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Showing posts from August 12, 2016
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The 4 daily habits of the most successful SEOs

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t.So what are those habits? Here are a few of them.1. They study the news and strategy like crazyFew things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing.That’s why it’s important that you keep up with the latest news in SEO. Otherwise, you’re going to miss important tidbits of information that will help you rank your clients’ sites.Fortunately, there are plenty of channels online where you can get the info you need to keep up with all that’s happening in search engine optimization.[Read the full article on Search Engine Land.]

via Marketing Land

Why links are still the core authority signal in Google’s algorithm

It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link profile.Of the two main deciding factors for site rankings (relevance and authority), one (authority) is largely dependent on the quantity and quality of links pointing to a given page or domain.As most people know, Google’s undergone some major overhauls in the past decade, changing its SERP layout, offering advanced voice-search functionality and significantly revising its ranking processes. But even though its evaluation of link quality has changed, links have been the main point of authority determination for most of Google’s existence.Why is Google so dependent on link metrics for its ranking calculations, and how much longer will links be so important?[Read the full article on Search Engine Land.]

via Marketing Land

How Snapchat is building the future of social media

Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of rising social stars are hoping to cement their place as the leading influencers in the industry.Among these, Snapchat may have the strongest potential: Not only does it have the capacity to build a user base rivaling those of the main channels listed above, but it’s also building enough influence to start shaping the way other platforms develop.Let’s take a look at the reasons why Snapchat has developed such a strong potential, and the key takeaways for marketers.The young generationDemographics for Snapchat lean heavily toward the younger generation; over 71 percent of Snapchat users are under the age of 35.Young generations drive trends in social for three main reasons: First, they hold the most buying power and tend to attract the most companies and organizations; second, they tend to be the most adaptable and are most likely to adopt new platforms…

7 tips to generate more leads on mobile devices

As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future.Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps we can take to improve results.1. Use the correct mobile keypad for different field typesOne fairly common issue for lead gen on mobile devices is that more often than not, it still involves the visitor submitting a form. This is problematic because there is not enough space on a phone to see all of the characters on a typical keyboard, which forces visitors to swap between multiple keypads to fill out the form fields.We can improve the form experience by automatically giving visitors the correct keypad for each field. For example, show a number pad with a “phone number” field or show an email related keypad for the “email” form field.2. Make everything on the page interactiveVisitors on mo…

A New Cryptographic Hack can Unlock Millions of Volkswagen cars

Volkswagen is no stranger to controversies, especially so after the Dieselgate debacle in which the German automaker evaded the emission norms with a defeat device. Now it is alleged (and proven) that almost 100-Million Volkswagen cars manufactured between 1995 to 2016 including the cars from sister brands have been affected.The vulnerability came to light after researchers from the University of Birmingham along with German Security firm Kasper & Oswald published a paper on the same. All one would need is a £30 homemade radio. Also, another method was demonstrated by the researchers which included exploiting cryptographic scheme with a complex vulnerability. The hacker will target the car with the key fob signals with the help of the cheap homemade radio we mentioned earlier.The researchers cloned the digital keys and found that they could unlock a diversified range of VW group vehicles. Researchers cleverly reverse engineered the cryptographic key which allowed them to break thr…

How CRM brings control and collaboration to advertising & media agencies

Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the creative and business sides of a company, creatives need to keep the sales funnel moving and projects on track to meet deadlines — which tends to be easier said than done.Recently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals, freelancers and business owners in marketing, communication, design, advertising, media and agencies to uncover their top project management and sales challenges. The study found that there’s a cache of untapped sales value for creatives, although certain roadblocks stand in its way.Below are some of the biggest pain points the survey uncovered, and how your creative team can overcome them to improve client satisfaction, sales and revenues.Creatives’ biggest challenges: organization and client managementIn an industry filled with fr…

MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Pinterest adds impression-based buys to its ad auction
Aug 11, 2016 by Tim Peterson
Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads.Adblock Plus says it has already beaten Facebook’s ad block blocking tactics
Aug 11, 2016 by Greg Sterling
The cat and mouse game surrounding ad blocking is likely to continue and escalate.Facebook’s changing the news feed again to make it more “informative”
Aug 11, 2016 by Tim Peterson
Facebook’s latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe.Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
Aug 11, 2016 by Barry Levine
The startup, led by engineers who created the tech behind Google Wallet, offers an app builde…

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI.Facebook begins thwarting ad blockersAs Al Roberts reported this week, Facebook has announced that it’s changing its desktop ads to thwart ad blocking software.For those who wish to complain about the amount of ads on Facebook, Andrew Bosworth, Facebook’s Ads & Business Platform VP, had this to say, “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on.”So, nyah.However Bosworth makes clear that Facebook has worked hard to introduce tools to help people control their experience, improve how they decide which ads to show and Facebook has created new ad formats that “complement, rather than detract from, people’s experience online.”Are you using Facebook’s many ad controls? Do you even know they exist? Did you know that…

Facebook video metrics get granular with demographic, share & live engagement data

It’s no secret that video has been the darling of Facebook over the past few years. In 2016 Facebook has been scrambling to support this thriving medium with additional reporting. In February a new interface and data points were rolled out. Then in March more metrics including day-by-day data were unleashed. This week Facebook has added in demographic, geographic, live engagements and share/crossposting data. All of the new data is exportable and accessible via the Insights API.Audience DemographicsNow Facebook marketers will have the ability to break down video data based on the following categories:AgeGenderTop Geographic LocationsThis data can be found in the new “Audience Engagement” card within Video Insights and is available for all video types including Live &  360 video.Live Video Viewer EngagementFacebook Live may turn out to be the Social MVP of 2016 and Facebook addressed it in this new update. Now live video will have the ability to track & report on engagements th…

Peer content: when marketing meets care

Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV.
As I listened to various presenters at a recent conference in New York, one striking observation jumped out at me: the unanswered demand for scalable engagement built on peer versus brand content.As further evidence of the developing connection between marketing and care, a sweet spot for the Useful Social Media events, the use of peer content in a marketing campaign is what’s next.Marketers have established tools for digital publishing; successful campaigns across both social and email were referenced during the conference. Missing was the integration of those campaigns deep into the organization.Customer care has made great advances in connecting peer knowledge gained in support communities with customers in broad-reach social channels like Twitter and Facebook. Customer care has also made companion advances in connecting soc…

Intex Aqua Music with Dual Speakers Launched at Rs 9,317

Intex has updated its Aqua line-up with Aqua Music which comes priced at Rs 9,317. The Aqua Music comes with dual speaker’s setup for a much better music experience. The device also runs on Android Marshmallow and is mostly aimed at audiophiles.Intex Aqua Music comes equipped with a 5.5-inch HD display and draws power from a quad-core 64-bit MediaTek 6735 SoC clocked at 1.3GHz and a 2GB RAM. On the memory front, the phone offers 16GB of onboard storage along with microSD card slot that can accommodate up to 32GB. The Aqua Music looks well designed but still somehow misses out on the elegance front.The Intex Aqua Music comes with a 13-Megapixel primary camera and a 5-Megapixel secondary sensor. Furthermore, the device is backed by a 3,400mAh battery and is claimed to offer a talk time of 6-7 hours along with a standby time of more than 10 days.  On the connectivity front, the Aqua Music offers 4G LTE, Dual SIM, VoLTE along with the other usual features. It is worth noting that VoLTE is…

How to Download and View Instagram Stories on Desktop

Instagram recently unveiled Stories on its ever-growing social platform, that allows users to stitch together multiple photos or videos which automatically disappear after 24 hours. Despite the controversial launch, people are actually posting and viewing stories regularly instead of the standard uploads. Unfortunately, the feature hasn’t been made available to Instagram’s website and due to the defined expiry period, we tend to miss a lot of posts. Thankfully, there’s a Chrome extension now that allows you to view and even download Instagram Stories on desktop.Chrome IG Story, a free extension for Google Chrome is a straightforward approach for embedding stories on Instagram’s official web interface. It, essentially, adds recent Stories on top of your feed just like what you get on the mobile application. Posts which aren’t checked by you are surrounded by a vibrant circle and the rest with a gray one. For viewing a story, tap on the person’s profile picture and for moving between th…

Meet Cowarobot R1, a Robotic Smart Suitcase that Follows you Like a Pup

Domestic Robots have been gaining a prominence lately and with the passage of time, it is but evident that humans will end up banking on Robots for a majority of the chores. The CowaRobot R1 is one such piece of machinery that is aimed at easing your travel. The R1 is an autonomous suitcase that follows the owner at an arm’s length all the while avoiding obstacles. Lugging baggage can be a herculean task and adding to the woes is the fact that you actually need to safeguard the luggage.The CowaRobot R1 comes with a bracelet which needs to be worn by the user (Sigh! Another wearable) the suitcase will follow the user at a maximum speed of up to 4.5 miles per hour which is sufficient for most real life scenarios. Also, the suitcase comes with a “CO-EYE” depth sensor that detects cliffs, stairs, and escalators, thus preventing the suitcase from falling off. The sensors will also let the suitcase chart its path and decide on which path it should be taking. The suitcase moves with the help…

AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click

Now there are ad landing pages designed in AMP, accelerated mobile pages, as the AMP blog announced. AMP Ad Landing Pages (ALP) is designed to speed up the experience for the user who clicks on an AMP ad. It does this by pre-loading the URL of the landing page in the ad and by forcing the landing page to use the AMP HTML protocol.Here are the four things ALP does:Pre-connect to landing page: Normal ads do not typically know the URL of the actual landing page. Ads leading to ALPs always know it, and thus can issue a pre-connect request to the respective landing page, which reduces the time it takes to navigate the user to the landing page after the user clicks.Pre-fetch landing pages: Simple non-CPU intensive resources that are visible on the first viewport of the landing page are requested and downloaded before the user clicks on the ad.Delivering Google Cache URL when available: As a trafficker, when you input a canonical destination URL for a creative, the ad server can switch it to…

Marketing Day: Twitter’s harassment problem, Pinterest news & IHOP’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Will Twitter address its harassment issue?
Aug 11, 2016 by Tamar Weinberg
Twitter has seemed to enable harassment of the worst kind, causing BuzzFeed to respond. Will Twitter react?Pinterest adds impression-based buys to its ad auction
Aug 11, 2016 by Tim Peterson
Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads.Adblock Plus says it has already beaten Facebook’s ad block blocking tactics
Aug 11, 2016 by Greg Sterling
The cat and mouse game surrounding ad blocking is likely to continue and escalate.How long has it been since Facebook changed its news feed algorithm?
Aug 11, 2016 by Tim Peterson
We decided to keep track of how long it’s been since Facebook announced a change to its news feed algorithm.Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-instal…

Will Twitter address its harassment issue?

This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information. For ten years, users of all types–from the average user to the high profile blogger–have been abused on the platform. The frightening thing is that Twitter’s own CEO has acknowledged that they “suck at dealing with abuse and trolls … and we’ve sucked at it for years.”But they must still suck — it’s probably why BuzzFeed came out with its expose. From interviews with nearly a dozen former executives, one learns how Twitter has always been positioned to fail in its handling of harassment and abuse. Taking a page out of the Blogger playbook, free speech has been embedded into the DNA of the platform. While that has had its merits, it has also made the platform a playground for trolls. From infrastructure issues to the attraction of anonymity, many people have been pushed away.Twitter has responded with nothing more t…

Pinterest adds impression-based buys to its ad auction

rvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is.Pinterest is going to start letting marketers in the U.S. and U.K. buy ads through its auction based on how much they’re willing to pay for each impression. These ads will be eligible to appear in the same places as Pinterest’s other auction-based ads, such as within search results, in people’s home feeds and within category feeds.Until now advertisers buying Pinterest ads through its ad auction could only bid based on how many people click on or engage with their ads. Click-based buys are fine for direct-response advertisers, like e-commerce companies who buy these ads so that someone visits their site and buys something. And some brand advertisers like engagement-based buys because the engagements can create a ripple effect that lead to more people seeing their content. But some brand…

Adblock Plus says it has already beaten Facebook’s ad block blocking tactics

Two days ago, Facebook said that it was improving user control over ads but also going to block ad blocking software on the desktop. The company declined to do something similar on mobile, where most of Facebook’s ad revenues come from (84 percent) and where most of the ad blocking activity is now taking place.Today, one of the leading companies providing ad blocking software, Adblock Plus, said its user community already found a way to beat the Facebook ad block blocking move:We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations. A new filter was added to the main EasyList about 15 minutes ago. You’ll just need to update your filter lists (see below for how) . . .As many of your know, the filter lists that “tell” Adblock Plus what to block are in fact the product of a global community of web citizens. This time that community seems to have gotten the better of even a giant like Facebook.Echoing IAB critiques…

How long has it been since Facebook changed its news feed algorithm?

Facebook tweaks its news feed algorithm pretty often. How often? In a six-week span between late June 2016 and mid-August 2016, Facebook announced three different algorithm changes. So we decided to start keeping track of how long it’s been since the last one.

via Marketing Land

Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules

Last year, the Federal Antimonopoly Service of the Russian Federation (FAS) found that Google violated its competition law by requiring phone makers to pre-install selected Google apps on Android as a condition of gaining access to the Google Play store. The complaint was initially brought by Google competitor Yandex, which also filed a similar antitrust complaint in Europe.In September 2015, FAS announced its decision and gave Google until November to change Android contracts to eliminate the pre-install requirements. Google then pledged to fight the ruling but was unsuccessful in its initial appeal.Now, according to a report from Bloomberg, FAS has fined Google $6.75 million (438 million rubles). The fine represents a percentage of Google’s Russian sales. The body had legal authority to impose a penalty of up to 15 percent according to the report.Google told Bloomberg that it will study the decision. Another appeal hearing is apparently scheduled for Aug. 16. If Google exhausts the …

A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

Of all the CMOs I have interviewed, IHOP’s Kirk Thompson may be the happiest.“I have truly the best job in the world because I get every day to wake-up and to think about pancakes, and fun,” says Thompson who leads the iconic breakfast brand’s marketing efforts.Having earned more than three-and-a-half million Facebook followers, Thompson has much to be happy about when it comes to IHOP’s social media strategy. With so many fans, Thompson says Facebook is a leading platform for the brand, giving IHOP a clear competitive advantage.“Most of the time, what we feel back from people is a tremendous amount brand love – there’s so much love the for the IHOP brand,” says Thompson.The CMO says his focus is to continue to build on all the love and affection IHOP has garnered since it opened its doors in 1958.“It’s just the best thing to be able to work with the brand – and to be part of a brand – where the logo is a literal expression of how people feel about your brand.”As a Facebook marketing…