Skip to main content

Posts

Showing posts from August 10, 2016
Instapage

Google injects more context into micro-moments

More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.”Micro-moments constitute a consumer behavioral shift with implications for businesses that operate brick-and-mortar stores. Merchants need to be more agile and relevant to convert micro-moments to revenue, especially at the local level. For brands, the question is not whether micro-moments are important, but where micro-moments are headed.[Read the full article on Search Engine Land.]

via Marketing Land

5 Google Chrome Flags You Should be Aware of

Chrome is one of the most feature rich browsers out there with an extensive range of extensions and customizations available. However, Google has additionally hidden a bunch of experimental flags that can be tweaked to make some significant enhancements. Hence, here are top 5 Chrome flag settings that you need to aware of.To activate any flags, head over to chrome://flags and consequently, search for the desired feature or you can click the links throughout this article. Do note, however, you must have the latest updated version in order to access all of these. For completing the process, you’ll need to restart Chrome.1. Smooth ScrollingChrome’s frameworks by default, do support smooth scrolling, but in case you’re having issues, Google allows users to manually enable this on Windows, Linux, Chrome OS and Android. Additionally, you can even disable smooth scrolling if your machine is unable to handle the added animations.2. Material DesignDespite announcing it around two years ago, Go…

Is Donald Trump’s earned media hurting his brand?

The 2016 US election features a presidential candidate like no other.Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton.What’s more: he’s besting Clinton in engagement, generating double the number of retweets and three times the number of likes.Trump’s willingness to speak his mind, online and offline, has arguably been both a blessing and a curse, but one thing is for certain: it has attracted a lot of attention.How much? By some estimates, Trump has already generated more than $2 billion – yes billion with a b – in earned media.But according to data gathered by local search and discovery app Foursquare, the attention Trump has garnered isn’t driving increased foot traffic to properties he owns or that bear his name. In fact, it might even be driving people away.There’s no such thi…

Integrating CRM with social: how advocates are built

If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se, though elements of it are certainly present.Rather, I’m referring to aligning your social engagement process with all other tracked engagements, in order to create a unified customer experience.A unified customer experience is, of course, more than saying the same thing or using the same language or tone at every touchpoint. It means engaging your entire organization and taking full advantage of the knowledge it contains with regard to your customers and the products and services you offer.The goal is to drive toward the creation of customer advocacy at all touchpoints. To do this in the specific context of social media requires that you integrate…

How to hold onto the fleeting app user

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users — but how is this happening?Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can you afford to wait?Traditionally, companies have spent large sums of money on user acquisition, believing that if they could entice a user to download their app, they were set. But with the number of channels and technologies continuing to grow, acquisition is becoming the easy part. In fact, when looking at the first half of 2016 vs. the first half of 2015, the number of newly acquired users increased by 65 percent.The name of the game now is retention. And if marketers don’t step up, we can expect to continue seeing app retention numbers decrease and churn increase.Since just last year, average user retention has dropped from 42 percent to 37 percent one month after download, according to research from my employer, L…

Google’s ‘Verify App’ Feature can keep Apps Exploiting QuadRooter Vulnerabilities at Bay

QuadRooter has been the latest threat in the Android world and as we reported earlier it is expected to affect a major chunk of Android devices. While Google is working on issuing the patches and sorting out the vulnerability it is now discovered that the ‘Verify Apps’ feature can block the exploit in nearly 90-percent of Android devices.A quick recap, the QuadRooter makes way into the host device by using an app. Invariably you need to enable “Unknown Sources” from the settings and sideload the app. We had earlier warned Android users against sideloading the apps but now the Verify Feature app seems to provide an added degree of protection against such attacks.Android Central has got an affirmation from Google stating that the Verify App indeed protects and blocks apps along with the QuadRooter. “We appreciate Check Point’s research as it helps improve the safety of the broader mobile ecosystem. Android devices with our most recent security patch level are already protected against t…

Personas, polls and personalization: What’s behind the election of our lives?

If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER ALERT!). This powerhouse search engine has been central to challenger Will Conway’s success. With the help of a data scientist, Conway’s been recovering data from the search engine to target voters with unparalleled — and undoubtedly illegal — precision.Thanks to the data, Conway and his campaign crew can see exactly who individual voters are, plus glean vital information on what the country is looking for in a candidate. Armed with that intel he can, essentially, be everything to everyone with unwavering precision.We’re (hopefully) nowhere near the creepiness level of Pollyhop. Still, data has become a major focal point of the 2016 presidential race.While I’m endlessly intrigued by the heated debates — and even the not-so-presidential mudslinging that’s happening — I’m equally amazed by the sheer level of data-driven marketing that’s steering this unwieldy…

Five absolutely vital elements for mobile SEO success

Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account.Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets. Not only does this cause frustrated users to leave the site, it’s a big problem for your SEO as well.As of April 21, 2015, Google unleashed “mobilegeddon” which punishes websites that aren’t mobile-friendly, and announced that mobile-friendliness is now one of their most important ranking signals.How do you know if your site is mobile friendly? The first step is to check Google’s Mobile-Friendly Test tool. Enter your website’s URL, and Google will let you know if your site is mobile-friendly.Here are five areas you must look at, if you want to succeed at mobile SEO#1: Mobile site typesThere are three types of mobile sites: responsive, dynamic serving, and parallel mobile site. Choosing the right model from…

MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook is blocking ad blockers on desktop, but not on mobile
Aug 9, 2016 by Tim Peterson
People can no longer block ads on Facebook’s desktop site, but they can block brands from using customer lists to target them with ads on Facebook.The growing appeal of responsive-aware email design
Aug 9, 2016 by Chad White
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design.Google My Business Insights updates analytics while dropping Google+ source data
Aug 9, 2016 by Barry Schwartz
Google My Business updates their analytics to show business owners the source of their views and how users found the listing.Google Search Console sending AMP notifications to encou…

Things To Know Before Buying An SSL Certificate

What is SSL?SSL stands for Secure Sockets Layer. It protects sensitive data between a server & a client. In simple words, the transmitted information between you and a website is encrypted & remains safe. Having an SSL is amust for those who have an e-commerce site. It not only makes your site trustworthy, using an SSL on your website is a positive search engine ranking signal. Many bloggers argue that they don’t need an SSL certificate as they are only offering information & not selling anything. This logic looks valid, but one should know that blogging is not just a hobby & people make decisions based on information they read in blogs. Using SSL encryption will preventman in the middle attacks, which is a serious security issue when working online. Bloggers can take advantage of free SSLs (shared SSL’s) offered by companies such asLetsEncrypt& CloudFlare. Both of them are free & supported by all major hosting companies. Both of them also offer domain validated SSL …

Micromax Canvas Smart LED TV Lineup Launched, Starts from Rs 19,999

In a bid to further strengthen its foothold in the consumer electronics segment, Micromax has announced the Canvas Smart LED TV lineup. The new offering will be powered by a Smart OS and have access to the Google Playstore. The Canvas Smart Lineup consists of 32-inch, 40-inch, and 50-inch variants, priced at Rs 19,999, Rs 29,999 and Rs 42,999 respectively.The Canvas Smart LED TV does come with some mention worthy features like Quick Boot, which the company claims will boot up the TV 80-percent faster than its competitor. Further, the TV will also come with a media player that will aggregate the media files according to the type of all file location. Canvas LED TV boasts of a home share feature that will allow users to share the media files from the phone to the television, works on the lines of famous file sharing app Share it.Apart from the usual remote control, one can also control the TV with a companion app. The app lets you use the smartphone as a smart remote, trackpad, TV Mirro…

As Google AMP appears in organic mobile results, some see lower CTRs

Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs.While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.The search giant’s desire to make mobile web pages load faster is obvious: slow, clunky pages that don’t provide a good user experience threaten Google’s mobile ad business. AMP, which is an open standard that consists of slimmed-down HTML and JavaScript, aims to make it possible for publishers to more easily create performant mobile experiences.But for all of AMP’s virtues, websites that have adopted AMP may not be benefiting from the introduction of their AMP pages into Google’s organic mobile search results. In fact, they could be seeing less traffic.As Barry Schwartz of Search Engine Roundtable detailed, he’s seen a lower CTR from AMP pages. Glenn Gabe of G-Squared Interactive speculates

How to Monitor your Website’s Uptime with Google Docs

Would you like to receive instant alerts as soon as your website goes down or is inaccessible to users? Would you like to receive these downtime alerts as an email message or text on your mobile phone or both?Most website monitoring services follow the “freemium” model – they have free plans for basic downtime & uptime monitoring of a website but need to pay for unlimited email or SMS alerts. You may also need to upgrade to monitor multiple websites. There’s a good alternate though.Create your own Website Uptime Monitor with GoogleYou can create your own website monitor that runs on Google servers and sends email alerts or SMS when your website goes down or is up again. It logs everything in a Google Spreadsheet or you can even store the downtime activity inside Google Analytics.How to Setup Website MonitorHere’s how you quickly configure Google Docs to monitor the uptime /downtime of your website. This has to be done just once and the spreadsheet will continuously monitor your si…

Meizu M3E is Powered by Alibaba Backed Yun Mobile OS and Costs Less than $200

Meizu has now announced the latest addition to their smartphone lineup in the form of a Yun OS powered mid-range phablet. Dubbed the Meizu M3E, the smartphone isn’t powered by the regular Android-based Flyme UI we are used to seeing on the company’s phones. Instead, it’s powered by Alibaba-backed Yun OS which essentially is a Linux based UI based on Android.Meizu M3E, however, isn’t the first phone from the Chinese maker which comes with Yun OS out of the box. In fact, it was the Meizu MX4 that first came out with the brand new OS on top. As expected the Yun OS, also referred to as Aliyun OS comes with its own Cloud services and an App store, which allegedly contains a number of pirated Playstore applications.Coming to the specs, the Meizu M3E sports an all-metal unibody design reminiscent of the company’s recent generation of smartphones including the likes of Meizu MX6, Pro 6 etc. Upfront the Meizu M3E comes with a 5.5-inch FHD IPS display and a rectangular home button with a built-…

Coolpad Mega 2.5D with 8MP Front-Camera and 3GB of RAM Launched in India For Rs 6,999

Coolpad has launched yet another budget handset in India in an attempt for regaining their lost tracks in the smartphone market. Dubbed as Coolpad Mega 2.5D, the Chinese OEM is targeting the selfie-centric audience looking for something in the lower end price segment.In terms of specifications, the Coolpad Mega 2.5D flaunts a 5.5-inch HD panel up front with 2.5D curved glass and is powered by Quad-Core 64-bit MediaTek MT67355P processor clocked at 1GHz with 3GB of RAM, 32GB of internal storage that can be further expanded via a MicroSD card, Mali T720 GPU and a non-removable 2500mAh battery rated to deliver up to 9 hours of talk time, and 200 hours of standby time.Coming to the major highlight, the front camera arrangement includes an 8MP f/2.2 83.6-degree wide-angle lens and additionally, there’s an 8MP rear facing camera with an aperture of f/2.0 and a single LED flash. Coolpad has also bundled various shooting modes like “professional”, HDR, GIF and more. Furthermore, Mega 2.5D doe…

Intel Bolsters its AI Prowess with the Acquisition of Nervana Systems

The blossoming field of Artificial Intelligence has caught the attention of the world’s largest chipmaker Intel, as the firm has now acquired an US based startup Nervana for an alleged amount of $408 million. Led by co-founder Naveen Rao, Arjun Bansal and Amir Khosrowshaki; Nervana has successfully developed a fully optimized software and hardware stack for deep learning.Artificial Intelligence has become an integral part of the computing world these days and the developments in this field has been faster than expected. Despite that most of you are still in notion that AI is still something whose presence is limited only to science fictions. Fortunately, that’s not the reality. In fact, AI is all around us; and powers various common features we have grown used to. These include talk-to-text, automatic photo tagging, spam mail detection, healthcare delivery and so on. Rather Machine learning has grown on to become one of the most popular forms of AI. And that’s what drew Intel towards …