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Showing posts from August 17, 2016
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Instagram is now copying Snapchat’s Live Stories with events video channels

For the second time this month, Instagram is rolling out its own version of one of Snapchat’s most popular features.This time that feature is Snapchat’s Live Stories, which are channels appearing in its Discover tab that collect videos and photos people publicly post from live events. On Tuesday Instagram announced a new feature called events video channels, which are channels appearing in its Explore tab that collect videos people publicly post from live events.Instagram’s personalized event channels will appear in the Explore tab and curate videos people post from live events. As with Instagram’s appropriation of Snapchat’s Stories feature two weeks ago, Instagram has made a near-identical clone of Snapchat’s Live Stories feature. And for good reason. In both examples, Instagram has taken something that made Snapchat special and turned into a commodity. But not only that, it’s opened those features up to the 300 million people who use Instagram each day, which is double the number of…

Predictive scorer Infer launches “first account-based behavior scoring”

Infer’s visualization of its new Behavioral Account Scoring Infer makes its living by generating predictive scores about which individuals and accounts are likely to become or stay customers.This week, the Mountain View, California-based company enlarged its capabilities with what it described as the industry’s first behavior-only predictive scoring for accounts.To unpack what that means, first consider that Infer has focused previously on two basic models for its predictive scoring: Account Fit and Behavior.The Account Fit model scores whether a business is a “good fit” as a customer, based on relatively stable data points like the technology vendors it uses, its job postings and public filings, its business model, its tech tools, and other such factors.The Behavior model had been used by Infer primarily for leads (i.e., people), based on such time-based activities as pages visited on a client’s web site, downloading of a white paper on a specific product, responses to an email market…

How to follow up on link requests

I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is!I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any outreach we do, but nope! Not this time.I knew I should follow up, but I took the very lazy approach of simply finding my sent emails and re-sending them. Naturally, I still got no responses.This situation reminded me of a recent conversation I had with some SEOs on Twitter where I asked about how they felt when people tweeted to them as a follow-up. Around the same time, one of my link builders asked me, “How do I know when to stop following up?” All of this made me realize that there really is a lot to the art of the follow-up — so let’s dig in.Note: Keep in mind that I’m writing about follow-up in this article, not initial outreach or contact.[Read the full article …

Should you hitch your campaigns onto the sporting bandwagon?

For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016, Wimbledon and the Olympics, we’ve been bombarded with reminders that our weekly half-hour at the gym probably isn’t cutting it.But, whether you love them or hate them, there’s no denying that events like these bring people together on an international scale that can scarcely be rivaled.You only have to take a look at Google trends and the enormous surge in traffic around sporting events to see what a huge opportunity this is to connect with people:I can think of few advertisers that wouldn’t love to take advantage of huge spikes in public interest like this, but is it appropriate for everyone? Where’s the line between effectively tapping into that public interest to better performance and just jumping on the bandwagon for the sake of it?A handful of Merkle|Periscopix clients chose to run activity specifically related to sporting events this summer. Her…

Amobee Triggers activates campaigns based on a mix of online & offline signals

Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in real-time based on combination of online situational signals, offline data and brand engagement insights.In addition to taking elements like device and location into consideration, Amobee Triggers can incorporate data such as weather, financial events, sports and even real-time foot traffic monitoring. Event or “moment” based targeting is not new, but Amobee Triggers also offers advertisers the ability to combine those signals with data from its Brand Intelligence platform. Custom brand-specific Triggers that rely on Amobee Brand Intelligence data can include signals like changes in digital engagement around specific topics or events, changes in brand sentiment and changes in social content consumption.“Custom Amobee Brand Intelligence Triggers are created by our data scientists using Amobee Brand Intelligence to capture the topics that impact our clie…

Google antitrust woes: new South Korean probe, Russian court rejects appeal

Google continues to face mounting antitrust challenges around the globe. Beyond the three active complaints in Europe, directed at vertical search, Android OEM agreements and AdWords contracts, the company has lost an appeal in Russia and faces a new investigation in South Korea.Last week South Korea officials said they’ve launched a formal antitrust investigation against Google. However they declined to disclose the nature of the investigation.Also last week, a Russian court rejected an appeal by Google to overturn a nearly $7 million fine imposed by the Russian competition authorities. In September of last year Russian antitrust regulators determined that Google violated its competition laws by requiring Android phone makers to pre-install certain Google apps on Android as a condition of gaining access to the Google Play store. The complaint was initially brought by Yandex, which also filed a similar complaint in Europe.It’s not entirely clear whether Google has exhausted its potent…

Local journalism, meet branded content: What the decline in print means for brands

With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew Research Center reported that traditional newsroom staff shrank by 10 percent in 2014, with average weekday print news consumption falling seven percent in 2015.On the surface, this seems like a scary forecast for local news. After all, local TV is seeing similar decreases.But as any journalist would ask, what are stats without a story? So for this piece, I spoke with two journalists — Lewis Beale, an industry veteran whose career drastically shifted in the digital age, and Mary Miller — who spearheads a group to lead the next generation of local journalists.From Beale and Miller, I learned that the digitization of news has affected local writers, but that high-quality, ethically crafted branded content can fill in the gaps.Content is the product, even for journalistsMy colleague, Garrett French, has a frequent saying: “Content is a product.…

Marketers have high hopes for automated content

In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year.But despite the widespread adoption of content marketing, companies still face numerous challenges in putting it to use effectively. For example, the majority of companies don’t have a dedicated content marketing team. Instead, many task their marketing departments with content marketing responsibilities.Given the difficulties companies face in producing content, it’s probably not a surprise that according to a study conducted by Forrester Research on behalf of cognitive content platform provider Persado, a growing number of senior marketers in the US and Europe have high hopes for automated content production.Three-quarters of those Forrester polled believe that automated content creation will make it easier “to maintain and update content,” a logical expectation.More than half (56%) expect that …

3 tips for embracing martech

Martech, short for marketing technology, refers to the technology-based initiatives and tools that assist marketers. Some are in the cloud, while others reside within your own environment.Regardless of location, martech empowers us to be more efficient at what we’re doing. It helps us solve problems like getting personal with our leads and segmenting, as well as understanding the interests and intent of our contacts.In today’s world of mobile, always-on buyers, technology is fundamental to what we marketers do. In fact, understanding martech has become increasingly important for successful senior marketers, according to a recent study (registration required) by DataXu, in collaboration with market research firm MORAR and Withpr.Bottom line: Martech makes us better! It doesn’t alter what we do; it shifts how we do it.To understand and embrace martech, we need to change how we lead our organizations, get our jobs done and manage our personal growth. Change is not easy.Resisting change i…

Ecommerce blogging: five proven reasons why it should be part of your SEO strategy

Should ecommerce businesses blog?That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when you run an ecommerce store with hundreds or thousands of products, is there still any benefit to blogging?Apparently, there is.According to research by Seewhy, 99% of people won’t buy on their first visit to your site. There’s also a popular marketing axiom called ‘the rule of 7’. It says that many of your prospects won’t buy from you until they have seen your marketing message at least seven times.To top it all, there’s the issue with SEO. Google and all other search engines that matter LOVE content; having more content – especially targeted, optimized content – will go a long way to boost your overall search engine rankings, leading to more sales for you.If you run an ecommerce store, blogging can still serve as a good way to give yourself a dramatic boost in search traffic and sales.He…

Perfecting the pass from marketing to sales

Hut… hut… hike!“Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope, it’s another incomplete pass.”Sound familiar?If your answer is “yes,” you’re not alone. But why does this happen? Bad sales? I mean, if marketing got a lead then it did its part, right?It’s possible. There are definitely plenty of ways a sales team can drop the ball, but if the pass is a wobbly Hail Mary, you can’t put all the blame on sales.The question is, what can marketing do to ensure that they are setting up their sales team for success? They’re on the same team, after all.Slo-mo replayLet’s start by taking a closer look at a failed pass situation.Say you are marketing for a B2B company that specializes in cross-product integration. Your business has a variety of out-of-the-box integration options and also offers custom solutions.In your background research, you’ve discovered that most of your target market starts the buyer journey by searching onl…

A look at Facebook’s carousel ad and the latest pricing trends on the network

In a rather under-the-radar update earlier this year, Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text were typically rejected or quickly paused by Facebook. The new system theoretically gives more leeway to advertisers, but it also spells out the potential impact of image text on audience reach.Currently, Facebook points advertisers to a testing page with a four-tier grading system regarding likely ad reach based on the share of text within the image. To this end, you’ll still want to minimize the amount of text included within the ad image.However, the latest changes also better codify what kind of in-image text is okay (e.g., logos, movie posters, album covers) and what is not (e.g., product descriptions, discount language).While a seemingly innocuous change, it does reflect Facebook’s continuing balancing act between keeping users engaged and advertisers happy. Regarding the latter point, rece…

Asus ZenBook 3, Transformer 3 Pro with Latest Intel Core i7 Kaby-Lake Chip Launched in India

Alongside their Zenfone 3 range, Taiwanese OEM Asus unveiled two new notebooks in the form of the ZenBook 3 and Transformer 3 Pro in India today. These high-end notebooks which apparently fall in the Ultrabook category thanks to its power packed internals wrapped in a slim profile aims to take on the MacBooks from Apple.With the Asus ZenBook 3 and the Transformer 3 Pro, Asus has taken a huge leap by shifting from their comfort zone and pitting their products in the same price category as the MacBook Pro from the Cupertino giant. Priced at Rs 1,47,990 and Rs 1,44,990 respectively, neither the Asus ZenBook 3 or the Transformer 3 Pro is light in your pocket. The Taiwanese maker has covered up for the sky-high price tag of their ultrabook by providing some capable internals.Talking of specs, the Asus ZenBook 3 UX390UA sports Intel’s latest Kaby Lake series of chip namely the Core i7-7500U. This is a quad-core processor with each core clocked at 2.7GHz (up to 3.5GHz) and 4MB cache. That as…

Oracle launches “largest B2B audience data marketplace”

Oracle has beefed up its data chops with the launch of what it describes as the largest B2B audience data marketplace.Part of the company’s Data Cloud, it offers access to over 400 million business user profiles that are sliced into more than 4000 pre-built audience segments, plus a million U.S. companies with addressable decision makers for account-based marketing.Account-oriented segments can be based on such criteria as specific enterprise purchases, and individuals can be targeted by parameters like job functions or named industry events they’ve attended.The data comes from Oracle-owned BlueKai, Datalogix, and AddThis, as well as from such B2B data partners as Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, Place IQ, and TransUnion. In addition, predictive analytics are supplied by Leadspace.The key differentiator, Oracle noted, is the access to such a large amount of B2B data in one place, with pre-built segments and tools to be build others. The …

Drizzle Review – Forget Ad-Blocker, Make Money With Paywalls

When a blogger starts looking for the option to make money from their blog, the first recommendations are usually AdSenseAdsoptimal,  CPM ads & other similar ad networks.This kind of monetization used to work well… until last year.In recent times, with the increasing adoption of ad blocker tools, using a contextual ad network is no longer an ideal choice.Many bloggers have already moved to other monetization methods such as sponsored content, affiliate marketing & putting their content behind a paywall.Most webmasters, when they think of a paywall, think about requiring readers to buy a monthly subscription in exchange for access to all of the website’s content.They are not wrong, but we also have another system in place which can add a substantial amount of income for your blog’s revenue.Micropayments as low as 25 cents per piece.Instead of charging for a monthly subscription, you can charge a small price per piece of content.  Readers don’t have to lock themselves into a m…