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Showing posts from August 5, 2016
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How to get the old Google Keyword Planner volume data

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was caused by close variants.@tanestis Hi there, terms that are close variants of each other will show the same volumes within the Keyword Planner. -Mitch— Google AdWords (@adwords) July 21, 2016 Many people and tools are overestimating search volume by adding together the results that AdWords Keyword Planner has already grouped, effectively doubling or tripling volume estimates.If you’re like me, you want to see more data, not less. You want to be able to determine which version of a keyword you want to target. You know that even small changes to a word can mean huge changes to intent and value.[Read the full article on Search Engine Land.]

via Marketing Land

Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”

In June of last year, Jonathan Martin was named Pure Storage CMO, charged with leading the data flash storage company’s brand, communications, events and demand-generation strategies.“The team at Pure is small, but mighty,” says Martin, “Their efforts and determination inspire me every day.”Before celebrating his one-year anniversary with the brand this summer, Martin led the launch of Pure Storage’s inaugural user conference in March – an event that attracted 1,500 attendees. In addition to the user conference, Martin’s team also launched the Pure Live event series, a seven-week worldwide brand-awareness initiative that will include events in 40 cities, spread out over 28 countries.“We hope it raises brand awareness in the countries we are hosting events, drives demand and allows us to leverage our loyal customer advocates for future opportunities,” says Martin, “Our customers sell our product better than we do.”Prior to joining Pure Storage, Marin held marketing and product executiv…

Brick-and-mortar retail tech: Through the shopper’s lens

In the world of brick-and-mortar retail technology, there is an ever-increasing array of innovations offering the latest bells and whistles and promising to help retailers attract and engage shoppers. Apps, beacons, smart fitting rooms, digital mall directories, in-store consumer path tracking… the list goes on.What’s most important for mall owners and retailers isn’t the technology itself, but rather the real value the technology is delivering to consumers. Specifically, how are they using the solution to fulfill an immediate need?Consider what the technology brings to the particular application, as well as experiential shopping differences. For instance, beacons will likely prove very helpful in driving consumer value by informing shoppers about relevant information in grocery and drug stores; however, beacons are less likely to prove effective for apparel retailers.Why? Because the shopping experience is considerably different when buying toothpaste or juice boxes versus shopping f…

“Chinese Brand….” – the Casual Racism in Parts of the Tech Media

It’s unfair. It’s difficult. And honestly, we don’t know exactly what we can do about it…”Xiaomi’s vice president Hugo Barra, put down his cup of coffee to ponder the question I had asked him: why did some people treat the word “Chinese” as something negative rather than as a reflection of the nationality of a company? It is interesting that many feel that Barra himself was hired by Xiaomi to make the brand feel “less Chinese.” He laughs at the idea but the perception of Chinese brands by a large chunk of the media is no laughing matter.For a disturbingly large number of people – and many of them are in the media or run blogs and the like – the word “Chinese” is synonymous with “cheap copies with poor quality.” Many times readers who write in for recommendations on which device to purchase, put in a qualification: “No Chinese brands please.” Others brush aside our suggestions for Chinese brands with a “their service is bad, their quality is bad.” Interestingly, these concerns more of…

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist for women finance professionals.It appears that we can add both “influencer” and “affiliate marketer” to that long list, now that @IvankaTrump’s Twitter account has encouraged followers to “shop Ivanka’s look from her #RNC speech” with an affiliate link leading to Macy’s, which carries her clothing line.Shop Ivanka's look from her #RNC speech: https://t.co/ma42A92DYa#RNCinCLEhttp://pic.twitter.com/DwHvSOu8Ue— Ivanka Trump (@IvankaTrump) July 22, 2016 As someone with a long career in affiliate marketing, I see this as an exciting example of how affiliate relationships are propelling digital advertising into the future — making this long-established native platform even more native with seamless omni-channel touch points that bring aspirational content to life for consumers. (Editor’s note…

What should I do when I discover a competitor’s Private Blog Network (PBN)?

Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you encounter a competitor’s network.For many, the adherence to Google’s policies on search ranking manipulation resembles that of a religious zealot. For others, a PBN is simply a component part of getting ahead of the game.Regardless of where you fall on the spectrum, you will from time to time discover a competitor’s PBN lurking behind an entry above you in the SERPs, or perhaps powering up from below.I frequently find PBN’s when doing link research, and often find myself wondering what should I do. I even spent some time trying to research if there was an effective way for Google to use Recaptcha to detect spun content on PBNs.First: determine just what type of PBN you are dealing withAre you looking at a group of sites that have been built from the ground up, just to be used for ranking their clients or themselves?A PBN of this nature will often rely on some other more ru…

MarTech Today: Location intelligence enters mainstream, 6 content management systems compared & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Two announcements show how location intelligence and proximity are entering marketing mainstream
Aug 4, 2016 by Greg Sterling
Gimbal and Swirl tools designed for marketers, not developers or IT departments.Data and tag management: the DNA of marketing personalization
Aug 4, 2016 by L. Erik Bratt
Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization.Google Analytics launches Demo Account for learning & training
Aug 4, 2016 by Ginny Marvin
Demo Account is populated with real data from Google’s e-commerce store and accessible to all users.6 top content management systems compared
Aug 3, 2016 by Digital Marketing Depot
If you are thinking about implementing a content management system, searching for the best CMS resources, or simp…

Instagram is using an algorithm and Facebook data to sort its new Stories feed

Instagram has brought a ringer to its recently escalated rivalry with Snapchat.To give its new Stories product more than a fighting chance against Snapchat’s original, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of the Stories appearing atop the app’s main feed.Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram as well as on Facebook, according to an Instagram spokesperson. Based on those signals and others that weren’t disclosed, the algorithm will prioritize Stories from the people it thinks someone would be most likely to check out, the spokesperson said.For comparison, Snapchat orders its Stories in simple reverse-chronological order with the most recently updated Stories appearing atop its feed. But even that company has considered switching to an algorithmic feed. And for good reason.An algorithmic feed carries a lot of pros for a content platform,the people who …

Torrentz Call it Quits and Shuts Down its Meta-Search Engine

If not anything else Torrentz is definitely nostalgic for most of us. The largest Torrent Meta-Search engine has finally called quits today and has shut down mysteriously. Pointing your browser to Torrentz.eu will take you to the homepage but if you try searching for any Torrentz the site will display a goodbye message. Torrentz has been in the business since 2003 and although they didn’t host torrentz of their own but instead pointed out to sites like Pirate Bay.The Torrentz has mostly been one of the best bet if one was looking out for stable Torrent and it had a ranking system of its own, something that would help users negate through the tricky world of Torrenting. Also, once users open the homepage this is the message they will be greeted with “Torrentz was a free, fast and powerful meta-search engine combining results from dozens of search engines,” notice the past tense?When TorrentFreak contacted the operator of Torrentz he preferred to stay mum. The Torrentz shutdown comes cl…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have a huge double-hit of news from the world of accelerated mobile pages and a few social updates, one of which proves that imitation is the sincerest form of flattery. Until the lawyers come in and everything turns sour.Google AMP is coming to organic search resultsAs I reported a few days ago, Google has announced that AMP support is coming to organic search results, not just news or top stories.If you’re currently on a mobile you can just click on the following link for a live demonstration: AMP DemoGoogle has reiterated that AMP is still not an actual ranking signal, although time will tell, especially when more and more people realise how much quicker these fast-downloading, stripped-down webpages really are.AMP will begin appearing throughout the SERPs “later in the year.”AMP is now available for live-updating pages tooIn the second AMP announceme…

Five simple SEO practices to remember when setting up a new blog

When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidance can be very technical.Here I’ll be sharing a few techniques that can be carried out by someone with little or no previous knowledge of SEO.There are three top ranking signals used by Google to determine if a blog is relevant to a particular search query and how they should rank in search engine results pages (SERPs). They are:Content – is the content applicable to the search query and how relevant is it?Links – is your content good enough to be linked to, especially by authority sites.RankBrainartificial intelligence used in Google’s algorithm has become the third most important signal.Here are five quick tips to get you started…Keyword researchCreating your blog can be easy depending on your experience but the real work starts before you begin creating quality content.First you need to research and understand keywords your customers are…

Apple iPhone Sales in India Plummet Down to 2.4%; Shipments Down by 35%

It’s a well-known secret that Apple has been putting in a lot of efforts to ensure an increase in its market share. India is an important market for Apple especially after considering the fact that India is now the second largest smartphone market in the World. In fact, it was for this very reason that Tim Cook himself made a visit to India and tried developing synergies.However, recent reports from Strategy Analytics show Apple in a poor light. In the Indian markets, Apple has always been struggling with a single digit market share in India but the report reveals that the sales have plummeted down by another 35 percent to just 800,000 iPhones sold in 2016 as opposed to the 1.2 million sold in 2015. All the incentives, price cut and offers on the iPhones simply failed to lure the Indian customers.Apple had been fighting its way in order to bring refurbished iPhones to India, a move that was vehemently opposed by local manufacturers and environmental committees as well. Then came the i…

Why Instagram Stories are a Big Deal

A few years back, Facebook attempted to acquire one of the biggest social networks which is there right now – Snapchat. Majorly because, images were a big deal at that time, Zuckerberg even came up with an entirely independent platform, however, it never took off but exactly a month after that, they bought Instagram. The rivalries were unambiguous and both the image sharing applications ever since, have concurrently dominated the market with their constant updates dedicated to users as well as businesses. However, given some recent trends, it is quite certain Snapchat has been leading the race with its fancy filters and spontaneous controversies.In 2013, Snapchat introduced something called “Stories” that enabled its wide audience to stitch multiple live (cannot be uploaded from storage unless it is captured within 24 hours) photos and videos together to generate a timeline which automatically disappeared after 24 hours. Now, Instagram has updated its application with a new addition t…

Prime Air: Amazon confirms that it’s launching its own air cargo service

Amazon is showing again that it’s in an e-commerce league of its own. The e-commerce giant has announced the creation of its own air cargo delivery network, using 40 Boeing 767s that Amazon will lease from two air transport companies.The first jet, named “Amazon One,” will debut today at the annual Seafair festival in Amazon’s hometown of Seattle. It’s adorned with “Prime Air” on the fuselage, and the jet’s tail features Amazon’s signature smile logo and a prime number as identification — N1997A, which also references the year Amazon went public.Why would Amazon start its own air cargo service? Simple: faster deliveries. In tonight’s news release, Amazon’s senior vice president of worldwide operations, Dave Clark, says “creating an air transportation network is expanding our capacity to ensure great delivery speeds for our Prime members for years to come.”When rumors of Amazon’s air cargo network first surfaced late last year, the Seattle Times reported that Amazon was frustrated with…

7 Proven Methods To Optimize Your Thank You Page For Increasing ROI

Where do you usually send your visitors immediately after they’ve completed a certain task on your blog/landing page?Where do they go after they’ve completed a sign-up form or after they’ve purchased a product from you?That next page is very important and will determine whether or not you’re leaving money on the table.That next page is your Thank You page.You know that page which takes you a few seconds to put together? That’s the one I’m talking about.Your Thank You page is one of the most vital pages on your website and should be treated as such. A good Thank You page provides an opportunity to build on the trust and engagement level of the customer at that particular point in their decision-making journey.Apart from that, it also gives you the perfect chance to buttress that they’ve made the right decision by giving you their email address/purchasing your product. This way they won’t be confused and wondering, “What next?”However, as conversion-oriented marketers, we’re often more …

Online car retailer Vroom launches first VR-based auto showroom

A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the first virtual reality car showroom.This week, online pre-owned car retailer Vroom announced its new VR-based car showroom, which will be made available next Friday at its physical facilities in Houston and Dallas, and at a pop-up location in Phoenix.Chief Marketing Officer Gaurav Misra noted that such car makers as Audi, Nissan, Mitsubishi, and Lexus have developed virtual reality tours of their vehicles, but said this was the first VR showroom by a retailer. Created with Dallas agency 900lbs of Creative, the VR showroom is designed initially for the HTC Vive headset and for customers visiting those locations. It includes virtual experiences for 15 different makes and models in the Affordable Performance category, covering 155 sports cars priced between $25,000 and $60,000.By the end of the year, Misra said, the company expects that a downloadable app will be av…