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Showing posts from August 6, 2016

Facebook organic reach drop steepens to 52% for publishers’ Pages

Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute.This year the number of people seeing the average post published a publisher’s Facebook Page has been cut in half. From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52% decline in organic reach, according to social publishing tool SocialFlow. That stat is based on the company’s analysis of roughly 300 media companies that use its tool to manage their Facebook Pages, which include The New York Times, The Wall Street Journal, Conde Nast and Time Inc.Not only does the stat show how tough things are for publishers on Facebook, but also that things have gotten tougher — even before Facebook’s latest news feed algorithm tweak takes effect. The 52% decline is 10 percentage points more than the 42% organic reach decline that SocialFlow reported publishers had experienced between January 2016 and May 2016.This isn’t that much of a shock. Facebook has been systematica…

Rio 2016 Olympic Games App Review: Official Olympics Game in Stick Olympics Mode!

It has been written in the Digital Tech Bible that every major event existeth not if it hath not its own official game or app (well, it has not been written but we sort of think it must be!), so it is hardly surprising that the Rio Olympic Games have their own array of apps, official and otherwise. And of course, they have an official game, which has been rather predictably and a trifle staidly titled Rio 2016 Olympic Games.Honestly, though, we think they could have just as well titled it “Stick Olympics,” as most of the sports covered in it seem to derive their gameplay from titles from the folks at Stick Sports, who are behind iconic games like Stick Tennis, Stick Soccer and are best known in India for their super casual, super addictive take on the Gentleman’s Game, Stick Cricket. But to get back to basics, the game is available as a free download on iOS and Android. We tested it out on the iPhone 6s Plus and well, our feelings are largely mixed.The game covers six Olympic sports –…

Building A Safer Web: Why You Should Migrate To HTTPS from HTTP

We don’t hangout on the internet anymore. We live on the internet.Just like our physical world, the internet is a funny place –  at it’s times quirky, at times it’s random, and at times it’s safe. Well, we think it’s safe.As developers and website owners, we are responsible for providing a safe web experience to all of our users.As users ourselves, we have seen it all –Malware injectionsPopups triggering software installsTrojan horse virusesetc.Luckily, most of that is over. The modern age browsers take care of these issues by default.But browsers are just a container that renders whatever the server throws at it. There is only so much it can do. Users (and by extension, websites) are still vulnerable tojavascript injections (read more hereandhere).Building trust and credibility with users goes a long way. And it is because of this, global leaders such as Mozilla and Google are putting their weight behind making the web a more secure place.This is contributing to the major reason for …

4 Sustainable Ways to Make Your Blog Famous

A lot of bloggers these days don’t want to use ads and sponsored posts to promote their content.You might have read umpteen posts advising bloggers to advertise their content intelligently across platforms. Harsh has also suggested quite a few variations of this practice.That said, advertising is not the only way you can boost your blog’s popularity. There are many other sustainable ways to get your blog into the Bloggers Hall of Fame and steadily improve your traffic and visibility without over-spending!Ways to get the word out:1. Throw money at your contentIf you want to reach people who have a voracious appetite for content, your best bet would be to target them on other content-intensive sites.This is where content recommendation tools come into the picture. These are great alternatives to paying for Google advertising.There are many content recommendation and native advertising tools that allow you to promote your content on third party sites.From Time to Inc, Forbes to Huffingto…

Jack In The Box Wins the night and other insights from QSR foot traffic report

The ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example, not long ago, NinthDecimal was able to use store visitation data to predict the closure of Sports Authority stores and which rivals might benefit. Earlier this week Foursquare discussed the adverse impact that Trump’s presidential campaign is having on Trump hotel visitation.Also recently, xAd released its second quarter QSR Foot Traffic Trends report this week. The report examines and analyzes data from “nearly 37 million visits to 16 top QSR brands, such as McDonald’s, Chipotle Mexican Grill, Starbucks and Jack In The Box.” It offers demographic and competitive data that previously wasn’t available except through less reliable consumer surveys.Comparing the performance of “fast food” vs. “fast casual” chains, the report finds that fast food has made something of a comeback, with McDonald’s the overall leader. It also compares regional behaviors and d…

Google adds Street View images and indoor maps to Rio 2016 Olympic venues

Google has enhanced its mobile mapping experience in anticipation of the 2016 Olympics in RIO. In April, it launched “real-time transit for 1,300 bus lines in the Rio metro area, as well as bike routes throughout Rio and the rest of Brazil.”Today,the company announced the addition of Street View imagery for the many venues hosting Olympic events. In addition, Google added maps of the 25 indoor venues and will be adding more information for the 12 outdoor venues.Below is an indoor mapping example for the Maracana soccer stadium.All the major mapping providers (Apple, Google, Bing, HERE) have rolled out indoor mapping to varying degrees. But the promise and initial expectations surrounding indoor maps haven’t really been fulfilled, even as location intelligence and analytics have surged ahead.Consumer access to and usage of indoor maps is “really low,” according to Micello CEO Ankit Agarwal. Micello is an indoor mapping provider that operates an open ecosystem, allowing indoor maps and …

Marketing Day: IBM’s Watson, Pure Storage’s CMO & Amazon’s Prime Air

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:IBM’s Watson has a summer job working at Macy’s
Aug 5, 2016 by Barry Levine
The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer.How to get the old Google Keyword Planner volume data
Aug 5, 2016 by Patrick Stox
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”
Aug 5, 2016 by Amy Gesenhues
Get to Know: Pure Storage CMO Jonathan MartinBrick-and-mortar retail tech: Through the shopper’s lens
Aug 5, 2016 by Allan Haims
There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? Columnist All…

IBM’s Watson has a summer job working at Macy’s

IBM’s Watson supercomputer is now a shopping assistant at Macy’s.Since it vanquished several human Jeopardy opponents in 2011, the famed supercomputer has been making its living by helping medical researchers, marketers, oil companies, advertisers, and other professions. And, this summer, he is powering Macy’s On-Call, a mobile web application that is the first use of Watson inside a brick-and-mortar store.At Macy’s, Watson’s remote intelligence is delivered via location-based mobile engagement platform Satisfi. An in-store user accesses On-Call through a mobile web browser, asking natural language questions about products, services, and facilities.For instance, the user might type a natural language request relating to a store department, brand, or product, such as: “Where are men’s shoes?” Or he might ask for a brand plus a product, like “Alfani shoes.”Watson will return brief product info and the product’s location in the store, as well as any relevant Macy’s human services or near…