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Showing posts from August 22, 2016
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6 possibilities for the future of social media marketing

Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the majority of the world’s population.It’s natural to think of these establishments as continuing to exist in their current forms — yeah, Facebook might redesign its layout, or we might see the occasional new platform arise from time to time, but for the most part, the average user envisions the current landscape of social media staying more or less the same. I, on the other hand, feel like social media is just now stepping into its teen or adolescent years and is about to find itself for the first time.I think social media still has a long way to evolve, and marketers like us need to be ready for those changes if we’re going to survive. But let’s not get lost in the minutiae of how we might be able…

10 Unboxed Smartphones that Offer Unbelievable Bang for Your Buck

Tempted by the big discounts being offered by e-tailers like Amazon, you may already be feeling a strong urge to replace your existing smartphone with a new one. But wait, we have handpicked 10 top deals which you probably want see before buying your next phone. And no, the selected smartphones featuring in this list aren’t brand new products; rather they are Unboxed smartphones!What are Unboxed SmartphonesPerplexed by the word Unboxed? You better not, as these are just smartphones with a broken seal. Recent reports suggest that around 20-25 million smartphones get returned by customers to e-commerce portals every year and most of the time the devices in question aren’t probably at fault. Rather the hassle-free Return Policy of these e-tailers are to blame.Most of the times users buy a smartphone and then return it to the seller citing some odd reasons, and in a motive to keep customers happy, these companies like Amazon and Flipkart take back their products without a fuss. So these r…

How to responsibly create content that pushes the envelope

It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success.But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something that will make them stop to read it, absorb the information and feel moved to share it.Otherwise, with a quick swipe of their thumb, your content is quickly bypassed, along with a myriad of other articles touting the 10 Best this and the Top Ways to do that.Give them something to talk aboutIf you want your content to stand out in a world of vanilla fro-yo, it needs to be the neon, rainbow-colored ice cream. People either love it or they hate it. Regardless, they will feel passionately one way or the other about this super-sweet, food coloring-saturated frozen treat.When tasked to think outside the bland flavors of everyday content, it’s easy for content marketers to consider outrageous or extreme campaigns. But t…

4 marketing trends you need to follow to sell to millennials

Millennials are a pretty big deal. They are the largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s estimated that three out of four people in any workplace will be millennials.As a business, you’d of course want a slice of this massive market.But it’s not just about numbers. Marketing to millennials is very different from the generations that came before them. Millennials are highly educated (63 percent of US millennials have Bachelor’s degrees) with a distrust for conventional media (only 17 percent say that they bought something because of a TV ad).They also have an entrepreneurial mindset (54 percent have either started a company or want to start one) and swear by social media (63 percent follow their favorite brands on social channels).If you want to win over this lucrative market, there are four marketing trends you need to follow.1. Rise of videoConsumer video and downloads will account for over 80 per…

Six steps for an effective B2B content marketing strategy

There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective.How do you bridge such a big gap then between the planning and the implementation and what makes your content marketing successful?LinkedIn Marketing Solutions has created a six-step guide on how to develop, create, and measure a B2B content marketing strategy that actually works, in order to help marketers improve their skills.Analysing a B2B content marketing strategy in six steps:1) Develop your strategyThe first step to a successful content marketing plan is to develop a strategy and write down your goals even before you start creating the content.As every stage of content marketing has different objectives, there should also be a clear distinction of the goals and the expectations.A mission statement may help you establish y…

Samsung Galaxy S7 and S7 Edge Receive a Major Price Cut in India

Samsung Galaxy S7 and S7 Edge prices have been slashed by nearly Rs 5000. The price cut is followed by the recent Galaxy Note 7 unveiling in India. The drop means that the effective price for the Galaxy S7 comes down to Rs 43.400 while the S7 Edge would cost Rs 50,900. The price drop is noticeable on both Amazon.in and Flipkart.It is very likely that the price drop is official but the offline stores are yet to receive the information about the same. The price drop is not something new with Samsung as we had seen huge discounts for Galaxy S6 and the S6 Edge. However, this move caused a furore among the people who had already bought the devices early. What is laudable though is that Samsung kept the launch prices of the Galaxy S7 and the S7 Edge intact for the last six months, since its launch.The Galaxy S7 and the S7 Edge marked the return of a couple of features that were the S-series unique selling point. Both the devices were fitted with microSD card slot and heralded with water and…

MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Next stop in Salesforce’s evolution: Becoming the platform for customer experience
Aug 19, 2016 by Barry Levine
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.Placed entices users to share location with frequent flyer miles
Aug 19, 2016 by Greg Sterling
Company provides a clear value exchange to consumers for their location data.How to solve the event marketing data problem
Aug 19, 2016 by Scott Vaughan
From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI.Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Aug 19, 2016 by Ginny Marvin
Advertisers and agencies continue to have questions about how potential data restrictions will affect th…

Online-to-offline search value is exploding with ‘near me’ searches

A few months ago I carried out a deep dive to see how much a single keyword can matter. The focus was on the keyword “best.”I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop.That phrase is “near me.”Below is the Google Insights trend for that phrase over the last decade. It shows the amount of growth that roughly mirrors smartphone penetration.This is a really interesting consumer behavior because it conflicts many brands’ focus on driving online sales versus helping them find local purchase points.Brands have been thinking that consumers don’t want to transact locally, which is a bit counterintuitive. Certain market segments present better online retail opportunities, sure, but this isn’t an absolute truth.When looking at a wide set of data that doesn’t include restaurants or other things that will never be bought/sold online, you can find proof that consumers haven’t really…

Why are enterprise companies missing out on search?

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all.The research, carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S. enterprise companies, found that only 5% of companies surveyed consider paid search ads to be a top priority marketing channel in the next 6-12 months, while only 4% are prioritising organic SEO.Enterprises which don’t prioritise search in their marketing strategy are missing out on customer demand, as customers will often pull out their phones or go online to search for a brand after hearing about them on TV, by email or on social media. In any multichannel brand marketing strategy, search tends to be the glue that holds it all together.So why are enterprises failing to give search the proper emphasis in their …

Xiaomi Redmi Note 3 is the Highest-Shipped Smartphone in Indian Market for any Particular Quarter

Xiaomi’s Redmi line-up has always managed to sell like hotcakes and is indeed the companies most successful series. The latest report from IDC has announced that Xiaomi Redmi Note 3 has become the highest shipped smartphone ever in the history of Indian online sales in any particular quarter. Putting it simply, Xiaomi Redmi Note 3 has sold 880,000 units in Q2 making it the highest shipped phone in Q2 2016. Also, Xiaomi has managed to sell a whopping 1.75 million devices ever since it was released in India five months ago.The Redmi Note 3 lead the leader board in the sub 10k category all thanks to its class-leading specs and the new design overhaul. The Redmi Note 3 is powered by Snapdragon 650 and is paired with a 3GB RAM. This is what IDC had to say about the numbers “Redmi Note 3 is the single highest-shipped smartphone ever in the history of India’s online market in any given quarter.” Interestingly the second highest-shipped phone on the online channel lags behind by almost a whop…

Gionee S6s Launched in India at Rs 17999, Features Selfie Flash and 5.5-inch FHD Display

Gionee has pulled the wraps from S6s its latest selfie-centric offering. Priced at Rs 17,999 the Gionee S6s aims at catering to the selfie lovers along with camera-centric features. The device will be available across both offline retail channels and online stores, however, the Gionee S6s will be online exclusive to Amazon.in.The Gionee S6s features a metal body and the fingerprint sensor is placed at the back, just below the camera lens module. A quick look at the front will reveal the three capacitive keys and the thin bezel. The Gionee S6s comes with a 5.5-inch FHD Super AMOLED display and will draw its power from a 1.3GHz octa-core MediaTek MT 6753 processor coupled with a 3GB RAM. The device offers an inbuilt memory of 32GB and allows the users to expand the same up to 128GB via the microSD card. Also, Gionee has now signed up Alia Bhatt as its brand ambassador.Gionee had earlier launched the S6 in China and had introduced the same in the Indian market this February. On the imagi…

NASA Made all of its Research Available Online for Free

NASA made a major announcement and said that it would be making all its publicly funded research available for free. It is for this very reason that the agency has set up a web-portal called Pubspace. This new project will host various NASA research articles including Earth’s early atmosphere and toxity of lunar dust.The move comes three years after the White House Office of Science and Technology Policy directed Nasa and other agencies to increase the access to the research. Prior to this, the research was guarded by a paywall but starting from now onwards all the research articles which are being funded by the agencies should be put up on Pubspace within a year.As expected there are some exceptions like the research related to national security. However, 850 articles are already up on the website and much more are about to be added. The publicly funded project is those which have been funded by the taxpayer’s money and it is only fair that the contributors are at the receiving end o…