zenfone 3 Deluxe that resided on a way better premium category was launched with a powerful Snapdragon 820…

Data and tag management: the DNA of marketing personalization

Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of digital and physical channels in a connected ecosystem. It’s the consistent quality of the fluid, cross-channel experience that counts for consumers.For that reason, it’s not surprising that digital experience technology decision-makers surveyed in a May 2016 Forrester report named their top three priorities for the year as personalization, people and platforms.Forrester engaged technology, marketing and business professionals in customer-facing web and mobile experience delivery, seeking information about their 2016 strategies. What’s of particular importance is the extent to which these decision-makers are seeking to align technology to meet rising expectations of consumers, recognizing that almost three-quarters of US adults now use smartphones.Here are some of the findings from this Forrester report, Digital Experience Technology and Delivery P…

Google launches Demo Account for Google Analytics for learning & training

To help people gain experience with Google Analytics, Google is launching a Demo account for Analytics. The idea is to give those without access to a full-fledged account a way to get hands-on experience, but it can also be used by those with access to accounts that want a playground for experimentation before making changes — in a client’s account, for example. And of course, the Demo account can be used in any training environment.The Demo account is populated with real data from the e-commerce Google Merchandise Store and will include the features marketers typically set up in their own accounts, including Goals and Enhanced Ecommerce. Users have Read & Analyze access, so you can create custom reports, alerts, and annotations.You can learn more about Demo account and get access here. If you already have an Analytics account and want to use Demo account, Google will simply add it to your account, and it will be accessible from the Home tab in Analytics.

via Marketing Land

Guide to mobile menu UI: bold buttons and intuitive types of navigation

Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out.It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing.The first column in this series on mobile menu best practice looked at:The hamburger icon and alternative menu buttons.Supplementing, or replacing the menu, with visible navigational tabs and buttons.This column will look more closely at the design and user interface (UI)/user experience (UX) aspects, including:Making the menu and navigational buttons standout. Type, size, color and placement of buttons.Navigational discipline, taking a logical approach to size, number and names of menu items.The different types of menu, including overlay; off-canvas; multi-toggle; full-screen takeover; and no-menu.In the interest of continuity, let’s return to the wise words of Norm Cox, a member o…

Voice: the future of next-gen search – expert predictions

The expansion of digital systems has resulted in the recent rise of voice search.More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa.The development of these systems and the recent improvements in their ability to interpret natural language queries have made voice search easier and more accurate.By examining the 2016 edition of Mary Meeker’s annual Internet Trends Report 2016, we can see an explosive growth in voice queries, according to Google Trends.In her report, Meeker notes that queries associated with voice commands have risen more than 35-fold since the launch of the iPhone and Google Voice Search.To adapt your digital marketing efforts to this trend, you should pay attention to how people are searching.Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.During ou…

Why context is digital marketing’s next frontier

Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication.Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.Beyond one-to-one marketingBut personalization is no longer the be-all and end-all, as it’s now being overtaken by technologies that allow for the establishment of even more profound relevance and connection — both in marketing and in the overall customer experience.These technologies provide marketers with insight into context — a largely untapped element that can provide such an in-depth understanding of customers that marketers may then begin to anticipate people’s needs, wants, affinities and expectations. These insights — which may take into account the device in use, the channel, the location and the particular b…

Twitter’s newly incentivized conversational ads could help its pricing problem

If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions and consider the social network’s ads more cost-effective. It’s a big “if.” But considering how Twitter’s ad business is hurting, it can’t hurt to try.Earlier this year Twitter introduced its conversational ad format that brands could use to prompt someone to send a tweet carrying a branded hashtag and photo or video for their own followers to see. It’s a clever ploy. And as of Thursday Twitter is extending it to all advertisers around the world and adding an incentive for people willing to become unpaid megaphones for marketers.Now brands can add an Instant Unlock card to their conversational ads that teases people with content like a movie trailer or Q&A video that they can only access once they send whatever tweet the brand wants them to send.It seems pretty clear why brands would be interested in these ads: they’re a way to gain extra impres…

The Chinese Phone Brand that is Thinking Different in India

Love them or hate them, you cannot be indifferent to the impact Chinese phone brands have had on the Indian market. And if you are a media person, on phone launches. Once relatively formal events that stuck to a very rigid “PowerPoint slides followed by Q&A” template, phone launches have attained a totally new dimension after the rise to prominence of the likes of Xiaomi and LeEco, becoming almost entertainment events. And most launches are followed by extensive intermingling between “fans” and company officials, with selfies galore being shot and products being discussed. It is a bit like a small carnival of sorts, an approach that many companies are trying to mimic.Not if you are at a Lenovo event, though. No, the “after event” of a Lenovo launch is inevitably that of executives tying up loose ends, checking on devices, co-ordinating transport schedules and getting ready to move to the next stage. There are no fans, no extended sessions with the media, no tear down sessions or e…

Boltt, an Upcoming Wearable based on Artificial Intelligence Opens up for Preview

After having witnessed a diversified range of wearables in the market here we are with Boltt, one of the first wearable that would use Artificial Intelligence. The makers of Boltt claim that they have carefully knitted the ecosystem consisting of AI Health Coach and wearable hardware.Boltt has joined hands with Garmin, a company that has been leading the wearable seen. The synergy between Boltt and Garmin is to ensure that the unique sensor they are working on will not just capture all the data but do so in an intuitive manner. As it is evident the volume of data collected from the sensor is useless until and unless it shapes up into crucial information.As of now wearables mostly measure up the data and then represent the same via the companion app but leaves out the rather crucial step of making sense from the data to the users. Boltt aims at changing this by trying to deduce your activity and then further suggest users on how they can better their lives. In essence, the Boltt wants …

Official: Facebook launches new layout for Pages

It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have seen it already.The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean, and gives the brand a little more prominence. A spokesperson from Facebook said, “We’ve introduced a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook, including a new column for tab navigation and a more prominent call-to-action button.”The layout impacts all desktop users and has been rolled out to all but a small percentage of users on desktop devices. This goes in line with the mobile experience that Facebook rolled out last September, streamlining the experience across devices.But now perhaps with Facebook understanding that most brands are indeed paying to play, Facebook is rewarding them by giving them a more prominent call to action button under the cover photo, wh…

Preparing for SEO in 2017: yes it’s that time already

It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.The world of SEO continues to change at lightning speed.Customer usage and expectations, not to mention Google’s algorithm updates, keep us marketers continuously making adjustments.Complacency will easily destroy your rankings, and this will be dangerous for any business interested in surviving in modern marketing.Considering that 93% of online experiences begin with search, prioritizing the latest best practices in digital marketing and optimization will be critical to the success of any website.As we prepare to head into Q4 2016, it is a good idea to look at the trends and developments that we have seen throughout this year to start to understand where we are likely heading next.Here are a few trends that we singled out as being particularly important as we prepare or 2017…SchemaUsing a schema markup is becoming increasingly imp…

MarTech Today: Why 100 percent viewability isn’t worth it, useful info about rich snippets & AMP pages no longer need structured data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
Aug 3, 2016 by Keith Pieper
Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path.6 top content management systems compared
Aug 3, 2016 by Digital Marketing Depot
If you are thinking about implementing a content management system, searching for the best CMS resources, or simply want to learn more about why it helps to have one, this white paper from ARKE will give you the answers.Report: Nearly three-quarters of native ads get failing scores
Aug 3, 2016 by Barry Levine
New study by the Online Trust Alliance finds that most native ads do not adequately show they are ads.A Snapchat Story showing the (few) differences with …