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Showing posts from August 9, 2016
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Advanced Google Shopping: Is price a proxy for Quality Score in product ads?

In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented Crealytics’ latest research on Google Shopping. The presentation included some findings relating to user behavior within the channel and uncovered how much product price really impacts performance.We’ve had a lot of questions as to how we came to those numbers, so I would like to share some answers with you now.Consumers don’t buy what they search forFor a deeper insight into what is actually going on in Google Shopping, we analyzed a data set of more than 15,000 Google Shopping conversions across the German, UK and US markets covering several international retailers from the fashion, sports, outdoor and luxury sectors. We looked at search queries, clicked product ads and products purchased.Surprisingly, the vast proportion of consumers don’t buy the products they search for (and click on). Analysis of the data found that only 34 percent of products…

So we have 45 more characters in AdWords text ads… Now what?

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it.But in May, it was announced that the old way of doing things would be changing to cater to the multiscreen world we live in. And on July 26, AdWords rolled out new character limits that change the way text ads display content.The new character count is 30-30-80, and consists of:two headlines of up to 30 characters of text; andone condensed description line of up to 80 characters.For many of us, the 25-35-35 thing has been engrained in our brains, and this change represents a huge shift.No matter how hard I try, I can’t get the numbers 25-35-35 out of my brain. I feel like Hurley from Lost.— Kirk Williams (@PPCKirk) July 22, 2016 As we’re in uncharted territory, there’s sure to be lots of testing to come. In the announcement over at Google, it was reported that tests have shown that “some advertisers have reporte…

Google Trends Explore tool gets a facelift

Google Trends Explore tool launches a new interface this week, but is it much better?Unlike other Google changes, the only people that would notice this update are marketers, researchers and the periodic journalist from time to time.I’ve examined the new look and feel, as well as features and functionality to see how impactful this change can be. Below is a quick breakdown of what’s changed, and what hasn’t:New features (mostly look and feel, some functionality)Updated interface: The look and feel has been refined to allow for easier navigation and simpler, single screen viewing of data.Historical data by day: Archived trend data can now be viewed down to the day (upgraded from a month only view). This is perhaps the most important feature update, as we can now customize the range for specific dates when we know events are happening, such as news, sales, and product launches.Geographic comparison: Comparing two or more search terms will now show you which terms are stronger by sub reg…

Facebook has started blocking desktop ad blockers

Facebook cares about consumer choice until that choice conflicts with its business.On the one hand, Facebook doesn’t want people feeling super creeped out when they use its site or apps, so now it’s giving them a new way to control what data brands can use to target them with ads. But on the other hand it wants to ensure it makes money from the people who use its site or apps for free, so it’s not going to let them use it without seeing ads.On Tuesday Facebook announced that it’s come up with a way to thwart ad blockers and show ads to people who visit its desktop sites with ad blockers enabled.A Facebook spokesperson wasn’t immediately able to answer questions about how Facebook is able to override these ad blockers, whether it will be able to do so for mobile web ad blockers and if Facebook has ever paid ad blockers to not block its ads. Right now there isn’t a way to block ads within Facebook’s mobile app (or at least not one that doesn’t reroute a device’s internet connection to a…

Live-streaming presents opportunities, challenges for advertisers

As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.Spurred by the early success of Meerkat and Periscope, in April, Facebook launched Live, its own live-streaming feature.Reportedly, Facebook CEO Mark Zuckerberg is “obsessed” with live-streaming and believes Live is critical to his company’s future.With that in mind, it’s probably not a coincidence that he personally announced Live’s launch, writing, “Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”While Facebook’s billion-user plus audience gives any new product it launches a good shot at success, Facebook didn’t want to leave anything to chance, and has reportedly. invested tens of millions of dollars luring publishers and…

Twitter will open its storytelling product Moments to everyone

Twitter wants people stitching together stories on its platform too.A week after Instagram introduced its almost-identical version of Snapchat’s Stories product, Twitter has announced that it will roll out Moments, its less-identical version of Snapchat’s Live Stories product, to everyone.Sometime “in the coming months” anyone on Twitter will be able to create a Moment that strings tweets together into a narrative. But first Twitter is opening the product to more “influencers, partners and brands,” i.e. the people it has or would like to have a business relationship with.Since the debut of Moments last year, Twitter’s in-house team as well as certain publishers and advertisers have been able to create Moments that were typically tied to an ongoing events, news or a specific topic. These Storify-style tweet streams would feature text posts, photos and videos cataloging these subjects in a chronological feed, and people could subscribe to a Moment to have its updates appear in their mai…

The growing appeal of responsive-aware email design

Several years into the Age of Mobile, brands are finally catching up to consumers, who have embraced mobile much faster than brands have.Spurred by Google’s mobile-friendly update, which gave a boost to “mobile-friendly” sites in mobile search results, 93 percent of B2C brands now have websites that render and function well on desktops and smartphones. And driven by the fact that the majority of emails are now opened on mobile devices, 77 percent of B2C brands now send mobile-friendly emails, up from 56 percent a year ago.Responsive email design has become the dominant approach for creating emails that look great and function appropriately across devices big and small. Fifty percent of B2C brands use this approach, compared to 27 percent using mobile-aware design.Just so we’re clear on our definitions:Responsive email design involves using media queries to control the formatting, layout and display of email content depending on the subscriber’s screen size.Mobile-aware email design (a…

The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know

The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and merchants across the United States.Back in 2009, the FTC started releasing guidelines governing the use of endorsements and testimonials online. The goal of the law was to force disclosure of material connections between advertisers and endorsers, allowing consumers to know when a blogger, affiliate or celebrity stood to gain something from recommending a product to their audience.As new media for disseminating content have developed, and as the FTC has gained an increased understanding of various styles of promotional methods and compensated content online, the guidelines have been updated and expanded multiple times — most notably with the release of its “Dot Com Disclosures” guidelines in 2013 and a comprehensive update of its “What People Are Asking” page in 2015.While the guidelines are increasingly expanding when it comes to endorsements, revie…

Google Maps Picks up an Update, will now Include SD Card Storage for Offline Maps

Google Maps has been continuously evolving and this time around the application has picked up a few mention worthy features. The new features have been aimed to help people in transit use Google Maps even in the absence of a Wi-Fi connection or cellular connectivity. The Offline Maps has been around for quite some time but it is only now that Google has further optimised the feature.Most of us defer from downloading offline maps since the file size is relatively large and the maps need to be downloaded in the phone storage. Now this is something that is set to change with Google Maps now allowing users to store the offline maps on the SD card. This would allow one to store a bunch of maps without actually running out of the precious phone memory. Google is quick to warn that the functioning of the maps might slow down a bit if it has to access the files from SD card.Data usage has been yet another peril of map usage, especially when one is on roaming. It was for this very reason that …

MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion
Aug 8, 2016 by Matt McGee
US-based digital agency says it will continue to operate independently.Move over, phones. Cars are becoming the new mobile target for marketers.
Aug 8, 2016 by Barry Levine Step by step, your car is turning into a behaviorally profiled marketing destination.Don’t miss your last chance to save big on MarTech Europe
Aug 8, 2016 by Marketing LandDon’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, so register now and save £300 off on-site prices.How Verizon’s Yahoo buy will reshape the digital ad marketplace
Aug 8, 2016 by James Green
Verizon’s recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and …

A marketer’s 10 step guide to Snapchat

There are more than 100 million users on Snapchat and they are not just millennials.And as Snapchat introduces more unique features, it continues to grow as a valuable marketing tool.*Source: GlobalWebIndex1. What is Snapchat?Snapchat was launched in 2011, primarily created as a messaging app used to share photos and videos with friends.Since its birth, it has developed into much more than just a tool for messaging. According to eMarketer, Millennials make up 70% of the total amount of Snapchat users.*Source: comScore / BI IntelligenceBut that does not mean adults can’t use it too. In fact, the number of users aged 25 and over is increasing twice as fast as users under 25.2. How do I set up an account?Don’t worry, setting up an account is easy. Snapchat is free to download globally. After filling in the usual details like your email and name, the next step is to pick a username. This part is very important because people can only view your content if they follow you.Users must type in…

How to implement Google AMP on your WordPress site as easily as possible

With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit anxious.Don’t worry. There are five solid reasons why you don’t need to panic…You’ve got till the end of the yearGoogle AMP isn’t technically a ranking signalIt’s *fairly* easy to implementThe cynical among you will probably be proved correct that Google will just jettison the whole thing after a year anyway (see: authorship)There are probably more important things to worry aboutRight now though we’re going to concentrate on those top three points, because ultimately enabling AMP means providing a faster, more user friendly experience for mobile search visitors and it is, as I said, *fairly* easy to implement. So you may as well give it a go.Yes you should be providing the fastest, most user friendly mobile experience within your non-AMPed web pages anyway. And yes surely it would be better for Google to promote e…

How To Connect To Nestify Hosting via FTPS Using FileZilla

If you are on self-hosted WordPress, chances are you are using an FTP client to make certain changes.If you aren’t, you will be using it soon. In order to connect with your server, you need to use an FTP client & one of the most popular ones is FileZilla.When it comes to connecting to your server, the two most common protocols are:FTP (File Transfer Protocol)SFTP (Secure File Transfer Protocol)I have used both of them multiple times in the last 7 years, but today I got to know about a new protocol which I had never heard of before.Recently I migrated one of my blogs (denharsh.com) from SiteGround to Nestify.Nestify is a powerful hosting platform & a great solution for those who are looking to get reliable hosting for an affordable price.When I was trying to connect to my new server @Nestify using FTP/SFTP, it gave me the following error:“Received unexpected end-of-file from SFTP server”.Nestify support team told me to connect using FTPS (FTP-SSL) mode instead of SFTP.How to co…

How to Create Awesome Images for your Blog Posts using PowerPoint

Images are essential for enhancing your blog posts.Visual content is easy to understand and also is more memorable than textual content. With the right images, your content will be more appealing.The main problem that comes with adding images to posts is finding images, even though there are hundreds of websites selling graphics (or even giving them away for free).We cannot just use someone else’s images as it can create legal problems and using tools like Photoshop is not an easy task.When I started my blog, I started finding tools which let me create images for my posts. I had tried my hands at Photoshop and Corel Draw, but the only thing I know how to do is write (not draw).One day while creating a presentation, I found the tool for all my image needs- PowerPoint.It is not a new tool but it has lots of benefits (even over some of the more traditional tools like Photoshop).Most of you have likely used PowerPoint once in your life for creating presentations.Today in this post, I will…