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Showing posts from August 8, 2016
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Express Wi-Fi is Facebook’s Latest Attempt at Connecting India

Just as the storm kicked by the Facebook Freebasics settled down, the company has already drawn plans to come up with yet another initiative. Facebook is reportedly in talks with ISP’s to commercially introduce its Express Wi-Fi program in India. The social media giant has already completed the pilot rollout by introducing 125 rural public Wi-Fi hotspots by teaming up with the BSNL.The initiative by Mark Zuckerberg is aimed at enabling affordable broadband in the rural areas by partnering with the local ISP’s. This is what a Facebook India spokesperson had to say, “We are testing Express Wi-Fi program in India currently that allows customers to purchase fast, reliable and affordable data packages from their local ISP to access the Internet via local hotspots.”In the meanwhile, Facebook refrained from naming the service providers concerned with the Wi-Fi program. Furthermore, Facebook also claimed that the Wi-Fi hotspots will provide broadband Internet within the local areas thus event…

Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion

The Japanese advertising giant Dentsu has bought a majority stake in Maryland-based digital agency Merkle. Both companies have confirmed the acquisition without providing specific financial details. Reports in the Wall Street Journal and elsewhere estimate the deal at $1.5 billion.Merkle will be the 10th member of the Dentsu Aegis Network, an international group of agencies providing digital marketing and communications services. Dentsu Aegis’ website says the company had about 32,000 employees in five continents before today’s acquisition. The group has made more than 80 acquisitions in the past three years.“Merkle brings a powerful range of data led, fully addressable and real time capabilities,” said Dentsu Aegis CEO Jerry Buhlmann in announcing the deal. “The combination of our two businesses will create a compelling offer in that context for existing and potential clients.”In its announcement today, Merkle CEO David Williams explained why the acquisition made sense.As we consider…

Move over, phones. Cars are becoming the new mobile target for marketers.

A StickerRide car “billboard,” employing stickers and a targeted app. You’re already accustomed to the fact that your smartphone and tablet are mobile targets for marketers.But the pieces are now moving into place to transform your other mobile device into a full marketing target: your car.The car-as-target effort is moving forward on many fronts, reflecting the fact that sending advertising to your vehicle is, as engineers like to say, “a non-trivial task.”Let’s start on the outside, with digital billboards.In Montreal, Dannon Yogurt is running a campaign that displays a different visual ad for up to four traffic speeds. When the traffic speed is very slow, for instance, the ad shows a napping driver and the message: “There’s no fast way home,” along with the image of DanActive drinkable yogurt.In the UK, London-based media owner Ocean has launched a new campaign that captures the license plate of the lead car stopped at a red light opposite several digital billboards. The license pla…

Snapchat will air first NBCUniversal show on Discover on August 22

“The Voice on Snapchat” will be the first NBCUniversal program to air on Snapchat as part of the two companies’ deal. The semblance between Snapchat and TV has been noticeable for a few years. Its content is live and fleeting like pre-DVR TV. Its ads are slotted between that content like TV ads. And now its content is getting even more TV-like.Snapchat has signed a multi-year deal with NBCUniversal for the TV conglomerate to produce original shows, including ones tied to “The Voice” and “The Tonight Show,” that will air within the mobile app’s Discover section, a Snapchat spokesperson confirmed.NBCUniversal will take the lead in selling ads against the shows, according to a person familiar with the matter. The media company will split the revenue with Snapchat, according to the Snapchat spokesperson, who declined to answer questions about whether NBCUniversal will be exclusively responsible for ad sales and whether money is changing hands between the two companies in any other way. A s…

KPIs for SEO: measuring SEO success

Measuring your results is a critical component of any SEO campaign.There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected.KPIs also provide a means to illustrate success to your clients (or company higher-ups if you’re in-house). Typical SEO KPIs like keyword rankings and metrics from tools like Moz or Majestic SEO may be useful for you, but the clients you serve want to see an increase in sales and leads — not simply improved positions and hikes in Domain Authority.In this post, I’ll take a look at how you can use KPIs to better track success and improve results of your SEO campaigns. And possibly most importantly of all, I will show you how to use KPIs to bet…

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?The first list below contains the most popular search engines currently available, ordered by most to least popular in the US. The ranking is according to eBiz, it’s in order of estimated unique monthly visitors and is accurate as of August 2016.The second list is a global overview of most popular search engines, according to Net Market Share, which is ranked in order of market share and is again accurate as of August 2016.As opposed to our previous list of search engine alternatives to Google, this list will concentrate purely on informational searches rather than say… Gifs or copyright free images.US1) GoogleEstimated Unique Monthly Visitors: 1.6 billion
Alexa Rank: 1Why should you use it?With 72.48% of the world’s market share of search, as a marketer you don’t really have a choice not to use…

Don’t miss your last chance to save big on MarTech Europe

Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices.You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with, and lead the digital transformation that is happening all around us. Register now!

via Marketing Land

[WATCH] Marketing Land Live #23: Facebook & clickbait, Instagram vs. Snapchat & more

Facebook is clamping down … again … on clickbait. The company announced recently that it’ll begin to target specific words and phrases that are commonly used to bring attention to specific articles that don’t deliver what the headline promises. That was the main topic in the latest episode of our weekly video show/podcast, Marketing Land Live.We also discussed Instagram’s blatant copying of Snapchat Stories and how it’ll impact usage of both services, and a recent study showing that many publishers are doing a poor job of identifying native advertising.Marketing Land’s Barry Levine, Tim Peterson and Danny Sullivan joined me for the 49-minute show. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.If you’d prefer an audio version of our weekly show, it’s now available as a podcast on both iTunes and Google Play Podcasts. Show NotesHow Facebook is stepping up its whack-a-mole war against clickbait n…

How to Set Expiration Dates for Shared Google Drive Files

When you share any file or folder in Google Drive with another user, the shared links will work forever unless you manually change the sharing permissions. For instance, if you have shared a document with an external vendor, they’ll continue to have access to the file long after your business contract may have ended.In such a situation, wouldn’t it be nice if you could set expiration dates while sharing files in Google Drive? For instance, share a document temporarily for, say, 10 days and access to the file should be revoked automatically after that period has passed. Add an Auto-Expiry Date for Shared Links in Google DriveGoogle Drive does let you set expiration dates for shared links but this option is only available to paid Google App for Work accounts.Well, no worries. If you have a free Google account, you can still create temporary links that auto-expire after a certain time. Here’s a step by step guide:Go to labnol.org/expire and authorize the web app to access your Google Driv…

The 12 pillars of mobile commerce design

What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars…1. Mobile-first web designThe mobile-first philosophy dictates that all websites – mobile, tablet, PC – are designed, optimised and developed for the mobile device, connection, user and context.This made-for-mobile web design is then enhanced or altered, where necessary, for different devices, connections and users.Whether the site under development is a dedicated mobile site, an adaptive site or a responsive site (see table below for explanations and examples), mobile-first design demands starting with a clean sheet and developing an m-commerce platform that is dedicated to serving the target mobile user and fulfilling their needs.One such example is ASOS. The site targets a younger audience which …

The fundamentals of the first email

Email autoresponders are one of the most powerful tools in your marketing arsenal; you can literally write these messages once and put them to work for your business, day and night.Just like any aspect of marketing, there are some limitations to conventional autoresponders. If you don’t tailor your emails to address these limitations, your sales funnel likely won’t convert many subscribers. Furthermore, if your prospects don’t read your first email, they will seldom open future messages.Today, I’m going to walk you step by step through how to craft your initial email to maximize engagement with your first autoresponder (and beyond).A simple first subject lineBefore you start writing your first email, you need to ensure that your subject line directly ties to the website on which the original content is embedded. Your email should mention the free content you’re delivering, along with the name of your brand.Let’s use an example from the dating and relationships niche. Assume that someo…

If the Taj was Tech: A “Hands-on Review” of the Taj Mahal, Tech Style

It has been around for a while. And has been hailed as one of the wonders of the world, but actually in real life just how amazing is is the Taj Mahal? Is it just hype or does it actually live up to the expectations people have around it? Well, here is our hands review of this famous Mughal monument.The first thing that hits about the Taj Mahal at first is the lack of ease of access. The UI might look good from a distance: we even took photographs from our car when we first saw the monument from a few kilometres away in the city of Agra, but as you come close, you encounter bugs that interfere in the core UI experience. The first of these are in the path to the Taj, where buggy guides and even buggier routes will make getting to the core UI a bit of a problem – a lot of time is lost in negotiating these. Based on our experience, we would advise you to either refuse to utilise the guide bugs or pretend to be too poor to afford one (this requires a change of personal UI and the use of T…

How Verizon’s Yahoo buy will reshape the digital ad marketplace

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital, have always generated vastly more revenue than their percentage share of people’s time would suggest.Combining Yahoo and AOL provides real scale for Verizon, but only time will tell if it’s enough to catapult the platform into the league of behemoths like Facebook and Google.For adtech and martech industries, this deal is just another prime example of companies coming together to combine technologies under the promise of offering greater scale and reach to marketers.And when you dig into the details, you can see the data story unfolding, offering up a strong set of signals about consumers — demographics, interests, location, purchase behaviors and so on — that will help marketers predict what people want and deliver stronger ad targeting.AOL’s CEO, Tim Armstrong, told Ad Age, “the driving force behind [the Yahoo-Verizon deal] is about consumer scale o…

Why 3G Networks Ended up as Fad in Emerging Countries?

3G networks have played a vital role in helping us make the most out of our smartphones. 3G standards such as HSPA and HSPA+ helped deliver speeds around 1-10 Mbps which finally made a 24×7 broadband like connection available for smartphones. While 3G networks gained adoption to quite some extent in western markets, their adoption in Asian countries hasn’t been as strong. There are a variety of reasons as to why this happened, but instead of listing the reasons separately, we are going to take a country by country approach in this article. The three countries that we’ll be discussing in this article are China, India and Pakistan.ChinaChina is one of the most unique telecom markets in the world. While in most countries, telecom started as a state owned monopoly, private investment was allowed at some of time nonetheless. China though, has never allowed private investment in Telecom. There are telecom operators in China namely China Mobile, China Telecom and China Unicom. All three tele…